{ "schemaVersion": 1, "organisationId": "O-1eef83eebbb04eed89826fde3f97fa99", "slug": "southwest-airlines-co", "name": "SOUTHWEST AIRLINES CO", "updatedAt": "2026-10-02T11:36:38.088241Z", "sections": [ { "type": "OVERVIEW", "text": "Southwest Airlines Co. is a U.S. passenger airline that provides scheduled air transportation, primarily through a point-to-point network. Its services include passenger flights, freight transportation, the Rapid Rewards loyalty program, and vacation packages. [P45046704][P53565411][P93870123] The company describes its purpose as connecting people to what is important in their lives through friendly, reliable, low-cost air travel. [https://www.southwest.com/about-southwest/]\n\nSouthwest’s network spans the United States and near-international markets. At December 31, 2025, it served 117 destinations across 42 U.S. states, the District of Columbia, Puerto Rico, and 10 near-international countries, operating 803 Boeing 737 aircraft. [P45046704] For fiscal 2025, operating revenue was $28.063 billion, and the company reported 72,790 active full-time-equivalent employees at year-end, excluding employees on leave. [T70873][P120389271] Southwest began service in 1971, initially connecting Dallas, Houston, and San Antonio. [P45046704]\n[P45046704][P53565411][P93870123][https://www.southwest.com/about-southwest/][T70873][P120389271][https://www.southwest.com/about-southwest/]", "updatedAt": "2026-10-02T11:36:38.088241Z" }, { "type": "PRODUCTS", "text": "Southwest’s fare products are Basic, Choice, Choice Preferred and Choice Extra. Basic is the lowest-priced option, generally nonrefundable and nonchangeable, with seat assignment at check-in or paid advance seat selection. Choice Extra includes advance seat selection—including preferred or extra-legroom seats when available—two checked bags, early boarding in groups 1–2, and 14 Rapid Rewards points per dollar of base fare. [P56935335][P117321666][https://www.southwest.com/airfare-types-benefits/]\n\nThe airline offers assigned seating in Standard, Preferred and Extra Legroom categories, with boarding groups determined by factors including seat location, fare and loyalty status; eligible customers can also purchase Priority Boarding. [P19924008][https://www.southwest.com/customer-enhancements/assigned-seating/] Baggage and loyalty benefits vary by fare and customer status: for example, Choice Extra includes two checked bags, while A-List Preferred members receive two free checked bags and A-List members and Rapid Rewards credit-card members receive one. Eligible fares earn Rapid Rewards points at fare-specific rates; points do not expire and can be redeemed for available seats without blackout dates. [P63551858][P93870123]\n\nOnboard offerings include WiFi, inflight entertainment, food and beverages, and cabin features such as USB-A/USB-C power, larger overhead bins and updated RECARO seats. [P36951196][P17410767][https://www.southwest.com/inflight-entertainment-portal/][https://www.southwest.com/food-and-beverage/] Business and group-travel services include Southwest Business Meetings, Southwest Groups, Business Assist, SWABIZ and Business TravelTrack, supporting group bookings, business travel reservations, reporting and data sharing. [P104607556]\n\nSouthwest does not separately disclose revenue shares for individual fares or ancillary products. Its 2026 second-quarter filing reported passenger-revenue growth of 16.9%, attributing it primarily to more customers purchasing higher fare categories and new ancillary products, including first- and second-bag fees and assigned and extra-legroom seating; this is a growth rate, not a product-specific revenue percentage. [P142660076]\n[P56935335][P117321666][https://www.southwest.com/airfare-types-benefits/][P19924008][https://www.southwest.com/customer-enhancements/assigned-seating/][P63551858][P93870123][P36951196][P17410767][https://www.southwest.com/inflight-entertainment-portal/][https://www.southwest.com/food-and-beverage/][P104607556][P142660076][https://www.southwest.com/airfare-types-benefits/][https://www.southwest.com/customer-enhancements/assigned-seating/][https://www.southwest.com/inflight-entertainment-portal/][https://www.southwest.com/food-and-beverage/]", "updatedAt": "2026-10-02T11:36:38.088241Z" }, { "type": "GEOGRAPHY", "text": "Southwest’s FY2025 network served 117 destinations across 42 U.S. states, Washington, D.C., Puerto Rico, and 10 near-international countries: Mexico, Jamaica, The Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos [P45046704]. The company’s current profile describes service at 121 airports across 12 countries [https://investors.southwest.com/company-information].\n\nSouthwest’s corporate headquarters is near Dallas Love Field. Its long-term-leased aircraft maintenance centers are at Dallas Love Field, Houston Hobby, Phoenix Sky Harbor, Chicago Midway, Atlanta, Denver, and Orlando; it also has an aircraft maintenance facility at Baltimore–Washington International Airport [P16405431]. The FY2025 filing does not provide revenue or employee counts by geographic region or country; it reports the airline as one operating segment and gives employee totals by job function [P38564145][P120389271].\n[P45046704][https://investors.southwest.com/company-information][P16405431][P38564145][P120389271][https://investors.southwest.com/company-information]", "updatedAt": "2026-10-02T11:36:38.088241Z" }, { "type": "SEGMENTS", "text": "Southwest Airlines reports one operating and reportable segment: air transportation for passengers and cargo. Its 2025 Form 10-K describes the business as managed as a single segment, with integrated revenue pricing, a common Boeing 737-series fleet, and one route-scheduling system. [P38564145] The company continued to report a single reportable segment in its Q2 2026 filing. [P142659894][P142659895]\n\nFor the year ended December 31, 2025, Southwest reported operating revenue by category rather than by business segment. Passenger revenue was $25,535 million (approximately 91.0% of operating revenue), freight revenue was $171 million (approximately 0.6%), and other revenue was $2,357 million (approximately 8.4%), out of $28,063 million total. These percentages are calculated from the reported revenue amounts; the categories are not separately reported business segments. [T70873][T70873][T70873][T70873]\n[P38564145][P142659894][P142659895][T70873][T70873][T70873][T70873]", "updatedAt": "2026-10-02T11:36:38.088241Z" }, { "type": "HISTORY", "text": "Southwest Airlines traces its origins to an airline concept developed by Herb Kelleher and Rollin King in 1966; Air Southwest Co. was incorporated on March 15, 1967, and took the name Southwest Airlines Co. in 1971. [https://history.southwest.com/our-stories/herb-rollin-the-birth-of-southwest-airlines/] Its first revenue flight departed Dallas Love Field on June 18, 1971, beginning service among Dallas, Houston, and San Antonio. [https://www.swamedia.com/news-and-stories/news-release/southwest-airlines-celebrates-50-years-of-giving-people-the-freedom-to-fly-by-un-MCUQXD6ZK36ZDD3OPCN4JPTVX7L4]\n\nHerb Kelleher became chairman in 1978 and later served as president and CEO from 1981 to 2001. [https://history.southwest.com/our-stories/herb-rollin-the-birth-of-southwest-airlines/] In 1982, Southwest expanded west, adding Las Vegas, Phoenix, and San Diego; it acquired Morris Air in 1994 and launched its website in 1995. [https://www.swamedia.com/southwest-stories/success-in-the-west-40-years-in-the-making-MC47PS6N4SKZDUTD7KJ6KJ6OUNXU] [https://www.swamedia.com/southwest-stories/southwest-airlines-the-original-luv-airline-MCAUIBWSLOBJGRRGFMOGE7K5JG74] [https://history.southwest.com/our-stories/tickets-please-southwest-in-the-internet-age/] Southwest completed its acquisition of AirTran in 2011 and began international flights in 2014. [https://swamedia.com/releases/release-35e32e1b4d43427a9ded112a71e8f687-Southwest-Airlines-Reports-November-Traffic-9?query=southwest+cargo] [https://www.swamedia.com/southwest-stories/five-years-of-international-southwest-style-MCZPTI3JBXLFEFZCPALQLRMFVWE4]\n[https://history.southwest.com/our-stories/herb-rollin-the-birth-of-southwest-airlines/][https://www.swamedia.com/news-and-stories/news-release/southwest-airlines-celebrates-50-years-of-giving-people-the-freedom-to-fly-by-un-MCUQXD6ZK36ZDD3OPCN4JPTVX7L4][https://www.swamedia.com/southwest-stories/success-in-the-west-40-years-in-the-making-MC47PS6N4SKZDUTD7KJ6KJ6OUNXU][https://www.swamedia.com/southwest-stories/southwest-airlines-the-original-luv-airline-MCAUIBWSLOBJGRRGFMOGE7K5JG74][https://history.southwest.com/our-stories/tickets-please-southwest-in-the-internet-age/][https://swamedia.com/releases/release-35e32e1b4d43427a9ded112a71e8f687-Southwest-Airlines-Reports-November-Traffic-9?query=southwest+cargo][https://www.swamedia.com/southwest-stories/five-years-of-international-southwest-style-MCZPTI3JBXLFEFZCPALQLRMFVWE4]", "updatedAt": "2026-10-02T11:36:38.088241Z" } 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