Salesforce, Inc.

Overview

Salesforce, founded in 1999, is an enterprise software company best known for customer relationship management (CRM) technology and an AI-powered Customer 360 platform that helps organizations connect with customers through data, AI, CRM and trust.[1]+2 Its core offerings span sales, service, marketing, commerce, collaboration, integration, analytics, automation and industry solutions, with major product categories including Sales, Service, Platform and Other, Slack, Marketing and Commerce.[3][4] Salesforce says its broader purpose is to help businesses transform successfully, build lifelong customers and make the world a better place, and it highlights trust, customer success, innovation, equality and sustainability as core values.[5][6]

The company sells primarily subscription-based software and related services to businesses of all sizes across almost every industry worldwide.[7] It has a substantial global footprint: in FY2025 Salesforce generated $37.9 billion in revenue and employed 76,453 people as of January 31, 2025.[8][9] Its revenue base is geographically diversified, with FY2025 revenue of $25.1 billion in the Americas, $8.9 billion in Europe, and $3.9 billion in Asia Pacific, and the company says it continues to expand its go-to-market reach across major markets globally.[10]+3 [2]+12

Products & services

Salesforce’s products are built on an AI-powered Salesforce Platform that connects customer data across systems, applications and devices, and its offerings are designed to be flexible, scalable, rapidly deployable and integrable with other enterprise applications.[3][7] Its Sales offering covers prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders management, and includes Agentforce for Sales to augment sellers with AI agents.[14][15] Its Service offering combines customer service and field service on one AI-powered platform, with automated case routing, responses grounded in company data, auto-summarization of support cases and field work orders, and centralized scheduling, dispatch and job tracking for service personnel.[16]

Platform and Other includes tools to build workflows, applications and AI agents with no-code and low-code development; Salesforce also highlights its Trust Layer for AI guardrails and Hyperforce infrastructure for local data governance and compliance.[17] Slack is offered as a workplace communication and productivity platform that centralizes collaboration, automates business processes, and embeds generative and agentic AI into the flow of work.[12] Marketing is positioned as a full marketing platform for personalized engagement across the customer lifecycle using actionable data, predictive AI and autonomous AI agents, while Commerce connects marketing, sales, service and fulfillment on one AI-powered platform with capabilities such as product recommendations, order lookup, product-description and web-page generation, and natural-language shopping assistance.[18][19] Salesforce also sells MuleSoft for integration, automation and API management across systems, Tableau for AI-enabled analytics and visualization on data from any source, and Data Cloud as a native hyperscale data engine for ingesting, transforming, indexing and harmonizing enterprise data into a single model that supports automation, analytics and AI agents.[20]+2

Salesforce sells primarily on a subscription basis, with subscription and support fees providing access to cloud services, software licenses, and related support and updates during the contract term.[7][23] Subscription and support accounted for approximately 94% of total revenue in fiscal 2025, with the balance coming from professional services and other revenue.[24] [3]+13

Geographic presence

Salesforce’s reported sales are geographically concentrated in the Americas, which generated $25.1 billion of revenue in fiscal 2025, or 66% of total revenue. Europe generated $8.9 billion, or 24%, and Asia Pacific generated $3.9 billion, or 10%, making the Americas the company’s largest revenue region by a wide margin.[11]

Salesforce is headquartered in San Francisco, California, with principal executive offices at Salesforce Tower, 415 Mission Street. As of January 31, 2025, its executive and principal offices for sales, marketing, professional services, development and administration comprised about 0.9 million square feet in San Francisco.[25][26]

Operationally, Salesforce maintains office space in various locations throughout the United States and in countries across Europe, North America, Asia, South America, Africa and Australia, indicating a broad global office footprint. It also operates data centers in the U.S., Europe and Asia under co-location lease arrangements. The company had 76,453 employees as of January 31, 2025, although a regional employee breakdown was not disclosed in the cited information.[27]+2 [11]+5

Business segments

Salesforce does not report multiple operating business segments; it states that it operates as one segment, so 100% of reported segment revenue is in a single consolidated segment. Instead, the company mainly disaggregates revenue by source, with subscription and support accounting for about 94% of FY2025 revenue and professional services and other making up roughly 6%.[29]+2

Within subscription and support, Salesforce’s named service-offering buckets in FY2025 were Service (~24% of total revenue), Sales (~22%), Platform and Other (~19%), Integration and Analytics (~15%), and Marketing and Commerce (~14%); these are revenue disaggregation categories rather than separate operating segments. Service covers customer service and field service workflows across channels, Sales covers sales-process automation and productivity tools, and Platform and Other includes the Salesforce Platform for building workflows, applications and AI agents as well as Slack collaboration software.[31]+6

Marketing and Commerce focuses on personalized, cross-channel marketing journeys and connected commerce experiences, while Integration and Analytics combines MuleSoft-based integration, automation and API management with Tableau analytics. Salesforce also discloses a geographic revenue mix, with the Americas contributing about 66% of FY2025 revenue, Europe about 24%, and Asia Pacific about 10%.[35]+5 [29]+14

Company history

Salesforce was founded in 1999 by Marc Benioff and Parker Harris, together with Frank Dominguez and Dave Moellenhoff, and began as a cloud-based software company focused on delivering business applications over the internet rather than through traditional on-premise software models.[3][40] The company went public in June 2004, marking an early milestone in the growth of the software-as-a-service model.[41] Salesforce then broadened its platform with the launch of AppExchange in 2006, creating a marketplace for third-party business applications, and with the launch of Service Cloud in 2009, extending its reach beyond sales automation into customer service software.[42][43]

In the following decade, Salesforce expanded significantly through acquisitions. It completed the acquisition of ExactTarget in 2013 to strengthen its marketing capabilities, Demandware in 2016 to add digital commerce software, MuleSoft in 2018 to deepen integration capabilities, Tableau in 2019 to expand in analytics, and Slack in 2021 to add workplace collaboration software.[44]+4 In 2022, the company changed its legal name from salesforce.com, inc. to Salesforce, Inc., reflecting the broader brand it had built over time.[49] [3]+10

Sources

• www.salesforce.com[1]
• Salesforce, Inc. — Full financial report (2025 Y)
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• Salesforce, Inc. — Full financial report (2024 Y)
  5 citations

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• www.salesforce.com[40]
• www.sec.gov[41]
• www.salesforce.com[42]
• www.salesforce.com[43]
• www.salesforce.com[44]
• www.salesforce.com[45]
• www.salesforce.com[46]
• investor.salesforce.com[47]
• investor.salesforce.com[48]
• investor.salesforce.com[49]