RUSH ENTERPRISES INC \TX\

Overview

Rush Enterprises, Inc. is a commercial-vehicle retailer and service provider operating through its Rush Truck Centers network. Its business spans sales of new and used trucks and buses, parts and service, collision repair, leasing and rentals, financing, insurance, vehicle upfitting, and related technologies.[1][2]

The company’s footprint is concentrated in the United States and Canada: its 2025 annual report describes 126 franchised Rush Truck Centers in 23 U.S. states and 14 Canadian dealerships in Ontario. The company says its goal is to deliver commercial-vehicle solutions that help customers keep the global economy running.[3][4]

Rush Enterprises reported $7.434 billion in revenue for fiscal 2025 and 7,830 employees for 2025. Revenue for the six months ended June 30, 2026 was $3.584 billion. Its operations began in 1966 as a Peterbilt heavy-duty truck dealership.[5]+3 [1]+6

Products & services

In FY2025, Rush Enterprises’ product offerings included new and used commercial vehicles across heavy-, medium- and light-duty classes, buses, and other equipment. Its represented makes included Peterbilt, International, Hino, Ford, Isuzu, Blue Arc, Battle Motors, IC Bus and Blue Bird; other vehicle products included truck bodies and trailers. Availability varies by location.[1][8]

The company also sells commercial-vehicle parts and provides maintenance, warranty, service and collision repair. Capabilities include mobile service at customer sites, telematics support, a proprietary parts-and-accessories line, and factory-certified assembly of specialized bodies and equipment. Rush additionally offers vehicle upfitting, CNG fuel systems through a Cummins joint venture, and leasing and rental selections that include Class 4–8 vehicles, heavy-duty cranes and refuse vehicles; substantially all long-term leases include servicing.[9]+2

In FY2025, aftermarket products and services accounted for 33.9% of total revenue; the reported category combines parts with service and collision repair. Parts generated 58.8% of aftermarket gross profit and service and collision generated 41.2%.[9][12] [1]+5

Geographic presence

Rush Enterprises’ operations are concentrated in the United States and Canada. In its 2026 second-quarter filing, the company reported more than 160 franchised Rush Truck Center locations in 24 U.S. states. Its 80%-owned Rush Truck Centres of Canada operates 17 International dealerships and two IC Bus dealerships in Ontario, and sells IC Buses in Quebec and the Maritime provinces.[13]

At year-end 2025, Rush listed facilities in 23 states: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Utah and Virginia. It also listed facilities in Ontario and Quebec, with headquarters in New Braunfels, Texas.[14] The company disclosed 7,355 U.S. employees and 582 Canadian employees at year-end 2025, but no state- or province-level employee distribution.[15] Rush reports one Truck Segment covering its U.S. and Ontario, Canada dealerships; it does not disclose country-level revenue or geographic revenue percentages.[16] [13]+3

Business segments

Rush Enterprises reports one reportable business segment, the Truck Segment. It comprises commercial-vehicle dealerships in the U.S. and Ontario, with activities including new and used vehicle sales, parts, service and collision repair, vehicle upfitting, financing, insurance, leasing and rentals, CNG fuel systems, and telematics.[16]

For FY2025, the Truck Segment generated $7,419,068, or approximately 99.8% of the company’s $7,434,195 in total revenue. “All Other” contributed $15,127, or approximately 0.2%; it is presented separately in the revenue table but is not identified as a reportable segment.[5] [16]+3

Company history

Rush Enterprises traces its origins to 1965, when W. Marvin Rush opened a GMC truck dealership in Houston. It added its first Peterbilt dealership in 1967 and expanded into truck leasing, finance and insurance during the 1980s. Acquisitions in the Los Angeles market in 1994 extended its reach beyond Texas, and the company went public in 1996.[17]

W.M. “Rusty” Rush became President in 1995 and CEO in 2006, succeeding his father as CEO; he became Chairman in 2013.[18][17] The company broadened its dealership portfolio with its first Ford dealership in 2006 and first Navistar dealership in 2008, then expanded into Canada in 2019.[17][6] In 2021, it acquired certain Summit Truck Group assets, adding dealerships and related operations across five states.[19] In 2022, Cummins completed a 50% acquisition of Momentum Fuel Technologies, forming a joint venture with Rush.[20] [17]+4

Sources

• RUSH ENTERPRISES INC \TX\ — Full financial report (2025 Y)
  11 citations

  [1][3][5][8][9][10][11][12][14][15][16]
• RUSH ENTERPRISES INC \TX\ — Full financial report (2026 Q 2)
  3 citations

  [2][7][13]
• www.rushenterprises.com[4]
• www.rushenterprises.com[6]
• www.rushenterprises.com[17]
• investor.rushenterprises.com[18]
• investor.rushenterprises.com[19]
• www.cummins.com[20]