# TOYOTA MOTOR CORP

Summary updated: 2026-09-28T14:29:08.067083Z
Canonical: https://finbar.com/research/companies/toyota-motor-7203-jp

## Overview

Toyota Motor Corporation is a Japan-based automotive company established in 1937. It designs, manufactures and sells vehicles, including passenger cars, SUVs and trucks, as well as parts and accessories. Its businesses also include vehicle financing and leasing. Toyota describes its broader mission as “producing happiness for all” and its direction as becoming a mobility company. [1](https://global.toyota/pages/global_toyota/ir/library/sec/20-F_202503_final.pdf)[2](https://global.toyota/en/newsroom/corporate/42882940.html)

Toyota operates globally, with substantial business across Japan, North America, Europe and Asia. For the fiscal year ended March 31, 2025, it reported consolidated sales revenue of approximately ¥48 trillion and approximately 380,000 consolidated employees worldwide. [1](https://global.toyota/pages/global_toyota/ir/library/sec/20-F_202503_final.pdf)[3](https://global.toyota/pages/fact-data/fact-data_001_10_en.pdf)
[4](https://app.finbar.com/go?id=P153353628)[5](https://app.finbar.com/go?id=P153351635)[1](https://global.toyota/pages/global_toyota/ir/library/sec/20-F_202503_final.pdf)[2](https://global.toyota/en/newsroom/corporate/42882940.html)[3](https://global.toyota/pages/fact-data/fact-data_001_10_en.pdf)

## Products & services

Toyota Motor Corporation sells passenger and commercial vehicles under the Toyota, Lexus, Daihatsu and Hino brands. Its products range from compact cars and minivans to SUVs, pickups, trucks and buses. Examples include the Prius hybrid, Camry sedan, Land Cruiser SUV, Alphard minivan, Hilux pickup and Lexus RZ battery-electric SUV; Daihatsu specializes in mini-vehicles and compact cars, while Hino focuses on trucks and buses. [6](https://app.finbar.com/go?id=P153351797)[7](https://app.finbar.com/go?id=P153351800)[8](https://app.finbar.com/go?id=P153351801)[9](https://app.finbar.com/go?id=P153351802)[10](https://app.finbar.com/go?id=P153351803)

Toyota offers hybrid, plug-in hybrid, battery-electric and hydrogen fuel-cell powertrains. Hybrids combine an engine with electric drive; plug-in hybrids can be charged externally; battery-electric vehicles run on stored electricity; and fuel-cell vehicles generate electricity from hydrogen and oxygen. The Mirai is a fuel-cell vehicle, while the Prius Prime is a plug-in hybrid. Toyota also sells production components and replacement parts, and offers vehicle financing and leasing, dealer financing and credit-card services. [11](https://app.finbar.com/go?id=P153351704)[12](https://app.finbar.com/go?id=P153351705)[13](https://app.finbar.com/go?id=P153351706)[14](https://app.finbar.com/go?id=P153351707)[15](https://app.finbar.com/go?id=P153351902)[16](https://app.finbar.com/go?id=P153351910)[17](https://app.finbar.com/go?id=P153351979)[18](https://app.finbar.com/go?id=P153351980) In the fiscal year ended March 2025, vehicle sales accounted for about 77% of consolidated revenue, after-service parts and components about 7%, and financial services revenue from external customers about 9%. [19](https://app.finbar.com/go?id=T17664155)[20](https://app.finbar.com/go?id=T17664349)
[6](https://app.finbar.com/go?id=P153351797)[7](https://app.finbar.com/go?id=P153351800)[8](https://app.finbar.com/go?id=P153351801)[9](https://app.finbar.com/go?id=P153351802)[10](https://app.finbar.com/go?id=P153351803)[11](https://app.finbar.com/go?id=P153351704)[12](https://app.finbar.com/go?id=P153351705)[13](https://app.finbar.com/go?id=P153351706)[14](https://app.finbar.com/go?id=P153351707)[15](https://app.finbar.com/go?id=P153351902)[16](https://app.finbar.com/go?id=P153351910)[17](https://app.finbar.com/go?id=P153351979)[18](https://app.finbar.com/go?id=P153351980)[19](https://app.finbar.com/go?id=T17664155)[19](https://app.finbar.com/go?id=T17664155)[19](https://app.finbar.com/go?id=T17664155)[20](https://app.finbar.com/go?id=T17664349)

## Geographic presence

Toyota Motor Corporation’s head office and technical center are in Toyota City, Aichi Prefecture, Japan. Its principal operating regions are Japan, North America, Europe and Asia; it also reports activity in Central and South America, Oceania, Africa and the Middle East under “Other.” [21](https://app.finbar.com/go?id=T17664134)[22](https://app.finbar.com/go?id=P153352402)

For the fiscal year ended March 31, 2025, Toyota reported regional sales revenue of ¥21.86 trillion in Japan, ¥19.30 trillion in North America, ¥8.99 trillion in Asia, ¥6.31 trillion in Europe and ¥4.52 trillion in Other. These figures are **before intersegment eliminations** and therefore should not be treated as shares of consolidated revenue. [23](https://app.finbar.com/go?id=T17664153)[24](https://app.finbar.com/go?id=P153352412) Of its 383,853 employees, 203,504 were in Japan, 65,294 in North America, 65,749 in Asia, 24,366 in Europe and 24,940 in Other regions. [25](https://app.finbar.com/go?id=T17664230) Toyota also manufactures close to its overseas markets: in that fiscal year, vehicles produced outside Japan accounted for 76.0% of its North American sales, 69.6% of European sales and 94.6% of Asian sales. [26](https://app.finbar.com/go?id=P153352390)
[21](https://app.finbar.com/go?id=T17664134)[22](https://app.finbar.com/go?id=P153352402)[23](https://app.finbar.com/go?id=T17664153)[23](https://app.finbar.com/go?id=T17664153)[23](https://app.finbar.com/go?id=T17664153)[23](https://app.finbar.com/go?id=T17664153)[23](https://app.finbar.com/go?id=T17664153)[24](https://app.finbar.com/go?id=P153352412)[25](https://app.finbar.com/go?id=T17664230)[25](https://app.finbar.com/go?id=T17664230)[25](https://app.finbar.com/go?id=T17664230)[25](https://app.finbar.com/go?id=T17664230)[25](https://app.finbar.com/go?id=T17664230)[25](https://app.finbar.com/go?id=T17664230)[26](https://app.finbar.com/go?id=P153352390)

## Business segments

Toyota reports three business segments: Automotive, Financial Services and All Other. Automotive designs, manufactures and distributes vehicles, parts and accessories. Financial Services primarily provides vehicle financing and leasing, while All Other includes telecommunications and other businesses. In the fiscal year ended March 2025, Automotive accounted for approximately 89.5% of revenue from external customers, Financial Services 9.2%, and All Other 1.3%. [4](https://app.finbar.com/go?id=P153353628)[1](https://global.toyota/pages/global_toyota/ir/library/sec/20-F_202503_final.pdf)

Toyota also reports a geographic segment breakdown. On the same external-customer revenue basis, North America accounted for approximately 39.4%, Japan 22.3%, Asia 16.5%, Europe 12.7%, and Other regions 9.1%. The Other geographic segment covers Central and South America, Oceania, Africa and the Middle East. [27](https://app.finbar.com/go?id=P153352778)[1](https://global.toyota/pages/global_toyota/ir/library/sec/20-F_202503_final.pdf)
[4](https://app.finbar.com/go?id=P153353628)[20](https://app.finbar.com/go?id=T17664349)[20](https://app.finbar.com/go?id=T17664349)[20](https://app.finbar.com/go?id=T17664349)[20](https://app.finbar.com/go?id=T17664349)[28](https://app.finbar.com/go?id=T17664357)[28](https://app.finbar.com/go?id=T17664357)[28](https://app.finbar.com/go?id=T17664357)[28](https://app.finbar.com/go?id=T17664357)[28](https://app.finbar.com/go?id=T17664357)[27](https://app.finbar.com/go?id=P153352778)[1](https://global.toyota/pages/global_toyota/ir/library/sec/20-F_202503_final.pdf)

## Company history

Toyota’s automotive business began in 1933 as a division of Toyoda Automatic Loom Works, led by Kiichiro Toyoda. It introduced the Model AA passenger car in 1936, and Toyota Motor Co., Ltd. was established in 1937. [29](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section1/item1.html)[30](http://www.toyota-global.com/company/history_of_toyota/75years/data/automotive_business/products_technology/vehicle_lineage_chart/vehicle_lineage_chart/)[31](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section4/item3.html)

Toyota separated its sales and manufacturing operations in 1950 and began its entry into the U.S. market in 1957. The Corolla launched in 1966. In 1982, the manufacturing and sales companies reunited as Toyota Motor Corporation; two years later, Toyota established the NUMMI manufacturing joint venture with General Motors in California. [32](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section6/item6_b.html)[33](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section9/item5.html)[34](https://global.toyota/en/company/history/chronology/)[35](https://www.toyota-global.com/company/history_of_toyota/75years/text/leaping_forward_as_a_global_corporation/chapter1/section2/item2.html)[36](https://global.toyota/en/detail/337166)

Toyota launched its Lexus luxury brand in the United States in 1989. In 1997, it introduced the first-generation Prius in Japan, establishing hybrid vehicles as a significant part of its product history. [37](https://global.toyota/en/detail/7818590)[38](https://global.toyota/en/detail/7905316)
[29](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section1/item1.html)[30](http://www.toyota-global.com/company/history_of_toyota/75years/data/automotive_business/products_technology/vehicle_lineage_chart/vehicle_lineage_chart/)[31](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section4/item3.html)[32](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section6/item6_b.html)[33](https://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section9/item5.html)[34](https://global.toyota/en/company/history/chronology/)[35](https://www.toyota-global.com/company/history_of_toyota/75years/text/leaping_forward_as_a_global_corporation/chapter1/section2/item2.html)[36](https://global.toyota/en/detail/337166)[37](https://global.toyota/en/detail/7818590)[38](https://global.toyota/en/detail/7905316)

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36. [global.toyota](https://global.toyota/en/detail/337166)
37. [global.toyota](https://global.toyota/en/detail/7818590)
38. [global.toyota](https://global.toyota/en/detail/7905316)

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