YETI Holdings, Inc.

Overview

YETI Holdings, Inc. is an Austin, Texas-based designer, retailer, and distributor of outdoor products, founded in 2006. Its range includes coolers and equipment, drinkware, bags, outdoor-living gear, cookware, and apparel. The company’s stated aim is to build superior products that help people enjoy life outdoors and beyond.[1][2]

YETI sells through direct-to-consumer and wholesale channels in the United States and internationally, including Canada, Australia, New Zealand, the U.K., Europe, and Japan. International markets accounted for 21% of FY2025 net sales, and the company sold through approximately 5,300 retail partners worldwide as of January 3, 2026. FY2025 net sales were $1.868 billion.[3]+4 [1]+6

Products & services

YETI’s products are reported in three categories: Coolers & Equipment, Drinkware, and Other. In FY2025, these represented 40%, 58%, and 2% of sales, respectively. Coolers & Equipment includes hard coolers such as Tundra, Roadie, V Series, TANK and Silo; soft coolers such as Hopper and Daytrip; and bags, cargo and storage products, outdoor-living items and accessories. Hard coolers use rotomolded or injection-molded construction, pressure-injected polyurethane insulation and a freezer-quality lid gasket. Other named products include Panga waterproof bags, Crossroads luggage and packs, Camino carryalls, LoadOut storage, Trailhead chairs and the YETI Fire Pit.[8]+6

Drinkware includes bottles and jugs, tumblers, mugs, cups, food jars, tableware, coffeeware, barware and cookware. Named lines include Rambler, Yonder and Silo, alongside products such as the Cast Iron Skillet, Cast Iron Ranch Pan and Carbon Steel Pan. Most drinkware uses kitchen-grade 18/8 stainless steel, double-wall vacuum insulation and a condensation-resistant No Sweat design.[15]+4 Other products include apparel, ice substitutes and other YETI-branded goods.[20]

For FY2025, sales were $748.5 million for Coolers & Equipment, $1,085.8 million for Drinkware and $34.1 million for Other.[6] YETI also offers product customization, including laser marking, and sells customized products bearing licensed marks or original artwork for corporate events and activities.[21]+2 [8]+20

Geographic presence

In FY2025, YETI Holdings generated $1.474 billion in U.S. net sales (78.9% of total) and $394 million internationally (21.1%). The company reports revenue as U.S. versus international, rather than by individual country. In the first half of FY2026, the split was 79.1% U.S. and 20.9% international.[24][25]

YETI’s wholesale retail partners operate across the U.S., Canada, Australia, New Zealand, the U.K., Europe and Japan, among other markets. Its headquarters is in Austin, Texas; it also leases office space in Montana, Australia, Canada, China, Japan, Vietnam, Thailand, Germany, the U.K. and the Netherlands. Its primary distribution centers are in the U.S., Australia, Canada, the U.K., New Zealand, Japan and the Netherlands.[26][27]

YETI does not own or operate manufacturing facilities; third-party manufacturers produce its products. The company has identified manufacturing in China, Thailand, Malaysia, Vietnam, the Philippines, Mexico and Poland, and reported that a majority of its Drinkware manufacturing capacity was outside China at the end of FY2025.[28]+2 [24]+6

Business segments

YETI Holdings reports one operating segment, reflecting consolidated management and resource allocation across the business; it does not report product categories as separate operating segments.[31] Its FY2025 product-category disclosures provide a supplementary view of sales mix: Coolers & Equipment, including coolers, bags, storage and outdoor-living products, generated approximately $748.5 million, or 40.1% of net sales.[9][6] Drinkware—including bottles, jugs, cups, mugs and tumblers—generated approximately $1,085.8 million, or 58.1%.[16]+3 Other products contributed approximately $34.1 million, or 1.8%.[8][6] These percentages are calculated against FY2025 consolidated net sales of $1,868.5 million.[31][6] [31]+9

Company history

YETI was founded in 2006 by brothers Roy and Ryan Seiders, who set out to develop a more durable cooler for outdoor use. The company introduced its Tundra hard cooler in 2008 and subsequently expanded from coolers into soft coolers and insulated drinkware, including the Rambler line.[32]+3

In 2012, an affiliate of Cortec Group acquired YETI Coolers. Matt Reintjes became CEO in 2015, while co-founder Roy Seiders moved into the role of full-time chairman. In 2017, YETI acquired the assets of Rambler On, its drinkware-customization partner, and established wholly owned entities in several international markets.[36]+3

YETI completed its initial public offering in October 2018 at $18 per share. In 2024, it completed the acquisition of MYSTERY RANCH, expanding its portfolio into backpacks and gear, and introduced food-storage and cookware products.[40]+3

Sources

• YETI Holdings, Inc. — Full financial report (2025 Y)
  27 citations

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• www.sec.gov[7]
• www.yeti.com[22]
• www.yeti.com[23]
• YETI Holdings, Inc. — Full financial report (2026 Q 2)[25]
• YETI Holdings, Inc. — Full financial report (2018 Y)
  6 citations

  [32][34][35][38][39][40]
• www.yeti.com[33]
• cortecgroup.com[36]
• www.prnewswire.com[37]
• investors.yeti.com[41]
• investors.yeti.com[42]
• YETI Holdings, Inc. — Full financial report (2024 Y)[43]