# SAMPO

Summary updated: 2026-03-20T06:50:11.270558Z
Canonical: https://finbar.com/research/companies/sampo

## Overview

Sampo plc is the parent company of Sampo Group and is responsible for the group’s strategy and capital management. The group is a property and casualty insurer focused on Northern Europe, with its business built around If in the Nordic region, Topdanmark in Denmark, and Hastings in the UK digital retail insurance market. Its core offerings span personal and commercial P&C insurance, including products such as motor and home insurance for private customers as well as coverage for SMEs and larger industrial clients. [1](https://app.finbar.com/go?id=P-f0cc88a0caae4825a5c20446c00f8ab8)[2](https://app.finbar.com/go?id=P-b1343ed1f5ae48ab85596889792d7c80)[3](https://app.finbar.com/go?id=P-6b1977a2ab12472cae918c8e63706971)[4](https://app.finbar.com/go?id=P-9ac1143ee3a4483d858fad7550250beb)

Sampo’s geographic footprint is concentrated in Finland, Sweden, Norway, Denmark, the UK and the Baltic countries. The group describes its role in terms of providing health, safety and well-being in society, offering appropriate insurance solutions for customers’ needs, and being a reliable partner for stakeholders. As general size indicators, Sampo reported 2024 revenue from external customers of EUR 9.6 billion, gross written premiums and brokerage income of EUR 9.9 billion, and 15,581 employees at year-end. [5](https://app.finbar.com/go?id=T-442dfc7b778b4426aa41803b877f74fb)[6](https://app.finbar.com/go?id=P-58c56ccb50334f4980bf0ed145a61833)[7](https://app.finbar.com/go?id=P-6f82815dc1704ac092842d395643d22d)[8](https://app.finbar.com/go?id=P-e7da1dd70892474ba62158cfb7538c1d)[9](https://app.finbar.com/go?id=P-0b01fe37a6a24a62a24b32f6cc62d61a)[10](https://app.finbar.com/go?id=P-45b20c5439894e76b1715f2779020387)[11](https://app.finbar.com/go?id=P-60ba36496a6046399c5da8172068887b)
[1](https://app.finbar.com/go?id=P-f0cc88a0caae4825a5c20446c00f8ab8)[2](https://app.finbar.com/go?id=P-b1343ed1f5ae48ab85596889792d7c80)[3](https://app.finbar.com/go?id=P-6b1977a2ab12472cae918c8e63706971)[4](https://app.finbar.com/go?id=P-9ac1143ee3a4483d858fad7550250beb)[5](https://app.finbar.com/go?id=T-442dfc7b778b4426aa41803b877f74fb)[6](https://app.finbar.com/go?id=P-58c56ccb50334f4980bf0ed145a61833)[7](https://app.finbar.com/go?id=P-6f82815dc1704ac092842d395643d22d)[8](https://app.finbar.com/go?id=P-e7da1dd70892474ba62158cfb7538c1d)[9](https://app.finbar.com/go?id=P-0b01fe37a6a24a62a24b32f6cc62d61a)[10](https://app.finbar.com/go?id=P-45b20c5439894e76b1715f2779020387)[11](https://app.finbar.com/go?id=P-60ba36496a6046399c5da8172068887b)

## Products & services

Sampo’s current product portfolio is centered on property and casualty insurance. Its largest retail product segments are motor and home insurance, with additional personal lines such as travel insurance and personal accident cover; in commercial insurance, the main products are property and motor risk policies, with liability also a significant line. If classifies its underwriting into six IFRS-based insurance classes: property; motor other and motor third party liability; accident; liability; workers’ compensation; and marine, aviation and transport. [12](https://app.finbar.com/go?id=P-d00b0a91ac354ea8bcf2a665b92759e1)[13](https://app.finbar.com/go?id=P-a98be6901c2c4be292c81b69f1970995)[14](https://app.finbar.com/go?id=P-c5a7d985b90b461898c908d67865cbc8)[15](https://app.finbar.com/go?id=P-1515db36ee544b31a16fb181b0278a71)

Within If, gross written premiums in 2024 were EUR 5,860 million, of which property accounted for EUR 2,172 million (about 37%), motor other and motor third party liability EUR 2,125 million (about 36%), accident EUR 871 million (about 15%), liability EUR 381 million (about 7%), workers’ compensation EUR 187 million (about 3%), and marine, aviation and transport EUR 124 million (about 2%). By customer segment, If’s portfolio was weighted toward Private (52.9% of premiums), followed by Commercial (23.8%), Industrial (18.3%), Baltic (4.3%) and Other (0.8%). [16](https://app.finbar.com/go?id=P-2acb8f2121aa494db79936809d5a62d5)[17](https://app.finbar.com/go?id=P-3cd06d3e57a348359f98ce0c533a23d2)

In the UK, Sampo’s Hastings business offers car, van, bike and home insurance. Hastings is positioned as a digital insurer, with capabilities in price-comparison distribution, pricing, anti-fraud sophistication and digital customer service; it served nearly 4 million customers and had 3.9 million live customer policies in 2024. [18](https://app.finbar.com/go?id=P-27429036f0624e46aabdcf6b182862d1)[19](https://app.finbar.com/go?id=P-3b9684421468417a81261b2de08ac392)[20](https://app.finbar.com/go?id=P-6c2fd47ae0ce45b69cc8c778b1edfa47)
[12](https://app.finbar.com/go?id=P-d00b0a91ac354ea8bcf2a665b92759e1)[13](https://app.finbar.com/go?id=P-a98be6901c2c4be292c81b69f1970995)[14](https://app.finbar.com/go?id=P-c5a7d985b90b461898c908d67865cbc8)[15](https://app.finbar.com/go?id=P-1515db36ee544b31a16fb181b0278a71)[16](https://app.finbar.com/go?id=P-2acb8f2121aa494db79936809d5a62d5)[17](https://app.finbar.com/go?id=P-3cd06d3e57a348359f98ce0c533a23d2)[18](https://app.finbar.com/go?id=P-27429036f0624e46aabdcf6b182862d1)[19](https://app.finbar.com/go?id=P-3b9684421468417a81261b2de08ac392)[20](https://app.finbar.com/go?id=P-6c2fd47ae0ce45b69cc8c778b1edfa47)

## Geographic presence

Sampo identifies Finland, Sweden, Norway, Denmark, the UK and the Baltic countries as its main operating countries. The group discloses geographic information for external-customer revenue and non-current assets across those same markets. In 2024, revenue from external customers was highest in the UK at €2,234 million (about 23% of the total), followed by Denmark at €2,126 million (22%), Sweden at €1,954 million (20%), Norway at €1,749 million (18%), Finland at €1,269 million (13%) and the Baltic countries at €245 million (3%), on a total of €9,577 million. For gross written premiums by country, the disclosed 2024 mix was Sweden €2,003 million, Norway €1,824 million, Finland €1,193 million, Denmark €590 million and the Baltic countries €250 million, totaling €5,860 million. [18](https://app.finbar.com/go?id=P-27429036f0624e46aabdcf6b182862d1)[21](https://app.finbar.com/go?id=P-1a7c74165e414ee5bd4a1a7dc75909ad)[22](https://app.finbar.com/go?id=T-f75c776dbfed43678665febd0688f99c)[23](https://app.finbar.com/go?id=P-7965a8b8896e486285ac685c20104134)

Sampo plc’s head office is in Helsinki, Finland, and the parent company also has a branch in Sweden. At the end of 2024, Sampo plc itself had 66 FTEs, with 57 based at headquarters in Finland and 9 at the Swedish branch office. Across the group, end-2024 headcount was largest in the UK at 4,314 employees, followed by Denmark at 2,977, Sweden at 2,770, Finland at 2,130, Norway at 1,827 and the Baltic countries at 1,277, with 286 in other countries, for a total of 15,581. The geographic distribution of non-current assets was concentrated in Denmark (€1,639 million) and the UK (€1,570 million), with smaller amounts in Sweden (€433 million), Norway (€179 million), Finland (€99 million) and the Baltic countries (€6 million). [24](https://app.finbar.com/go?id=P-1cc270b3495f4c38a711412a065c0161)[25](https://app.finbar.com/go?id=P-d58dadbea0594acdb328249e31f0e336)[26](https://app.finbar.com/go?id=P-64c50aa6871b45eebdfec0a5aca5b7a6)[27](https://app.finbar.com/go?id=P-f646873ea0d34dc3bfd2c9a6496df61e)[22](https://app.finbar.com/go?id=T-f75c776dbfed43678665febd0688f99c)
[18](https://app.finbar.com/go?id=P-27429036f0624e46aabdcf6b182862d1)[21](https://app.finbar.com/go?id=P-1a7c74165e414ee5bd4a1a7dc75909ad)[22](https://app.finbar.com/go?id=T-f75c776dbfed43678665febd0688f99c)[23](https://app.finbar.com/go?id=P-7965a8b8896e486285ac685c20104134)[24](https://app.finbar.com/go?id=P-1cc270b3495f4c38a711412a065c0161)[25](https://app.finbar.com/go?id=P-d58dadbea0594acdb328249e31f0e336)[26](https://app.finbar.com/go?id=P-64c50aa6871b45eebdfec0a5aca5b7a6)[27](https://app.finbar.com/go?id=P-f646873ea0d34dc3bfd2c9a6496df61e)

## Business segments

Sampo currently reports four business segments: If, Topdanmark, Hastings, and Holding. In the 2023 comparative presentation, Mandatum also appeared in a single line as a discontinued operation following its separation, but it is not a current business segment in 2024 reporting [28](https://app.finbar.com/go?id=P-313be641bc6d4462a9606bd22432c74d)[29](https://app.finbar.com/go?id=P-6acc84f4722e478996235469406764a2).

If is the group’s Nordic property and casualty insurance segment and operates through four business areas: Private, Commercial, Industrial, and Baltic [2](https://app.finbar.com/go?id=P-b1343ed1f5ae48ab85596889792d7c80). Topdanmark is the Danish property and casualty insurance segment, focused on private, agricultural, and SME customers [3](https://app.finbar.com/go?id=P-6b1977a2ab12472cae918c8e63706971). Hastings is the UK digital P&C insurance segment, with a business model centered on price-comparison distribution, pricing capability, anti-fraud sophistication, and digital customer service [19](https://app.finbar.com/go?id=P-3b9684421468417a81261b2de08ac392). Holding comprises the parent company activities, mainly group strategy and capital management, and also contains a small number of direct investments [30](https://app.finbar.com/go?id=P-5a49652c619b452d99a607347960f158).

On Sampo’s 2024 segment table, gross written premiums and brokerage income were €5,860m for If, €1,553m for Topdanmark, and €2,565m for Hastings, versus a group total of €9,931m after a -€47m elimination; this implies an approximate segment mix of about 59% If, 16% Topdanmark, and 26% Hastings, with Holding having no underwriting volume [31](https://app.finbar.com/go?id=P-4d6599516434463e84d7fd2b027f4a7c)[32](https://app.finbar.com/go?id=T-6488895b6f254e87a0ab71bca891ec93). By profit before taxes, the same table shows €1,256m for If, €137m for Topdanmark, €193m for Hastings, and -€29m for Holding, against a group total of €1,559m, implying an approximate contribution split of about 81%, 9%, 12%, and -2%, respectively [32](https://app.finbar.com/go?id=T-6488895b6f254e87a0ab71bca891ec93).
[28](https://app.finbar.com/go?id=P-313be641bc6d4462a9606bd22432c74d)[29](https://app.finbar.com/go?id=P-6acc84f4722e478996235469406764a2)[2](https://app.finbar.com/go?id=P-b1343ed1f5ae48ab85596889792d7c80)[3](https://app.finbar.com/go?id=P-6b1977a2ab12472cae918c8e63706971)[19](https://app.finbar.com/go?id=P-3b9684421468417a81261b2de08ac392)[30](https://app.finbar.com/go?id=P-5a49652c619b452d99a607347960f158)[31](https://app.finbar.com/go?id=P-4d6599516434463e84d7fd2b027f4a7c)[32](https://app.finbar.com/go?id=T-6488895b6f254e87a0ab71bca891ec93)

## Company history

Sampo traces its origins to 1909, when it was founded in Finland.[33](https://sampo.com/) In 1999, it agreed to merge with Leonia in a deal that created Sampo-Leonia and expanded the group from insurance into a broader financial-services structure.[34](https://www.mondaq.com/project-financeppp-amp-pfi/7850/sampo-and-leonia-to-form-the-leading-financial-services-group-in-finland) Sampo then built its position in Nordic non-life insurance through If: in 2001 it transferred its non-life operations into If and became a major shareholder, and in 2004 it agreed to acquire Skandia’s stake in If.[35](https://insurancejournal.com/news/international/2001/11/08/13252.htm)[36](https://www.globenewswire.com/news-release/2004/02/11/306276/940/en/Skandia-sells-its-stake-in-If.html)

Another strand of the group’s history was the Mandatum business: Mandatum’s official history says Leonia Life Insurance joined in 2000, and that in 2008 Sampo Life was renamed Mandatum Life.[37](https://www.mandatum.fi/en/group/about-the-company/history/) In 2023, Sampo completed the partial demerger of Mandatum, with Mandatum shares beginning trading on Nasdaq Helsinki on 2 October 2023.[38](https://app.finbar.com/go?id=P-2b45d627af744b0cac04e751f501204e) In 2024, Sampo completed its public exchange offer for Topdanmark, adding the Danish insurer to the group.[39](https://app.finbar.com/go?id=P-73faf44c67da48e5a27f93768a7b9d92)
[38](https://app.finbar.com/go?id=P-2b45d627af744b0cac04e751f501204e)[39](https://app.finbar.com/go?id=P-73faf44c67da48e5a27f93768a7b9d92)[33](https://sampo.com/)[34](https://www.mondaq.com/project-financeppp-amp-pfi/7850/sampo-and-leonia-to-form-the-leading-financial-services-group-in-finland)[35](https://insurancejournal.com/news/international/2001/11/08/13252.htm)[36](https://www.globenewswire.com/news-release/2004/02/11/306276/940/en/Skandia-sells-its-stake-in-If.html)[37](https://www.mandatum.fi/en/group/about-the-company/history/)

## Sources

1. [SAMPO — Full financial report (2024 Y), p16](https://app.finbar.com/go?id=P-f0cc88a0caae4825a5c20446c00f8ab8)
2. [SAMPO — Full financial report (2024 Y), p11](https://app.finbar.com/go?id=P-b1343ed1f5ae48ab85596889792d7c80)
3. [SAMPO — Full financial report (2024 Y), p14](https://app.finbar.com/go?id=P-6b1977a2ab12472cae918c8e63706971)
4. [SAMPO — Full financial report (2024 Y), p15](https://app.finbar.com/go?id=P-9ac1143ee3a4483d858fad7550250beb)
5. [SAMPO — Full financial report (2024 Y), p97](https://app.finbar.com/go?id=T-442dfc7b778b4426aa41803b877f74fb)
6. [SAMPO — Full financial report (2024 Y), p63](https://app.finbar.com/go?id=P-58c56ccb50334f4980bf0ed145a61833)
7. [SAMPO — Full financial report (2024 Y), p63](https://app.finbar.com/go?id=P-6f82815dc1704ac092842d395643d22d)
8. [SAMPO — Full financial report (2024 Y), p63](https://app.finbar.com/go?id=P-e7da1dd70892474ba62158cfb7538c1d)
9. [SAMPO — Full financial report (2024 Y), p166](https://app.finbar.com/go?id=P-0b01fe37a6a24a62a24b32f6cc62d61a)
10. [SAMPO — Full financial report (2024 Y), p4](https://app.finbar.com/go?id=P-45b20c5439894e76b1715f2779020387)
11. [SAMPO — Full financial report (2024 Y), p96](https://app.finbar.com/go?id=P-60ba36496a6046399c5da8172068887b)
12. [SAMPO — Full financial report (2024 Y), p62](https://app.finbar.com/go?id=P-d00b0a91ac354ea8bcf2a665b92759e1)
13. [SAMPO — Full financial report (2024 Y), p62](https://app.finbar.com/go?id=P-a98be6901c2c4be292c81b69f1970995)
14. [SAMPO — Full financial report (2024 Y), p234](https://app.finbar.com/go?id=P-c5a7d985b90b461898c908d67865cbc8)
15. [SAMPO — Full financial report (2024 Y), p234](https://app.finbar.com/go?id=P-1515db36ee544b31a16fb181b0278a71)
16. [SAMPO — Full financial report (2024 Y), p234](https://app.finbar.com/go?id=P-2acb8f2121aa494db79936809d5a62d5)
17. [SAMPO — Full financial report (2024 Y), p234](https://app.finbar.com/go?id=P-3cd06d3e57a348359f98ce0c533a23d2)
18. [SAMPO — Full financial report (2024 Y), p62](https://app.finbar.com/go?id=P-27429036f0624e46aabdcf6b182862d1)
19. [SAMPO — Full financial report (2024 Y), p15](https://app.finbar.com/go?id=P-3b9684421468417a81261b2de08ac392)
20. [SAMPO — Full financial report (2024 Y), p15](https://app.finbar.com/go?id=P-6c2fd47ae0ce45b69cc8c778b1edfa47)
21. [SAMPO — Full financial report (2024 Y), p166](https://app.finbar.com/go?id=P-1a7c74165e414ee5bd4a1a7dc75909ad)
22. [SAMPO — Full financial report (2024 Y), p166](https://app.finbar.com/go?id=T-f75c776dbfed43678665febd0688f99c)
23. [SAMPO — Full financial report (2024 Y), p234](https://app.finbar.com/go?id=P-7965a8b8896e486285ac685c20104134)
24. [SAMPO — Full financial report (2024 Y), p29](https://app.finbar.com/go?id=P-1cc270b3495f4c38a711412a065c0161)
25. [SAMPO — Full financial report (2024 Y), p47](https://app.finbar.com/go?id=P-d58dadbea0594acdb328249e31f0e336)
26. [SAMPO — Full financial report (2024 Y), p281](https://app.finbar.com/go?id=P-64c50aa6871b45eebdfec0a5aca5b7a6)
27. [SAMPO — Full financial report (2024 Y), p97](https://app.finbar.com/go?id=P-f646873ea0d34dc3bfd2c9a6496df61e)
28. [SAMPO — Full financial report (2024 Y), p147](https://app.finbar.com/go?id=P-313be641bc6d4462a9606bd22432c74d)
29. [SAMPO — Full financial report (2024 Y), p141](https://app.finbar.com/go?id=P-6acc84f4722e478996235469406764a2)
30. [SAMPO — Full financial report (2024 Y), p16](https://app.finbar.com/go?id=P-5a49652c619b452d99a607347960f158)
31. [SAMPO — Full financial report (2024 Y), p162](https://app.finbar.com/go?id=P-4d6599516434463e84d7fd2b027f4a7c)
32. [SAMPO — Full financial report (2024 Y), p162](https://app.finbar.com/go?id=T-6488895b6f254e87a0ab71bca891ec93)
33. [sampo.com](https://sampo.com/)
34. [www.mondaq.com](https://www.mondaq.com/project-financeppp-amp-pfi/7850/sampo-and-leonia-to-form-the-leading-financial-services-group-in-finland)
35. [insurancejournal.com](https://insurancejournal.com/news/international/2001/11/08/13252.htm)
36. [www.globenewswire.com](https://www.globenewswire.com/news-release/2004/02/11/306276/940/en/Skandia-sells-its-stake-in-If.html)
37. [www.mandatum.fi](https://www.mandatum.fi/en/group/about-the-company/history/)
38. [SAMPO — Full financial report (2023 Y), p18](https://app.finbar.com/go?id=P-2b45d627af744b0cac04e751f501204e)
39. [SAMPO — Full financial report (2024 Y), p221](https://app.finbar.com/go?id=P-73faf44c67da48e5a27f93768a7b9d92)

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