Overview
New Oriental Education & Technology Group Inc. is a China-focused education-services company. Its offerings include test preparation and other educational services, non-academic tutoring, online learning systems and devices, overseas-study consulting, and educational materials. It serves students through classroom, online, and blended formats, and also operates a livestreaming e-commerce and private-label products business.[1]
The company’s business is conducted predominantly in China, while its education services include preparation for overseas examinations and consulting for students planning to study abroad. Its stated mission is to help Chinese students of all ages improve their lives and broaden their horizons through lifelong learning, realize their potential, and develop a global vision.[2][3][4]
For the fiscal year ended May 31, 2026, New Oriental reported consolidated net revenue of approximately US$5.66 billion. The company reported more than 88,300 employees, including over 44,200 teachers, as of May 31, 2026.[5][6] [1][2][3][5][4][6]
Products & services
In FY2026, New Oriental’s education offerings included test-preparation courses for overseas exams such as IELTS, TOEFL, SAT, AP, A Level, GCSE, ACT, GRE and GMAT, as well as Chinese exams including CET 4/6 and postgraduate entrance exams. Courses ranged from 12 to 400 hours, with classes typically meeting one to eight times a week for one to three hours; formats included classes of 6–200 students and small-group or one-to-one tutoring. The company reported about 1.173 million test-preparation enrollments for the year.[7][8][3] It also offered non-academic courses intended to develop students’ innovative and comprehensive abilities, with about 3.117 million enrollments, and intelligent learning systems and devices featuring personalized digital materials and exercises, with teachers monitoring students’ learning through a backend system; these products had 598,000 active paid users.[9][10]
Other education-related services included overseas-study consulting for applications and admissions, education and career choices, and study-related immigration, visas and housing.[11] The company also developed and edited language-training and test-preparation materials and distributed educational books through its bookstores and third parties; in FY2026 it developed or edited approximately 234 titles and distributed 13.3 million company-authored or licensed books in China.[12][13]
Through East Buy, the company sold agricultural and other consumer products via livestreaming and online shops, including fresh food, snacks, healthcare, household and personal-care goods, apparel and textiles. Its channels included East Buy, East Buy Private Label and East Buy Beautiful Life; its own app also offered membership discounts, coupons and loyalty points. By May 31, 2026, East Buy had launched 1,009 private-label stock-keeping product units (SPUs), and FY2026 GMV across its channels was RMB10.2 billion.[14][15][16] FY2026 revenue disclosures reported $4,006.8 million from education and test-preparation services, $511.3 million from overseas-study consulting, $122.0 million from private-label/livestreaming services, $684.9 million from private-label products, and $83.4 million from books and other educational materials.[17][18] [7][8][3][9][10][11][12][13][14][15][16][17][18]
Geographic presence
New Oriental’s operations are concentrated in China; its FY2026 annual reporting states that substantially all of its business is conducted there [2]. The FY2026 site inventory reports 75 schools and 1,459 learning centers, with sites including Beijing, Shanghai, Guangzhou, Wuhan, Nanjing, Hangzhou, and Shenzhen [19].
As of May 31, 2026, the company’s official campus network page reports a presence across 69 cities and more than 44,200 teachers. It lists 75 schools and 1,534 learning centers; the page notes that the learning-center count includes the schools [20]. [2][19][19][19][19][19][19][19][19][19][20]
Business segments
For the fiscal year ended May 31, 2026, New Oriental reported four operating segments: educational services and test preparation courses; private label products and livestreaming e-commerce; overseas study consulting services; and educational materials and distribution. The first three are reportable segments; educational materials and distribution is included in “Others.” [21]
Educational services and test preparation courses generated US$4,006.8 million, approximately 70.8% of FY2026 revenue. Private label products and livestreaming e-commerce generated US$806.9 million (14.3%); the filing describes livestreaming sales that include agricultural and other products. Overseas study consulting services generated US$511.3 million (9.0%). “Others,” which includes educational materials and distribution, generated US$336.3 million, approximately 5.9% of revenue; this share is calculated from reported revenue figures.[22][23][24] [21][22][23][24]
Company history
Michael Minhong Yu founded Beijing New Oriental School on November 16, 1993, initially focusing on English-language teaching and test preparation. The group was established in 2001 as the business expanded beyond its original school.[25][26]
New Oriental completed its U.S. IPO and began trading on the New York Stock Exchange on September 7, 2006. In March 2019, its online-education subsidiary Koolearn Technology listed in Hong Kong; New Oriental itself later began trading on the Hong Kong Stock Exchange on November 9, 2020.[27][28][29][30]
Chenggang Zhou became CEO in September 2016, succeeding Yu in that role, while Yu remained chairman. China’s 2021 restrictions on academic tutoring for compulsory-education students prompted a significant shift in New Oriental’s activities. In December 2021, Koolearn began livestreaming commerce; it established the East Buy e-commerce platform in fiscal 2022, marking a diversification beyond education.[31][32][33][34]
Sources
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