ETSY INC

Overview

Etsy Inc. operates online marketplaces that connect buyers with creative entrepreneurs and other independent sellers. Its primary Etsy marketplace focuses on unique, creative goods, while Depop serves the fashion-resale market. The company earns revenue mainly from marketplace transaction, payment-processing and listing fees, as well as seller services such as advertising and shipping labels. Its stated mission is to “Keep Commerce Human.” [1]

The marketplaces serve buyers and sellers around the world; the United States, United Kingdom, Germany, Canada, Australia and France have been identified as Etsy’s core markets. Founded in 2005, Etsy reported FY2025 revenue of approximately $2.9 billion and 2,375 employees worldwide at year-end.[1]+3 [1]+3

Products & services

Etsy’s core product is its online marketplace for unique, creative goods, including handcrafted and vintage items. The platform provides buyers with search and discovery tools and sellers with listing and order-management capabilities; Etsy does not hold physical inventory.[5]+2

Seller services include Etsy Ads, which charges per click for promoted listing placement; Offsite Ads, which applies a fee to sales attributed to external advertising; Etsy Payments processing; and shipping-label purchasing through the platform. Disclosed standard marketplace fees include a $0.20 listing fee, a 6.5% transaction fee, and payment-processing rates that typically range from 3.0% to 6.5% of the sale price, plus a country-dependent flat fee.[8]+3

Etsy has described discovery features using machine-learning ranking and AI-supported curation, including an app discovery experience and Gift Mode, an interactive gifting hub combining AI and human curation.[12]+2 The company reports revenue from marketplace activities and seller services but does not provide a product-level percentage breakdown in the cited materials.[15][16] [5]+11

Geographic presence

Etsy Inc.’s marketplace has a global buyer and seller base, with significant activity outside the United States, although the company describes its business as primarily U.S.-based. Its filings do not disclose revenue by country or region. As a sales-location proxy, U.S. buyer gross merchandise sales (GMS)—based on the shipping address for orders—accounted for 75% of continuing-operations GMS in Q2 2026 and 74% in the first half of 2026; these figures are not revenue shares.[17]+2

The company is headquartered in Brooklyn, New York, where it reported approximately 225,000 square feet of space used for administration, technology and development, and engineering. Etsy also refers to offices in Dublin, London, and Mexico City. Its 2024 seller census covered active-shop sellers in the United States, United Kingdom, Germany, France, Canada, and Australia; this describes the survey’s coverage, not the distribution of sales.[20]+2 [17]+5

Business segments

Etsy Inc. reported one operating and reportable segment in the six months ended June 30, 2026: Etsy, its marketplace for unique and creative goods from independent sellers. Depop was classified as discontinued operations in the first quarter of 2026, and its sale to eBay closed July 30, 2026.[23][24]

In fiscal 2025, after selling Reverb in June, Etsy had two operating segments—Etsy and Depop—but aggregated them into one reportable segment. Etsy focuses on unique and creative goods; Depop is a secondhand-fashion marketplace. Etsy reported 2025 gross merchandise sales (GMS) of $10.46 billion for Etsy (about 87.8% of total GMS) and $1.07 billion for Depop (about 9.0%); Reverb’s $381.3 million before its sale was about 3.2%.[25]+4 These percentages are based on GMS, not revenue: the filings do not give brand-by-brand revenue shares, and Etsy states that GMS is not revenue earned by the company.[29] [23]+6

Company history

Etsy was founded in Brooklyn in June 2005 by Rob Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell, and launched as an online marketplace for handmade and vintage goods.[30][31] In April 2015, the company went public, listing on Nasdaq.[32]

In 2017, Josh Silverman became CEO, succeeding Chad Dickerson.[33] Etsy expanded through acquisitions of musical-instrument marketplace Reverb in 2019, Brazil-based handmade marketplace Elo7 in 2021, and fashion-resale marketplace Depop in 2021.[34]+2 Etsy later sold Elo7 in 2023 and Reverb in 2025, and completed the sale of Depop in July 2026.[28][37] Effective January 1, 2026, Kruti Patel Goyal became CEO and Silverman transitioned to Executive Chair.[38] [30]+14

Sources

• ETSY INC — Full financial report (2025 Y)
  20 citations

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• investors.etsy.com[2]
• www.sec.gov[3]
• investors.etsy.com[4]
• www.etsy.com[7]
• www.etsy.com[13]
• www.etsy.com[14]
• ETSY INC — Full financial report (2026 Q 2)
  4 citations

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• ETSY INC — Press release (2026 Q 2)[24]
• ETSY INC — Full financial report (2015 Y)[30][32]
• www.etsy.com[31]
• investors.etsy.com[33]
• investors.etsy.com[34]
• investors.etsy.com[35]
• investors.etsy.com[36]