VAIL RESORTS INC

Overview

Vail Resorts, Inc. is a leisure and hospitality company focused on mountain resorts. Its operations include mountain resort activities, lodging, and real estate, while its ski-pass products—including Epic Pass and Epic Day Pass—provide access to its resorts. Its portfolio spans four countries, with resort properties in the United States, Canada, and Switzerland. [The company’s official website](https://www.vailresorts.com/) [The company’s 2024 portfolio announcement](https://investors.vailresorts.com/news-releases/news-release-details/vail-resorts-announces-two-year-transformation-plan-enable-next)

The company states its mission as creating an “Experience of a Lifetime” for employees so they can create one for guests. In FY2026, ended July 31, 2026, Vail Resorts reported approximately $2.84 billion in revenue. It had approximately 6,500 year-round employees at fiscal year-end and employed approximately 44,400 seasonal employees during the year. [Company mission](https://www.vailresorts.com/about-us/) [1]+9

Products & services

Vail Resorts’ products and services include lift tickets and season passes, ski and snowboard instruction, on-mountain dining, equipment rentals and retail, and lodging-related services. Its Epic Pass offers unlimited, unrestricted resort access; the Epic Day Pass offers one to seven days of access across three resort-access tiers. Other named products include Epic Local, Epic Military and Northeast Value passes, with pass alliances extending access to partner resorts.[7][11] Pass-holder benefits include Epic Mountain Rewards discounts on food and beverage, lodging, lessons and rentals, and Epic Coverage, which provides qualifying refunds for certain closures, travel restrictions and personal circumstances.[12]

My Epic Gear is a membership and rental service for selecting ski and snowboard equipment, managing boot fitting and arranging delivery; it operates at 12 North American resorts.[13] Other offerings include ski-school lessons, casual and fine dining, retail and rental equipment, and lodging services such as hotel stays, transportation and property management.[14][15] In FY2026, pass products accounted for approximately 70% of lift revenue and 73% of visitation, excluding complimentary access. Mountain-segment revenue included lift $1,451.1 million, ski school $278.1 million, dining $222.5 million, retail/rental $282.8 million and other revenue $268.8 million.[11][16] [7]+6

Geographic presence

Vail Resorts’ resort operations span the United States, Canada, Switzerland and Australia, across North America, Europe and Australia. Its U.S. properties are located in Colorado, California, Nevada, Utah, Washington, Minnesota, Michigan, Ohio, Indiana, Missouri, New Hampshire, Vermont, New York and Pennsylvania. Named locations include Vail, Beaver Creek and Breckenridge in Colorado; Heavenly in California and Nevada; and Park City in Utah. Canadian operations include Whistler Blackcomb in British Columbia; Swiss operations include Andermatt and Crans-Montana; and Australian resorts include Perisher in New South Wales and Falls Creek and Hotham in Victoria.[17]

The company’s principal executive offices are in Broomfield, Colorado; its property listings also identify corporate offices there and leased administrative offices in Edwards, Colorado.[18]+3

The FY2026 reporting presents revenue by business segment rather than by country or region, and does not identify a geographic breakdown of employees.[1][20] [17]+6

Business segments

Vail Resorts reports three operating and reportable segments: Mountain, Lodging, and Real Estate. Mountain includes its mountain resorts and ski areas and related activities; Lodging includes owned hotels and resort lodging operations, condominium management, ground transportation, and mountain resort golf; Real Estate owns, develops, and sells property in and around resort communities. “Resort” combines Mountain and Lodging and is not a separate reportable segment.[21]

In FY2026, Mountain generated approximately 88.2% of consolidated revenue ($2,503.2 million), Lodging 11.6% ($328.8 million), and Real Estate 0.2% ($6.2 million), based on total revenue of $2,838.2 million. These percentages are calculated from reported segment revenue.[1] [21][1]

Company history

Vail Resorts’ history began with the development of Vail Mountain: Pete Seibert and Earl Eaton explored the site in 1957, and the resort opened in December 1962.[22] The company took shape in 1997, when Vail Associates combined with the owners of Keystone and Breckenridge; Vail Resorts went public on February 4 that year.[23][24]

The company expanded beyond its original Colorado resorts with the 2002 acquisition of Heavenly, followed by Northstar-at-Tahoe in 2010 and Kirkwood in 2012.[25]+2 It added Park City Mountain Resort in 2014, acquired Australian resort Perisher in 2015, and completed its combination with Whistler Blackcomb in 2016.[28]+2

Further expansion included Stowe in 2017, the 17 ski areas acquired with Peak Resorts in 2019, and Seven Springs, Hidden Valley, and Laurel Mountain in 2021.[31]+2 In 2021, Kirsten Lynch succeeded Rob Katz as CEO; Katz returned to the role in 2025.[34][35] [22]+13

Sources

• VAIL RESORTS INC — Full financial report (2026 Y)
  17 citations

  [1][2][3][4][5][6][7][11][12][13][14][15][17][18][19][20][21]
• www.vailresorts.com[8]
• investors.vailresorts.com[9]
• www.vailresorts.com[10]
• VAIL RESORTS INC — Press release (2026 Y)[16]
• www.vail.com[22]
• www.vailresorts.com[23]
• investors.vailresorts.com[24]
• investors.vailresorts.com[25]
• news.vailresorts.com[26]
• news.vailresorts.com[27]
• investors.vailresorts.com[28]
• investors.vailresorts.com[29]
• news.vailresorts.com[30]
• news.vailresorts.com[31]
• news.vailresorts.com[32]
• investors.vailresorts.com[33]
• news.vailresorts.com[34]
• news.vailresorts.com[35]