# WILLIAMS SONOMA INC

Summary updated: 2026-09-28T12:06:55.967149Z
Canonical: https://finbar.com/research/companies/williams-sonoma

## Overview

Williams-Sonoma, Inc. is a home-products retailer whose brands include Williams Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation and others. It sells products for cooking, furnishing and decorating the home through e-commerce and stores. Its stated mission is “to enhance the quality of life at home and beyond.” [1](https://app.finbar.com/go?id=P13847645)[2](https://www.williams-sonomainc.com/company-overview/)

The company operates in the United States, Puerto Rico, Canada, Australia and the United Kingdom, while franchisees operate stores in several other countries. In its fiscal year ended February 1, 2026, Williams-Sonoma generated approximately $7.8 billion in revenue and had approximately 19,800 employees and 506 stores at year-end. [3](https://app.finbar.com/go?id=P60589060)[4](https://app.finbar.com/go?id=P64357530)[5](https://app.finbar.com/go?id=T9298975)[6](https://app.finbar.com/go?id=P19951677)[7](https://app.finbar.com/go?id=T2716532)
[1](https://app.finbar.com/go?id=P13847645)[3](https://app.finbar.com/go?id=P60589060)[4](https://app.finbar.com/go?id=P64357530)[5](https://app.finbar.com/go?id=T9298975)[6](https://app.finbar.com/go?id=P19951677)[7](https://app.finbar.com/go?id=T2716532)[2](https://www.williams-sonomainc.com/company-overview/)

## Products & services

Williams-Sonoma, Inc.’s merchandise spans cooking, dining and home furnishings. The Williams Sonoma brand sells cookware, kitchen tools and appliances, cutlery, tabletop and barware, outdoor products and cookbooks; Williams Sonoma Home adds furniture and decorative accessories. Pottery Barn offers furniture, bedding, lighting, rugs, table essentials and décor, while PBteen includes organic bedding and adaptable, multipurpose furniture. West Elm focuses on modern home décor, and Rejuvenation sells made-to-order lighting, hardware, furniture and décor. [8](https://app.finbar.com/go?id=P107794361)[9](https://app.finbar.com/go?id=P26683502)[10](https://app.finbar.com/go?id=P56272780)[11](https://app.finbar.com/go?id=P50074404)[12](https://app.finbar.com/go?id=P42489176)

The company also sells children’s furnishings through Pottery Barn Kids, personalized home gifts, luggage and handbags through Mark and Graham, and vintage-inspired home products through GreenRow. Its services include design assistance, gift registries and trade services; its business-to-business division supplies commercial-grade products and design-to-delivery services for commercial spaces. The company reports revenue by brand rather than by product category, so it does not disclose a percentage of sales attributable to individual product types. [13](https://app.finbar.com/go?id=P77901229)[14](https://app.finbar.com/go?id=P9584389)[15](https://app.finbar.com/go?id=P79530747)[16](https://www.williams-sonoma.com/appointments/)[17](https://app.finbar.com/go?id=P117818502)[18](https://app.finbar.com/go?id=P94449284)[19](https://www.sec.gov/Archives/edgar/data/719955/000162828025015037/wsm-20250202.htm)
[8](https://app.finbar.com/go?id=P107794361)[9](https://app.finbar.com/go?id=P26683502)[10](https://app.finbar.com/go?id=P56272780)[11](https://app.finbar.com/go?id=P50074404)[12](https://app.finbar.com/go?id=P42489176)[13](https://app.finbar.com/go?id=P77901229)[14](https://app.finbar.com/go?id=P9584389)[15](https://app.finbar.com/go?id=P79530747)[17](https://app.finbar.com/go?id=P117818502)[18](https://app.finbar.com/go?id=P94449284)[20](https://app.finbar.com/go?id=P9133433)[16](https://www.williams-sonoma.com/appointments/)[19](https://www.sec.gov/Archives/edgar/data/719955/000162828025015037/wsm-20250202.htm)

## Geographic presence

Williams-Sonoma operates in the United States, Puerto Rico, Canada, Australia and the United Kingdom. Unaffiliated franchisees operate stores in Mexico, South Korea, India and the Philippines. The company had 506 company-operated stores at the end of fiscal 2025, although it did not report a country-by-country breakdown of those stores. [3](https://app.finbar.com/go?id=P60589060)[7](https://app.finbar.com/go?id=T2716532)

In fiscal 2025, net revenue related to international operations—including Canada, Australia, the U.K. and franchise businesses—was $321.3 million, approximately 4.1% of total net revenue of $7.81 billion. The company’s principal executive offices are in San Francisco, California. Its listed facilities include distribution and manufacturing space across multiple U.S. states and in Australia, as well as corporate facilities in New York, California and Oregon. [21](https://app.finbar.com/go?id=P59682585)[5](https://app.finbar.com/go?id=T9298975)[22](https://app.finbar.com/go?id=P26219885)[23](https://app.finbar.com/go?id=T5326069)
[3](https://app.finbar.com/go?id=P60589060)[7](https://app.finbar.com/go?id=T2716532)[21](https://app.finbar.com/go?id=P59682585)[5](https://app.finbar.com/go?id=T9298975)[22](https://app.finbar.com/go?id=P26219885)[23](https://app.finbar.com/go?id=T5326069)

## Business segments

Williams-Sonoma reports **one reportable segment**, rather than separate operating segments for its retail brands. It also discloses net revenue by brand. For fiscal 2025, Pottery Barn accounted for approximately **38.4%** of total revenue; West Elm, **23.8%**; Williams Sonoma, **17.5%**; Pottery Barn Kids and Teen, **14.6%**; and Other, **5.7%**. These percentages are calculated from the company’s reported brand revenues. [24](https://app.finbar.com/go?id=P18959444)[25](https://app.finbar.com/go?id=T13532784)

The brands serve distinct product categories: Pottery Barn focuses on home furnishings and décor; West Elm on modern furniture and home décor; Williams Sonoma, including Williams Sonoma Home, on cooking, dining, entertaining and home furnishings; and Pottery Barn Kids and Teen on products for children’s and teens’ rooms. [26](https://app.finbar.com/go?id=P85721532)[27](https://app.finbar.com/go?id=P99691237)[28](https://app.finbar.com/go?id=P48220967)[29](https://app.finbar.com/go?id=P90469413)[30](https://app.finbar.com/go?id=P35901870) **Other** primarily comprises Rejuvenation, which sells lighting, hardware and furnishings; Mark and Graham, which sells personalized products and gifts; GreenRow; and international franchise operations. Business-to-business revenue is included within the respective brands, not reported as a separate segment. [31](https://app.finbar.com/go?id=P89917229)[32](https://app.finbar.com/go?id=P96721553)[33](https://app.finbar.com/go?id=P116969496)[34](https://app.finbar.com/go?id=P119443413)[35](https://app.finbar.com/go?id=P38032493)
[24](https://app.finbar.com/go?id=P18959444)[25](https://app.finbar.com/go?id=T13532784)[25](https://app.finbar.com/go?id=T13532784)[25](https://app.finbar.com/go?id=T13532784)[25](https://app.finbar.com/go?id=T13532784)[25](https://app.finbar.com/go?id=T13532784)[25](https://app.finbar.com/go?id=T13532784)[26](https://app.finbar.com/go?id=P85721532)[27](https://app.finbar.com/go?id=P99691237)[28](https://app.finbar.com/go?id=P48220967)[29](https://app.finbar.com/go?id=P90469413)[30](https://app.finbar.com/go?id=P35901870)[31](https://app.finbar.com/go?id=P89917229)[32](https://app.finbar.com/go?id=P96721553)[33](https://app.finbar.com/go?id=P116969496)[34](https://app.finbar.com/go?id=P119443413)[35](https://app.finbar.com/go?id=P38032493)

## Company history

Chuck Williams opened the first Williams-Sonoma store in Sonoma, California, in 1956, selling cookware inspired by his travels in France. He moved the store to San Francisco in 1958 and developed a catalog business in the early 1970s. [36](https://americanhistory.si.edu/explore/exhibitions/food/online/resetting-table/good-food-movement/new-source-cookware)[37](https://www.latimes.com/local/lanow/la-me-ln-williams-sonoma-founder-dead-at-100-20151205-story.html) Howard Lester bought the company from Williams in 1978 and took it public in 1983. [38](https://www.williams-sonomainc.com/company-overview/howard-lester/bio.html)

The company expanded beyond its original kitchenware business by acquiring Pottery Barn in 1986, launching Pottery Barn Kids in 1999 and introducing West Elm in 2002. [39](http://www.williams-sonomainc.com/brands/pottery-barn.html)[40](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2018/POTTERY-BARN-KIDS-DEBUTS-IN-UK-MARKET-WITH-ECOMMERCE-SITE-AND-SHOP-IN-SHOPS-AT-JOHN-LEWIS--PARTNERS-RETAIL-LOCATIONS/default.aspx)[41](https://www.hometextilestoday.com/industry-news/sonoma-catalog-evolves-2/) Laura Alber succeeded Lester as chief executive in 2010. Williams-Sonoma subsequently acquired lighting and hardware retailer Rejuvenation in 2011 and launched the personalized-gifts brand Mark & Graham in 2012. [42](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2010/Williams-Sonoma-Inc-Announces-that-Howard-Lester-Chairman-and-CEO-Will-Retire-in-May-2010-After-Leading-the-Company-for-31-Years/default.aspx)[43](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2011/Williams-Sonoma-Inc-Announces-Acquisition-of-Rejuvenation-Inc/default.aspx)[44](https://www.businesswire.com/news/home/20121108005464/en/Williams-Sonoma-Announces-Launch-Lifestyle-Brand-Mark-Graham)
[36](https://americanhistory.si.edu/explore/exhibitions/food/online/resetting-table/good-food-movement/new-source-cookware)[37](https://www.latimes.com/local/lanow/la-me-ln-williams-sonoma-founder-dead-at-100-20151205-story.html)[38](https://www.williams-sonomainc.com/company-overview/howard-lester/bio.html)[39](http://www.williams-sonomainc.com/brands/pottery-barn.html)[40](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2018/POTTERY-BARN-KIDS-DEBUTS-IN-UK-MARKET-WITH-ECOMMERCE-SITE-AND-SHOP-IN-SHOPS-AT-JOHN-LEWIS--PARTNERS-RETAIL-LOCATIONS/default.aspx)[41](https://www.hometextilestoday.com/industry-news/sonoma-catalog-evolves-2/)[42](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2010/Williams-Sonoma-Inc-Announces-that-Howard-Lester-Chairman-and-CEO-Will-Retire-in-May-2010-After-Leading-the-Company-for-31-Years/default.aspx)[43](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2011/Williams-Sonoma-Inc-Announces-Acquisition-of-Rejuvenation-Inc/default.aspx)[44](https://www.businesswire.com/news/home/20121108005464/en/Williams-Sonoma-Announces-Launch-Lifestyle-Brand-Mark-Graham)

## Sources

1. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P13847645)
2. [www.williams-sonomainc.com](https://www.williams-sonomainc.com/company-overview/)
3. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P60589060)
4. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P64357530)
5. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=T9298975)
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17. [WILLIAMS SONOMA INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P117818502)
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20. [WILLIAMS SONOMA INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P9133433)
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22. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P26219885)
23. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=T5326069)
24. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P18959444)
25. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=T13532784)
26. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P85721532)
27. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P99691237)
28. [WILLIAMS SONOMA INC — Full financial report (2026 Y)](https://app.finbar.com/go?id=P48220967)
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36. [americanhistory.si.edu](https://americanhistory.si.edu/explore/exhibitions/food/online/resetting-table/good-food-movement/new-source-cookware)
37. [www.latimes.com](https://www.latimes.com/local/lanow/la-me-ln-williams-sonoma-founder-dead-at-100-20151205-story.html)
38. [www.williams-sonomainc.com](https://www.williams-sonomainc.com/company-overview/howard-lester/bio.html)
39. [www.williams-sonomainc.com](http://www.williams-sonomainc.com/brands/pottery-barn.html)
40. [ir.williams-sonomainc.com](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2018/POTTERY-BARN-KIDS-DEBUTS-IN-UK-MARKET-WITH-ECOMMERCE-SITE-AND-SHOP-IN-SHOPS-AT-JOHN-LEWIS--PARTNERS-RETAIL-LOCATIONS/default.aspx)
41. [www.hometextilestoday.com](https://www.hometextilestoday.com/industry-news/sonoma-catalog-evolves-2/)
42. [ir.williams-sonomainc.com](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2010/Williams-Sonoma-Inc-Announces-that-Howard-Lester-Chairman-and-CEO-Will-Retire-in-May-2010-After-Leading-the-Company-for-31-Years/default.aspx)
43. [ir.williams-sonomainc.com](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2011/Williams-Sonoma-Inc-Announces-Acquisition-of-Rejuvenation-Inc/default.aspx)
44. [www.businesswire.com](https://www.businesswire.com/news/home/20121108005464/en/Williams-Sonoma-Announces-Launch-Lifestyle-Brand-Mark-Graham)

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