{ "schemaVersion": 1, "organisationId": "O-f1b16871f5a24f01ab75c417290f3026", "slug": "shopify", "name": "SHOPIFY INC.", "updatedAt": "2026-10-04T09:52:12.689169Z", "sections": [ { "type": "OVERVIEW", "text": "Shopify Inc. is a commerce technology company that provides an internet-based platform for merchants to start, operate, market and grow businesses. Its tools support sales through online stores, physical retail and other channels, with offerings that include subscription plans, point-of-sale services, apps and themes, and payment and other merchant services. Its stated mission is “to make commerce better for everyone.” [P25191695][P18773130][P68690915][P40824972]\n\nFounded in 2004, Shopify serves millions of merchants in more than 175 countries. It reported US$11.6 billion in revenue for 2025 and approximately 7,600 employees at year-end. [P7829967][P121910211][P5461205][https://www.shopify.com/news/about-us]\n[P25191695][P18773130][P68690915][P40824972][P7829967][P121910211][P5461205][https://www.shopify.com/news/about-us]", "updatedAt": "2026-10-04T09:52:12.689169Z" }, { "type": "PRODUCTS", "text": "Shopify’s products center on a cloud-based commerce platform that lets merchants manage and sell across online storefronts, physical retail, social media, and AI platforms through a shared back end for inventory, transactions, and customer relationships. The platform is multi-tenant and built for scalability and traffic spikes; it includes security capabilities such as encryption and two-factor authentication, as well as AI tools including Sidekick and Agentic Storefronts. [P7829967][P39820034][P76069350][P40824972][P1337849][https://help.shopify.com/en/manual/ai-powered-tools/sidekick]\n\nMerchant-facing products and services include Shopify Payments, POS and POS Pro for in-person retail, lending and other financial products, shipping labels, POS hardware, and marketing tools such as Shop Campaigns. Shopify’s app, theme, and domain offerings extend the platform; the App Store listed more than 21,000 apps as of December 31, 2025. For buyers, Shop Pay provides accelerated checkout, Shop Pay Installments offers an eligible-buyer payment option, and the Shop app supports product discovery, checkout, and order tracking. Shopify Markets provides tools for international selling, including localized currencies, pricing, languages, domains, and storefronts. [P68690915][P95881771][P82846885][https://www.shopify.com/pos][https://www.shopify.com/payments][https://www.shopify.com/shop-pay-installments][https://www.shopify.com/international]\n\nFor the year ended December 31, 2025, Shopify reported revenue in two product-related categories: subscription solutions were $2.752 billion and merchant solutions were $8.804 billion; merchant solutions represented 76% of total revenue. Shopify Payments facilitated $248.1 billion in gross merchandise volume, with 65.6% payment penetration. For the six months ended June 30, 2026, subscription solutions revenue was $1.552 billion and merchant solutions revenue was $5.201 billion. These are category-level figures; the reported disclosures do not provide revenue shares for individual products. [T2160437][T16737633][P146257503][P146257487]\n[P7829967][P39820034][P76069350][P40824972][P1337849][P68690915][P95881771][P82846885][T2160437][T16737633][P146257503][P146257487][https://help.shopify.com/en/manual/ai-powered-tools/sidekick][https://www.shopify.com/pos][https://www.shopify.com/payments][https://www.shopify.com/shop-pay-installments][https://www.shopify.com/international]", "updatedAt": "2026-10-04T09:52:12.689169Z" }, { "type": "GEOGRAPHY", "text": "Shopify’s platform serves businesses in more than 175 countries. Its 2025 Form 10-K describes merchants across varied geographies and notes that some subscription, billing, payments and capital activity is denominated in local currencies in select countries; most revenue is denominated in U.S. dollars, while significant operating expenses are in Canadian dollars, euros and British pounds. [https://www.shopify.com/news/shopify-q4-2025-financial-results][P2020276][P96599497]\n\nShopify reported approximately 7,600 employees worldwide at December 31, 2025; the reviewed filing does not provide an employee breakdown by geography. It does not report revenue by country or region. [https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm]\n[P2020276][P96599497][https://www.shopify.com/news/shopify-q4-2025-financial-results][https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm]", "updatedAt": "2026-10-04T09:52:12.689169Z" }, { "type": "SEGMENTS", "text": "For fiscal 2025, Shopify reported one operating and reportable segment; it does not treat its revenue streams as separate reportable business segments. [P11905051] It separately discloses two revenue streams: **Subscription solutions**, about 24% of revenue, generated primarily from platform subscriptions and variable platform fees, POS Pro, apps, domain registrations, and themes; and **Merchant solutions**, about 76%, comprising complementary services such as Shopify Payments and currency-conversion fees, lending and financial products, partner referrals, shipping labels, POS hardware, App Store advertising, and Shop Campaigns. [P68690915][P40824972]\n[P11905051][P68690915][P40824972]", "updatedAt": "2026-10-04T09:52:12.689169Z" }, { "type": "HISTORY", "text": "Shopify began in 2004, when Tobias Lütke and his co-founders set out to build an online snowboard store and developed their own ecommerce software; the Shopify platform launched publicly in 2006. [P79174060][https://www.shopify.com/blog/earliest-businesses][https://www.shopify.com/blog/3026632-shopify-is-live] The company expanded beyond online storefronts with Shopify POS and Shopify Payments in 2013, followed by Shopify Plus in 2014. It went public in May 2015. [https://www.shopify.com/news/shopify-launches-revolutionary-point-of-sale-system][https://www.shopify.com/news/shopify-launches-shopify-payments][https://www.shopify.com/news/shopify-launches-shopify-plus][https://www.shopify.com/investors/investor-faqs]\n\nIn the following years, Shopify broadened its platform and fulfillment capabilities: it completed the acquisition of Tictail in 2018, launched Shopify Fulfillment Network in 2019, and acquired warehouse-automation company 6 River Systems that year. [P72979566][P28598001][https://www.shopify.com/news/shopify-completes-acquisition-of-6-river-systems] In 2022, it introduced new B2B tools and completed its acquisition of fulfillment-technology company Deliverr. [https://www.shopify.com/news/introducing-shopify-editions-100-product-releases-for-the-next-era-of-commerce][https://www.shopify.com/news/shopify-completes-acquisition-of-deliverr-to-expand-fast-and-easy-fulfillment-for-merchants-across-multiple-channels] In 2023, Shopify sold most of its logistics business to Flexport, shifting away from operating that fulfillment network directly. [https://www.shopify.com/news/shopify-announces-first-quarter-2023-financial-results-agrees-to-sell-shopify-logistics-to-flexport][https://www.shopify.com/news/shopify-completes-sale-of-shopify-logistics-to-flexport]\n[P79174060][P28598001][P72979566][https://www.shopify.com/blog/earliest-businesses][https://www.shopify.com/blog/3026632-shopify-is-live][https://www.shopify.com/news/shopify-launches-revolutionary-point-of-sale-system][https://www.shopify.com/news/shopify-launches-shopify-payments][https://www.shopify.com/news/shopify-launches-shopify-plus][https://www.shopify.com/investors/investor-faqs][https://www.shopify.com/news/shopify-completes-acquisition-of-6-river-systems][https://www.shopify.com/news/introducing-shopify-editions-100-product-releases-for-the-next-era-of-commerce][https://www.shopify.com/news/shopify-completes-acquisition-of-deliverr-to-expand-fast-and-easy-fulfillment-for-merchants-across-multiple-channels][https://www.shopify.com/news/shopify-announces-first-quarter-2023-financial-results-agrees-to-sell-shopify-logistics-to-flexport][https://www.shopify.com/news/shopify-completes-sale-of-shopify-logistics-to-flexport]", 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"https://www.shopify.com/blog/earliest-businesses", "href": "https://www.shopify.com/blog/earliest-businesses", "label": "www.shopify.com" }, { "id": "https://www.shopify.com/blog/3026632-shopify-is-live", "href": "https://www.shopify.com/blog/3026632-shopify-is-live", "label": "www.shopify.com" }, { "id": "https://www.shopify.com/news/shopify-launches-revolutionary-point-of-sale-system", "href": "https://www.shopify.com/news/shopify-launches-revolutionary-point-of-sale-system", "label": "www.shopify.com" }, { "id": "https://www.shopify.com/news/shopify-launches-shopify-payments", "href": "https://www.shopify.com/news/shopify-launches-shopify-payments", "label": "www.shopify.com" }, { "id": "https://www.shopify.com/news/shopify-launches-shopify-plus", "href": "https://www.shopify.com/news/shopify-launches-shopify-plus", "label": "www.shopify.com" }, { "id": "https://www.shopify.com/investors/investor-faqs", "href": "https://www.shopify.com/investors/investor-faqs", "label": 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