MICROSTRATEGY Inc

Overview

MicroStrategy Inc. rebranded as Strategy in February 2025. It combines an enterprise analytics and business-intelligence software business with a Bitcoin treasury strategy, which the company identifies as a central part of its corporate identity.[1][2] Its Strategy One platform provides dashboards, reporting, AI agents and embedded analytics; the company describes its software mission as empowering organizations with analytics.[3][4]

Strategy serves customers globally. For fiscal 2025, it reported revenue of $477.2 million and 1,539 employees as of December 31, 2025, including 1,091 employees outside the United States.[5][6] [2]+5

Products & services

MicroStrategy Inc., now Strategy Inc., offers Strategy One, an enterprise analytics and business-intelligence platform for visualization, reporting, dashboards, embedded analytics and AI-assisted analysis across web, mobile and custom applications. Its Strategy Mosaic universal data layer is designed to connect data sources and provide consistent, governed definitions. HyperIntelligence delivers contextual insights within users’ existing applications. The software is offered through cloud subscriptions and on-premises licenses.[7]+2

AI features include Auto Answers, which supports conversational questions about dashboard data, and Auto Dashboard, which can generate visualizations and dashboard pages from supplied data. Services include analytics consulting and implementation, training, technical support, and software updates and upgrades.[9]+3

For FY2025, revenue mix was 8% product licenses, 37% subscription services, 12% other services and 43% support.[13] [7]+7

Geographic presence

In FY2025, revenue was $272.2 million in the United States (57.1% of consolidated revenue), $162.7 million in Europe, the Middle East and Africa (34.1%), and $42.4 million in other regions (8.9%). Other regions generally include Latin America, Asia Pacific and Canada. Germany accounted for at least 10% of consolidated revenue, although its precise amount was not disclosed.[14][15]

For the first half of 2026, revenue was $137.7 million in the United States (55.8%), $86.7 million in EMEA (35.1%) and $22.3 million in other regions (9.0%). Germany represented at least 10% of consolidated revenue in both the second quarter and first half of 2026. The Bitcoin segment is included in the U.S. region.[16]+2

At December 31, 2025, the company leased approximately 190,000 square feet at its Northern Virginia headquarters, plus about 20,000 square feet of other U.S. office or other space and 87,000 square feet of office space in foreign locations. It also identified facilities in Northern Virginia, China, Argentina and Poland as hosting a significant portion of research and development or certain other critical business operations.[19]+2 [14]+7

Business segments

MicroStrategy currently reports two segments: **Software**, which provides enterprise analytics software and related product licenses, cloud subscriptions, product support, and services; and **Bitcoin**, covering its bitcoin treasury and capital-markets strategy.[22][23] For the six months ended June 30, 2026, Software generated $246.668 million of revenue and Bitcoin generated none, representing approximately 100% and 0% of reported revenue, respectively.[24][25]

This is a change from FY 2025, when the company reported Software Business as its sole reportable segment; it generated all $477.233 million of that year’s revenue.[26][27] [22]+5

Company history

MicroStrategy was founded in 1989 by Michael Saylor and Sanjeev “Sanju” Bansal, initially undertaking computer-simulation consulting.[28][29] In 1994, it planned to launch DSS Agent, a decision-support product for analyzing enterprise data; the company completed its initial public offering in June 1998 and released MicroStrategy 7 in 2000.[30]+2

MicroStrategy sold its majority-owned Alarm.com subsidiary in 2009 and agreed to sell its Angel.com subsidiary in 2013.[33][34] In August 2020, it announced a $250 million bitcoin purchase and made bitcoin the principal holding in its treasury reserve strategy.[35] In 2022, Phong Le became CEO while Saylor became Executive Chairman.[36] The company announced it would do business as Strategy in February 2025, and its legal name changed to Strategy Inc. in August 2025.[1][37] [28]+10

Sources

• www.strategy.com[1]
• MICROSTRATEGY Inc — Full financial report (2025 Y)
  12 citations

  [2][3][5][7][8][11][14][15][19][20][21][27]
• software.strategy.com[4]
• www.sec.gov[6]
• www2.strategy.com[9]
• www2.strategy.com[10]
• MICROSTRATEGY Inc — Full financial report (2026 Q 2)
  9 citations

  [12][16][17][18][22][23][24][25][26]
• MICROSTRATEGY Inc — Presentation (2025 Y)[13]
• www.strategy.com[28]
• www.sec.gov[29]
• www.washingtontechnology.com[30]
• www.sec.gov[31]
• media.corporate-ir.net[32]
• www.sec.gov[33]
• www.prnewswire.com[34]
• www.sec.gov[35]
• www.strategy.com[36]
• www.strategy.com[37]