Cloudflare, Inc.

Overview

Cloudflare, Inc. is an internet infrastructure and cloud services company. Its global network supports security, performance, and reliability for websites, applications, and networks. Its offerings include cybersecurity and Zero Trust, networking, developer computing, storage, AI, and media services. The company’s stated mission is “to help build a better Internet.” [1][2]

At the end of 2025, Cloudflare’s network served customers in more than 330 cities and over 125 countries, with paying customers in more than 190 countries. For the year ended December 31, 2025, the company reported revenue of $2.168 billion and 5,156 full-time employees.[1]+2 [1]+3

Products & services

Cloudflare’s product portfolio combines application security and performance services with networking, Zero Trust security, developer infrastructure, and consumer DNS. Its application-security products include Web Application Firewall (WAF), which protects web applications and APIs against attacks such as SQL injection and cross-site scripting; Bot Management, which uses machine learning and behavioral analytics to identify and manage automated traffic; DDoS protection for websites, applications, networks, and data centers across layers 3, 4, and 7; and API Shield for API discovery, management, analytics, and protection. Other services include SSL/TLS encryption and certificate management, Page Shield for client-side security, and Security Center for threat and configuration insights.[5]+6

Application delivery and performance offerings include Content Delivery, which serves content from network locations closer to users; Load Balancing to distribute traffic across servers or regions; authoritative DNS and DNS resolution; Smart Shield for traffic routing and caching; video delivery, web optimization, and Waiting Room virtual queues. Data Localization Suite provides controls over where data is stored and protected. Enterprise network products include Magic WAN for connecting and routing enterprise networks, Magic Transit for protecting and connecting on-premises and data-center networks, Magic Firewall for cloud-based traffic policies, Network Interconnect for direct connectivity, and Spectrum for TCP/UDP applications such as gaming and VoIP.[12]+12

Zero Trust and workplace-security products include Zero Trust Network Access for identity-based application access; Secure Web Gateway for inspecting and filtering traffic; WARP/Cloudflare One Client for routing device traffic through Cloudflare’s network and applying device-posture policies; Remote Browser Isolation; CASB; Cloud Email Security; Digital Experience Monitoring; and Data Loss Prevention. The developer platform includes Workers, a lightweight environment to run application code without managing infrastructure; Pages for building and deploying websites; Workers AI for running machine-learning models on serverless GPUs; Vectorize for storing and querying embeddings; and AI Gateway for observability, caching, security, and routing. Associated infrastructure products include R2 object storage, D1 serverless SQL, Workers KV, Durable Objects, Hyperdrive for database-query acceleration, and Queues for asynchronous tasks.[25]+20

For consumers, 1.1.1.1 provides public DNS resolution, including encrypted DNS over HTTPS; 1.1.1.1 for Families adds malware and adult-content protection for home networks. Cloudflare reports revenue primarily from subscriptions providing ongoing access to its network and products, but does not disclose revenue percentages by product or product family.[46]+3 [5]+44

Geographic presence

Cloudflare’s 2025 revenue was $2.168 billion, attributed by customer billing address: 49% from the United States, 28% from Europe, the Middle East and Africa, 15% from Asia Pacific, and 8% from other regions.[50][51] In the first half of 2026, the regional mix was similar: 50% United States, 27% EMEA, 15% Asia Pacific and 8% other.[52] The company does not provide a country-level revenue breakdown in these tables.[50]

At year-end 2025, Cloudflare’s network was hosted at co-location and ISP-partner facilities in more than 330 cities across more than 125 countries. Its core facilities include sites in greater Portland, Oregon, and Amsterdam.[53] Cloudflare had 5,156 employees at December 31, 2025, including 2,452 outside the United States; the filing does not provide a fuller employee-by-region breakdown.[54][55] The company identifies the San Francisco Bay Area, Austin, Lisbon, London and Singapore as important employee and sales-and-engineering talent markets, and lists its headquarters in San Francisco.[56][57] Its About page reports 18 offices worldwide.[58] [50]+8

Business segments

Cloudflare reports one operating segment, comprising the company on a consolidated basis; it does not disclose separate reportable segments or revenue contributions by product line. Accordingly, the single reported segment represents 100% of consolidated revenue. The company describes its offerings in four broad product groupings—application services, SASE, developer solutions, and consumer offerings—but does not report revenue percentages for them.[59]+2

Cloudflare does disclose revenue by customer geography, which is a revenue breakdown rather than a segment structure. In the first half of 2026, approximately 50% of revenue was from the United States, 27% from Europe, the Middle East and Africa, 15% from Asia Pacific, and 8% from other regions.[52] [59]+5

Company history

Matthew Prince and Lee Holloway developed Project Honey Pot, an anti-spam project, before Prince joined Michelle Zatlyn in developing Cloudflare in 2009; the company launched publicly at TechCrunch Disrupt in September 2010 with services for website performance and security.[63]+2

Cloudflare introduced free Universal SSL in 2014, then expanded into edge computing with Workers, first made available to developers in 2017 and generally available in 2018.[66]+2

The company went public in September 2019, pricing its IPO at $15 per share and listing on the New York Stock Exchange under NET.[69] In 2021, it acquired Zaraz, followed in 2022 by Area 1 Security, extending its portfolio in website technology and security.[70][71] [63]+8

Sources

• Cloudflare, Inc. — Full financial report (2025 Y)
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• Cloudflare, Inc. — Full financial report (2026 Q 2)[52][59]
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