Overview
Acushnet Holdings Corp. is a golf-focused sporting-goods company whose core business is designing, manufacturing and selling golf equipment, apparel and accessories. Its three principal segments are Titleist Golf Equipment, FootJoy Golf Wear and Golf Gear, with defining products including Titleist golf balls and clubs, Vokey wedges, Scotty Cameron putters, FootJoy shoes and apparel, and golf bags and accessories.[1][2] The company describes its mission as enriching dedicated golfers’ experiences through products and services of superior performance, quality and innovation.[3]
Acushnet operates across North America, Europe and Asia-Pacific, with its headquarters in Fairhaven, Massachusetts, and manufacturing and other facilities in the United States and internationally.[4][5] For the year ended December 31, 2025, its latest available full-year reporting period as of October 2, 2026, consolidated net sales were $2.559 billion.[6] A secondary company-profile source lists approximately 7,300 full-time employees as of December 31, 2025.[7] [1][2][3][4][5][6][7][3][4][7]
Products & services
Acushnet’s golf products include Titleist and Pinnacle golf balls; Titleist drivers, fairway metals, hybrids and irons; Vokey Design wedges; and Scotty Cameron putters. Its other offerings include FootJoy shoes, gloves, outerwear and apparel; Titleist bags, headwear, travel products and accessories; Club Glove golf-travel products; and Links & Kings leather golf goods.[8][2][9]
Titleist ball models use different constructions and performance profiles. The 2025 Pro V1 and Pro V1x feature high-gradient cores, high-flex casings, soft cast thermoset urethane covers and aerodynamic designs. Early-2026 products include Pro V1x Left Dash, with a reformulated dual core, thicker casing and new dimple pattern, designed for high flight, very low long-game spin and short-game spin; updated AVX, Tour Soft and Velocity models also target distinct combinations of flight, feel, control and distance.[10][11][12]
Services and customization include Titleist and Pinnacle ball imprinting with logos or personal markings; custom balls account for approximately 25–30% of global net golf-ball sales. AIM alignment markings are being expanded across Titleist models, while PG Golf recovers, processes and resells used balls through retailers, golf-course accounts and online.[13][14] For FY2025, golf balls and gloves together represented nearly 40% of net sales; clubs, shoes, apparel and gear accounted for over 60%.[1] [8][2][9][10][11][12][13][14][1]
Geographic presence
In FY2025, Acushnet Holdings Corp. reported net sales of $2,558.7 million. By reported sales region, the United States contributed $1,523.3 million (59.5%), EMEA $356.8 million (13.9%), Korea $275.5 million (10.8%), Japan $131.1 million (5.1%), and Rest of World $272.0 million (10.6%). Percentages are calculated from regional sales and the consolidated total; EMEA means Europe, the Middle East and Africa.[15][16]
The company’s listed facilities include its headquarters and golf-ball R&D in Fairhaven, Massachusetts; golf-ball manufacturing in Massachusetts and Thailand; and golf-glove manufacturing in Thailand. Its other listed sites include golf-club assembly in California, Japan, the U.K. and Australia, along with sales, distribution, customization or assembly locations in the U.K., Netherlands, Australia, Canada, South Africa and Korea.[5] [15][15][15][15][15][15][16][5][5][5][5][5][5][5][5]
Business segments
Acushnet reports three operating segments: **Titleist Golf Equipment**, encompassing Titleist and Pinnacle golf balls, Titleist clubs, Vokey Design wedges, Scotty Cameron putters, and related golf-performance activities; **FootJoy Golf Wear**, covering FootJoy golf shoes, gloves, outerwear and apparel; and **Golf Gear**, including Titleist golf bags, headwear, travel gear and accessories, Club Glove travel products, and Links & Kings leather golf goods. These are the company’s reportable segments.[2][8]
For the six months ended June 30, 2026, Titleist Golf Equipment generated approximately 63.8% of consolidated net sales ($1,004.4 million), FootJoy Golf Wear 21.6% ($339.4 million), and Golf Gear 10.1% ($158.3 million). The remaining 4.5% ($70.8 million) was reported as “Other,” not as a fourth reportable segment; this category includes below-threshold operating segments and unallocated corporate items.[17]
For full-year 2025, the respective shares were approximately 62.4% for Titleist Golf Equipment, 22.3% for FootJoy Golf Wear, and 9.6% for Golf Gear; “Other” accounted for about 5.8%.[18] [2][8][17][18]
Company history
Acushnet’s origins date to 1910, when Phil “Skipper” Young founded Acushnet Process Company in Massachusetts. The company entered the golf business in 1932; after developing a golf ball intended to improve consistency, it introduced the first Titleist ball in 1935.[19][20]
American Brands acquired Acushnet in 1976, and Acushnet added the FootJoy brand through an acquisition in 1985. Titleist launched the Pro V1 golf ball in 2000. In 2011, Alexandria Holdings, later renamed Acushnet Holdings, acquired Acushnet Company from Fortune Brands. Acushnet Holdings completed its initial public offering in November 2016, and David Maher became president and CEO in January 2018.[19][21][22][23][24] [19][21][24][20][22][23]
Sources
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