{
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  "organisationId": "O-965432e0b01d49c7804faa337f3ee963",
  "slug": "starbucks",
  "name": "STARBUCKS CORP",
  "updatedAt": "2026-03-19T01:28:31.656939Z",
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    {
      "type": "OVERVIEW",
      "text": "Starbucks Corporation is a specialty coffee company that roasts, markets, and retails coffee and related products through a global store network and consumer packaged goods channels. The company operates through company-operated stores and licensed stores, and it also extends its brand into grocery and foodservice distribution through coffee and tea products sold under the Global Coffee Alliance with Nestlé. Its core offerings include handcrafted coffee and tea beverages, food, and other merchandise, and it reports three main business segments: North America, International, and Channel Development.[P-99d1ebce1f2c4c14a2708e88b330b159][P-d87f5f5afff54dff9b9b0387dd1d0ea1][P-c30170e8aa7c45bfb1d99a07083da82b]\n\nGeographically, Starbucks’ business is defined by a large presence in North America and an extensive international footprint spanning China, Japan, Asia Pacific, Europe, the Middle East, Africa, Latin America, and the Caribbean. As of September 29, 2024, Starbucks had 40,199 stores worldwide, including 21,018 company-operated stores and 19,181 licensed stores, and it operated in 87 markets.[P-99d1ebce1f2c4c14a2708e88b330b159][T-c3a77ef5f59d4c9fb8bdd4d84bd984a6][P-d87f5f5afff54dff9b9b0387dd1d0ea1]\n\nStarbucks positions itself as a purpose-driven consumer brand focused on human connection and positive impact in communities, while also aiming to remain one of the world’s most recognized and respected brands. In fiscal 2024, the company generated $36.2 billion in net revenues and employed approximately 361,000 people worldwide, underscoring its scale as one of the largest global coffee retail businesses.[P-be364f3015894f1eb29cac8b6a28290f][P-67c9f3f165754fb38bac8437e8d5b0a0][https://about.starbucks.com/annual-impact-report/][T-65aba28706ab42e385955df5edec4973][P-e94986c2bb2648e99f6e9f52349d295b]\n[P-99d1ebce1f2c4c14a2708e88b330b159][P-d87f5f5afff54dff9b9b0387dd1d0ea1][P-c30170e8aa7c45bfb1d99a07083da82b][T-c3a77ef5f59d4c9fb8bdd4d84bd984a6][P-be364f3015894f1eb29cac8b6a28290f][P-67c9f3f165754fb38bac8437e8d5b0a0][T-65aba28706ab42e385955df5edec4973][P-e94986c2bb2648e99f6e9f52349d295b][https://about.starbucks.com/annual-impact-report/]",
      "updatedAt": "2026-03-19T01:28:31.656939Z"
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      "type": "PRODUCTS",
      "text": "Starbucks’ product portfolio centers on specialty coffee and tea sold as handcrafted beverages, alongside food and a smaller assortment of retail items. In its stores, the company specifically describes offerings that include handcrafted coffee, tea and other beverages, high-quality food items, and branded products under Starbucks Coffee®, Teavana®, Ethos®, and Starbucks Reserve®.[P-99d1ebce1f2c4c14a2708e88b330b159] For company-operated stores, fiscal 2024 sales mix was 74% beverages, 23% food, and 3% other; the “other” category includes serveware, packaged and single-serve coffees and teas, and ready-to-drink beverages.[T-68c320b3663b4830bd4448b524240943][P-a730e0d351964fe286a67924c0882afd][P-546fd245861640649862728c5a859f9f]\n\nOutside its cafés, Starbucks sells consumer packaged products through grocery, foodservice, and other channels. The company’s Channel Development offerings include roasted whole bean and ground coffees, Starbucks-branded single-serve products, ready-to-drink beverages such as Frappuccino® and Starbucks Doubleshot®, foodservice products, and other branded products sold outside company-operated and licensed stores; a large portion of this business is operated through the Global Coffee Alliance with Nestlé, while ready-to-drink products are distributed through partners including PepsiCo, Tingyi-Ashi, Arla and others.[P-76570babc5f54b80a773329599e9b472][P-99d1ebce1f2c4c14a2708e88b330b159] Starbucks also provides service capabilities through its licensed-store model, where it sells coffee, tea, food, related products, and equipment to operators, and through digital ordering tools such as the Starbucks® Mobile App and Mobile Order and Pay for advance pickup at participating locations.[P-def645a41f214819a9e5e59f9fe43f9d][P-de48974017174455a3b5e14bcde45527]\n\nAt the consolidated revenue-category level in fiscal 2024, beverages represented 60% of net revenues, food 19%, and other 21%, indicating that beverage products remain Starbucks’ largest revenue contributor while packaged coffee, tea, ready-to-drink products, and other merchandise also form a meaningful part of the mix.[T-1fbc12b5a17641679c9d027d2c48870f][P-a730e0d351964fe286a67924c0882afd]\n[P-99d1ebce1f2c4c14a2708e88b330b159][T-68c320b3663b4830bd4448b524240943][P-a730e0d351964fe286a67924c0882afd][P-546fd245861640649862728c5a859f9f][P-76570babc5f54b80a773329599e9b472][P-def645a41f214819a9e5e59f9fe43f9d][P-de48974017174455a3b5e14bcde45527][T-1fbc12b5a17641679c9d027d2c48870f]",
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      "type": "GEOGRAPHY",
      "text": "Starbucks organizes its operations geographically through a North America segment and an International segment, with Channel Development reported separately.[P-d986bb443c0d4d79829bf83ce569ce18][T-5a9207edcbc54af4a6fdc7818138b6d5] In fiscal 2024, North America generated $27.0 billion of net revenue, or 74.7% of the total, while International generated $7.34 billion, or 20.3%.[T-5a9207edcbc54af4a6fdc7818138b6d5] In the company’s customer-location disclosure, revenue was concentrated in the United States at $26.7 billion, or 73.8% of total net revenues, followed by China at $3.0 billion, or 8.3%, with $6.46 billion, or 17.9%, from other countries; Starbucks states that the other-country revenue base is driven primarily by Japan, Canada and the U.K.[P-2306a80b0bac4b19925164ff4dd0c357][T-7b23b92c22be4827bd748da9cc69fde3]\n\nAs of September 29, 2024, Starbucks had 40,199 stores globally, split between 18,424 in North America and 21,775 in International markets.[P-b89e59e904af46a8a2bbcc855396d027][T-c3a77ef5f59d4c9fb8bdd4d84bd984a6] The portfolio included 21,018 company-operated stores and 19,181 licensed stores; North America was more company-operated, while International had a larger licensed-store base.[T-c3a77ef5f59d4c9fb8bdd4d84bd984a6] Among company-operated markets, the largest footprints were the U.S. with 10,158 stores and China with 7,594, followed by Japan with 1,809, Canada with 997 and the U.K. with 378.[T-758bd2f1d7964a6a9b89824a0b480fb1] In licensed stores, disclosed international concentrations included Korea with 1,980 stores, Latin America with 1,705, the U.K. with 976, Turkey with 722, Indonesia with 603, Taiwan with 571, Thailand with 513 and the Philippines with 479.[P-538a262594b7425fab793ec408b9d9e4][T-cc952ce302854fb5805236110d537acf]\n\nGeographic asset and workforce disclosures also indicate that the U.S. and China are major operating bases. At the end of fiscal 2024, Starbucks reported $15.9 billion of long-lived assets in the U.S., $4.5 billion in China and $4.1 billion in other countries.[P-e66f22cbbc9040388bde4af053d29ebc][T-7b23b92c22be4827bd748da9cc69fde3] Starbucks employed approximately 361,000 people worldwide, including about 211,000 in the U.S. and about 150,000 outside the U.S.[P-e94986c2bb2648e99f6e9f52349d295b] The company lists major roasting, distribution, office and support facilities in Seattle, Auburn, Kent and Minden in the U.S., York and Lebanon in the eastern U.S., and Kunshan and Shanghai in China, and notes that it also leases regional, district and other administrative offices worldwide.[P-8a501d0a05fc46ab9a6e4b4bc12a4861][T-d335ad3a9c204ddb8c27d44bd7ceb614]\n[P-d986bb443c0d4d79829bf83ce569ce18][T-5a9207edcbc54af4a6fdc7818138b6d5][P-2306a80b0bac4b19925164ff4dd0c357][T-7b23b92c22be4827bd748da9cc69fde3][P-b89e59e904af46a8a2bbcc855396d027][T-c3a77ef5f59d4c9fb8bdd4d84bd984a6][T-758bd2f1d7964a6a9b89824a0b480fb1][P-538a262594b7425fab793ec408b9d9e4][T-cc952ce302854fb5805236110d537acf][P-e66f22cbbc9040388bde4af053d29ebc][P-e94986c2bb2648e99f6e9f52349d295b][P-8a501d0a05fc46ab9a6e4b4bc12a4861][T-d335ad3a9c204ddb8c27d44bd7ceb614]",
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      "type": "SEGMENTS",
      "text": "Starbucks reports three operating segments: North America, International, and Channel Development; it also presents Corporate and Other separately for unallocated corporate items rather than as a customer-facing operating segment. Management evaluates these segments primarily on net revenues and operating income. [P-701da2f9aaab40d7af1c716a428b28c2][P-664d961cfa22402ab612f69a479adc47][P-d8df8272dd5e4a4d8f9124b26d792793]\n\nNorth America covers the U.S. and Canada and is described as Starbucks’ most mature business, while International includes China, Japan, Asia Pacific, Europe, the Middle East, Africa, Latin America, and the Caribbean. Across North America and International, the core business is the sale of coffee and other beverages, complementary food, packaged coffees, single-serve coffee products, and a focused selection of merchandise through company-operated and licensed stores. Channel Development covers sales outside those store formats, including packaged coffee, tea, foodservice products, and ready-to-drink beverages, with most revenue coming from product sales and royalties from Nestlé under the Global Coffee Alliance. [P-8f2d60f6c8ac4b07b3cec61b4238d527][P-dc3cf4383d4c4173add919a8e67eda9d][P-22f0866c51884dd6b701eaecfe16ca36]\n\nIn fiscal 2024, North America contributed about 75% of total net revenues ($27.0 billion of $36.2 billion), International about 20% ($7.3 billion), and Channel Development about 5% ($1.8 billion); Corporate and Other was immaterial at roughly 0.2%. Separately from operating segments, Starbucks also discloses revenue by channel, with about 82% from company-operated stores, 12% from licensed stores, and 5% from other revenue in fiscal 2024. [T-5a9207edcbc54af4a6fdc7818138b6d5][T-88726eee8f9f47dcb8530568dbff077f]\n[P-701da2f9aaab40d7af1c716a428b28c2][P-664d961cfa22402ab612f69a479adc47][P-d8df8272dd5e4a4d8f9124b26d792793][P-8f2d60f6c8ac4b07b3cec61b4238d527][P-dc3cf4383d4c4173add919a8e67eda9d][P-22f0866c51884dd6b701eaecfe16ca36][T-5a9207edcbc54af4a6fdc7818138b6d5][T-88726eee8f9f47dcb8530568dbff077f]",
      "updatedAt": "2026-03-19T01:28:31.656939Z"
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    {
      "type": "HISTORY",
      "text": "Starbucks traces its origins to 1971, when Jerry Baldwin, Gordon Bowker and Zev Siegl opened the first Starbucks store in Seattle’s Pike Place Market. [https://archive.starbucks.com/record/our-founders] Howard Schultz joined the company in 1982, and in 1987 his company, Il Giornale, acquired Starbucks, a turning point in the company’s development. [https://www.starbucks.com/about-us/company-information/starbucks-company-timeline][https://archive.starbucks.com/record/il-giornale] That same year Starbucks opened its first international store in Vancouver, British Columbia, and in 1992 it completed its initial public offering on Nasdaq under the ticker SBUX. [https://archive.starbucks.com/record/our-first-international-store][https://archive.starbucks.com/record/going-public]\n\nStarbucks expanded outside North America with its first store in Japan in 1996, an early step in its broader international growth. [https://archive.starbucks.com/record/our-first-store-in-japan] In 2003 it agreed to acquire Seattle Coffee Company, including Seattle’s Best Coffee and Torrefazione Italia, broadening its brand portfolio. [https://www.sec.gov/Archives/edgar/data/829224/000089102003001259/v89288exv99w1.htm] The company later extended into adjacent beverage categories through the acquisitions of Evolution Fresh in 2011 and Teavana in 2012, and in 2017 it opened the Starbucks Reserve Roastery in Shanghai as a major premium-brand milestone. [https://stories.starbucks.com/stories/2013/evolution-fresh-opens-70-million-state-of-the-art-juicery/][https://stories.starbucks.com/stories/2016/teavana-business-update/][https://stories.starbucks.com/press/2017/starbucks-opens-state-of-the-art-premium-reserve-roastery-in-shanghai/]\n[https://archive.starbucks.com/record/our-founders][https://www.starbucks.com/about-us/company-information/starbucks-company-timeline][https://archive.starbucks.com/record/il-giornale][https://archive.starbucks.com/record/our-first-international-store][https://archive.starbucks.com/record/going-public][https://archive.starbucks.com/record/our-first-store-in-japan][https://www.sec.gov/Archives/edgar/data/829224/000089102003001259/v89288exv99w1.htm][https://stories.starbucks.com/stories/2013/evolution-fresh-opens-70-million-state-of-the-art-juicery/][https://stories.starbucks.com/stories/2016/teavana-business-update/][https://stories.starbucks.com/press/2017/starbucks-opens-state-of-the-art-premium-reserve-roastery-in-shanghai/]",
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