# Wix.com Ltd.

Summary updated: 2026-10-02T11:35:16.187222Z
Canonical: https://finbar.com/research/companies/wix-com-ltd

## Overview

Wix.com Ltd. is an Israel-based, global cloud software company that provides a platform for creating, managing and growing websites and other digital operations. Its offerings combine website-building tools—including AI-powered products, Wix Editor and Wix Studio—with hosting, domains, business applications and commerce services. [1](https://app.finbar.com/go?id=P151035644)[2](https://app.finbar.com/go?id=P151035670)[3](https://app.finbar.com/go?id=P151035726)

Wix’s stated mission is to enable people to express themselves online and help businesses and organizations bring their businesses, brands and workflows online. Founded in 2006 and headquartered in Tel Aviv, the company serves users worldwide. [1](https://app.finbar.com/go?id=P151035644)[4](https://app.finbar.com/go?id=P151035916)[5](https://app.finbar.com/go?id=P151036727)[6](https://app.finbar.com/go?id=P151035640)

For the year ended December 31, 2025, Wix reported revenue of approximately $1.99 billion. At year-end, it had approximately 304.2 million registered users and 6.1 million premium subscriptions; the United States and Europe accounted for 56% and 25% of revenue, respectively. [7](https://app.finbar.com/go?id=P151035920)[1](https://app.finbar.com/go?id=P151035644)[8](https://app.finbar.com/go?id=P151037294)
[1](https://app.finbar.com/go?id=P151035644)[2](https://app.finbar.com/go?id=P151035670)[3](https://app.finbar.com/go?id=P151035726)[4](https://app.finbar.com/go?id=P151035916)[5](https://app.finbar.com/go?id=P151036727)[6](https://app.finbar.com/go?id=P151035640)[7](https://app.finbar.com/go?id=P151035920)[8](https://app.finbar.com/go?id=P151037294)

## Products & services

Wix’s products combine website creation, hosting and tools for managing a digital presence. Wix Harmony uses natural-language AI assistance alongside drag-and-drop editing, while Wix Editor provides visual site design and Wix Studio adds advanced layout controls, multi-site workflows, a VS Code-based development environment, customizable apps and AI-assisted responsive design and coding. Velo provides a no-/low-code environment with databases, APIs, server functions and custom code; Base44 generates functional web and mobile apps from natural-language prompts, including front ends, back ends, databases, authentication and deployment. [9](https://app.finbar.com/go?id=P151035646)[10](https://app.finbar.com/go?id=P151035648)[11](https://app.finbar.com/go?id=P151035649)[12](https://app.finbar.com/go?id=P151035650)[13](https://app.finbar.com/go?id=P151035658)

Business products include Wix Stores for multichannel sales, inventory, payments, fulfillment, shipping and analytics; Wix Services for bookings, scheduling, calendar synchronization, reminders, memberships and packages; and Wix Restaurants for menus, online ordering and table reservations. Wix Events supports event pages, invitations, RSVPs, ticket sales and guest lists. Payments by Wix supports online and in-person payments through Wix Payments or third-party processors. Other named products include Wix Fitness, Hotels, Music, Video, Blog, Forms, Groups, Proposals and Donations; Wix Video supports hosting and streaming, live streams, paid access, downloads and syndication. The broader offering also includes domains, email marketing, an App Market and mobile apps. [14](https://app.finbar.com/go?id=P151035729)[15](https://app.finbar.com/go?id=P151035731)[16](https://app.finbar.com/go?id=P151035733)[17](https://app.finbar.com/go?id=P151035735)[18](https://app.finbar.com/go?id=P151035699)[19](https://app.finbar.com/go?id=P151035700)[3](https://app.finbar.com/go?id=P151035726)[20](https://app.finbar.com/go?id=P151035748)[21](https://app.finbar.com/go?id=P151035652)[22](https://app.finbar.com/go?id=P151035655)[23](https://app.finbar.com/go?id=P151035682)

For the year ended December 31, 2025, Wix reported $1.99 billion in revenue: Creative Subscriptions generated $1.41 billion, or about 71%, and Business Solutions generated $583.3 million, or about 29%. These are broad revenue categories; Wix did not report revenue shares for individual products such as Stores, Payments or Harmony. [7](https://app.finbar.com/go?id=P151035920)
[9](https://app.finbar.com/go?id=P151035646)[10](https://app.finbar.com/go?id=P151035648)[11](https://app.finbar.com/go?id=P151035649)[12](https://app.finbar.com/go?id=P151035650)[13](https://app.finbar.com/go?id=P151035658)[14](https://app.finbar.com/go?id=P151035729)[15](https://app.finbar.com/go?id=P151035731)[16](https://app.finbar.com/go?id=P151035733)[17](https://app.finbar.com/go?id=P151035735)[18](https://app.finbar.com/go?id=P151035699)[19](https://app.finbar.com/go?id=P151035700)[3](https://app.finbar.com/go?id=P151035726)[20](https://app.finbar.com/go?id=P151035748)[21](https://app.finbar.com/go?id=P151035652)[22](https://app.finbar.com/go?id=P151035655)[23](https://app.finbar.com/go?id=P151035682)[7](https://app.finbar.com/go?id=P151035920)

## Geographic presence

In 2025, Wix revenue by end-customer location was $1.108 billion (56%) in the United States, $506.9 million (25%) in Europe, $17.7 million (1%) in Israel and $360.6 million (18%) in other regions, out of $1.993 billion total. The filing does not further break down the “Other” category by country. [24](https://app.finbar.com/go?id=P151037293)[25](https://app.finbar.com/go?id=T17346193)

Wix’s principal facilities and headquarters are in Tel Aviv, Israel; the 2025 filing describes its Wix Campus as approximately 80,000 m² and lists additional leased office space of about 1,766 m² in Beer-Sheva. Its U.S. offices are in New York City, Miami and Cedar Rapids, Iowa. Other listed office locations are Vilnius, Berlin, Dublin, Santana de Parnaiba near São Paulo, Tokyo, Krakow, Warsaw, Kyiv, Lvov and Dnipro. Principal R&D activities are conducted in Tel Aviv, with developer teams also in Beer-Sheva and other listed countries. [26](https://app.finbar.com/go?id=P151035902)[27](https://app.finbar.com/go?id=P151035903)[28](https://app.finbar.com/go?id=P151035904)[29](https://app.finbar.com/go?id=P151035843)

At year-end 2025, Wix had 5,340 employees and contractors. The filing identifies team members in Israel, the U.S., Canada, Ukraine, Lithuania, Ireland, Germany, Japan, the UK, Brazil, Poland, the Netherlands and Australia, but does not provide employee counts by location. [30](https://app.finbar.com/go?id=P151035313)
[24](https://app.finbar.com/go?id=P151037293)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[25](https://app.finbar.com/go?id=T17346193)[26](https://app.finbar.com/go?id=P151035902)[27](https://app.finbar.com/go?id=P151035903)[28](https://app.finbar.com/go?id=P151035904)[29](https://app.finbar.com/go?id=P151035843)[30](https://app.finbar.com/go?id=P151035313)

## Business segments

Wix.com Ltd. reports one operating and reportable segment: its consolidated Wix business. The company states that its chief operating decision maker reviews consolidated financial information to assess performance and allocate resources; it does not report Creative Subscriptions and Business Solutions as separate formal reportable segments. [31](https://app.finbar.com/go?id=P151036935)

For 2025, Wix separately disclosed revenue by stream. Creative Subscriptions—covering paid subscriptions for website and application solutions, domains, other creative products, and Base44—generated $1,409.7 million, approximately 71% of revenue. [32](https://app.finbar.com/go?id=P151035924)[7](https://app.finbar.com/go?id=P151035920) Business Solutions—services and products supporting users’ and partners’ online businesses, including payments, applications, advertising, email marketing, and point-of-sale tools—generated $583.3 million, approximately 29% of revenue. [33](https://app.finbar.com/go?id=P151035933)[7](https://app.finbar.com/go?id=P151035920) These are revenue streams, not separate reportable segments. [34](https://app.finbar.com/go?id=P151035922)[31](https://app.finbar.com/go?id=P151036935)
[31](https://app.finbar.com/go?id=P151036935)[32](https://app.finbar.com/go?id=P151035924)[7](https://app.finbar.com/go?id=P151035920)[33](https://app.finbar.com/go?id=P151035933)[34](https://app.finbar.com/go?id=P151035922)

## Company history

Wix.com was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan to make website creation accessible. It launched its Flash-based editor in 2008, followed by an HTML5 editor and App Market in 2012. [35](https://www.wix.com/about/us) [36](https://fr.wix.com/about/us-clone-fr)

Wix went public in 2013, with its IPO priced at $16.50 per share; Nir Zohar became president that year, and co-founder Avishai Abrahami has served as CEO since 2006. [37](https://app.finbar.com/go?id=P151035556) [38](https://app.finbar.com/go?id=P151036115) [39](https://app.finbar.com/go?id=P151036111) The company expanded its creation tools with Wix ADI in 2016, Velo in 2019 and Wix Studio in 2023. [36](https://fr.wix.com/about/us-clone-fr) [40](https://www.wix.com/press-room/home/post/the-rise-of-wix-studio)

In 2025, Wix acquired Hour One, a generative-AI media technology company, and Base44, an AI platform for creating software and apps from natural-language prompts. [41](https://app.finbar.com/go?id=P151036969) [42](https://app.finbar.com/go?id=P151036954) That September, it transferred certain intellectual property and employees into Dazl Technologies, retaining approximately 30% ownership. [43](https://app.finbar.com/go?id=P151036380)
[37](https://app.finbar.com/go?id=P151035556)[38](https://app.finbar.com/go?id=P151036115)[39](https://app.finbar.com/go?id=P151036111)[41](https://app.finbar.com/go?id=P151036969)[42](https://app.finbar.com/go?id=P151036954)[43](https://app.finbar.com/go?id=P151036380)[35](https://www.wix.com/about/us)[36](https://fr.wix.com/about/us-clone-fr)[40](https://www.wix.com/press-room/home/post/the-rise-of-wix-studio)

## Sources

1. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035644)
2. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035670)
3. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035726)
4. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035916)
5. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151036727)
6. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035640)
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8. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151037294)
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12. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035650)
13. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035658)
14. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035729)
15. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035731)
16. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035733)
17. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035735)
18. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035699)
19. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035700)
20. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035748)
21. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035652)
22. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035655)
23. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035682)
24. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151037293)
25. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T17346193)
26. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035902)
27. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035903)
28. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035904)
29. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035843)
30. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035313)
31. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151036935)
32. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035924)
33. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035933)
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35. [www.wix.com](https://www.wix.com/about/us)
36. [fr.wix.com](https://fr.wix.com/about/us-clone-fr)
37. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151035556)
38. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151036115)
39. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151036111)
40. [www.wix.com](https://www.wix.com/press-room/home/post/the-rise-of-wix-studio)
41. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151036969)
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43. [Wix.com Ltd. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P151036380)

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