TUI

Overview

TUI is an integrated international tourism group operating across the holiday journey, with businesses in hotels and resorts, cruises, destination experiences and services, and tour operations and airlines. Its reported business includes Hotels & Resorts, Cruises and TUI Musement, as well as source-market regions Northern, Central and Western.[1][2]

TUI describes its vision as “Excellence in Leisure Experiences” and its purpose as creating moments that make life richer.[3][4] In FY2025, the year ended 30 September 2025, it reported revenue of €24.2 billion and 66,854 employees.[5] The company presents itself as a global tourism group, with more than 460 hotels and 34.7 million customers listed on its company profile.[6] [2]+6

Products & services

TUI offers holidays through hotel and resort brands including TUI Blue, TUI Magic Life and TUI Suneo; its portfolio also includes The Mora and RIU hotels, which span Classic, Plaza city hotels and premium Palace properties.[7][8] Its cruise products include Mein Schiff, positioned as premium all-inclusive, Hapag-Lloyd Cruises’ luxury and expedition voyages, and Marella Cruises’ fly-cruise holidays.[9][10]

TUI Musement provides excursions, activities, attraction tickets, transfers and multi-day tours through consumer and partner channels.[11][12] TUI’s airlines serve holiday destinations and offer direct flight sales, fare choices and optional services such as seat selection; the group’s digital services include holiday search and booking tools, while its inflight digital experience provides flight and destination information and access to activities.[13]+3 TUI also introduced the UK holiday brand Sundeals in July 2026.[7] [7]+9

Geographic presence

TUI organizes its Markets + Airline business into three regions: Northern (UK, Ireland and the Nordics), Central (Germany, Austria, Poland and Switzerland), and Western (Belgium, the Netherlands and France).[17]

In FY2025, revenue by destination geography was €7,036.2 million from other European destinations (29.1% of total), €6,779.1 million from Spain, including the Canary Islands (28.0%), €4,668.8 million from North Africa and Türkiye (19.3%), €2,898.7 million from the Caribbean, Mexico, the USA and Canada (12.0%), €2,668.4 million from the rest of Africa, the Indian Ocean and Asia (11.0%), and €121.9 million from other countries (0.5%). Percentages are calculated from reported destination revenue totaling €24,178.7 million.[18]

At 30 June 2026, TUI reported 65,322 employees: 23,628 in Markets + Airline, divided among Northern (11,238), Central (7,230) and Western (5,160); and 39,558 in Holiday Experiences, including Hotels & Resorts, TUI Musement and Cruises. These are segment and regional figures, not a country-by-country employee breakdown.[19]

The company’s reported entity locations also span countries including Germany, the UK, Spain, the Netherlands, France, the Nordic countries, Austria and Poland, as well as China, India, Malaysia, the UAE, Mexico, Jamaica, Tunisia, South Africa, Mauritius and Sri Lanka. Reported Group-services and technology locations include Hanover, Neuss, Luton, Zaventem and Matosinhos; entity locations do not necessarily indicate staffed offices.[20]+3 [18]+12

Business segments

TUI’s latest available reporting at 4 October 2026 is for the nine months ended 30 June 2026; FY2026 annual results were not yet available. Its reported segment structure groups Holiday Experiences—Hotels & Resorts, Cruises and TUI Musement—and Markets + Airline—Northern, Central and Western Regions—with an “All other segments” line. The percentages below are approximate shares of Group revenue of €14,383.9 million for the nine-month period.[24][25]

Holiday Experiences generated €2,232.8 million, or about 15.5% of Group revenue: Hotels & Resorts contributed €879.8 million (6.1%), Cruises €634.7 million (4.4%), and TUI Musement €718.3 million (5.0%). These businesses cover TUI’s hotel portfolio and shareholdings; its cruise businesses, including TUI Cruises, Hapag-Lloyd Cruises and Marella Cruises; and destination services such as transfers, tours, excursions and activities.[24][26]

Markets + Airline generated €12,137.1 million, or about 84.4% of Group revenue. Its regional segments were Central Region (€5,225.5 million; 36.3%), Northern Region (€5,047.1 million; 35.1%) and Western Region (€1,864.5 million; 13.0%). The regional businesses comprise tour operators and airlines, with the reported market scope covering Germany, Austria, Poland and Switzerland in Central; the UK, Ireland and Nordic countries in Northern; and France, Belgium and the Netherlands in Western. All other segments contributed €14.0 million, or about 0.1%. The two group subtotals include their component segments, so they should not be added again to those components.[24][26] [24]+2

Company history

TUI’s corporate roots date to 1923, when Preussag was founded as an industrial company. The travel business began in December 1968, when several German tour operators joined to form Touristik Union International (TUI).[27][28]

Preussag’s acquisition of Hapag-Lloyd in 1997–98 marked a significant step in its transformation toward tourism and transport. In 2000, it made a public bid for Thomson Travel Group, and in 2002 it changed its name to TUI AG.[29]+2

In 2007, TUI’s tourism division and First Choice Holidays combined to form TUI Travel PLC. TUI AG and TUI Travel merged in 2014, bringing their businesses together as an integrated group.[32]+2 [27]+6

Sources

• www.tuigroup.com[1]
• TUI — Full financial report (2025 Y)
  9 citations

  [2][3][5][11][18][20][21][22][23]
• www.tuigroup.com[4]
• www.tuigroup.com[6]
• TUI — Full financial report (2026 Q 3)
  9 citations

  [7][8][9][10][13][14][19][24][25]
• www.tuigroup.com[12]
• preview.tuigroup.com[15]
• www.tuigroup.com[16]
• annualreport.tuigroup.com[17]
• annualreport.tuigroup.com[26]
• www.tuigroup.com[27]
• www.tuigroup.com[28]
• bib.kuleuven.be[29]
• eur-lex.europa.eu[30]
• www.ots.at[31]
• ec.europa.eu[32]
• www.tuigroup.com[33]