Atlanta Braves Holdings, Inc.

Overview

Atlanta Braves Holdings, Inc. operates the Atlanta Braves Major League Baseball franchise and Truist Park, as well as The Battery Atlanta, a mixed-use development adjoining the ballpark. Its two core business segments are Baseball and Mixed-Use Development. Baseball activities include ticketing, concessions, broadcasting, sponsorships, premium seating, retail and licensing; the development generates revenue primarily from office and retail rents.[1]+2

The company’s operations are centered in the Atlanta area, with the Braves’ radio network also reaching listeners through affiliates across the southeastern United States. The franchise dates to 1871 and has been based in Atlanta since 1966; The Battery Atlanta became operational in 2017.[4]+2 For the year ended December 31, 2025, the company reported $732.5 million in revenue, including $635.1 million from Baseball and $97.4 million from Mixed-Use Development.[7] [1]+8

Products & services

Atlanta Braves Holdings’ baseball-related products and services include game tickets, concessions, sponsorships, suites and premium seating, media, retail and licensing, and other event-related offerings. Truist Park also hosts concerts and other special events. The company’s BravesVision platform provides local television and multimedia programming, including live-game and pre- and postgame content, with distribution through streaming, television providers and over-the-air simulcasts.[8]+2

The Battery Atlanta combines retail, restaurants, entertainment, residential, office and hotel offerings; named attractions include the Coca-Cola Roxy and Omni and Aloft Hotels. Its tenants are served by a Comcast all-fiber network with multi-terabit capabilities.[11] In the first half of 2026, baseball event revenue—tickets, concessions, sponsorships, suites and premium seats—was $184.7 million; media-related revenue was $75.4 million, retail and licensing was $29.1 million, and other revenue was $32.9 million.[12] Mixed-use development represented approximately 13% of FY2025 company revenue.[13] [8]+8

Geographic presence

Atlanta Braves Holdings, Inc. lists its principal executive office at 755 Battery Avenue SE, Atlanta, Georgia. Its principal baseball operations are centered on Truist Park in Cobb County, a suburb of Atlanta; the company operates the ballpark under agreements with Cobb County and the Cobb-Marietta Coliseum and Exhibit Hall Authority.[14][15]

The company’s Atlanta-area footprint also includes The Battery Atlanta, an approximately 2.25-million-square-foot mixed-use development around Truist Park, and the adjacent Pennant Park office park. Its Florida baseball facilities include CoolToday Park in North Port, where the company operates a stadium, clubhouse and practice facilities under an agreement with Sarasota County.[11]+2

The filings describe revenue by operating segment and source, but do not provide a country- or region-level revenue breakdown. They identify local Braves broadcasting and national MLB broadcasting rights among baseball revenue sources; these disclosures do not quantify revenue by geographic market.[18][8] [14]+6

Business segments

Atlanta Braves Holdings reports two operating segments: **Baseball** and **Mixed-Use Development**.[19] Baseball encompasses the Atlanta Braves and Truist Park, with revenue from ticket sales, concessions, broadcasting, sponsorships, suites and premium seating, retail and licensing, and shared MLB revenue.[20] Mixed-Use Development covers retail, office, hotel, and entertainment operations at The Battery Atlanta and nearby areas, as well as land under development near CoolToday Park; its revenue is primarily office and retail rent, with parking and sponsorships also contributing.[16]

For FY2025, Baseball generated $635.060 million, or approximately **86.7%** of reported segment revenue, while Mixed-Use Development generated $97.432 million, or approximately **13.3%**. The total was $732.492 million.[21] For the six months ended June 30, 2026, Baseball generated $322.183 million (**85.4%**) and Mixed-Use Development $54.943 million (**14.6%**), out of $377.126 million total. Percentages are calculated from the reported segment revenue figures; 2026 figures are interim.[22] [19]+8

Company history

The Braves franchise traces its origins to the Boston Red Stockings in 1871; it moved to Milwaukee in 1953 and to Atlanta in 1966. Ted Turner became the team’s owner in 1976.[23]+2 Liberty Media acquired the Braves from Time Warner in 2007, and in 2016 placed the business in its Liberty Braves tracking-stock group.[26]+2

In 2013, the Braves announced plans to leave Turner Field and build a new ballpark in Cobb County; the stadium, then named SunTrust Park, opened in 2017, alongside the first phase of The Battery Atlanta mixed-use development.[29]+2 In July 2023, Liberty completed a split-off that made Atlanta Braves Holdings a separately publicly traded company, comprising the businesses and assets previously attributed to the Liberty Braves Group.[27]+2 [23]+10

Sources

• Atlanta Braves Holdings, Inc. — Full financial report (2025 Y)
  13 citations

  [1][2][3][4][5][6][7][11][16][17][19][20][21]
• Atlanta Braves Holdings, Inc. — Full financial report (2026 Q 2)
  6 citations

  [8][12][14][15][18][22]
• Atlanta Braves Holdings, Inc. — Transcript (2025 Y)[9][13]
• Atlanta Braves Holdings, Inc. — Transcript (2026 Q 2)[10]
• Atlanta Braves Holdings, Inc. — Full financial report (2023 Y)
  4 citations

  [23][27][31][32]
• www.mlb.com[24]
• www.mlb.com[25]
• www.libertymedia.com[26]
• www.libertymedia.com[28]
• www.mlb.com[29]
• www.mlb.com[30]
• www.libertymedia.com[33]