Overview
Meta Platforms, Inc. is a global technology company whose products connect people, support communities, and help businesses reach customers. Its Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, and Threads, alongside Meta AI. The company also develops virtual- and augmented-reality hardware and software, including Meta Quest headsets and AI glasses. Meta reports two segments: Family of Apps and Reality Labs; substantially all of its revenue currently comes from advertising across its apps.[1][2][3][4][5][6][7][8][9]
Meta’s stated purpose is to help people connect and share, find and build communities, and grow businesses, while developing AI-powered and immersive experiences. Incorporated in 2004, the company is headquartered in Menlo Park, California, and had offices in more than 90 cities worldwide and 78,865 employees at the end of 2025. It reported 2025 revenue of $200.966 billion.[1][10][11][12][13] [1][2][3][4][5][6][7][8][9][10][11][12][13]
Products & services
Meta’s Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, Threads and Meta AI. Facebook offers Feed, Reels, Stories, Groups and Marketplace; Instagram offers Feed, Stories, Reels, Live and messaging for sharing, discovery and shopping. Messenger provides text, audio and video calling, while WhatsApp provides private messaging and transactions, including Channels for one-to-many broadcasts. Threads supports text-based updates and public conversations. Meta AI is available across Meta apps, as a standalone app, on AI glasses and on the web.[2][3][4][5][6][7] Meta also applies AI to content ranking and recommendations, advertising tools, generative-AI experiences and product-development tools.[14]
Reality Labs products include Meta Quest devices and software and content available through the Meta Horizon Store, supporting social VR experiences such as gaming, fitness and entertainment; Quest passthrough allows users to experience VR while remaining aware of their physical surroundings.[8] Meta’s AI glasses include Ray-Ban Meta and Oakley Meta. Its Orion prototype overlays content on the physical world, while Meta Ray-Ban Display incorporates a lens display and the Meta Neural Band uses neuromuscular signals for control.[15] Meta also offers paid messaging and Meta Verified subscriptions; the company has cited AI-glasses sales and Quest devices among Reality Labs’ revenue drivers.[16][17] [2][3][4][5][6][7][14][8][15][16][17]
Geographic presence
Meta Platforms, Inc.’s FY2025 revenue was geographically reported by customer address. Of $200.966 billion in total revenue, $78.866 billion came from the United States and Canada (39.2%), $53.817 billion from Asia-Pacific (26.8%), $46.569 billion from Europe (23.2%), and $21.714 billion from the Rest of World (10.8%); percentages are calculated from the reported amounts. The company groups the United States and Canada together; Europe includes Russia and Turkey, while Rest of World includes Africa, Latin America, and the Middle East.[18][19][20]
Meta reported offices in more than 90 cities worldwide and 78,865 employees globally as of December 31, 2025, but did not disclose employee counts by region. Its principal executive offices and corporate headquarters are in Menlo Park, California. Dublin is the location of Meta’s International HQ; the company reported more than 2,000 employees across three locations in Ireland in 2023. Meta also has offices in London, including its King’s Cross offices and engineering hub.[12][11][21][22][23] [18][18][18][18][18][19][20][12][11][21][22][23]
Business segments
Meta Platforms reports two operating and reportable segments. Family of Apps (FoA) includes Facebook, Instagram, Messenger, WhatsApp, and other services. Reality Labs (RL) focuses on virtual- and augmented-reality-related consumer hardware, software, and content.[24]
In FY2025, FoA generated $198.759 billion, approximately 98.9% of total revenue, while Reality Labs generated $2.207 billion, approximately 1.1% of the $200.966 billion total. Percentages are calculated from reported segment revenue.[25] [24][25][25][25]
Company history
Facebook launched at Harvard in February 2004, founded by Mark Zuckerberg and fellow students. It expanded beyond its original college network with the launch of News Feed in 2006 and Facebook Platform for outside developers in 2007.[26][27][28]
The company appointed Sheryl Sandberg chief operating officer in 2008. Instagram launched in 2010, and Facebook announced its agreement to acquire it in 2012; that year, Facebook also priced its initial public offering at $38 per share. In 2014, Facebook announced agreements to acquire WhatsApp and virtual-reality company Oculus.[29][30][31][32][33][34]
In October 2021, Facebook announced that its parent company would be renamed Meta, while stating that its corporate structure would remain unchanged. Sandberg announced in 2022 that she would step down as COO, and Meta launched the Threads app in 2023.[35][36][37] [26][27][28][29][30][31][32][33][34][35][36][37]
Sources
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