{
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  "organisationId": "O-94c8685bb7de4c6e9b745bad851349ea",
  "slug": "swisscom",
  "name": "SWISSCOM",
  "updatedAt": "2026-03-19T19:39:06.093237Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "Swisscom is an integrated telecommunications and IT services group whose core business spans connectivity and digital services for residential, SME and enterprise customers. Its offerings include mobile communications, internet and TV as well as a broader ICT portfolio covering cloud, outsourcing, workplace solutions, networking, IoT, security, SAP, and data and AI-related services, making it a telecom and enterprise technology provider rather than a pure network operator. [P-cd2ae0be823d428dbed61641a1c0c4bc][P-aea8f20f62a3496b8d439a2409a5a577][P-3e5ca962d20549f9a98a3768c60736b0][P-97c9058ae7064249a0beaf38e24c56ad]\n\nSwitzerland is Swisscom’s core market, where it is the market leader in telecoms, while Italy is its main international market through Fastweb, giving the group a footprint centered on Switzerland with a significant secondary presence in Italy. Swisscom states its purpose as “Empowering the Digital Future,” and its vision is to be the most trusted Swiss tech innovator creating positive impact for society. [P-8c40ed9dcb694d648c3bc3dce7457e5b][P-f5dc0a48653d4d22b78eef9b06c8f95c][P-b0886cb21e234e3fa5640ca38bfa9338]\n\nAs a large incumbent operator, Swisscom generates roughly CHF 11 billion in annual revenue and employs about 19,900 full-time equivalent staff, with more than 75% of revenue coming from Switzerland. The company’s modern form dates to 1998, when Swisscom Ltd was floated on the stock exchange, a milestone that helps define its identity as Switzerland’s leading telecom and ICT group. [P-8c40ed9dcb694d648c3bc3dce7457e5b][https://www.swisscom.ch/en/about/company/history.html]\n[P-cd2ae0be823d428dbed61641a1c0c4bc][P-aea8f20f62a3496b8d439a2409a5a577][P-3e5ca962d20549f9a98a3768c60736b0][P-97c9058ae7064249a0beaf38e24c56ad][P-8c40ed9dcb694d648c3bc3dce7457e5b][P-f5dc0a48653d4d22b78eef9b06c8f95c][P-b0886cb21e234e3fa5640ca38bfa9338][https://www.swisscom.ch/en/about/company/history.html]",
      "updatedAt": "2026-03-19T19:39:06.093237Z"
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    {
      "type": "PRODUCTS",
      "text": "Swisscom’s main consumer product family is the blue brand, which bundles internet, TV, fixed-line telephony and mobile communications services; the company also markets simpler or lower-service offers through Wingo, Coop Mobile and M-Budget. Within blue, Swisscom offers three internet and mobile subscription tiers plus kids, basic and prepaid tariffs, with differentiation mainly based on connection speed and roaming allowances, and add-ons such as Internet Guard and call filter. blue TV is available through Swisscom Box, an app, the blue.ch web player, smart TVs, other providers’ TV boxes via blue+, and Apple TV 4K; the service includes up to 2,000 hours of recording capacity, while blue Play offers up to 28,000 films and series episodes depending on language region. [P-3e5ca962d20549f9a98a3768c60736b0][P-a747f4c0033545e3a79a92229f6e5e17][P-9641e06e9f1c4d8bae795a83e2674b8d]\n\nThe connectivity products are supported by fixed and mobile network capabilities that Swisscom describes in technical terms. It says more than half of households and businesses already benefit from FTTH access, with a goal of gigabit access for the whole population by 2035. In mobile, Swisscom defines 5G-fast as offering up to 2 Gbit/s and more, and 5G-wide as nationwide coverage with speeds of up to 1 Gbit/s; it also states that 5G+ should cover around 90% of the population in the medium term. [P-561a8c8735884bd28cfd9ed572a7b83a][P-4e8bab9a802f44c8937f99bd375f2532][P-80e7deb561c04e838bf2e2bba2f9b342][P-ef55d7c68d6243c8b9809e266f4f25da]\n\nFor business customers, Swisscom’s product portfolio includes cloud, outsourcing, workplace and IoT solutions, alongside mobile services, networking, location networking, business process optimisation, SAP services, security and authentication, and data and AI consulting. Named offerings include the Swiss AI Platform, developed with NVIDIA and positioned as a modular platform that keeps data in Switzerland; SME IT Solution, a fully outsourced IT package covering IT services, internet, network and telephony; Enterprise Mobile, which supports multi-device use, prioritised data transmission and Microsoft Teams calling via a single mobile number; and Swisscom Sign for qualified electronic signatures. Swisscom also highlights cloud-security services that identify risks in cloud workloads in real time, expanded Security Operation Centre capacity, and IoT/Data-as-a-Service offerings intended to simplify deployment of connected solutions. By reported revenue category, telecom services accounted for CHF 7,445 million, or 67.5% of revenue, in 2024; IT services were 10.8%, merchandise 7.3%, wholesale 8.0%, and other revenue 6.5%. [P-aea8f20f62a3496b8d439a2409a5a577][P-87ebb42f1a054cf8ab360cef53716562][P-806cfacaae9f4169b45910d932e83ee5][P-97c9058ae7064249a0beaf38e24c56ad][P-68bfa423fdf0486787d00d42affe9262][P-ec2f02e2140c42b9a40af7f48cfe9b4a][P-b2fd433513af4f7b9dfabdfde5744613][T-2016f954c70a4f08aa39b89035b26363]\n[P-3e5ca962d20549f9a98a3768c60736b0][P-a747f4c0033545e3a79a92229f6e5e17][P-9641e06e9f1c4d8bae795a83e2674b8d][P-561a8c8735884bd28cfd9ed572a7b83a][P-4e8bab9a802f44c8937f99bd375f2532][P-80e7deb561c04e838bf2e2bba2f9b342][P-ef55d7c68d6243c8b9809e266f4f25da][P-aea8f20f62a3496b8d439a2409a5a577][P-87ebb42f1a054cf8ab360cef53716562][P-806cfacaae9f4169b45910d932e83ee5][P-97c9058ae7064249a0beaf38e24c56ad][P-68bfa423fdf0486787d00d42affe9262][P-ec2f02e2140c42b9a40af7f48cfe9b4a][P-b2fd433513af4f7b9dfabdfde5744613][T-2016f954c70a4f08aa39b89035b26363]",
      "updatedAt": "2026-03-19T19:39:06.093237Z"
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      "type": "GEOGRAPHY",
      "text": "Swisscom’s geographic footprint is centered on Switzerland and Italy. The company says it generates over 75% of its revenue from business activities in Switzerland, while its main international operations are in Italy through Fastweb. In 2024, 76% of revenue was generated in Switzerland and 24% in Italy. [P-8c40ed9dcb694d648c3bc3dce7457e5b][P-ffb09a227c884056a52f6a622d226b0d]\n\nIts employee base is also concentrated in Switzerland: Swisscom reports 19,887 employees on a full-time-equivalent basis, including 80% in Switzerland and 20% abroad. Registered office locations for Swisscom group companies in Switzerland include Ittigen, Zurich, Bern, Lausanne, Lugano, Saint-Gall and Lucerne, while Italian group companies are registered in Milan, Ivrea, Corregio and Florence. [P-b96ad66b80a645229d4775bf2dda671b][P-da3f066a413147088801721d7f480b80][P-37120a67cdf04901ae42aec56f1769ea]\n\nBeyond its two main markets, Swisscom operates DevOps centres in Riga and Rotterdam with 582 employees, giving it a limited but notable delivery footprint outside Switzerland and Italy. In Italy, Fastweb operates five large commercial data centres, four in the Milan region and one in Rome. [P-258ee27dcb414a049456a96e60086c07][P-b0f8ef1d15d54d88b55cfb3626c9357e]\n[P-8c40ed9dcb694d648c3bc3dce7457e5b][P-ffb09a227c884056a52f6a622d226b0d][P-b96ad66b80a645229d4775bf2dda671b][P-da3f066a413147088801721d7f480b80][P-37120a67cdf04901ae42aec56f1769ea][P-258ee27dcb414a049456a96e60086c07][P-b0f8ef1d15d54d88b55cfb3626c9357e]",
      "updatedAt": "2026-03-19T19:39:06.093237Z"
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    {
      "type": "SEGMENTS",
      "text": "Swisscom reports six operating segments: Residential Customers, Business Customers, Wholesale, Infrastructure & Support Functions, Fastweb, and Other Operating Segments.[P-04fdb98fd68749488a56860e84bd2e7f][T-0e8c3d5d6be8474dab908bef0dbf6979] Residential Customers serves Swiss households with mobile and fixed-network services, including telephony, broadband, TV, mobile offers and handset sales; Business Customers provides telecom services plus communications and ICT infrastructure solutions for Swiss businesses; Wholesale covers use of Swisscom’s networks by other telecom providers, roaming, broadband services and regulated access; Infrastructure & Support Functions plans, operates and maintains the network and IT estate and includes group support functions, real estate and fleet management; Fastweb provides broadband, telephony, mobile and ICT services in Italy; and Other Operating Segments mainly comprises localsearch, cablex and Swisscom Broadcast.[T-0e8c3d5d6be8474dab908bef0dbf6979]\n\nSwisscom’s external reporting is centered on Swisscom Switzerland, Fastweb and Other Operating Segments, with Swisscom Switzerland comprising Residential Customers, Business Customers, Wholesale and Infrastructure & Support Functions; Infrastructure & Support Functions is managed as a cost centre, and the customer-segment results for Residential Customers, Business Customers and Wholesale are shown before network costs.[P-46abc97eae40413083bb2c06dbf1216d][P-61b59f2c01514f0a9d75e4f6105eec0b][P-a807d69c3bc447d9891515ca5ef60860] On a 2024 reported segment-revenue basis before intersegment eliminations, Residential Customers represented about 37% of combined segment revenue (CHF 4.372bn), Business Customers about 26% (CHF 3.096bn), Fastweb about 23% (CHF 2.672bn), Other Operating Segments about 9% (CHF 1.111bn), Wholesale about 4% (CHF 0.524bn), and Infrastructure & Support Functions less than 1% (CHF 0.075bn).[T-e843e2c08de346f88bd9977d536eb60a] At the higher reporting-division level, Swisscom Switzerland generated CHF 8.006bn of revenue in 2024, versus CHF 2.672bn for Fastweb and CHF 1.111bn for Other Operating Segments, before a CHF 0.753bn group-level intersegment elimination.[T-e843e2c08de346f88bd9977d536eb60a]\n[P-04fdb98fd68749488a56860e84bd2e7f][T-0e8c3d5d6be8474dab908bef0dbf6979][P-46abc97eae40413083bb2c06dbf1216d][P-61b59f2c01514f0a9d75e4f6105eec0b][P-a807d69c3bc447d9891515ca5ef60860][T-e843e2c08de346f88bd9977d536eb60a]",
      "updatedAt": "2026-03-19T19:39:06.093237Z"
    },
    {
      "type": "HISTORY",
      "text": "Swisscom traces its origins to Switzerland’s early telecommunications infrastructure, beginning with the telegraph era in 1852. Between 1920 and 1928, postal, telephone and telegraph services were gradually combined into the state-run PTT, from which Swisscom later emerged.[https://www.swisscom.ch/en/about/company/history.html][https://www.post.ch/en/about-us/profile/the-history-of-swiss-post/1920-to-1998-postal-telephone-and-telegraphy-services-the-ptt]\n\nA major step in the modern telecom era came in 1992, when Switzerland’s mobile network was digitised under the NATEL D standard. Telecom PTT was then transformed into Swisscom on 1 October 1997, and Swisscom Ltd was listed on the stock exchange on 5 October 1998, marking its transition into a publicly traded company.[https://www.swisscom.ch/en/about/company/history.html]\n\nSwisscom broadened its business in 2007 by entering the TV market and by acquiring Fastweb, establishing its main presence in Italy.[https://www.swisscom.ch/en/about/company/history.html][https://www.swisscom.ch/en/about/fastweb-and-vodafone.html] In 2024, Swisscom took another major step in Italy by completing the acquisition of Vodafone Italia, which it combined with Fastweb under the Fastweb + Vodafone name.[P-99ad52ffb0234abaa04ca243f72bc636][P-218a884ee2f049949a3863db4ec1cb84]\n[P-99ad52ffb0234abaa04ca243f72bc636][P-218a884ee2f049949a3863db4ec1cb84][https://www.swisscom.ch/en/about/company/history.html][https://www.post.ch/en/about-us/profile/the-history-of-swiss-post/1920-to-1998-postal-telephone-and-telegraphy-services-the-ptt][https://www.swisscom.ch/en/about/fastweb-and-vodafone.html]",
      "updatedAt": "2026-03-19T19:39:06.093237Z"
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