{ "schemaVersion": 1, "organisationId": "O-c3410c34a7d54eb79f7028ad44cd14ef", "slug": "ulta-beauty-inc", "name": "Ulta Beauty, Inc.", "updatedAt": "2026-10-02T11:27:19.722706Z", "sections": [ { "type": "OVERVIEW", "text": "Ulta Beauty, Inc. is a U.S.-based specialty beauty retailer combining sales of cosmetics, fragrance, skincare, bath and body, haircare, salon styling tools, and wellness products with beauty services and omnichannel shopping. [P4200406][P113311725][P50050335] Its stated mission is to “use the power of beauty to bring to life the possibilities that lie within each of us.” [P49042299]\n\nThe company’s core retail business is centered in the United States, where it operates more than 1,500 locations; its international presence includes Space NK in the U.K. and Ireland, a Mexico joint venture, and a Middle East franchise. [P58463677][https://www.ulta.com/investor/company-information] Ulta Beauty reported fiscal 2025 net sales of $12.393 billion for the year ended January 31, 2026, and was founded in 1990. [T6656][P4200406][https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0001104659-26-035243/ulta-20260131x10k.htm]\n[P4200406][P113311725][P50050335][P49042299][P58463677][T6656][https://www.ulta.com/investor/company-information][https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0001104659-26-035243/ulta-20260131x10k.htm]", "updatedAt": "2026-10-02T11:27:19.722706Z" }, { "type": "PRODUCTS", "text": "Ulta Beauty sells cosmetics, fragrance, skincare, bath and body, haircare, salon styling tools and wellness products, including branded and private-label products such as Ulta Beauty Collection. Its UB Marketplace expanded the digital assortment to more than 200 brands and 5,000 SKUs, across categories including hair tools and skin devices, grooming, prestige skincare and niche fragrance, personal care, professional stylist products, spa, home fragrance and fitness products. [P49761736][P111101682][P62755567]\n\nServices focus on hair, makeup, brows and skin. Offerings include consultations, styling lessons, makeup applications, skincare services and recommendations for at-home care. Salon layouts described in the company’s FY2024 report include approximately 5–10 styling stations, shampoo and hair-color processing areas, and dedicated skin-treatment rooms or areas in stores providing skin services. [P19361864]\n\nFor fiscal 2025, Ulta Beauty Collection and longer-term exclusive products represented approximately 4% of net sales; including short-term exclusives, the share was approximately 11%. The company’s top ten brand partners accounted for approximately 51% of net sales. [P111101682][P122001665]\n[P49761736][P111101682][P62755567][P19361864][P122001665]", "updatedAt": "2026-10-02T11:27:19.722706Z" }, { "type": "GEOGRAPHY", "text": "Ulta Beauty’s principal operating and sales geography is the United States. As of January 31, 2026, it operated more than 1,500 U.S. stores. Its international footprint included 84 Space NK stores in the U.K. and two in Ireland, nine Ulta Beauty-branded stores in Mexico through a joint venture, and one partner-operated Ulta Beauty location each in Kuwait and the United Arab Emirates. [P19286138][P104756656][P42640299][P100304573]\n\nFor the fiscal year ended January 31, 2026, Ulta Beauty reported one operating and reportable segment. Net sales and long-lived assets were primarily associated with the U.S.; the company did not disclose country-level revenue amounts or percentages. [P19532450][P9405635]\n\nAt January 31, 2026, the company employed approximately 65,000 associates in the U.S., 1,800 in the U.K. and Ireland, and 20 in Uruguay. Its headquarters are in Bolingbrook, Illinois, with additional listed offices in Chicago and London. Distribution and fulfillment facilities were located in several U.S. states and in Perivale, U.K. [P58718656][P8999506][P27682217][T13851312]\n[P19286138][P104756656][P42640299][P100304573][P19532450][P9405635][P58718656][P8999506][P27682217][T13851312]", "updatedAt": "2026-10-02T11:27:19.722706Z" }, { "type": "SEGMENTS", "text": "Ulta Beauty reports one operating and reportable segment: its integrated retail business, which includes merchandise sales through stores and e-commerce, salon services, and related activities. Accordingly, that segment represents 100% of consolidated net sales; the company does not report separate segment contributions for stores, e-commerce, or salon services. [P19532450][https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm]\n\nFor the fiscal year ended January 31, 2026, the single segment generated $12.39 billion in net sales. The company’s product and service categories include cosmetics, fragrance, skincare, haircare, wellness, and salon services, but it does not provide separate revenue percentages for these categories in its segment reporting. [P9405635][https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm]\n[P19532450][P9405635][https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm]", "updatedAt": "2026-10-02T11:27:19.722706Z" }, { "type": "HISTORY", "text": "Ulta Beauty was founded in Illinois in 1990, with its first stores in the Chicago area. Its original model brought prestige and mass-market beauty products together with salon services in one retail format, and the company adopted several successive corporate names before becoming Ulta Salon, Cosmetics & Fragrance, Inc. in 1999. [https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0000950137-07-009758/c16047sv1.htm] By August 2007, it had grown to 211 stores in 26 states; its shares began trading on Nasdaq on October 25, 2007. [https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0000950137-07-014758/0000950137-07-014758.pdf][https://www.ulta.com/investor/company-information/faq]\n\nLeadership transitions included Mary Dillon’s appointment as CEO in 2013 and Dave Kimbell’s succession to the role in 2021, when Dillon became executive chair. [https://www.ulta.com/investor/news-events/press-releases/detail/105/ulta-beauty-names-mary-dillon-chief-executive-officer][https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0001558370-21-002812/ulta-20210311xex99d1.htm] In 2020, Ulta and Target announced a shop-in-shop partnership, which began rolling out in 2021. [https://corporate.target.com/press/release/2020/11/target-and-ulta-beauty-announce-strategic-partners][https://www.ulta.com/investor/news-events/press-releases/detail/135/target-and-ulta-beauty-announce-brands-and-first-locations]\n\nIn 2025, Kecia Steelman became president and CEO. That year, Ulta acquired British beauty retailer Space NK and opened its first physical stores outside the United States, in Mexico, through a joint venture with Grupo Axo. [https://www.ulta.com/investor/news-events/press-releases/detail/197/ulta-beauty-announces-ceo-transition][https://www.ulta.com/investor/news-events/press-releases/detail/208/ulta-beauty-announces-acquisition-of-leading-british-beauty][https://www.ulta.com/investor/news-events/press-releases/detail/215/ulta-beauty-advances-international-growth-strategy-with]\n[https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0000950137-07-009758/c16047sv1.htm][https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0000950137-07-014758/0000950137-07-014758.pdf][https://www.ulta.com/investor/company-information/faq][https://www.ulta.com/investor/news-events/press-releases/detail/105/ulta-beauty-names-mary-dillon-chief-executive-officer][https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0001558370-21-002812/ulta-20210311xex99d1.htm][https://corporate.target.com/press/release/2020/11/target-and-ulta-beauty-announce-strategic-partners][https://www.ulta.com/investor/news-events/press-releases/detail/135/target-and-ulta-beauty-announce-brands-and-first-locations][https://www.ulta.com/investor/news-events/press-releases/detail/197/ulta-beauty-announces-ceo-transition][https://www.ulta.com/investor/news-events/press-releases/detail/208/ulta-beauty-announces-acquisition-of-leading-british-beauty][https://www.ulta.com/investor/news-events/press-releases/detail/215/ulta-beauty-advances-international-growth-strategy-with]", 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"https://corporate.target.com/press/release/2020/11/target-and-ulta-beauty-announce-strategic-partners", "href": "https://corporate.target.com/press/release/2020/11/target-and-ulta-beauty-announce-strategic-partners", "label": "corporate.target.com" }, { "id": "https://www.ulta.com/investor/news-events/press-releases/detail/135/target-and-ulta-beauty-announce-brands-and-first-locations", "href": "https://www.ulta.com/investor/news-events/press-releases/detail/135/target-and-ulta-beauty-announce-brands-and-first-locations", "label": "www.ulta.com" }, { "id": "https://www.ulta.com/investor/news-events/press-releases/detail/197/ulta-beauty-announces-ceo-transition", "href": "https://www.ulta.com/investor/news-events/press-releases/detail/197/ulta-beauty-announces-ceo-transition", "label": "www.ulta.com" }, { "id": "https://www.ulta.com/investor/news-events/press-releases/detail/208/ulta-beauty-announces-acquisition-of-leading-british-beauty", "href": 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