Overview
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer focused on apparel, accessories and personal-care products for men, women and children. Its brands include Abercrombie & Fitch, abercrombie kids, Hollister and Gilly Hicks, with sales made through company-operated stores, digital channels and third-party arrangements.[1][2] The company operates across the Americas, Europe, the Middle East and Asia.[3]
For fiscal 2025, net sales were $5.266 billion. As of January 31, 2026, the company had approximately 43,200 global associates.[4][5] Its stated purpose is “We are here for you on the journey to being and becoming who you are.” [6] [1][2][3][4][5][6]
Products & services
Abercrombie & Fitch Co. sells apparel, accessories and fragrance across its Abercrombie and Hollister brand families. The Abercrombie range includes abercrombie kids and Your Personal Best (YPB); the Hollister family includes Gilly Hicks.[1][7] In 2026, the company also introduced a Hollister home collection with Target, including bedding, comforters, sheets and pillows.[8]
Shopping and fulfillment services include buy online, pick up in store, ship from store and cross-channel returns. The company’s FY2025 filing does not provide sales percentages by product category.[9] [1][7][7][8][9][8]
Geographic presence
Abercrombie & Fitch Co. reports its operations in three geographic segments: Americas (North and South America), EMEA (Europe, Middle East and Africa), and APAC (Asia and Oceania). For FY2025, ended January 31, 2026, net sales were $4.290 billion in the Americas (81.5% of total), $818.1 million in EMEA (15.5%), and $157.8 million in APAC (3.0%). Sales are attributed to the store location or region fulfilling an order.[10][11][12]
At January 31, 2026, the company operated 829 stores: 635 in the Americas, 137 in EMEA, and 57 in APAC.[12] Its global headquarters are in New Albany, Ohio, with regional headquarters in London, UK, and Shanghai, China. Distribution centers include company-owned facilities in New Albany; third-party facilities in Bergen op Zoom, Netherlands, and Shanghai; and a third-party digital-only facility in Goodyear, Arizona.[5][13][14]
The company had approximately 43,200 associates globally at January 31, 2026, including 34,800 in the U.S. and 8,400 outside the U.S.[15] In FY2025, merchandise was sourced through approximately 124 vendors in 15 countries, including the U.S.; receipts by vendor location were Vietnam 37%, Cambodia 26%, India 11%, and other locations 26%. These figures describe vendor locations, not necessarily manufacturing locations.[16]
Business segments
For fiscal 2025, ended January 31, 2026, Abercrombie & Fitch reported three geographic reportable segments: Americas (North and South America), EMEA (Europe, the Middle East and Africa), and APAC (Asia and Oceania).[10][17] Net sales were $4,290.4 million for Americas (about 81.5% of consolidated sales), $818.1 million for EMEA (15.5%), and $157.8 million for APAC (3.0%), out of $5,266.3 million total.[18]
The company also presents sales by brand family, a separate breakdown from its geographic reportable segments. Abercrombie—including Abercrombie & Fitch, abercrombie kids and YPB—accounted for $2,523.7 million (about 47.9%) of sales; Hollister—including Hollister and Gilly Hicks—accounted for $2,742.6 million (about 52.1%). The brand families offer apparel, accessories and fragrance; the company describes Abercrombie’s products as crafted for every occasion and Hollister’s as oriented toward capturing moments and creating memories.[2][19][7] [10][17][18][18][18][18][2][19][19][7]
Company history
David Abercrombie founded the business in New York in 1892 as an outdoor-goods retailer; Ezra Fitch later joined as a partner, and the company was incorporated as Abercrombie & Fitch in 1904.[6][20] In the 1940s, it supplied equipment and uniforms to branches of the U.S. armed forces.[6]
Oshman’s Sporting Goods acquired the Abercrombie & Fitch brand in 1978.[6] The company became publicly traded on the New York Stock Exchange in 1996 and launched Hollister in 2000, broadening its retail portfolio.[6] It expanded internationally during 2007–2014; Fran Horowitz joined in 2014, became president and chief merchandising officer in 2015, and was appointed CEO in 2017.[6][21]
The company rebranded Abercrombie in 2019.[6] In 2021, Hollister launched Social Tourist, a fashion brand developed with Charli and Dixie D’Amelio.[22] [6][20][21][22][6][20][21][22]
Sources
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