# TKO Group Holdings, Inc.

Summary updated: 2026-10-02T11:12:38.543322Z
Canonical: https://finbar.com/research/companies/tko-group-holdings-inc

## Overview

TKO Group Holdings, Inc. is a sports and entertainment company whose core businesses are UFC, WWE and IMG, with On Location included within IMG. UFC and WWE are combat-sports and sports-entertainment properties, while IMG provides sports marketing, media-rights, content, partnerships and event-management services. The company also includes PBR and boxing operations. [1](https://app.finbar.com/go?id=P145692383) [2](https://app.finbar.com/go?id=P145692448) [3](https://app.finbar.com/go?id=P145692450) [4](https://app.finbar.com/go?id=P145692454) [5](https://app.finbar.com/go?id=P145692364)

TKO’s properties have an international reach: the company reports distribution to more than 1 billion households across 210 countries and territories and more than 500 live events annually. [6](https://tkogrp.com/about-us/) For the six months ended June 30, 2026, TKO reported consolidated revenue of approximately $3.14 billion. [7](https://app.finbar.com/go?id=T16672898)
[1](https://app.finbar.com/go?id=P145692383)[2](https://app.finbar.com/go?id=P145692448)[3](https://app.finbar.com/go?id=P145692450)[4](https://app.finbar.com/go?id=P145692454)[5](https://app.finbar.com/go?id=P145692364)[6](https://tkogrp.com/about-us/)[7](https://app.finbar.com/go?id=T16672898)[6](https://tkogrp.com/about-us/)

## Products & services

TKO’s offerings include UFC, WWE and PBR live events, together with the media rights and programming associated with them. Its named subscription products include UFC FIGHT PASS, available in one-, six- and 12-month terms, WWE Network and the monthly PBR Ride Pass; event and television programming is also distributed through broadcast, streaming and pay-per-view channels. [8](https://app.finbar.com/go?id=P24886398)[9](https://app.finbar.com/go?id=P75552642)[10](https://app.finbar.com/go?id=P5588020)

Other offerings include sponsorship and marketing inventory—such as in-venue and broadcast advertising, content integrations and digital promotions—and licensed merchandise and digital products. Named licensing relationships include UFC with EA Sports, WWE with Take-Two Interactive, and UFC and WWE with Fanatics. On Location sells event hospitality packages that can combine tickets, hotels and transportation, and provides event management, live-event production and hospitality services; IMG offers services including sports marketing, media-rights advisory and content production. [11](https://app.finbar.com/go?id=P49148590)[12](https://app.finbar.com/go?id=P116360806)[13](https://app.finbar.com/go?id=P104338056)[14](https://app.finbar.com/go?id=P112227780)[15](https://app.finbar.com/go?id=P25438874)[16](https://app.finbar.com/go?id=P114381818)

In FY2025, TKO reported revenue of $2.605 billion from media rights, production and content (55.0% of consolidated revenue), $1.339 billion from live events and hospitality (28.3%), $588.5 million from partnerships and marketing (12.4%), and $244.8 million from consumer products licensing and other (5.2%). Percentages are calculated from the reported category and consolidated revenue figures. [17](https://app.finbar.com/go?id=T6123398)
[8](https://app.finbar.com/go?id=P24886398)[9](https://app.finbar.com/go?id=P75552642)[10](https://app.finbar.com/go?id=P5588020)[11](https://app.finbar.com/go?id=P49148590)[12](https://app.finbar.com/go?id=P116360806)[13](https://app.finbar.com/go?id=P104338056)[14](https://app.finbar.com/go?id=P112227780)[15](https://app.finbar.com/go?id=P25438874)[16](https://app.finbar.com/go?id=P114381818)[17](https://app.finbar.com/go?id=T6123398)[17](https://app.finbar.com/go?id=T6123398)[17](https://app.finbar.com/go?id=T6123398)[17](https://app.finbar.com/go?id=T6123398)[17](https://app.finbar.com/go?id=T6123398)

## Geographic presence

TKO’s event footprint spans North America and international markets. UFC reported holding events in more than 150 cities internationally, with FY2025 events including locations in Australia, Qatar, Azerbaijan, China, Saudi Arabia, the United Arab Emirates and the United Kingdom. WWE also reported events in Europe and Latin America, as well as Saudi Arabia. [18](https://app.finbar.com/go?id=P104987035) Examples of venues include Madison Square Garden in New York, the O2 Arena in London, Qudos Bank Arena in Sydney and Bell Centre in Montreal. [8](https://app.finbar.com/go?id=P24886398)

The company lists significant offices and facilities in New York and Los Angeles; Stamford, Connecticut (WWE headquarters and production facilities); Las Vegas (UFC headquarters and Performance Institute); London (IMG studios); and Shanghai and Mexico City (UFC Performance Institutes). [19](https://app.finbar.com/go?id=T5088320)[20](https://app.finbar.com/go?id=P29004678)

For FY2025, reported revenue by region was North America $3.515 billion (about 74.2% of total), Europe/Middle East/Africa $898.2 million (about 19.0%), Asia Pacific $241.7 million (about 5.1%), and Latin America $80.5 million (about 1.7%), on total revenue of $4.735 billion. [21](https://app.finbar.com/go?id=P87418616)[22](https://app.finbar.com/go?id=T8315217) These regional figures reflect where revenue was generated; North America is not a domestic-U.S. revenue measure. [21](https://app.finbar.com/go?id=P87418616)
[18](https://app.finbar.com/go?id=P104987035)[8](https://app.finbar.com/go?id=P24886398)[19](https://app.finbar.com/go?id=T5088320)[20](https://app.finbar.com/go?id=P29004678)[21](https://app.finbar.com/go?id=P87418616)[22](https://app.finbar.com/go?id=T8315217)[22](https://app.finbar.com/go?id=T8315217)[22](https://app.finbar.com/go?id=T8315217)[22](https://app.finbar.com/go?id=T8315217)[22](https://app.finbar.com/go?id=T8315217)

## Business segments

TKO reports three operating segments: UFC, WWE, and IMG. UFC consists of UFC operations, including mixed martial arts live-event programming; WWE consists of WWE operations, including media rights for Raw, SmackDown, NXT, and Premium Live Events. IMG comprises IMG and On Location: IMG sells media and broadcast rights for live-entertainment and sports programming on behalf of rights owners, while On Location provides premium event hospitality. [23](https://app.finbar.com/go?id=P44936245)[8](https://app.finbar.com/go?id=P24886398)[24](https://app.finbar.com/go?id=P8653384)[25](https://app.finbar.com/go?id=P51115925)[26](https://app.finbar.com/go?id=P120500154)[27](https://app.finbar.com/go?id=P53450225)

Based on FY2025 revenue, UFC contributed approximately 31.7% ($1.50 billion), WWE 36.1% ($1.71 billion), and IMG 28.9% ($1.37 billion) of consolidated revenue. These shares are calculated from reported segment revenue and consolidated revenue. [28](https://app.finbar.com/go?id=T10145921) Across the segments, reported revenue categories include media rights, production and content; live events and hospitality; partnerships and marketing; and consumer products licensing and other. [17](https://app.finbar.com/go?id=T6123398)

TKO also reports Corporate and Other, which is not a reportable segment; it primarily includes unallocated operations, PBR, and boxing. [29](https://app.finbar.com/go?id=P109832539) The company’s disclosed segment performance measure is Adjusted EBITDA, rather than segment operating income. [30](https://app.finbar.com/go?id=P37109329)
[23](https://app.finbar.com/go?id=P44936245)[8](https://app.finbar.com/go?id=P24886398)[24](https://app.finbar.com/go?id=P8653384)[25](https://app.finbar.com/go?id=P51115925)[26](https://app.finbar.com/go?id=P120500154)[27](https://app.finbar.com/go?id=P53450225)[28](https://app.finbar.com/go?id=T10145921)[28](https://app.finbar.com/go?id=T10145921)[28](https://app.finbar.com/go?id=T10145921)[28](https://app.finbar.com/go?id=T10145921)[17](https://app.finbar.com/go?id=T6123398)[29](https://app.finbar.com/go?id=P109832539)[30](https://app.finbar.com/go?id=P37109329)

## Company history

TKO’s history traces through the two businesses it combined: WWE and the Ultimate Fighting Championship (UFC). WWE’s predecessor, Capitol Wrestling Corporation, was founded in 1953 by Jess McMahon. Vince McMahon took control in 1982, and WrestleMania debuted in 1985 as a milestone in the company’s expansion. [31](https://www.wwe.com/shows/wwenxt/article/capitol-wrestling-center-nxt) [32](https://www.wwe.com/classics/history-of-wwe)

The first UFC event took place on November 12, 1993, launched by Art Davie and Rorion Gracie. In 2001, Zuffa, led by Frank and Lorenzo Fertitta and Dana White, took ownership of the UFC. Endeavor acquired the UFC in 2016. [33](https://jp.ufc.com/news/ufc-turns-30-years-old) [34](https://www.ufc.com/history-ufc?language_content_entity=en-zxx) [35](https://www.ufc.com/news/prominent-entertainment-sports-figures-join-ufc-ownership-group) [36](https://app.finbar.com/go?id=P121610863)

TKO was incorporated in Delaware in March 2023 to facilitate the combination of UFC and WWE, with the transaction agreement signed on April 2. The combination closed on September 12, 2023, bringing the two businesses under TKO Group Holdings. [37](https://app.finbar.com/go?id=P109116257)
[37](https://app.finbar.com/go?id=P109116257)[36](https://app.finbar.com/go?id=P121610863)[31](https://www.wwe.com/shows/wwenxt/article/capitol-wrestling-center-nxt)[32](https://www.wwe.com/classics/history-of-wwe)[33](https://jp.ufc.com/news/ufc-turns-30-years-old)[34](https://www.ufc.com/history-ufc?language_content_entity=en-zxx)[35](https://www.ufc.com/news/prominent-entertainment-sports-figures-join-ufc-ownership-group)

## Sources

1. [TKO Group Holdings, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P145692383)
2. [TKO Group Holdings, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P145692448)
3. [TKO Group Holdings, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P145692450)
4. [TKO Group Holdings, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P145692454)
5. [TKO Group Holdings, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P145692364)
6. [tkogrp.com](https://tkogrp.com/about-us/)
7. [TKO Group Holdings, Inc. — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=T16672898)
8. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P24886398)
9. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P75552642)
10. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P5588020)
11. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P49148590)
12. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P116360806)
13. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P104338056)
14. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P112227780)
15. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P25438874)
16. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P114381818)
17. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T6123398)
18. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P104987035)
19. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T5088320)
20. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P29004678)
21. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P87418616)
22. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T8315217)
23. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P44936245)
24. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P8653384)
25. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P51115925)
26. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P120500154)
27. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P53450225)
28. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T10145921)
29. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P109832539)
30. [TKO Group Holdings, Inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P37109329)
31. [www.wwe.com](https://www.wwe.com/shows/wwenxt/article/capitol-wrestling-center-nxt)
32. [www.wwe.com](https://www.wwe.com/classics/history-of-wwe)
33. [jp.ufc.com](https://jp.ufc.com/news/ufc-turns-30-years-old)
34. [www.ufc.com](https://www.ufc.com/history-ufc?language_content_entity=en-zxx)
35. [www.ufc.com](https://www.ufc.com/news/prominent-entertainment-sports-figures-join-ufc-ownership-group)
36. [TKO Group Holdings, Inc. — Full financial report (2023 Y)](https://app.finbar.com/go?id=P121610863)
37. [TKO Group Holdings, Inc. — Full financial report (2023 Y)](https://app.finbar.com/go?id=P109116257)

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