{ "schemaVersion": 1, "organisationId": "O-335958f4580b4b9aae4875142b7bfa11", "slug": "royal-unibrew", "name": "ROYAL UNIBREW", "updatedAt": "2026-10-04T15:37:45.001988Z", "sections": [ { "type": "OVERVIEW", "text": "Royal Unibrew is a Denmark-based beverage group that develops, produces and sells beer and a broad range of other drinks, including soft drinks, energy drinks, water, juice, malt beverages and ready-to-drink products. Its portfolio combines local brands with international brand partnerships. [https://www.royalunibrew.com/about-us] [https://www.royalunibrew.com/brands]\n\nThe company’s core presence is in the Nordic and Baltic regions, with further reach in Western Europe and international markets; its products are available in more than 70 countries, and it reports 20 production sites in 10 countries. [https://www.royalunibrew.com/who-we-are/geographical-presence] Royal Unibrew states its ambition as “THE PREFERRED CHOICE” as a local beverage partner. [https://www.royalunibrew.com/who-we-are/purpose-and-ambition] It reported 2025 net revenue of DKK 15,723 million and 4,336 employees; its latest reported period found was Q1 2026, with net revenue of DKK 3,311 million. [T5315144] [T4082694] [T11858665]\n[T5315144][T4082694][T11858665][https://www.royalunibrew.com/about-us][https://www.royalunibrew.com/brands][https://www.royalunibrew.com/who-we-are/geographical-presence][https://www.royalunibrew.com/who-we-are/purpose-and-ambition]", "updatedAt": "2026-10-04T15:37:45.001988Z" }, { "type": "PRODUCTS", "text": "Royal Unibrew’s beverage portfolio includes beer, soft drinks, energy drinks, water, juice, malt beverages, ready-to-drink (RTD) cocktails and cider, wine and spirits, and tea. Named brands include Faxe, Royal, Hansa and Lapin Kulta beers; Faxe Kondi, Jaffa, Lemon Soda and Royal Club soft drinks; Faxe Kondi Booster, CULT and Crazy Tiger energy drinks; Novelle and Egekilde water; Cido, Looza and Pago juices; Vitamalt and Supermalt malt beverages; Original Long Drink, Grevens and Nohrlund RTD drinks; and Minttu and Lapponia spirits. Its portfolio also includes partner brands such as Heineken, Pepsi, 7up and Fever-Tree. [https://www.royalunibrew.com/our-beverage-portfolio] [https://www.royalunibrew.com/our-beverage-portfolio/beers] [https://www.royalunibrew.com/our-beverage-portfolio/soft-drinks] [https://www.royalunibrew.com/our-beverage-portfolio/energy-drinks] [https://www.royalunibrew.com/our-beverage-portfolio/water] [https://www.royalunibrew.com/our-beverage-portfolio/juice] [https://www.royalunibrew.com/our-beverage-portfolio/malt-beverages] [https://www.royalunibrew.com/our-beverage-portfolio/ready-to-drink-rtd] [https://www.royalunibrew.com/our-beverage-portfolio/wine-and-spirits] [https://www.royalunibrew.com/our-beverage-portfolio/tea] The FY2025 Annual Report identifies Ceres Strong Ale 10% as a product example. [P113397102]\n\nProduct trends disclosed for FY2025 include faster-than-average portfolio and market growth for no- and low-sugar products in carbonated soft drinks, water and juice. No- and low-alcohol beer and RTD volumes, including cider, increased 3%, while regular products declined 5%; 46% of marketing spend went to brands or products with a sustainability position. [P29311159] In Q1 2026, the company reported that products in its growth-category framework represented approximately 60% of Group net revenue, with Ceres, Faxe Kondi and Faxe Beer identified as primary growth drivers; this is a combined framework share, not the revenue share of any individual brand or category. [P4589500] Its customer-facing services include direct distribution in most multi-beverage markets, key-account support and training, store visits and event participation, alongside product-development and allocation work. [https://www.royalunibrew.com/who-we-are/strategy/our-operating-model] [T5445819]\n[P113397102][P29311159][P4589500][T5445819][https://www.royalunibrew.com/our-beverage-portfolio][https://www.royalunibrew.com/our-beverage-portfolio/beers][https://www.royalunibrew.com/our-beverage-portfolio/soft-drinks][https://www.royalunibrew.com/our-beverage-portfolio/energy-drinks][https://www.royalunibrew.com/our-beverage-portfolio/water][https://www.royalunibrew.com/our-beverage-portfolio/juice][https://www.royalunibrew.com/our-beverage-portfolio/malt-beverages][https://www.royalunibrew.com/our-beverage-portfolio/ready-to-drink-rtd][https://www.royalunibrew.com/our-beverage-portfolio/wine-and-spirits][https://www.royalunibrew.com/our-beverage-portfolio/tea][https://www.royalunibrew.com/who-we-are/strategy/our-operating-model]", "updatedAt": "2026-10-04T15:37:45.001988Z" }, { "type": "GEOGRAPHY", "text": "Royal Unibrew’s FY2025 reporting divides its commercial regions into Northern Europe, Western Europe and International. Northern Europe includes Denmark (including German border trade), Finland, Norway, Sweden and the Baltic countries; Western Europe includes Italy, France, the Netherlands, Belgium and Luxembourg. The company reports selling its products in more than 70 countries. In FY2025, the three regions accounted for 66%, 24% and 10% of net revenue, respectively. [P118206776][P94048338][https://www.royalunibrew.com/who-we-are/geographical-presence]\n\nThe FY2025 report describes 20 production sites in 10 countries: Denmark, Norway, Finland, Estonia, Latvia, Lithuania, the Netherlands, France, Italy and Canada. It notes that the Sarpsborg site in Norway closed in 2025 and that almost all Norwegian production was to be consolidated at Bergen from 2026. [P55128269][P118650665]\n\nThe company’s listed headquarters is at Faxe Allé 1, 4640 Faxe, Denmark. [https://www.royalunibrew.com/contact]\n[P118206776][P94048338][P55128269][P118650665][https://www.royalunibrew.com/who-we-are/geographical-presence][https://www.royalunibrew.com/contact]", "updatedAt": "2026-10-04T15:37:45.001988Z" }, { "type": "SEGMENTS", "text": "Royal Unibrew reports three geographic market segments. In FY2025, Northern Europe generated DKK 10,440 million, approximately 66% of group revenue. The segment covers multi-beverage businesses in Denmark, including German border trade, Finland, Norway, Sweden and the Baltic countries. [T5094671][P118206776]\n\nWestern Europe generated DKK 3,741 million, approximately 24% of revenue, through multi-niche businesses in the Netherlands, Belgium, Luxembourg, Italy and France. [T5094671][P4488335] International generated DKK 1,542 million, approximately 10% of revenue; it comprises export markets outside the Northern and Western Europe segments. [T5094671][P95201040] Percentages are approximate shares of FY2025 group revenue of DKK 15,723 million. [T5094671]\n\nThe reported segment breakdown is geographic rather than by beverage category. The company also presents unallocated corporate EBIT costs, but not as a fourth revenue segment. [T5094671][P120613790]\n[T5094671][P118206776][P4488335][P95201040][P120613790]", "updatedAt": "2026-10-04T15:37:45.001988Z" }, { "type": "HISTORY", "text": "Royal Unibrew’s roots include Ceres, founded in Aarhus in 1856, and Faxe Damp-Ølsbryggeri, established in 1901 by Nikoline and Conrad Nielsen. Faxe and Jyske Bryggerier combined operations in 1989, and the joint company became Bryggerigruppen A/S in 1992. It adopted the name Royal Unibrew in 2005. [https://royalunibrew.dk/brand/ceres] [https://royalunibrew.dk/om-os/laer-os-at-kende]\n\nThe group expanded beyond Denmark with the addition of Lithuanian brewery Kalnapilis in 2002, followed by its 2013 acquisition of Finnish beverage company Hartwall. In 2018, Royal Unibrew completed the acquisition of Italian beverage business Terme di Crodo, adding brands including Lemonsoda. [https://www.kalnapilis.lt/en/about-us/royal-unibrew] [https://view.news.eu.nasdaq.com/view?id=b9099f8eff8f9f47dfb394f074a4df1f5&lang=en] [https://view.news.eu.nasdaq.com/view?id=bc1d0660a9ca131bb83fb9303b40f664f&lang=en]\n\nIn 2020, Lars Jensen became CEO, succeeding Hans Savonije. Further expansion followed in 2023 with the acquisitions of Dutch soft-drinks business Vrumona and an Italian production facility. In 2024, Royal Unibrew took over PepsiCo’s beverage portfolio and snack field-sales activities in Belgium and Luxembourg, and the Belgian juice brand Looza. 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