{
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  "organisationId": "O-760984b321e742cbad20c937cea9c76d",
  "slug": "snap-inc",
  "name": "Snap Inc",
  "updatedAt": "2026-10-02T15:47:21.372257Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "Snap Inc. is a technology company whose core business is Snapchat, a camera-based communication platform for visual messaging, video, augmented reality (AR) and other social experiences. Its stated mission is to contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together. [P34171251][P36447296]\n\nSnapchat’s products include messaging, Stories, Spotlight, Snap Map, AR Lenses and My AI; Snap also offers subscription products, developer tools and Spectacles AR glasses. Advertising, including Snap Ads and AR Ads, accounts for the substantial majority of revenue, with subscriptions and storage plans also contributing. [P97562505][P40209964][P67445244][P56386100][P80223329][P120386522][P72053948][P5428933][P75322472] Snap serves users and advertisers globally, with reported revenue across North America, Europe and the Rest of World. [P73494055][T16683844] For scale, revenue was $5.931 billion in 2025, and Snap reported 5,261 full-time employees as of December 31, 2025; average daily active users were 493 million in Q2 2026. [P6894767][P145790183]\n[P34171251][P36447296][P97562505][P40209964][P67445244][P56386100][P80223329][P120386522][P72053948][P5428933][P75322472][P73494055][T16683844][P6894767][P145790183]",
      "updatedAt": "2026-10-02T15:47:21.372257Z"
    },
    {
      "type": "PRODUCTS",
      "text": "Snapchat is Snap Inc.’s camera-first mobile app. Its core features include visual messaging, Stories, Spotlight and Snap Map, alongside creative tools such as augmented-reality (AR) Lenses, licensed music and audio, voice and scanning features. Snaps are deleted by default, while Memories lets users save, search and access content stored on their account and device. My AI is an in-app chatbot for tasks including creativity, recommendations and learning, and Bitmoji provides personalized avatars and stickers. [P97562505][P40209964]\n\nStories presents friends’ photo and video posts as narratives alongside curated Discover content and creator and advertiser Public Profiles. Spotlight recommends community Snaps and creator content, while Snap Map supports location sharing and discovery of local Snaps and businesses. [P56386100][P80223329][P67445244] Snapchat also offers paid subscriptions: Snapchat+ includes customization and friendship insights; Lens+ adds exclusive AR experiences; and Snapchat Platinum bundles the two with an ad-free experience. Memories Storage Plans offer cloud storage, and Snapchat for Web provides Snapchat features through a browser. [P120386522]\n\nSnap’s AR and developer offerings include Sponsored Lenses, through which users interact with branded AR experiences, and Lens Studio, used to create AR experiences for Spectacles. Snap describes Specs as standalone AR glasses with see-through displays and AI assistance; announced specifications include a 51-degree field of view, 16 million colors, and two listed models weighing 132 g and 136 g. [P145789957][P5428933][https://newsroom.snap.com/introducing-specs-augmented-reality-glasses] The substantial majority of Snap’s revenue comes from advertising, including Snap Ads and AR Ads; other revenue sources include subscriptions, storage plans, partnerships and physical-product sales. The company does not disclose revenue percentages by individual product. [P145790212]\n[P97562505][P40209964][P56386100][P80223329][P67445244][P120386522][P145789957][P5428933][P145790212][https://newsroom.snap.com/introducing-specs-augmented-reality-glasses]",
      "updatedAt": "2026-10-02T15:47:21.372257Z"
    },
    {
      "type": "GEOGRAPHY",
      "text": "Snap Inc.’s 2026 first-half revenue was $3.13 billion: North America accounted for $1.73 billion (55.3%), Europe $669.2 million (21.4%), and Rest of World $729.1 million (23.3%). These regions are based on the advertising customer’s billing address; North America includes Mexico, the Caribbean, and Central America. [P145789968][P145789969][P145790204] The company reports revenue in broad regions rather than by individual country. In FY2025, revenue was $3.47 billion in North America, $1.09 billion in Europe, and $1.37 billion in Rest of World. [T2420456]\n\nSnap is headquartered in Santa Monica, California, where it had approximately 577,672 square feet of office space; at December 31, 2025, it leased approximately 1.8 million square feet of office space globally, with offices across North America, Europe, Asia, and Australia. [P84629601][https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm] Its careers site lists offices including Santa Monica, London, and Paris, as well as several U.S. locations. [https://careers.snap.com/offices]\n[P145789968][P145789969][P145790204][T2420456][P84629601][https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm][https://careers.snap.com/offices]",
      "updatedAt": "2026-10-02T15:47:21.372257Z"
    },
    {
      "type": "SEGMENTS",
      "text": "Snap Inc. reports one reportable segment: its consolidated financial results. For FY2025, that segment accounted for approximately $5.931 billion in revenue, or 100% of reported revenue. Snap does not disclose separate segment revenue percentages for its products or services. [P12062936][P28475101][P35963535]\n\nSnap’s product areas are not separately reported segments. Its integrated offerings include camera and AR experiences; visual messaging and creative tools; Stories, Discover, and Spotlight content; and Map-based local discovery. Revenue-generating offerings include advertising, subscriptions, Memories Storage Plans, partnerships, and physical products. [P97562505][P40209964][P56386100][P80223329][P67445244][P75322472][P120386522]\n[P12062936][P28475101][P35963535][P97562505][P40209964][P56386100][P80223329][P67445244][P75322472][P120386522]",
      "updatedAt": "2026-10-02T15:47:21.372257Z"
    },
    {
      "type": "HISTORY",
      "text": "Snap’s origins date to 2011, when co-founders Evan Spiegel and Bobby Murphy launched Snapchat, initially developed as Picaboo. The company was incorporated as Snapchat, Inc. in 2012. [https://newsroom.snap.com/lets-chat][https://www.sec.gov/Archives/edgar/data/1564408/000119312517029199/d270216ds1.htm] In October 2013, it introduced Stories; in January 2015, it launched Discover, expanding Snapchat beyond private messaging. [https://newsroom.snap.com/a-story-for-everything][https://newsroom.snap.com/introducing-discover] Snapchat acquired face-effects company Looksery in 2015. [https://techcrunch.com/2015/09/15/snapchat-looksery/]\n\nIn September 2016, Snapchat, Inc. changed its name to Snap Inc. as it broadened its products beyond Snapchat, including camera-equipped Spectacles. [https://newsroom.snap.com/snap-inc] Snap went public on March 2, 2017, and that year acquired social-mapping app Zenly and introduced Snap Map. [https://investor.snap.com/resources/faqs/default.aspx][https://investor.snap.com/financials/sec-filings/sec-filings-details/default.aspx?FilingId=11820081][https://newsroom.snap.com/introducing-snap-map] Later product additions included Snapchat+ and Snapchat for Web in 2022, followed by the My AI chatbot in 2023. [P22606697]\n[https://newsroom.snap.com/lets-chat][https://www.sec.gov/Archives/edgar/data/1564408/000119312517029199/d270216ds1.htm][https://newsroom.snap.com/a-story-for-everything][https://newsroom.snap.com/introducing-discover][https://techcrunch.com/2015/09/15/snapchat-looksery/][https://newsroom.snap.com/snap-inc][https://investor.snap.com/resources/faqs/default.aspx][https://investor.snap.com/financials/sec-filings/sec-filings-details/default.aspx?FilingId=11820081][https://newsroom.snap.com/introducing-snap-map][P22606697][https://newsroom.snap.com/lets-chat][https://www.sec.gov/Archives/edgar/data/1564408/000119312517029199/d270216ds1.htm][https://newsroom.snap.com/a-story-for-everything][https://newsroom.snap.com/introducing-discover][https://techcrunch.com/2015/09/15/snapchat-looksery/][https://newsroom.snap.com/snap-inc][https://investor.snap.com/resources/faqs/default.aspx][https://investor.snap.com/financials/sec-filings/sec-filings-details/default.aspx?FilingId=11820081][https://newsroom.snap.com/introducing-snap-map]",
      "updatedAt": "2026-10-02T15:47:21.372257Z"
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