Overview
Plus500 Ltd. is a global fintech company whose core business is operating online trading platforms for retail and institutional customers. Its products include contracts for difference (CFDs), futures and options on futures, share dealing, and other market-dependent trading products. The company says its purpose is to provide reliable, intuitive access to financial opportunities across products, devices and countries.[1][2][3]
Founded in 2008, Plus500 serves customers in more than 60 countries and supports 30 languages; its operations are conducted through regulated entities across multiple jurisdictions. For the year ended 31 December 2025, it reported revenue of $792.4 million and 242,440 active customers.[4][2][5][6] [1][2][3][4][5][6][3][4]
Products & services
Plus500’s retail OTC offering provides leveraged contracts for difference (CFDs) referencing instruments such as shares, indices, commodities, forex pairs, ETFs and cryptocurrencies. CFD customers trade price movements of the referenced instruments rather than acquiring the underlying assets; examples include gold, oil, EUR/USD and bitcoin. Product availability varies by region.[7][8][9] A separate Plus500 Invest service provides share dealing in equities listed on major exchanges worldwide.[7]
In the United States, the Group offers futures and options on futures to retail and institutional customers through a futures commission merchant. Its product range includes equity-index, crude-oil, bitcoin, yields, foreign-exchange and precious-metal contracts. The Plus500 Futures platform serves retail customers, while T4-Pro provides a futures trading platform with enhanced tools and a broader product range for more professional traders.[7][8][10] Plus500 Cosmos is a B2B client portal with account and funds management, risk tools, onboarding, reporting and integrations.[11][12]
The US futures platform has added exchange-traded event-based contracts, including prediction markets, and the company’s 2026 materials also describe sports contracts and single-stock futures.[13][14][15] In H1 2026, non-OTC activities represented approximately 15% of Group revenue; these include futures and options and Plus500 Invest, but the company’s cited materials do not provide a revenue split among those products.[16][17] [7][8][10][11][13][17][9][12][14][15][16]
Geographic presence
PLUS500 reported FY2024 revenue of $768.3 million, including $309.0 million from the EEA (40.2%), $60.8 million from the UK (7.9%), $51.4 million from Australia (6.7%) and $347.1 million from the Rest of the World (45.2%). These percentages are calculated from the reported regional figures; the report does not further break down the EEA or Rest of the World by country.[18]
In its FY2025 results, the Group identified the UK, EEA, Australia, the US and the Middle East as its main markets and said it served customers in more than 60 countries. Its listed regulated operating subsidiaries or authorisations span the UK, Australia, Cyprus, Israel, New Zealand, South Africa, Singapore, Seychelles, the US, Estonia, Japan, the UAE, the Bahamas, Canada and Colombia.[19]
Israel is the Group’s headquarters and R&D-centre location.[20] [18][19][20]
Business segments
PLUS500 reports one operating segment for accounting purposes; its activities are therefore not presented as separate reportable segments with individual revenue contributions.[21]
For business-mix purposes, the company distinguishes OTC from non-OTC activities. OTC trading includes CFDs, while non-OTC comprises futures and options on futures and share dealing. In FY2025, non-OTC revenue was approximately 14% of Group revenue; OTC was therefore approximately 86% by residual, assuming these categories cover the Group’s revenue.[22][23][17][1] [21][22][23][17][1]
Company history
PLUS500 was founded in 2008 by Gal Haber and Alon Gonen, initially offering a PC-based online trading platform. It expanded to a web app in 2010 and iPhone and iPad apps in 2011.[24][25][26] In July 2013, the company listed on the London Stock Exchange, raising approximately £16.6 million through its IPO.[27]
In 2015, a UK regulatory restriction temporarily limited new customer onboarding, which resumed in early 2016.[28][29] A proposed merger with Playtech was terminated in November 2015 after regulatory approval was not obtained in time.[30][31] In 2016, Asaf Elimelech succeeded Haber as CEO; David Zruia became interim CEO in April 2020 and permanent CEO in July of that year.[32][33][34][35]
In 2021, Plus500 acquired US futures businesses Cunningham Commodities and Cunningham Trading Systems, and launched Plus500 Invest, its share-dealing platform.[36][37][38] It subsequently introduced US retail futures platforms TradeSniper in 2022 and Plus500 Futures in 2023.[39][40] In 2025, it announced a proposed acquisition of Indian brokerage Mehta Equities, which it reported completing in February 2026; that month it also launched US event-based contracts through its futures platform.[41][42][43][13] [24][25][27][28][29][30][32][33][34][35][36][37][39][40][42][43][13][26][31][38][41]
Sources
- PLUS500 — Full financial report (2024 Y)
- investors.plus500.com[3]
- www.plus500.com[4]
- PLUS500 — Press release (2025 Y)
- PLUS500 — Presentation (2025 Y)[8][11]
- www.plus500.com[9]
- financialservices.plus500.com[12]
- us.plus500.com[14]
- us.plus500.com[15]
- cdn.plus500.com[16]
- PLUS500 — Full financial report (2013 Y)[24][25]
- us.plus500.com[26]
- PLUS500 — Full financial report (2014 Y)[27]
- PLUS500 — Presentation (2015 Y)[28]
- PLUS500 — Press release (2015 Y)
- otp.investis.com[31]
- PLUS500 — Full financial report (2015 Y)[32]
- PLUS500 — Full financial report (2020 Y)[34][35]
- PLUS500 — Press release (2021 Y)[36]
- PLUS500 — Press release (2021 H 1)[37]
- cdn.plus500.com[38]
- PLUS500 — Press release (2023 Q 1)[39]
- PLUS500 — Full financial report (2023 Y)[40]
- cdn.plus500.com[41]
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