# TELEFONICA BRASIL S.A.

Summary updated: 2026-10-02T11:49:19.175426Z
Canonical: https://finbar.com/research/companies/telefonica-brasil-s-a

## Overview

Telefônica Brasil S.A. is a Brazil-focused telecommunications company that operates under the Vivo brand. Its services include mobile and fixed voice and data, broadband, pay television, and digital and IT offerings such as cloud, security, entertainment and financial services. The company reports a single operating segment for telecommunications services. [1](https://app.finbar.com/go?id=P148800173)[2](https://app.finbar.com/go?id=P148802384)

Its operations and substantially all its assets are in Brazil; its mobile network reaches nationwide, with coverage spanning 5,083 municipalities at year-end 2025. [3](https://app.finbar.com/go?id=P148800431)[4](https://app.finbar.com/go?id=P148799957) The company describes its mission as providing quality telecommunications services, and its broader purpose as “Digitalizar para Aproximar” (“Digitize to Bring Closer”). [2](https://app.finbar.com/go?id=P148802384)[5](https://ri.telefonica.com.br/a-empresa/perfil-corporativo/) For scale, 2025 revenue was R$59.6 billion, and its corporate profile reported 36,000 direct employees as of May 2026. [6](https://app.finbar.com/go?id=T17084397)[5](https://ri.telefonica.com.br/a-empresa/perfil-corporativo/)
[1](https://app.finbar.com/go?id=P148800173)[2](https://app.finbar.com/go?id=P148802384)[3](https://app.finbar.com/go?id=P148800431)[4](https://app.finbar.com/go?id=P148799957)[5](https://ri.telefonica.com.br/a-empresa/perfil-corporativo/)[6](https://app.finbar.com/go?id=T17084397)[5](https://ri.telefonica.com.br/a-empresa/perfil-corporativo/)

## Products & services

Telefônica Brasil markets its consumer products and services under the Vivo brand. Its offerings include Vivo Pós, Vivo Controle and Vivo Pré mobile plans; Vivo Fibra broadband; Vivo Total bundles combining fiber broadband and postpaid mobile; Vivo PlayTV pay television; and Vivo Pay financial services. The company also offers business and digital services, including cloud, security and IT solutions, as well as Vivo Agro and Vivo Casa Inteligente. [1](https://app.finbar.com/go?id=P148800173)[7](https://app.finbar.com/go?id=P148800915)

Vivo Fibra uses fiber-to-the-home (FTTH) and is advertised with download speeds of up to 1 Gbps and upload speeds of up to 500 Mbps. [8](https://app.finbar.com/go?id=P148799616)[9](https://vivo.com.br/para-voce/produtos-e-servicos/para-casa/internet) Vivo’s mobile services include 5G, LTE Advanced Pro/4.5G, LTE, WCDMA and GSM/EDGE; at year-end 2025 its 5G network covered 716 municipalities and 67.7% of Brazil’s population. [3](https://app.finbar.com/go?id=P148800431) In 2025, mobile services generated R$38.383 billion, FTTH R$7.828 billion, and corporate data, ICT and digital services R$5.542 billion. These represented approximately 64.4%, 13.1% and 9.3%, respectively, of total revenue of R$59.595 billion, calculated from the reported figures. [10](https://api.mziq.com/mzfilemanager/v2/d/24165f81-24d6-4648-bf9f-66712905d5a2/0e6ce30f-7b2f-e462-d87e-a595a9f83f3d?origin=2)[6](https://app.finbar.com/go?id=T17084397)
[1](https://app.finbar.com/go?id=P148800173)[7](https://app.finbar.com/go?id=P148800915)[8](https://app.finbar.com/go?id=P148799616)[3](https://app.finbar.com/go?id=P148800431)[6](https://app.finbar.com/go?id=T17084397)[9](https://vivo.com.br/para-voce/produtos-e-servicos/para-casa/internet)[10](https://api.mziq.com/mzfilemanager/v2/d/24165f81-24d6-4648-bf9f-66712905d5a2/0e6ce30f-7b2f-e462-d87e-a595a9f83f3d?origin=2)

## Geographic presence

Telefônica Brasil’s operations are centered in Brazil. At 31 December 2025, its mobile network covered 5,083 municipalities—91.26% of municipalities and 98.1% of the population. 4.5G service reached 4,141 municipalities, while 5G reached 716 municipalities. Its fiber network covered 31.0 million homes in 453 cities. [3](https://app.finbar.com/go?id=P148800431)[11](https://www.telefonica.com.br/noticias/2026/fevereiro/lucro-da-vivo-em-2025) The company also holds spectrum licenses in areas including the Southeast, São Paulo state, and parts of the North and Midwest; these license territories do not provide a breakdown of customers or revenue by region. [12](https://app.finbar.com/go?id=P148800557)[13](https://app.finbar.com/go?id=P148800545)

The company is headquartered in São Paulo city, São Paulo state, at Avenida Engenheiro Luis Carlos Berrini, 1,376. [14](https://app.finbar.com/go?id=P148801381)[15](https://app.finbar.com/go?id=P148799500) At year-end 2025, its fixed and mobile operations occupied 3,340 properties, including stores, kiosks and administrative areas. [16](https://app.finbar.com/go?id=P148800721) Telefônica Brasil reported 36,000 direct employees, but did not provide a regional employee breakdown. [5](https://ri.telefonica.com.br/a-empresa/perfil-corporativo/)
[3](https://app.finbar.com/go?id=P148800431)[12](https://app.finbar.com/go?id=P148800557)[13](https://app.finbar.com/go?id=P148800545)[14](https://app.finbar.com/go?id=P148801381)[15](https://app.finbar.com/go?id=P148799500)[16](https://app.finbar.com/go?id=P148800721)[11](https://www.telefonica.com.br/noticias/2026/fevereiro/lucro-da-vivo-em-2025)[5](https://ri.telefonica.com.br/a-empresa/perfil-corporativo/)

## Business segments

Telefônica Brasil reports one operating segment, covering the telecommunications services of the company and its subsidiaries. Management reviews consolidated results and makes strategic, planning, investment, and resource-allocation decisions on a consolidated basis. [2](https://app.finbar.com/go?id=P148802384)

This single segment accounts for 100% of the company’s reported operating-segment contribution; the company does not report separate segment shares. Mobile, fixed, customer, or geographic categories should not be read as separate reportable segments on the basis of these disclosures. [2](https://app.finbar.com/go?id=P148802384)
[2](https://app.finbar.com/go?id=P148802384)

## Company history

Telefônica Brasil traces its origins to the 1998 restructuring and privatization of Brazil’s Telebrás system. Incorporated as Telesp Participações S.A., it became part of Telefónica’s operations in Brazil following the privatization; it later operated as Telecomunicações de São Paulo (TELESP). [17](https://app.finbar.com/go?id=P148799980) [18](https://ri.telefonica.com.br/en/the-company/our-history/)

In 2010, Telefónica acquired Portugal Telecom’s stake in Brasilcel, which held a controlling interest in Vivo Participações. In 2011, Vivo Participações was merged into TELESP, and the company adopted the name Telefônica Brasil S.A.; in 2012, Vivo became its national commercial brand across its services. [19](https://app.finbar.com/go?id=P148799997) [20](https://app.finbar.com/go?id=P148799999) [21](https://app.finbar.com/go?id=P148800002) [18](https://ri.telefonica.com.br/en/the-company/our-history/)

In 2014–2015, Telefônica Brasil acquired GVT, broadening its fixed-network operations beyond São Paulo. In 2022, it completed the acquisition of Oi Group’s mobile business assets, and Vivo began activating 5G service in Brazilian cities. [22](https://app.finbar.com/go?id=P148799983) [23](https://app.finbar.com/go?id=P148800104) [24](https://www.telefonica.com.br/noticias/julho-22/vivo-ativa-o-5g-em-brasilia)
[17](https://app.finbar.com/go?id=P148799980)[18](https://ri.telefonica.com.br/en/the-company/our-history/)[19](https://app.finbar.com/go?id=P148799997)[20](https://app.finbar.com/go?id=P148799999)[21](https://app.finbar.com/go?id=P148800002)[22](https://app.finbar.com/go?id=P148799983)[23](https://app.finbar.com/go?id=P148800104)[24](https://www.telefonica.com.br/noticias/julho-22/vivo-ativa-o-5g-em-brasilia)[18](https://ri.telefonica.com.br/en/the-company/our-history/)[24](https://www.telefonica.com.br/noticias/julho-22/vivo-ativa-o-5g-em-brasilia)

## Sources

1. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800173)
2. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148802384)
3. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800431)
4. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148799957)
5. [ri.telefonica.com.br](https://ri.telefonica.com.br/a-empresa/perfil-corporativo/)
6. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T17084397)
7. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800915)
8. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148799616)
9. [vivo.com.br](https://vivo.com.br/para-voce/produtos-e-servicos/para-casa/internet)
10. [api.mziq.com](https://api.mziq.com/mzfilemanager/v2/d/24165f81-24d6-4648-bf9f-66712905d5a2/0e6ce30f-7b2f-e462-d87e-a595a9f83f3d?origin=2)
11. [www.telefonica.com.br](https://www.telefonica.com.br/noticias/2026/fevereiro/lucro-da-vivo-em-2025)
12. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800557)
13. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800545)
14. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148801381)
15. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148799500)
16. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800721)
17. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148799980)
18. [ri.telefonica.com.br](https://ri.telefonica.com.br/en/the-company/our-history/)
19. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148799997)
20. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148799999)
21. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800002)
22. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148799983)
23. [TELEFONICA BRASIL S.A. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P148800104)
24. [www.telefonica.com.br](https://www.telefonica.com.br/noticias/julho-22/vivo-ativa-o-5g-em-brasilia)

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