OPENLANE, Inc.

Overview

OPENLANE, Inc. operates a digital wholesale automotive marketplace and provides vehicle remarketing services, connecting sellers such as dealers, manufacturers, rental companies and fleet operators with buyers. Its services include digital auctions, marketplace technology, data and transaction support, transportation and other vehicle services, as well as dealer floorplan financing through AFC. The company describes its purpose as “to make wholesale easy so our customers can be more successful.” [1]+4

Its marketplace serves customers across the United States, Canada and Europe, with customers in about 40 countries. OPENLANE reported 2025 operating revenue of approximately $1.93 billion; an official company fact sheet lists about 4,500 employees and more than 90 operating locations as of February 2026.[6]+4 [1]+9

Products & services

OPENLANE’s digital wholesale marketplace products let commercial sellers remarket vehicles online through private-label SaaS platforms, while dealers can bid or buy through online and mobile marketplaces operating around the clock. Sales formats include buy-now and time-limited auctions; Canadian logistics-center sales also support simulcast bidding.[11]+2

Marketplace services span vehicle advertising and registration, inventory storage and security, condition-report processing and photography, pre-sale preparation, auction sales, dispute arbitration, post-sale inspections, title processing, payment clearing and sales reporting. Canadian logistics centers also recondition vehicles for digital sale.[14] OPENLANE provides transportation using primarily third-party carriers and proprietary automated shipping technology for instant price and delivery-time quotes, load availability and shipment notifications.[14]

Inspection offerings include condition reports, inventory verification, program-compliance audits and facility inspections. Employees and third parties use proprietary technology, including AI-powered tools, and mobile devices and cameras to capture vehicle information; reports may include photographs, video and engine audio.[14] For repossession remarketing, services include titling, repossession administration, inventory management, marketplace selection, pricing and vehicle representation, supported by a secure encrypted order-tracking platform. Vehicle research services provide dealers with real-time pricing, vehicle-history reports, market guides, mobile VIN scanning, marketplace offers and market-value information.[14]

AFC offers independent dealers in the U.S. and Canada short-term, inventory-secured floorplan financing, trade-in liquidity, lien payoffs and title services.[15][16] OPENLANE reports revenue in broad categories, rather than disclosing performance separately for each named product or service.[17] [11]+6

Geographic presence

OPENLANE’s principal operating and sales geographies are the United States, Canada and Europe. Its foreign operations include Canada, the United Kingdom and Continental Europe; in 2025, foreign operations accounted for approximately 43% of continuing-operations revenue.[18][19] In the second quarter of 2026, Canada contributed about 58% of foreign operating revenue, with most of the remainder coming from Continental Europe.[20]

The company reports more than 90 operating locations across North America, Europe, the Philippines and Uruguay, and serves customers in about 40 countries.[5] Its headquarters are in Carmel, Indiana, at 11299 N Illinois Street, Suite 500.[21] [18]+4

Business segments

OPENLANE reports two operating and reportable segments: Marketplace and Finance. Marketplace comprises its wholesale vehicle marketplaces in North America and Europe, along with vehicle remarketing and related services, including make-ready services. Finance, operated through AFC, provides short-term, inventory-secured financing primarily to independent vehicle dealers in the United States and Canada. The company also presents revenue categories, but these are not additional reportable segments.[22]+2

In FY2025, Marketplace generated $1,500.8 million of revenue, about 77.6% of consolidated operating revenue; Finance generated $433.7 million, about 22.4%. These approximate shares are calculated from reported segment and consolidated revenue.[25] [22]+3

Company history

ADESA entered vehicle remarketing in 1989. The company’s digital-marketplace roots date to 1999, when the business began in San Francisco as Autodaq; the OPENLANE brand emerged in 2008. KAR was incorporated in 2006, acquired ADESA and Insurance Auto Auctions in 2007, and became publicly traded in 2009. It acquired the digital OPENLANE business in 2011.[26]+2

KAR expanded into mobile dealer auctions through ADESA’s 50% investment in TradeRev in 2014 and acquisition of the remaining interest in 2017. It announced the acquisition of European online marketplace CarsOnTheWeb in 2018, completed the deal in 2019, and relaunched the business as ADESA Europe. In 2019, KAR also spun off IAA as an independent company.[29]+3

KAR acquired online dealer-auction business BacklotCars in 2020; BacklotCars and TradeRev were combined into a dealer-to-dealer marketplace in 2021. That year, Peter Kelly became CEO. In 2022, KAR sold ADESA’s U.S. physical-auction business to Carvana. In 2023, KAR Global adopted the OPENLANE name, bringing its company and marketplace brands together. The company changed its NYSE ticker from KAR to OPLN in December 2025.[32]+4 [26]+18

Sources

• OPENLANE, Inc. — Full financial report (2025 Y)
  19 citations

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• OPENLANE, Inc. — Full financial report (2026 Q 2)
  3 citations

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• corporate.openlane.com[5]
• www.sec.gov[9]
• corporate.openlane.com[10]
• corporate.openlane.com[21]
• OPENLANE, Inc. — Full financial report (2023 Y)[26][35]
• corporate.openlane.com[27]
• corporate.openlane.com[28]
• corporate.openlane.com[29]
• corporate.openlane.com[30]
• corporate.openlane.com[31]
• corporate.openlane.com[32]
• corporate.openlane.com[33]
• corporate.openlane.com[34]