Overview
Toyota Motor Corporation is a Japan-based automotive manufacturer whose core business is producing and selling motor vehicles. Its products and capabilities include Toyota and Lexus vehicles, engines, hybrid systems, fuel-cell systems and other automotive components; the company also operates in areas including financial services, housing and communications.[1][2]
Toyota has manufacturing operations in Japan and across North America, Latin America, Europe, Africa, Asia and the Middle East. The company describes its mission as “Producing Happiness for All.” [3][4]
For the fiscal year ended March 31, 2026, Toyota reported sales revenues of ¥50.7 trillion and 390,927 consolidated employees as of that date. Toyota Motor Corporation was founded on August 28, 1937.[5][1] [1][2][3][4][5]
Products & services
Toyota Motor Corporation offers passenger cars, SUVs, minivans and commercial vehicles. Its global model range includes Corolla, RAV4, Land Cruiser, Hilux, Hiace and JPN Taxi, with availability varying by market [6]. Its powertrain offerings include hybrid electric (HEV), plug-in hybrid (PHEV), battery electric (BEV) and hydrogen fuel-cell electric (FCEV) vehicles. In FY2025, Toyota and Lexus retail sales totaled 10.274 million vehicles, including 4.732 million electrified vehicles: 4.425 million HEVs, 161,000 PHEVs, 145,000 BEVs and 1,000 FCEVs [7].
Toyota’s announced vehicle technologies include a Hilux BEV prototype with a 59.2-kWh lithium-ion battery, four-wheel drive and 144-kW maximum system output; its stated range of at least 300 km under NEDC was a development target [8]. Toyota has also described a third-generation fuel-cell system intended for future deployment, with commercial-vehicle durability among its design aims [9].
Beyond vehicle products, Toyota Financial Services provides auto loans and leasing in more than 35 countries and regions [10]. Toyota’s other businesses include marine products such as the PONAM-31 II, PONAM-35 SV and Lexus LY680, along with boat maneuvering and docking assistance technology [11][12]. In FY2026, automotive revenue was ¥45.418 trillion and financial-services revenue was ¥4.857 trillion, out of ¥50.685 trillion consolidated revenue—approximately 89.6% and 9.6%, respectively; these are business-segment shares, not product-category shares [5][13]. [7][6][8][9][10][11][12][5][13][6][8][9][10][11][12][5][13]
Geographic presence
Toyota’s geographic markets span Japan, North America, Europe, Asia, and other regions, including Central and South America, Oceania, Africa, and the Middle East. In FY2026, vehicle sales were approximately 2.934 million in North America, 2.082 million in Japan, 1.183 million in Europe, 1.759 million in Asia, and 1.637 million in other regions—about 30.6%, 21.7%, 12.3%, 18.3%, and 17.1% of sales volume, respectively. These are shares of vehicle sales, not revenue; the cited results report consolidated revenue but do not provide a geographic revenue breakdown.[5]
Toyota’s manufacturing footprint includes facilities in Japan and across North America, Latin America, Europe, Africa, and Asia, with listed operations in countries including the United States, Canada, Mexico, Brazil, the United Kingdom, France, China, India, Indonesia, and Thailand. The company also lists R&D centers in Japan, North America, Europe, and Asia Pacific.[3][14] In FY2025, Toyota and Lexus vehicle production totaled 9.683 million units, including 3.236 million in Japan and 6.446 million overseas.[15] As of March 31, 2026, Toyota reported 390,927 consolidated employees and 73,133 employees at Toyota Motor Corporation; the cited figures do not give a regional employee breakdown.[1] [15][5][3][14][1][5][3][14][1]
Business segments
For the year ended March 31, 2026, Toyota’s reportable business segments were Automotive, Financial services, and All other. Automotive covers vehicle and related parts/accessories design, manufacture, and distribution; Financial services primarily provides vehicle financing and leasing; and All other includes telecommunications and other businesses.[16] By external-customer revenue, the segments contributed approximately 89.2%, 9.5%, and 1.3%, respectively. Their shares of consolidated operating income were approximately 73.7%, 22.6%, and 3.5%, respectively.[17]
Toyota also reports results by geography: Japan, North America, Europe, Asia, and Other (Central and South America, Oceania, Africa, and the Middle East).[18] These regions represented approximately 21.7%, 40.8%, 12.8%, 15.7%, and 9.1% of external-customer revenue, respectively, in FY2026.[19] [16][17][17][17][17][17][17][17][17][18][19][19][19][19][19][19]
Company history
Toyota’s automotive business began in 1933, when Toyota Automatic Loom Works established an Automotive Division under Kiichiro Toyoda. The division’s early vehicles included the G1 truck in 1935 and Model AA passenger car in 1936; Toyota Motor Co., Ltd. was established in 1937, with Kiichiro as a key founder.[20][21]
After the Toyopet SA went on sale in 1947, Toyota established a separate sales company in 1950; the sales and manufacturing businesses were reunited in 1982 as Toyota Motor Corporation. The Crown debuted in 1955, and the Corolla followed in 1966. Toyota expanded overseas production from the late 1950s, then built manufacturing capacity in North America during the 1980s, including through the Toyota–GM NUMMI joint venture.[22][23][24]
Toyota introduced the Lexus marque in the United States in 1989 and launched the Prius in 1997, its first mass-produced hybrid passenger car. In 2007, overseas production exceeded production in Japan; by 2012, cumulative vehicle production had passed 200 million. In 2016, Toyota announced that Daihatsu would become a wholly owned subsidiary.[25][23][26] [20][21][22][23][24][25][26][20][21][22][23][24][25][26]
Sources
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- TOYOTA MOTOR CORP — Presentation (2025 Y)[7][15]
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- www.toyota.co.jp[11]
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- www.sec.gov[13]
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- TOYOTA MOTOR CORP/ — Full financial report (2026 Y)
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