Overview
Founded in November 2014, NIO Inc. is a global smart electric vehicle company that designs, develops, manufactures and sells smart EVs. Its stated mission is “Blue Sky Coming.” [1][2]
NIO’s three brands serve different customer segments: NIO for premium smart EVs, ONVO for family-oriented smart EVs, and FIREFLY for small, high-end electric cars. The company offers products and services in China, Europe, Southeast Asia, the Middle East and other markets.[3][4]
For the year ended December 31, 2025, NIO reported revenue of RMB87.49 billion (US$12.51 billion) and 35,032 full-time employees.[5][6] [1][2][3][4][5][6][2]
Products & services
NIO Inc.’s vehicle portfolio spans three brands: NIO’s premium smart electric vehicles, ONVO’s family-oriented vehicles, and firefly’s small smart cars. NIO lists models including the ET5, ET5T, ET7, ET9, EC6, EC7, ES6, ES7, ES8 and ES9; ONVO’s lineup includes the L60 mid-size family SUV and L90 three-row SUV, while firefly sells a small smart car.[7][8][9]
Among disclosed specifications, NIO says the ES9 uses 900V architecture and supports 5C ultra-fast charging, with a claimed three-minute battery swap and up to 620 km of range. The ES8 five-seat version has a standard 102-kWh battery and up to 655 km CLTC range. The ET9 uses a full-domain 900V system, with specifications listed as up to 925V and 600-kW peak charging. ONVO has described the L60 as offering over 1,000 km CLTC range with its ultra-long-range battery; the L90’s standard 85-kWh battery is rated for up to 605 km CLTC range.[10][9][11][12][13][14]
Services include automatic battery swapping, home and public charging, mobile charging, destination charging, and a pick-up, charging and return service. NIO also offers after-sales service, vehicle subscriptions, used-car transactions, battery upgrades and insurance brokerage; its FY2025 filing identifies NIO assisted and intelligent driving (NAD) and ONVO Smart Driving (OSD).[15][16][17][18][19]
For FY2025, vehicle sales generated RMB76.88 billion, or 87.9% of total revenue of RMB87.49 billion. Other sales were RMB10.60 billion (12.1%), including power solutions of RMB2.46 billion (2.8% of total revenue). The cited revenue breakdown is by category, not by individual vehicle model.[20][21] [7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][8][9][10][11][12][13][14]
Geographic presence
NIO’s 2025 annual filing identifies China as its principal operating and revenue base, stating that a substantial majority of revenue comes from China; it does not provide geographic revenue amounts or percentages. As of September 2026, the company said its sales-and-service network covered 24 countries and regions across China, Europe, the Middle East, Central Asia, Southeast Asia and Central America.[22][23]
The company’s reported geographic footprint includes vehicle R&D in Shanghai, manufacturing in Anhui, software R&D in Beijing, autonomous-driving R&D in San Jose, design in Munich, and advanced-engineering R&D in Oxford. As of December 31, 2025, NIO reported leased facilities of approximately 5,985,895 m² in China, 201,825 sq. ft. in North America and 310,659 m² in Europe; it also reported a 355,297 m² site and plant in Nanjing for electric-powertrain manufacturing.[24][25] [22][23][24][25][23]
Business segments
NIO reports one operating/reportable segment, covering its smart electric vehicle-related business; it does not report NIO, ONVO, and FIREFLY as separate segments. The brands have distinct customer focuses: NIO offers premium smart EVs, ONVO family-oriented smart EVs, and FIREFLY small, high-end smart electric cars.[26][3]
As a guide to the mix within that single segment, 2025 revenue was 87.9% vehicle sales. The remaining 12.1% was reported as other sales: parts, accessories and after-sales vehicle services (4.8%), provision of power solutions (2.8%), and other items (4.5%). These are revenue categories, not separately reported segments.[20][21] [26][3][20][21][21][21]
Company history
NIO Inc. was founded in November 2014 by William Li. The company introduced the NIO brand and EP9 electric supercar in London in November 2016, then unveiled its first production vehicle, the ES8 SUV, in 2017. ES8 deliveries began in June 2018, the year NIO completed its U.S. IPO and began trading on the New York Stock Exchange.[27][28][29][30][31]
NIO expanded its vehicle lineup with the ES6, entering production in 2019, and announced a strategic investment and plans for NIO China headquarters in Hefei in 2020. It reached 100,000 mass-produced vehicles in 2021, launched the ET7 sedan that year, and began its deliveries in 2022. The company also entered Norway in 2021 and announced expansion into Germany, the Netherlands, Denmark and Sweden in 2022.[32][33][34][35][36][37][38]
In 2024, NIO introduced the ONVO brand and its L60 model, and launched the firefly brand in December. In January 2026, it announced that its one-millionth vehicle had rolled off the Hefei production line.[13][39][40] [27][29][28][30][31][32][33][34][35][36][37][38][13][39][40]
Sources
- NIO Inc. — Full financial report (2025 Y)
- ir.nio.com[2]
- NIO Inc. — Press release (2025 Y)[5]
- www.nio.com[8]
- www.nio.com[9]
- www.nio.com[10]
- www.nio.com[11]
- www.nio.com[12]
- www.nio.com[13]
- www.nio.com[14]
- www.nio.com[23]
- NIO Inc. — Press release (2026 Q 2)[27]
- www.nio.com[28]
- us.nio.com[30]
- www.nio.com[31]
- www.nio.com[32]
- www.nio.com[33]
- www.nio.com[34]
- www.nio.com[35]
- www.nio.com[36]
- www.nio.com[37]
- www.nio.com[38]
- www.nio.com[39]
- www.nio.com[40]
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