Overview
LPP S.A. is a Polish apparel group that designs, manufactures and distributes clothing through five brands: Reserved, Cropp, House, Mohito and Sinsay. Founded in 1991, the company operates across the fashion retail sector, with stores and online sales spanning 44 countries on three continents as of October 2025.[1][2][3]
For the financial year ended 31 January 2026, LPP reported revenue of PLN 23.1 billion and had 3,748 stores at year-end. The company describes its vision as helping customers express their emotions and realise their dreams through how they look and feel. Its reported team numbered approximately 63,000 people across offices, sales and distribution in Poland, Europe and Asia.[4][5][6][7] [1][2][3][4][5][6][7][3][4][5][6][7]
Products & services
LPP’s five apparel brands offer products for different customer groups. Sinsay sells clothing and accessories for women, men and children, as well as home products, pet accessories, makeup and beauty products [8]. Reserved offers formal and casual fashion shaped by international trends [9]. Cropp focuses on teen-oriented clothing, footwear and accessories in casual, urban and sporty styles [10], while House sells men’s and women’s clothing, shoes and accessories inspired by pop culture and youth trends [11]. Mohito offers women’s casual and office wear, occasionwear and accessories [12]. The company describes Reserved, Cropp, House and Mohito as moderate-price brands and Sinsay as Design&Value; each is sold through physical and online channels [13].
In FY2024/25, LPP reported PLN 20,194 million in revenue from customer contracts. Calculated as a share of that total, Sinsay contributed 48.9% (PLN 9,875m), Reserved 27.7% (PLN 5,587m), Mohito 6.7% (PLN 1,357m), Cropp 6.1% (PLN 1,239m) and House 6.1% (PLN 1,230m) [14]. LPP also supports online shopping through brand apps and the Sinsay Club loyalty programme [15][16]; online sales accounted for 27.4% of Group revenue in 3Q 2025 [17]. [8][9][10][11][12][13][14][14][14][14][14][14][15][16][17]
Geographic presence
In the first half of reporting year 2026 (1 February–31 July 2026), LPP generated approximately PLN 6.9 billion, or 57.5% of revenue, outside Poland; Poland accounted for approximately PLN 5.1 billion, or 42.5%. The company’s reported geographic revenue split is Poland versus other countries, rather than a country-by-country breakdown.[18]
LPP reported serving customers in 47 countries across three continents, with 4,033 stores in 36 countries. Its store network comprised 1,374 stores in Poland, 1,084 in South-Eastern Europe, 725 in Eastern Europe and Central Asia, 564 in Central and Eastern Europe excluding Poland, 171 in the Baltics, 97 in Western Europe and 18 in the Middle East. These figures describe store locations, not regional revenue shares.[18] Earlier reporting grouped Western Europe as Germany, Italy, Finland and the UK, and listed countries across Central and Eastern Europe, South-Eastern Europe, the Baltics, and other Eastern European and Central Asian markets.[19]
LPP’s head office is in Gdańsk; its official locations page also lists a House and Mohito design and sales office in Kraków and a Reserved product office in Warsaw. Its listed logistics locations include Pruszcz Gdański, Gdańsk, Brześć Kujawski, Bucharest and Bratislava.[20] [19][18][20]
Business segments
LPP’s reported brand-level revenue breakdown for the nine months ended 31 October 2025 was: Sinsay, about 54% of sales (PLN 9,064m), a value-focused brand spanning apparel and broader lifestyle categories; Reserved, about 28% (PLN 4,725m), covering everyday and occasion fashion; Cropp, about 5% (PLN 847m), focused on youth-oriented streetwear; House, about 6% (PLN 978m), focused on casual youth fashion; and Mohito, about 6% (PLN 967m), focused on women’s fashion. Other revenue was PLN 69m, or about 0.4%. Shares are approximate, calculated against total revenue of PLN 16,649m for the period.[21][22][23][24][25][26]
LPP also describes Sinsay as its Design & Value brand and the other brands as its lifestyle-brand group; the percentages above are for individual brands, not those combined groupings.[27] LPP’s latest full-year report available as of 4 October 2026 is for FY2025 (1 February 2025–31 January 2026), but the brand percentages above are from the 2025 nine-month revenue disclosure.[7][21] [21][21][21][21][21][21][21][27][22][23][24][25][26][7]
Company history
LPP’s history began in 1991, when Marek Piechocki and Jerzy Lubianiec founded Mistral sp. z o.o. in Poland. The company adopted the name LPP S.A. in 1995.[28][3]
LPP opened its first Reserved stores in Poland in 1998, listed on the Warsaw Stock Exchange in 2001, and began expanding Reserved into other European markets that year. It added the Cropp brand in 2004; in 2008, it merged with Artman, bringing the House and Mohito brands into its portfolio. Sinsay debuted in 2013.[29][30][31][32][33][34]
In 2014, Reserved entered Germany, and in 2017 it opened its first London store on Oxford Street. In 2022, LPP sold its Russian business, with the transfer of shares in RE TRADING OOO completed in June.[35][36][37][38] [28][3][29][30][31][32][33][34][35][36][37][38]
Sources
- LPP — Full financial report (2025 Q 3)
- www.lpp.com[3]
- www.lpp.com[4]
- www.lpp.com[5]
- www.lpp.com[6]
- www.lpp.com[7]
- LPP — Full financial report (2024 Y)
- LPP — Presentation (2025 Q 3)[17]
- www.lpp.com[18]
- www.lpp.com[20]
- www.lpp.com[22]
- www.lpp.com[23]
- www.lpp.com[24]
- www.lpp.com[25]
- www.lpp.com[26]
- www.lpp.com[28]
- www.lpp.com[29]
- www.lpp.com[30]
- www.lpp.com[31]
- www.lpp.com[32]
- www.lpp.com[33]
- www.lpp.com[34]
- www.lpp.com[35]
- www.lpp.com[36]
- www.lpp.com[37]
- www.lpp.com[38]
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