NATIONAL BEVERAGE CORP

Overview

National Beverage Corp. is a U.S.-focused nonalcoholic beverage company that develops, produces, markets and sells drinks through its operating subsidiaries. Its portfolio spans sparkling and flavored waters, energy drinks, juices and carbonated soft drinks; LaCroix is its most significant brand. The company says its products are sold primarily in the United States, where it operates 12 production facilities serving markets across the continental U.S.[1]+3

The company describes its mission as innovating for consumers’ healthier lifestyles, with a “Better for You” focus. National Beverage was incorporated in 1985 and began public trading on Nasdaq in 1991. Net sales were $1,180.6 million in fiscal 2026, ended May 2, 2026.[5]+3 [1]+7

Products & services

National Beverage Corp.’s portfolio includes sparkling and still waters, energy drinks, juices, and carbonated soft drinks. LaCroix is a naturally essenced sparkling water with zero calories, sweeteners, and sodium; its flavors include PineApple CocoNut, Sunshine, Strawberry Peach, Mojito, Beach Plum, and Guava São Paulo.[3][9] Clear Fruit is non-carbonated fruit-flavored water offered in 13 varieties, including Cherry Blast, Strawberry Watermelon, and Fruit Punch, in 20-ounce and 16.9-ounce bottles with sports caps.[10]

Rip It offers energy drinks in 17 flavors, including three zero-sugar options, as well as a sugar-free 2-ounce energy shot in six flavors.[11] The company’s juice brands include Everfresh and Mr. Pure, with 100% juice and juice drinks in flavors such as orange, cranberry, papaya, and pineapple mango; a signature package is a hot-filled 16-ounce glass bottle. Everfresh Premier Varietals features apple juice made with named apple varieties, including Granny Smith, McIntosh, Honey Crisp, and Fuji.[12]

Its carbonated soft drink brands are Shasta and Faygo. Shasta includes zero-sugar options such as Tiki Punch and California Dreamin; Faygo flavors include Red Pop, Moon Mist, Cotton Candy, and Rock & Rye.[13] For the fiscal year ended May 2, 2026, the company reported $1,180.6 million in net sales but did not disclose revenue percentages by product or brand.[7][14] [3]+7

Geographic presence

National Beverage’s primary market is the United States; it also distributes some beverages on a limited basis in other countries, which are not identified in the cited filing. The company has not disclosed revenue by country or region, or geographic percentages of sales.[15]

As of FY2026, the company operated 12 production facilities across 10 U.S. states. Ten are owned: two each in California and Michigan, and one each in Georgia, Kansas, Ohio, Texas, Utah and Washington. The two leased facilities are in Maryland and Florida. Its principal office is in Fort Lauderdale, Florida.[16][17] [15]+2

Business segments

National Beverage Corp. reports one operating and reportable segment: beverages, covering the development, production, marketing and sale of beverages. For fiscal 2026, this segment represented 100% of consolidated net sales; the company does not disclose separate revenue contributions for product categories or brands.[18][14]

The company describes LaCroix as its most significant brand, focused on zero-calorie, zero-sweetener, zero-sodium sparkling water. Its carbonated soft drink brands include Shasta, with multiple flavors and value-oriented offerings, and Faygo, known for its range of distinctive flavors. These brands are part of the beverage portfolio, not separately reported segments, and their individual sales shares are not disclosed.[3]+2 [18]+3

Company history

National Beverage Corp. was founded on November 5, 1985, following its acquisition of Shasta Beverages. Shasta’s origins predate the corporation, tracing back to 1889.[19]+2

The company added Faygo in 1987 and LaCroix in 1996, expanding its portfolio of beverage brands. Faygo itself dates to 1907, when founders Ben and Perry Feigenson opened its first Detroit facility.[22]+2

Leadership also developed over this period: Joseph G. Caporella joined the board in 1987, became Executive Vice President and Secretary in 1991, and was named President in 2002.[25] In the 2010s, LaCroix introduced products including NiCola, launched in 2014, and Cúrate, highlighted as a new product theme in 2015.[26][27] [19]+8

Sources

• NATIONAL BEVERAGE CORP — Full financial report (2026 Y)
  16 citations

  [1][2][3][4][5][6][7][9][10][11][12][13][14][16][17][18]
• ir.nationalbeverage.com[8]
• NATIONAL BEVERAGE CORP — Full financial report (2027 Q 1)[15]
• NATIONAL BEVERAGE CORP — Full financial report (2015 Y)
  3 citations

  [19][26][27]
• www.sec.gov[20]
• ir.nationalbeverage.com[21]
• www.company-histories.com[22]
• www.forbes.com[23]
• www.nationalbeverage.com[24]
• NATIONAL BEVERAGE CORP — Full financial report (2024 Y)[25]