{ "schemaVersion": 1, "organisationId": "O-62ca81dd36414ae1b92d082379b00b0e", "slug": "servicenow", "name": "ServiceNow, Inc.", "updatedAt": "2026-03-19T00:11:08.038706Z", "sections": [ { "type": "OVERVIEW", "text": "ServiceNow, Inc. is an enterprise cloud software company focused on digital workflow automation and AI-enabled business process transformation. Its core offering is the Now Platform, which the company describes as an AI platform for digital transformation that helps organizations connect systems, departments, and processes through cloud-based workflows. ServiceNow says it was founded in 2003 on the premise of making work flow better, and its stated purpose is “making the world work better for everyone.” [P-cbc8613a574440f284b790407c275e1f][P-7243b75db1494db1a8cddeeaa5b0fe6e]\n\nThe company’s products are organized across four primary workflow areas: Technology, Customer and Industry, Employee, and Creator. These offerings include products for IT service delivery, infrastructure and operations, security and risk, HR service delivery, and low-code application development and automation, and they are sold to enterprise customers across a wide range of industries through a global direct sales organization and partner network. [P-c2ae7dc8a3074b1bad5c1b2795b1c7e0][P-5b5e9709a7b345d48766a0fdd6160668][P-aac451a7092c443bac1a036289ed8100][P-be20e218a2bd4a64a770042dc1a014ad][P-8d5f4c759db14db1b9bbb2c4054a2dc8]\n\nServiceNow is headquartered in Santa Clara, California and has a substantial international footprint, including data center operations across North America, South America, Europe, Asia, and Australia. In 2024, it generated $10.984 billion in revenue, with 37% of total revenue coming from outside North America, and it employed 26,293 full-time people worldwide at year-end, split almost evenly between the U.S. and international markets. [P-b1737958770c4a44b5e36834a1c8e18b][P-7df742ca0d7840269a6c31295c170470][T-d0d711e7fe6447b288c0be3d330f0fb3][P-5ab311a756ef406ebfa3ce15aad362e1][P-facd3c7eff79467783f8d39f0342ae50]\n[P-cbc8613a574440f284b790407c275e1f][P-7243b75db1494db1a8cddeeaa5b0fe6e][P-c2ae7dc8a3074b1bad5c1b2795b1c7e0][P-5b5e9709a7b345d48766a0fdd6160668][P-aac451a7092c443bac1a036289ed8100][P-be20e218a2bd4a64a770042dc1a014ad][P-8d5f4c759db14db1b9bbb2c4054a2dc8][P-b1737958770c4a44b5e36834a1c8e18b][P-7df742ca0d7840269a6c31295c170470][T-d0d711e7fe6447b288c0be3d330f0fb3][P-5ab311a756ef406ebfa3ce15aad362e1][P-facd3c7eff79467783f8d39f0342ae50]", "updatedAt": "2026-03-19T00:11:08.038706Z" }, { "type": "PRODUCTS", "text": "ServiceNow’s main product is the Now Platform, a cloud-based AI platform designed to digitize workflows, automate business processes, and connect departments, systems, and silos across a customer’s chosen cloud platforms and systems. Its workflow applications are organized primarily into Technology, Customer and Industry, Employee, and Creator categories, and the company also offers Now Assist as an integrated AI product with out-of-the-box AI agents intended to operate with human oversight and guardrails.[P-5c2e1eca8a834549a6c3802e9b5208fa][P-c2ae7dc8a3074b1bad5c1b2795b1c7e0][P-63f3da121e3b4b26a70e2a3a227bb9c7]\n\nWithin technology workflows, ServiceNow sells IT Service Management (ITSM), which includes predictive intelligence, incident management and response, task and request automation, performance analytics, process optimization, and a Virtual Agent chatbot. IT Operations Management (ITOM) identifies, monitors, and manages physical and cloud-based infrastructure, detects issues affecting business services, maintains a single data record for IT configuration items, orchestrates tasks and processes, and includes Cloud Observability for real-time visibility into cloud-native and monolithic environments. Security Operations integrates internal and third-party security and vulnerability data to help prioritize, investigate, and automate responses to incidents and vulnerabilities.[P-57d82de5d58143108df2b75ef03317b4][P-502ed45ffab24358bd4e24705fc0098d][P-80c6f1d5fb704ca2849b3af5b2f401a1][P-7d7109b7fffa4589892fe3ccf471f706]\n\nCustomer and employee products include Customer Service Management, which routes work to the appropriate agent based on priority and category, recommends solutions from prior cases, and supports customer self-service; HR Service Delivery, which gives employees a portal for answers, actions, and guidance around milestones and life events; and Workplace Service Delivery, which manages workplace services, facilities, and real estate with analytics, indoor mapping, request automation, reservations, repairs, and health and safety incident tracking. For application development and automation, ServiceNow offers App Engine, a low-code/no-code tool for building enterprise workflows, and Automation Engine, which connects and automates systems, documents, and tasks using APIs, robotic process automation, intelligent document processing, and process mining. It also offers Source-to-Pay Operations, which connects to ERP and procurement systems and automates procurement, supplier management, and accounts payable workflows.[P-538de3dd900a4f9b9a22dcbe6cc92009][P-aac451a7092c443bac1a036289ed8100][P-ae0a3f07835549359fe725b71a6e4558][P-b6244b86f8374fd7a5ff0ba4805434b7][P-de0fffd095a1490daf3a8ceca2a86c83][P-9030d926f12e4d66a1ff0bc105dd1ba7]\n\nIn addition to software subscriptions, ServiceNow provides professional services including process design, implementation, configuration, architecture, optimization, and training. In 2024, subscription revenue was $10.646 billion, representing 97% of total revenue, while professional services and other revenue was $338 million, or 3% of total revenue.[P-073647e97ea14ef7acc71936698a38d4][T-8bbb0992bd3049e59f0a6f63b4f854bc]\n[P-5c2e1eca8a834549a6c3802e9b5208fa][P-c2ae7dc8a3074b1bad5c1b2795b1c7e0][P-63f3da121e3b4b26a70e2a3a227bb9c7][P-57d82de5d58143108df2b75ef03317b4][P-502ed45ffab24358bd4e24705fc0098d][P-80c6f1d5fb704ca2849b3af5b2f401a1][P-7d7109b7fffa4589892fe3ccf471f706][P-538de3dd900a4f9b9a22dcbe6cc92009][P-aac451a7092c443bac1a036289ed8100][P-ae0a3f07835549359fe725b71a6e4558][P-b6244b86f8374fd7a5ff0ba4805434b7][P-de0fffd095a1490daf3a8ceca2a86c83][P-9030d926f12e4d66a1ff0bc105dd1ba7][P-073647e97ea14ef7acc71936698a38d4][T-8bbb0992bd3049e59f0a6f63b4f854bc]", "updatedAt": "2026-03-19T00:11:08.038706Z" }, { "type": "GEOGRAPHY", "text": "ServiceNow, Inc. is headquartered in Santa Clara, California, with its principal executive offices at 2225 Lawson Lane, Santa Clara, California 95054, and it states that it also maintains offices globally [P-188df4325fd94005a51bc63e6657e9a2][P-b30ac6fe3a1c468dbb1fc464f549e7fb][P-b1737958770c4a44b5e36834a1c8e18b]. As of December 31, 2024, the company employed 26,293 full-time people, including 13,193 in the United States and 13,100 internationally, indicating a nearly even split between domestic and international headcount [P-facd3c7eff79467783f8d39f0342ae50].\n\nBased on the location of its users, 2024 revenue was $6.909 billion from North America, $2.834 billion from EMEA, and $1.241 billion from Asia Pacific and other regions, on total revenue of $10.984 billion [P-b5c05c0d18674c3897ddb2bf52dc61c9][T-d0d711e7fe6447b288c0be3d330f0fb3]. This corresponds to roughly 62.9% of revenue from North America, 25.8% from EMEA, and 11.3% from Asia Pacific and other, with revenue outside North America representing 37% of total revenue in 2024 [P-b10ceca0b35940679d40c0d727208095][P-5ab311a756ef406ebfa3ce15aad362e1]. Within North America, the United States accounted for 94% of the region’s revenue in each of 2024, 2023, and 2022 [P-017259d3aae24aae9a2fd447555d2313].\n[P-188df4325fd94005a51bc63e6657e9a2][P-b30ac6fe3a1c468dbb1fc464f549e7fb][P-b1737958770c4a44b5e36834a1c8e18b][P-facd3c7eff79467783f8d39f0342ae50][P-b5c05c0d18674c3897ddb2bf52dc61c9][T-d0d711e7fe6447b288c0be3d330f0fb3][P-b10ceca0b35940679d40c0d727208095][P-5ab311a756ef406ebfa3ce15aad362e1][P-017259d3aae24aae9a2fd447555d2313]", "updatedAt": "2026-03-19T00:11:08.038706Z" }, { "type": "SEGMENTS", "text": "ServiceNow does not report multiple operating segments. It states that the chief executive officer, as CODM, manages the company as a single operating and reportable segment at the consolidated level and uses consolidated net income to assess performance and allocate resources, so the only officially reported segment represents essentially 100% of the business. [P-31742691d1954ed6a110104d3a1f3096] That single segment is centered on the Now Platform, which ServiceNow describes as a cloud-based AI platform that helps organizations digitize and automate workflows across the enterprise. [P-5c2e1eca8a834549a6c3802e9b5208fa]\n\nBecause there are no separately reported business segments, ServiceNow instead provides revenue-category disclosures. In fiscal 2024, subscription revenue was $10.646 billion, about 97% of total revenue, while professional services and other revenue was $338 million, about 3%. [P-28eb596b95c24fb2a2aabbf7821d2e16] Subscription revenue consists of fees for access to the subscription service, including support and updates during the subscription term, while professional services and other revenue consists primarily of time-and-materials services, some fixed-fee services, and training. [P-a838e8e29a73408dbde7f9fa7a28eb26][P-b017d8872d3c4013968f44f88b11eaa5]\n\nWithin that single reportable segment, ServiceNow says its workflow applications are organized into four primary areas: Technology, Customer and Industry, Employee, and Creator, but it does not disclose separate revenue or profit by these areas. [P-c2ae7dc8a3074b1bad5c1b2795b1c7e0] Technology workflows support IT planning, building, operations, service, security, visibility, and cost optimization; Customer and Industry workflows connect customer service with operations, fulfillment, and field service; Employee workflows simplify access to internal services; and Creator workflows let customers build custom workflows and automate processes on the Now Platform. [P-5b5e9709a7b345d48766a0fdd6160668][P-ff15910ac5e04e998adf61ce151fa974][P-31f0ac2435ca48c1a8e01e57892d6bd7][P-be20e218a2bd4a64a770042dc1a014ad]\n\nAnother disclosed breakdown is geographic revenue by user location rather than by segment: in 2024, North America contributed about 62.9% of revenue, EMEA about 25.8%, and Asia Pacific and other about 11.3%. [P-b5c05c0d18674c3897ddb2bf52dc61c9][P-b10ceca0b35940679d40c0d727208095]\n[P-31742691d1954ed6a110104d3a1f3096][P-5c2e1eca8a834549a6c3802e9b5208fa][P-28eb596b95c24fb2a2aabbf7821d2e16][P-a838e8e29a73408dbde7f9fa7a28eb26][P-b017d8872d3c4013968f44f88b11eaa5][P-c2ae7dc8a3074b1bad5c1b2795b1c7e0][P-5b5e9709a7b345d48766a0fdd6160668][P-ff15910ac5e04e998adf61ce151fa974][P-31f0ac2435ca48c1a8e01e57892d6bd7][P-be20e218a2bd4a64a770042dc1a014ad][P-b5c05c0d18674c3897ddb2bf52dc61c9][P-b10ceca0b35940679d40c0d727208095]", "updatedAt": "2026-03-19T00:11:08.038706Z" }, { "type": "HISTORY", "text": "ServiceNow was founded on November 5, 2003 by Fred Luddy, who started the company around the idea of making work flow better through cloud-based software for service management and enterprise processes.[https://www.servicenow.com/blogs/2022/how-servicenow-was-born][P-cbc8613a574440f284b790407c275e1f] A key early leadership change came in 2011, when ServiceNow appointed Frank Slootman as chief executive officer and Luddy shifted to a full-time product role.[https://www.servicenow.com/au/company/media/press-room/servicenow-appoints-industry-veteran-frank-slootman-as-ceo.html] In June 2012, ServiceNow went public on the New York Stock Exchange under the ticker NOW, marking its transition into the public markets.[https://www.servicenow.com/nl/company/media/press-room/servicenow-celebrates-ipo-on-the-new-york-stock-exchange.html]\n\nAs the company expanded its platform, it launched the ServiceNow Store in 2015 to support a broader ecosystem of third-party applications and integrations.[https://www.servicenow.com/company/media/press-room/servicenow-launches-store.html] Another major leadership transition followed in 2017, when John Donahoe was named president and chief executive officer.[https://www.servicenow.com/company/media/press-room/servicenow-names-john-donahoe-president-and-ceo.html] In 2019, Bill McDermott was appointed president and chief executive officer, succeeding Donahoe.[P-008e874dac8a44c8a7d334d37e069cef][https://www.servicenow.com/company/media/press-room/servicenow-announces-bill-mcdermott-to-become-ceo-succeeding-john-donahoe-who-is-stepping-down-to-become-ceo-of-nike.html] In 2020, ServiceNow agreed to acquire Element AI, a milestone that reflected its increasing emphasis on embedding artificial intelligence into its workflow platform.[https://www.servicenow.com/company/media/press-room/servicenow-to-acquire-element-ai.html]\n[P-cbc8613a574440f284b790407c275e1f][P-008e874dac8a44c8a7d334d37e069cef][https://www.servicenow.com/blogs/2022/how-servicenow-was-born][https://www.servicenow.com/au/company/media/press-room/servicenow-appoints-industry-veteran-frank-slootman-as-ceo.html][https://www.servicenow.com/nl/company/media/press-room/servicenow-celebrates-ipo-on-the-new-york-stock-exchange.html][https://www.servicenow.com/company/media/press-room/servicenow-launches-store.html][https://www.servicenow.com/company/media/press-room/servicenow-names-john-donahoe-president-and-ceo.html][https://www.servicenow.com/company/media/press-room/servicenow-announces-bill-mcdermott-to-become-ceo-succeeding-john-donahoe-who-is-stepping-down-to-become-ceo-of-nike.html][https://www.servicenow.com/company/media/press-room/servicenow-to-acquire-element-ai.html]", "updatedAt": "2026-03-19T00:11:08.038706Z" } ], "sources": [ { 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