Overview
Airbnb, Inc., which was born in 2007, operates a global online marketplace where hosts offer guests stays and experiences through its platform.[1] Guests use Airbnb’s website and mobile app to discover and book accommodations and experiences, while hosts use the platform to list spaces, manage bookings, receive payments, and access support tools.[2][3] Airbnb describes its technology as powering a two-sided marketplace and a global network of hosts and guests, supported by payments, reviews, and trust and safety systems.[4][5]
The company frames its mission around connection and belonging, and says it is designed to serve five stakeholder groups: hosts, guests, communities, employees, and shareholders.[1][6] Airbnb says it has grown to more than 5 million hosts and more than 2 billion guest arrivals in almost every country and region globally.[1] In 2024, the company generated $11.1 billion in revenue and had approximately 7,300 employees at year-end.[7][8] Airbnb reports revenue across North America, Europe/Middle East/Africa, Latin America, and Asia Pacific, with North America and EMEA representing its largest regional revenue bases.[9] [1][2][3][4][5][6][7][8][9]
Products & services
Airbnb’s core consumer offerings are stays and experiences booked through its website and mobile app. Hosts offer guests stays and experiences on the platform, and Airbnb says the guest product is designed to let users explore and book a wide variety of unique homes and experiences; it also notes that recent biannual product releases have added features intended to help guests find affordable, high-quality, reliable stays.[1][10]
For hosts, Airbnb provides listing setup and management tools that include scheduling, merchandising, integrated payments, community support, host protections, pricing tools, and review feedback. In 2024 it introduced Co-Host Network, which allows hosts to find experienced co-hosts to help with listing setup, booking management, and guest communication. Airbnb’s trust-and-safety features include host and guest reviews, account protection, risk scoring, secure payments, a nondiscrimination policy, watchlist and background checks in certain jurisdictions, cleanliness measures, fraud and scam prevention, insurance and similar protections, booking restrictions, urgent safety and neighborhood support lines, anti-party technology, and a guest refund policy. Its named protection products include AirCover for Hosts, which provides up to $3 million per stay in guest property damage protection and up to $1 million per occurrence in liability coverage, plus deep cleaning and pet damage protection, and AirCover for guests, which covers serious booking or stay issues such as host cancellations, inability to check in, inaccurate listings, and access to a 24-hour safety support line.[3][11][12][13]
Airbnb says its technology platform powers a two-sided marketplace and supports global payments, enabling guests and hosts to transact in preferred currencies with approximately 20 local payment methods; elsewhere it says it offers integrated payments in about 50 currencies and can pay many hosts in their local currency or preferred payment method. The platform also provides multilingual, real-time community safety and support, city-specific regulatory support, business intelligence such as pricing insights and occupancy optimization for hosts, and AI and machine-learning capabilities used for fraud detection, search, customized features, and community support. As a product-mix indicator, Airbnb says substantially all bookings on the platform to date have come from nights rather than experience seats. It does not disclose revenue by product line in the cited report, instead disaggregating revenue by geographic region/listing location.[4][14][15][16][17][18][19][20][21] [1][10][3][11][12][13][4][14][15][16][17][18][19][20][21]
Geographic presence
Airbnb’s marketplace has hosts in more than 220 countries and regions, and the company describes its reach as spanning almost every country and region globally. In 2024, 58% of revenue came from listings outside the United States, indicating a majority international sales mix.[22][1]
Airbnb reports revenue by region. In 2024, North America generated $5.006 billion of revenue, EMEA generated $4.135 billion, Asia Pacific generated $0.992 billion, and Latin America generated $0.969 billion.[9] The company also reports a U.S. versus international split: 2024 revenue was $4.640 billion in the United States and $6.462 billion internationally, or about 41.8% and 58.2% of total revenue, respectively.[23]
Airbnb is headquartered in San Francisco, California, with its principal executive offices at 888 Brannan Street, San Francisco, CA 94103.[24][25][26] As of December 31, 2024, it leased approximately 1.5 million square feet of office facilities in multiple locations in the United States and internationally, including about 0.9 million square feet offered for sublease.[27] The company had approximately 7,300 employees at year-end 2024, and states that the vast majority of employees can work remotely under its Live and Work Anywhere policy.[28][29] [22][1][9][23][24][25][26][27][28][29]
Business segments
Airbnb does not report multiple business segments. The company states that it has one operating segment and one reportable segment, with the Chief Executive Officer serving as chief operating decision maker and assessing performance / allocating resources based on consolidated net income; in practice, that means essentially 100% of revenue, profit, and assets are managed as a single consolidated Airbnb segment rather than separate reportable businesses.[30][31] That single segment encompasses Airbnb’s two-sided marketplace for stays and experiences, although the company notes that substantially all revenue comes from stays booked on the platform and it does not separately disclose product-line segment revenue for stays versus experiences.[32][4][33]
While not reported as operating segments, Airbnb does provide geographic revenue disaggregation based on the location of the host’s listing. For 2024, North America contributed about 45.1% of revenue, EMEA 37.2%, Latin America 8.7%, and Asia Pacific 8.9%.[20][21][9] In a broader domestic/international split, the United States represented about 41.8% of 2024 revenue and international markets 58.2%; no individual international country accounted for 10% or more of total revenue.[23][34] [30][31][32][4][33][20][21][9][23][34]
Company history
Airbnb traces its origins to 2007, when the company says it was born after two hosts welcomed three guests into their San Francisco home; the founders are Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. It launched as AirBedandBreakfast.com in 2008, and by 2011 Airbnb’s official timeline says it had reached 1 million nights booked, an early milestone in its expansion from a small lodging marketplace into a global platform.[1][35][36]
During the 2010s, Airbnb broadened both geographically and in scope. It opened in Cuba in 2015, launched Trips in 2016 to expand beyond accommodation into activities and experiences, acquired luxury-rental company Luxury Retreats in 2017, and agreed to acquire hotel-booking platform HotelTonight in 2019. Airbnb then completed its initial public offering in December 2020, when its Class A common stock was set to begin trading on Nasdaq under the ticker ABNB.[37][38][39][40][41] [1][35][36][37][38][39][40][41]
Sources
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