# ST JOE Co

Summary updated: 2026-10-02T13:49:38.666497Z
Canonical: https://finbar.com/research/companies/st-joe-co

## Overview

The St. Joe Company is a Florida real-estate development, asset-management and operating company, incorporated in 1936. It operates through residential, hospitality and commercial segments, developing communities and selling homesites; operating hotels, clubs, golf, food-and-beverage, vacation-rental and marina businesses; and leasing and developing commercial properties, selling land and managing timber operations. [1](https://app.finbar.com/go?id=P3893797)[2](https://app.finbar.com/go?id=P9177827)[3](https://app.finbar.com/go?id=P21437379)[4](https://app.finbar.com/go?id=P27706845)

Its businesses and real-estate holdings are concentrated in Northwest Florida. At year-end 2025, St. Joe owned approximately 165,000 acres in the region, with most of its real estate in Bay, Gulf and Walton counties. [5](https://app.finbar.com/go?id=P7211707) The company’s stated purpose is to connect people to place and create places where people can belong, engage, connect and thrive. [6](https://www.joe.com/about)

For scale, St. Joe reported FY2025 revenue of $513.2 million and employed 906 full-time and 225 part-time or seasonal workers as of February 23, 2026. [7](https://app.finbar.com/go?id=P113496508)[1](https://app.finbar.com/go?id=P3893797)
[1](https://app.finbar.com/go?id=P3893797)[2](https://app.finbar.com/go?id=P9177827)[3](https://app.finbar.com/go?id=P21437379)[4](https://app.finbar.com/go?id=P27706845)[5](https://app.finbar.com/go?id=P7211707)[6](https://www.joe.com/about)[7](https://app.finbar.com/go?id=P113496508)[6](https://www.joe.com/about)

## Products & services

ST. JOE’s residential offerings include developed homesites sold to homebuilders or directly to consumers, completed homes, and residential parcels. At Latitude Margaritaville Watersound, the joint venture builds and sells homes; the company announced plans in 2026 for about 3,500 additional homes, bringing the planned community total to about 7,200. Watersound Camp Creek, by comparison, is a gated community with 263 homesites ranging from roughly a quarter-acre to nearly an acre. [3](https://app.finbar.com/go?id=P21437379)[8](https://app.finbar.com/go?id=P100479874)[9](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-plans-additional-3500-homes-latitude)[10](https://www.joe.com/community/watersound-camp-creek/area-information/maps-and-details)

Hospitality and recreation offerings include hotel and resort stays, vacation rentals, food and beverage, retail, Watersound Club memberships, golf, beach clubs, events and marina services such as slip rentals, boat storage and fuel. Club facilities include beach access, pools and dining; golf courses including Camp Creek, Shark’s Tooth and The Third; and a 12-stand Sporting Preserve. The hotel portfolio includes properties such as WaterColor Inn, The Pearl Hotel and Camp Creek Inn. In 2026, the company also announced Watersound Weddings & Events, an event-coordination service. [11](https://app.finbar.com/go?id=P144416459)[12](https://app.finbar.com/go?id=P144416460)[13](https://app.finbar.com/go?id=P19665117)[14](https://www.joe.com/vacation)[15](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-creation-new-business-watersoundsm)

Commercial and land-related offerings include developed and undeveloped property for multifamily, senior living, self-storage, mixed-use, medical, office, retail and industrial uses; timber products including pulpwood and sawtimber; and real-estate brokerage, title-insurance and insurance services. For the six months ended June 30, 2026, residential real-estate revenue was $81.2 million, or 74.3% of the reported $109.3 million in real-estate revenue; commercial, forestry and hospitality real-estate revenue was $16.7 million (15.3%), timber was $2.0 million (1.8%), and other was $9.4 million (8.6%). These percentages describe the real-estate revenue table, not total company revenue. [3](https://app.finbar.com/go?id=P21437379)[16](https://app.finbar.com/go?id=P144416475)[17](https://app.finbar.com/go?id=T16525869)
[3](https://app.finbar.com/go?id=P21437379)[8](https://app.finbar.com/go?id=P100479874)[11](https://app.finbar.com/go?id=P144416459)[12](https://app.finbar.com/go?id=P144416460)[13](https://app.finbar.com/go?id=P19665117)[16](https://app.finbar.com/go?id=P144416475)[17](https://app.finbar.com/go?id=T16525869)[9](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-plans-additional-3500-homes-latitude)[10](https://www.joe.com/community/watersound-camp-creek/area-information/maps-and-details)[14](https://www.joe.com/vacation)[15](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-creation-new-business-watersoundsm)[9](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-plans-additional-3500-homes-latitude)[10](https://www.joe.com/community/watersound-camp-creek/area-information/maps-and-details)[14](https://www.joe.com/vacation)[15](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-creation-new-business-watersoundsm)

## Geographic presence

St. Joe’s real estate assets and operations are located in Northwest Florida. As of December 31, 2025, it owned approximately 165,000 acres in the region; about 87% of its real estate was in Bay, Gulf and Walton counties, and approximately 90% of its land holdings were within 15 miles of the Gulf. [18](https://app.finbar.com/go?id=P23493906)[1](https://app.finbar.com/go?id=P3893797)[5](https://app.finbar.com/go?id=P7211707) Its residential developments also span Bay, Walton, Gulf, Franklin and Leon counties. [19](https://app.finbar.com/go?id=P26604792)[20](https://app.finbar.com/go?id=T592590)[21](https://app.finbar.com/go?id=P32926799)[22](https://app.finbar.com/go?id=T11924065)

The company reports operations in Northwest Florida but does not disclose revenue or sales by county, state or other geographic market. [18](https://app.finbar.com/go?id=P23493906)[23](https://app.finbar.com/go?id=P9545093) Its corporate office is in Panama City Beach, Florida. The company reported 906 full-time and 225 part-time or seasonal employees as of February 23, 2026, without a geographic breakdown of employees. [24](https://app.finbar.com/go?id=P47822560)[25](https://www.joe.com/contact)
[18](https://app.finbar.com/go?id=P23493906)[1](https://app.finbar.com/go?id=P3893797)[5](https://app.finbar.com/go?id=P7211707)[19](https://app.finbar.com/go?id=P26604792)[20](https://app.finbar.com/go?id=T592590)[21](https://app.finbar.com/go?id=P32926799)[22](https://app.finbar.com/go?id=T11924065)[23](https://app.finbar.com/go?id=P9545093)[24](https://app.finbar.com/go?id=P47822560)[25](https://www.joe.com/contact)[25](https://www.joe.com/contact)

## Business segments

The St. Joe Company reports three operating segments: **Residential, Hospitality, and Commercial**. In FY2025, their reported segment revenues were approximately **$165.1 million (32.2%)**, **$220.7 million (43.0%)**, and **$119.0 million (23.2%)**, respectively, calculated against consolidated revenue of $513.2 million. The company also reports “Other” revenue, so the three segments do not account for all consolidated revenue. [26](https://app.finbar.com/go?id=T3887142) [27](https://app.finbar.com/go?id=P101939453)

**Residential** plans and develops communities across price points, then sells homesites to homebuilders and retail buyers. [4](https://app.finbar.com/go?id=P27706845) [26](https://app.finbar.com/go?id=T3887142) **Hospitality** includes club facilities, hotels, food and beverage, golf and beach clubs, retail, vacation rentals, marinas, and entertainment. [28](https://app.finbar.com/go?id=P19659705) [26](https://app.finbar.com/go?id=T3887142) **Commercial** includes leasing and managing properties; planning, developing, entitling, and selling commercial and forestry land; and growing and selling timber. Its property activities include multifamily, senior living, self-storage, mixed-use, medical, office, retail, and industrial uses. [29](https://app.finbar.com/go?id=P109622733) [3](https://app.finbar.com/go?id=P21437379) [26](https://app.finbar.com/go?id=T3887142)
[26](https://app.finbar.com/go?id=T3887142)[26](https://app.finbar.com/go?id=T3887142)[26](https://app.finbar.com/go?id=T3887142)[26](https://app.finbar.com/go?id=T3887142)[26](https://app.finbar.com/go?id=T3887142)[27](https://app.finbar.com/go?id=P101939453)[4](https://app.finbar.com/go?id=P27706845)[28](https://app.finbar.com/go?id=P19659705)[29](https://app.finbar.com/go?id=P109622733)[3](https://app.finbar.com/go?id=P21437379)

## Company history

Alfred I. duPont began acquiring timberland in Northwest Florida during the 1920s. After his death in 1935, executor Edward Ball incorporated St. Joe Paper Company in Florida in 1936 to pursue duPont’s plans for a paper business. [6](https://www.joe.com/about) [1](https://app.finbar.com/go?id=P3893797)

St. Joe expanded beyond paper and timber with its 1961 acquisition of the Florida East Coast Railway and, later in the 1960s, the acquisition of Florida Talisman’s sugarcane operation. In 1982 it established a Real Estate Division; the 1996 sale of its Port St. Joe paper mill marked a significant step in its shift toward real estate. [6](https://www.joe.com/about)

On October 9, 2000, the company completed a pro rata spin-off to shareholders of its approximately 54% interest in Florida East Coast Industries. In 2015, Jorge Gonzalez became president and CEO, succeeding Charles A. Gehringer. In 2024, following Bruce R. Berkowitz’s retirement from the board, Gonzalez was appointed chairman and Howard S. Frank became lead independent director. [30](https://www.sec.gov/Archives/edgar/data/740796/000095010300001121/0000950103-00-001121-0001.txt) [31](https://www.sec.gov/Archives/edgar/data/745308/000074530815000022/exhibit991-11x20x15.htm) [32](https://www.sec.gov/Archives/edgar/data/745308/000155837024013519/joe-20241023x8k.htm)
[1](https://app.finbar.com/go?id=P3893797)[6](https://www.joe.com/about)[30](https://www.sec.gov/Archives/edgar/data/740796/000095010300001121/0000950103-00-001121-0001.txt)[31](https://www.sec.gov/Archives/edgar/data/745308/000074530815000022/exhibit991-11x20x15.htm)[32](https://www.sec.gov/Archives/edgar/data/745308/000155837024013519/joe-20241023x8k.htm)

## Sources

1. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P3893797)
2. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P9177827)
3. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P21437379)
4. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P27706845)
5. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P7211707)
6. [www.joe.com](https://www.joe.com/about)
7. [ST JOE Co — Press release (2025 Y)](https://app.finbar.com/go?id=P113496508)
8. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P100479874)
9. [ir.joe.com](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-plans-additional-3500-homes-latitude)
10. [www.joe.com](https://www.joe.com/community/watersound-camp-creek/area-information/maps-and-details)
11. [ST JOE Co — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P144416459)
12. [ST JOE Co — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P144416460)
13. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P19665117)
14. [www.joe.com](https://www.joe.com/vacation)
15. [ir.joe.com](https://ir.joe.com/news-releases/news-release-details/st-joe-company-announces-creation-new-business-watersoundsm)
16. [ST JOE Co — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P144416475)
17. [ST JOE Co — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=T16525869)
18. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P23493906)
19. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P26604792)
20. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=T592590)
21. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P32926799)
22. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=T11924065)
23. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P9545093)
24. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P47822560)
25. [www.joe.com](https://www.joe.com/contact)
26. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=T3887142)
27. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P101939453)
28. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P19659705)
29. [ST JOE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P109622733)
30. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/740796/000095010300001121/0000950103-00-001121-0001.txt)
31. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/745308/000074530815000022/exhibit991-11x20x15.htm)
32. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/745308/000155837024013519/joe-20241023x8k.htm)

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