# Vita Coco Company, Inc.

Summary updated: 2026-10-02T11:02:15.35015Z
Canonical: https://finbar.com/research/companies/vita-coco-company-inc

## Overview

Vita Coco Company, Inc. is a functional-beverage company best known for its Vita Coco coconut water brand. Its portfolio also includes coconut-based products such as oil, juice and milk, as well as PWR LIFT, a protein-infused fitness drink. The company describes its mission as delivering great-tasting, natural and nutritious products that it believes are better for consumers and the world. [1](https://app.finbar.com/go?id=P81550391)[2](https://app.finbar.com/go?id=P53870355)[3](https://app.finbar.com/go?id=P89756491)[4](https://app.finbar.com/go?id=P23869920)
[1](https://app.finbar.com/go?id=P81550391)[2](https://app.finbar.com/go?id=P53870355)[3](https://app.finbar.com/go?id=P89756491)[4](https://app.finbar.com/go?id=P23869920)[5](https://app.finbar.com/go?id=P107157101)[6](https://app.finbar.com/go?id=T8538974)[7](https://app.finbar.com/go?id=P31161991)[8](https://investors.thevitacococompany.com/sec-filings/sec-filing/10-k/0001482981-26-000022)

## Products & services

Vita Coco’s product range includes coconut water, coconut juice with pulp, coconut milk, coconut oil and PWR LIFT protein-infused fitness drinks. Named offerings include Vita Coco Extra Coconut, Farmers Organic, Vita Coco Coconut MLK and Vita Coco Treats. Its coconut-water products include Original, Pineapple and Pressed The Original: official product listings describe Original as coconut water with less than 1% sugar and vitamin C; Pineapple as coconut water from concentrate with sugar, natural flavors, coconut puree, vitamin C and gellan gum; and Pressed The Original as coconut water from concentrate with coconut puree, less than 1% sugar, vitamin C and gellan gum. [9](https://app.finbar.com/go?id=P27544733)[10](https://app.finbar.com/go?id=P142651188)[11](https://global.vitacoco.com/products/coconut-water-original-1)[12](https://global.vitacoco.com/products/coconut-water-pineapple-1)[13](https://global.vitacoco.com/products/pressed-the-original-1)

Other listed products include Farmers Organic, made with organic coconuts and less than 1% added sugar; Coconut M🌴LK, listed with organic coconut water and organic coconut cream; and Coconut Juice, described as containing pulp. [14](https://vitacoco.com/products/farmers-organic?variant=42532564402364)[15](https://vitacoco.com/products/pantry-essentials?variant=40501248229564)[16](https://vitacoco.com/products/coconut-juice?variant=41763808051388) The company also develops and distributes private-label coconut water for retailers, sells coconut oil under private labels and sells bulk products to beverage and food companies. [17](https://app.finbar.com/go?id=P142651371)

Coconut water represented 96% of the company’s revenue in fiscal 2025. [4](https://app.finbar.com/go?id=P23869920) The company reports revenue by broad product categories rather than disclosing sales shares for individual named products. [18](https://app.finbar.com/go?id=P142651232)
[9](https://app.finbar.com/go?id=P27544733)[10](https://app.finbar.com/go?id=P142651188)[11](https://global.vitacoco.com/products/coconut-water-original-1)[12](https://global.vitacoco.com/products/coconut-water-pineapple-1)[13](https://global.vitacoco.com/products/pressed-the-original-1)[14](https://vitacoco.com/products/farmers-organic?variant=42532564402364)[15](https://vitacoco.com/products/pantry-essentials?variant=40501248229564)[16](https://vitacoco.com/products/coconut-juice?variant=41763808051388)[17](https://app.finbar.com/go?id=P142651371)[4](https://app.finbar.com/go?id=P23869920)[18](https://app.finbar.com/go?id=P142651232)[11](https://global.vitacoco.com/products/coconut-water-original-1)[12](https://global.vitacoco.com/products/coconut-water-pineapple-1)[13](https://global.vitacoco.com/products/pressed-the-original-1)[14](https://vitacoco.com/products/farmers-organic?variant=42532564402364)[15](https://vitacoco.com/products/pantry-essentials?variant=40501248229564)[16](https://vitacoco.com/products/coconut-juice?variant=41763808051388)

## Geographic presence

Vita Coco reports sales in two geographic segments: Americas, primarily the United States and Canada, and International, primarily Europe, the Middle East, Africa, and Asia Pacific. In fiscal 2025, the Americas generated $508.8 million, or about 83.4% of net sales, while International generated $101.0 million, or about 16.6%. [19](https://app.finbar.com/go?id=P5473983)[20](https://app.finbar.com/go?id=T8621036)[21](https://app.finbar.com/go?id=P100786482)[22](https://app.finbar.com/go?id=P88323797)

The company identifies the U.K. and Germany among its International markets, and sells in China through a joint venture with the Jebsen Group. Its European sales are primarily direct to retailers and e-commerce operators, with some markets served through distributors or importers; other countries are served through importers or manufacturing partners. [23](https://app.finbar.com/go?id=P112085513)[24](https://app.finbar.com/go?id=P22549382)

Its coconut-water sourcing and manufacturing relationships span the Philippines, Brazil, Thailand, Vietnam, Malaysia, and Sri Lanka. Partner-operated production includes 16 coconut-water factories in six countries, while co-packing facilities are located in Mexico, the U.S., and the U.K. [25](https://app.finbar.com/go?id=P99064)[26](https://app.finbar.com/go?id=P75796197) The company also reports a New York, New York office lease beginning in 2025; it does not disclose employee distribution by geography. [27](https://app.finbar.com/go?id=P115638958)
[19](https://app.finbar.com/go?id=P5473983)[20](https://app.finbar.com/go?id=T8621036)[20](https://app.finbar.com/go?id=T8621036)[21](https://app.finbar.com/go?id=P100786482)[22](https://app.finbar.com/go?id=P88323797)[23](https://app.finbar.com/go?id=P112085513)[24](https://app.finbar.com/go?id=P22549382)[25](https://app.finbar.com/go?id=P99064)[26](https://app.finbar.com/go?id=P75796197)[27](https://app.finbar.com/go?id=P115638958)

## Business segments

Vita Coco reports two operating and reportable segments: **Americas**, consisting primarily of operations in the United States and Canada, and **International**, covering primarily Europe, the Middle East, and Asia Pacific; the International segment also includes the company’s Asia Pacific procurement arm. Both segments market and distribute coconut-water and non-coconut-water products. [28](https://app.finbar.com/go?id=P8249202)[29](https://app.finbar.com/go?id=P98933443) The CEO serves as chief operating decision maker and evaluates segment performance primarily using net sales and gross profit. [30](https://app.finbar.com/go?id=P84020410)

For FY2025, Americas generated $508.8 million, or approximately 83.4% of consolidated net sales, while International generated $101.0 million, or approximately 16.6%. [20](https://app.finbar.com/go?id=T8621036) In the first half of 2026, Americas contributed $320.6 million (81.0%) and International $75.3 million (19.0%) of consolidated net sales. [31](https://app.finbar.com/go?id=T16309968) The filings also disaggregate sales by product category, including Vita Coco Coconut Water, Private Label, and Other; these categories are not additional reportable segments. [32](https://app.finbar.com/go?id=P142651328)[33](https://app.finbar.com/go?id=P142651329)[34](https://app.finbar.com/go?id=P142651333)
[28](https://app.finbar.com/go?id=P8249202)[29](https://app.finbar.com/go?id=P98933443)[30](https://app.finbar.com/go?id=P84020410)[20](https://app.finbar.com/go?id=T8621036)[31](https://app.finbar.com/go?id=T16309968)[32](https://app.finbar.com/go?id=P142651328)[33](https://app.finbar.com/go?id=P142651329)[34](https://app.finbar.com/go?id=P142651333)

## Company history

Vita Coco was founded by Michael Kirban and Ira Liran, who developed the idea after Kirban encountered packaged coconut water in Brazil. The brand launched in New York City in 2004; the business was later incorporated in Delaware as All Market Inc. in 2007. [35](https://app.finbar.com/go?id=P165185827)[36](https://app.finbar.com/go?id=P165187202)[37](https://app.finbar.com/go?id=P165187212)[38](https://app.finbar.com/go?id=P165186916)

In 2018, the company acquired Runa, a plant-based energy-drink brand. [39](https://app.finbar.com/go?id=P165186948) In September 2021, All Market Inc. changed its legal name to The Vita Coco Company, Inc.; its shares began trading on Nasdaq under the ticker COCO in October, following its IPO. [40](https://app.finbar.com/go?id=P69659437)[41](https://investors.thevitacococompany.com/news-releases/news-release-details/vita-coco-company-reports-third-quarter-2021-financial-results) In May 2022, Martin Roper became CEO and co-founder Kirban became Executive Chairman. [42](https://investors.thevitacococompany.com/management/martin-roper)[43](https://investors.thevitacococompany.com/management/michael-kirban) In July 2026, Vita Coco completed its acquisition of Thai coconut-water producer Copra Inc. [44](https://app.finbar.com/go?id=P142651363)[45](https://investors.thevitacococompany.com/news-releases/news-release-details/vita-coco-company-announces-acquisition-copra-inc)
[35](https://app.finbar.com/go?id=P165185827)[36](https://app.finbar.com/go?id=P165187202)[37](https://app.finbar.com/go?id=P165187212)[38](https://app.finbar.com/go?id=P165186916)[39](https://app.finbar.com/go?id=P165186948)[40](https://app.finbar.com/go?id=P69659437)[44](https://app.finbar.com/go?id=P142651363)[41](https://investors.thevitacococompany.com/news-releases/news-release-details/vita-coco-company-reports-third-quarter-2021-financial-results)[42](https://investors.thevitacococompany.com/management/martin-roper)[43](https://investors.thevitacococompany.com/management/michael-kirban)[45](https://investors.thevitacococompany.com/news-releases/news-release-details/vita-coco-company-announces-acquisition-copra-inc)

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1. [Vita Coco Company, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P81550391)
2. [Vita Coco Company, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P53870355)
3. [Vita Coco Company, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P89756491)
4. [Vita Coco Company, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P23869920)
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22. [Vita Coco Company, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P88323797)
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24. [Vita Coco Company, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P22549382)
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42. [investors.thevitacococompany.com](https://investors.thevitacococompany.com/management/martin-roper)
43. [investors.thevitacococompany.com](https://investors.thevitacococompany.com/management/michael-kirban)
44. [Vita Coco Company, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P142651363)
45. [investors.thevitacococompany.com](https://investors.thevitacococompany.com/news-releases/news-release-details/vita-coco-company-announces-acquisition-copra-inc)

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