# ROCKWELL AUTOMATION, INC

Summary updated: 2026-09-28T11:18:47.483225Z
Canonical: https://finbar.com/research/companies/rockwell-automation

## Overview

Rockwell Automation, Inc. is a Milwaukee-based industrial automation and digital transformation company. It supplies hardware, software and services that help manufacturers operate and manage production. Its offerings span control systems, drives, sensing and safety devices, industrial software, engineering and lifecycle services; Allen-Bradley and FactoryTalk are key brands. [1](https://app.finbar.com/go?id=P54859817)[2](https://app.finbar.com/go?id=P37216043)[3](https://app.finbar.com/go?id=P59821839)[4](https://www.rockwellautomation.com/en-us/company/about-us/our-brands.html)

The company operates in more than 100 countries. Its stated mission is “to improve the quality of life by making the world more productive and sustainable.” In fiscal 2025, Rockwell reported $8.34 billion in sales and approximately 26,000 employees. [5](https://app.finbar.com/go?id=P26713671)[6](https://www.rockwellautomation.com/en-us/company/about-us.html)[7](https://app.finbar.com/go?id=T3481012)[8](https://app.finbar.com/go?id=T10363683)
[1](https://app.finbar.com/go?id=P54859817)[2](https://app.finbar.com/go?id=P37216043)[3](https://app.finbar.com/go?id=P59821839)[5](https://app.finbar.com/go?id=P26713671)[7](https://app.finbar.com/go?id=T3481012)[8](https://app.finbar.com/go?id=T10363683)[4](https://www.rockwellautomation.com/en-us/company/about-us/our-brands.html)[6](https://www.rockwellautomation.com/en-us/company/about-us.html)

## Products & services

Rockwell Automation’s Allen-Bradley hardware includes ControlLogix and CompactLogix programmable controllers for industrial and machine automation, PowerFlex variable-frequency drives for motor control, and Kinetix servo drives and motors for synchronized motion. ControlLogix and CompactLogix systems support integrated motion over EtherNet/IP; selected configurations provide safety functions up to SIL 3/PLe. The PowerFlex 755T family includes harmonic-mitigation, regenerative and common-bus drive options, while Kinetix 5700 systems integrate motion and safety over EtherNet/IP. [9](https://www.rockwellautomation.com/en-us/products/hardware/programmable-controllers/1756controllogix5580.html)[10](https://www.rockwellautomation.com/en-us/products/hardware/programmable-controllers/compactlogix-5380-controllers.html)[11](https://www.rockwellautomation.com/en-us/products/hardware/vfds-variable-frequency-drives/powerflex-755t.html)[12](https://www.rockwellautomation.com/en-us/products/hardware/motion-control/kinetix-5700.html)

Its software and networking products include FactoryTalk applications for industrial design, visualization and operations; the cloud-based Plex Smart Manufacturing Platform for manufacturing execution, quality and production monitoring; Fiix maintenance-management software for assets, work orders and parts; and Stratix industrial Ethernet switches for plant networks. The portfolio also includes digital-twin, simulation and information software. [13](https://www.rockwellautomation.com/en-us/products/software/factorytalk.html)[14](https://www.rockwellautomation.com/en-us/products/software/factorytalk/operationsuite/mes/plex-smart-manufacturing-platform.html)[15](https://www.rockwellautomation.com/en-us/products/software/factorytalk/maintenancesuite/fiix.html)[16](https://www.rockwellautomation.com/en-us/products/hardware/industrial-network-products/stratix-5800-high-performance.html)[3](https://app.finbar.com/go?id=P59821839)

Services cover digital-transformation consulting, engineering and systems integration, project delivery, training, field support, asset management, remote monitoring and cybersecurity. In fiscal 2025, Intelligent Devices accounted for approximately 45% of sales, Software & Control for 29%, and Lifecycle Services for 26%; these are segment shares, not a product-versus-service revenue split. [3](https://app.finbar.com/go?id=P59821839)[17](https://www.rockwellautomation.com/en-us/capabilities/lifecycle-services.html)[18](https://app.finbar.com/go?id=T122457)
[3](https://app.finbar.com/go?id=P59821839)[18](https://app.finbar.com/go?id=T122457)[18](https://app.finbar.com/go?id=T122457)[18](https://app.finbar.com/go?id=T122457)[18](https://app.finbar.com/go?id=T122457)[9](https://www.rockwellautomation.com/en-us/products/hardware/programmable-controllers/1756controllogix5580.html)[10](https://www.rockwellautomation.com/en-us/products/hardware/programmable-controllers/compactlogix-5380-controllers.html)[11](https://www.rockwellautomation.com/en-us/products/hardware/vfds-variable-frequency-drives/powerflex-755t.html)[12](https://www.rockwellautomation.com/en-us/products/hardware/motion-control/kinetix-5700.html)[13](https://www.rockwellautomation.com/en-us/products/software/factorytalk.html)[14](https://www.rockwellautomation.com/en-us/products/software/factorytalk/operationsuite/mes/plex-smart-manufacturing-platform.html)[15](https://www.rockwellautomation.com/en-us/products/software/factorytalk/maintenancesuite/fiix.html)[16](https://www.rockwellautomation.com/en-us/products/hardware/industrial-network-products/stratix-5800-high-performance.html)[17](https://www.rockwellautomation.com/en-us/capabilities/lifecycle-services.html)

## Geographic presence

Rockwell Automation is headquartered in Milwaukee, Wisconsin, and does business in more than 100 countries. It has sales and administrative offices at more than 200 locations in over 50 countries. Its principal manufacturing facilities are concentrated in the United States, Mexico, Poland, India, Canada and Singapore, and it has principal distribution locations in the United States and the Netherlands. [1](https://app.finbar.com/go?id=P54859817)[5](https://app.finbar.com/go?id=P26713671)[19](https://app.finbar.com/go?id=P88043226)

In fiscal 2025, North America accounted for $5.270 billion, or approximately 63% of total sales of $8.342 billion. Europe, the Middle East and Africa contributed $1.488 billion (18%), Asia Pacific $1.024 billion (12%), and Latin America $560 million (7%). [20](https://app.finbar.com/go?id=T4148027) At September 30, 2025, the company had approximately 26,000 employees: 9,000 in North America, 7,000 in Asia Pacific, and 5,000 each in Europe, the Middle East and Africa and Latin America. [8](https://app.finbar.com/go?id=T10363683)
[1](https://app.finbar.com/go?id=P54859817)[5](https://app.finbar.com/go?id=P26713671)[19](https://app.finbar.com/go?id=P88043226)[20](https://app.finbar.com/go?id=T4148027)[20](https://app.finbar.com/go?id=T4148027)[20](https://app.finbar.com/go?id=T4148027)[20](https://app.finbar.com/go?id=T4148027)[20](https://app.finbar.com/go?id=T4148027)[8](https://app.finbar.com/go?id=T10363683)[8](https://app.finbar.com/go?id=T10363683)[8](https://app.finbar.com/go?id=T10363683)[8](https://app.finbar.com/go?id=T10363683)[8](https://app.finbar.com/go?id=T10363683)

## Business segments

Rockwell Automation reports three operating segments. Intelligent Devices covers drives, motion, advanced material handling, safety and sensing products, industrial components, and configured-to-order products. It accounted for approximately 45% of fiscal 2025 net sales ($3.76 billion). [3](https://app.finbar.com/go?id=P59821839)[7](https://app.finbar.com/go?id=T3481012)

Software & Control includes control and visualization hardware and software, digital-twin, simulation and information software, and network and security infrastructure. It contributed approximately 29% of sales ($2.38 billion). Lifecycle Services encompasses digital consulting, engineered-to-order solutions and recurring services such as cybersecurity, remote monitoring and asset management; it also includes the Sensia joint venture. Lifecycle Services contributed approximately 26% of sales ($2.20 billion). [3](https://app.finbar.com/go?id=P59821839)[7](https://app.finbar.com/go?id=T3481012)
[3](https://app.finbar.com/go?id=P59821839)[7](https://app.finbar.com/go?id=T3481012)[7](https://app.finbar.com/go?id=T3481012)[7](https://app.finbar.com/go?id=T3481012)[7](https://app.finbar.com/go?id=T3481012)

## Company history

Rockwell Automation traces its origins to the Compression Rheostat Company, formed in 1903 by Lynde Bradley and Dr. Stanton Allen to commercialize a device for controlling electric-motor speed. The business was reincorporated as Allen-Bradley in 1909. [21](https://www.rockwellautomation.com/en-us/company/about-us/our-history.html) Rockwell International acquired Allen-Bradley in 1985, making it the foundation of Rockwell’s industrial automation business. [22](https://www.upi.com/Archives/1985/02/20/Rockwell-International-Corp-said-Wednesday-it-has-completed-the/2622477723600/)

In 2001, Rockwell International separated its avionics business, Rockwell Collins, while the remaining company continued as Rockwell Automation. [23](https://www.rockwellautomation.com/content/dam/rockwell-automation/documents/pdf/company/about-us/ir/investor-resources/rok-spin-off-collins-2001.pdf) Rockwell subsequently narrowed its focus by selling its Power Systems business, including the Reliance Electric and Dodge brands, to Baldor in 2007. [24](https://www.baldor.com/our-profile/news/company-news/detail?id=%7BA5D50004-AC19-4567-BEA7-9082F2055167%7D) Its 2021 acquisition of Plex Systems expanded its industrial software business. [25](https://www.rockwellautomation.com/en-us/company/news/press-releases/Rockwell-Automation-Completes-Acquisition-of-Plex-Systems.html)
[21](https://www.rockwellautomation.com/en-us/company/about-us/our-history.html)[22](https://www.upi.com/Archives/1985/02/20/Rockwell-International-Corp-said-Wednesday-it-has-completed-the/2622477723600/)[23](https://www.rockwellautomation.com/content/dam/rockwell-automation/documents/pdf/company/about-us/ir/investor-resources/rok-spin-off-collins-2001.pdf)[24](https://www.baldor.com/our-profile/news/company-news/detail?id=%7BA5D50004-AC19-4567-BEA7-9082F2055167%7D)[25](https://www.rockwellautomation.com/en-us/company/news/press-releases/Rockwell-Automation-Completes-Acquisition-of-Plex-Systems.html)

## Sources

1. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P54859817)
2. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P37216043)
3. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P59821839)
4. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/company/about-us/our-brands.html)
5. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P26713671)
6. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/company/about-us.html)
7. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=T3481012)
8. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=T10363683)
9. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/hardware/programmable-controllers/1756controllogix5580.html)
10. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/hardware/programmable-controllers/compactlogix-5380-controllers.html)
11. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/hardware/vfds-variable-frequency-drives/powerflex-755t.html)
12. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/hardware/motion-control/kinetix-5700.html)
13. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/software/factorytalk.html)
14. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/software/factorytalk/operationsuite/mes/plex-smart-manufacturing-platform.html)
15. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/software/factorytalk/maintenancesuite/fiix.html)
16. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/products/hardware/industrial-network-products/stratix-5800-high-performance.html)
17. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/capabilities/lifecycle-services.html)
18. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=T122457)
19. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=P88043226)
20. [ROCKWELL AUTOMATION, INC — Full financial report (2025 Y)](https://app.finbar.com/go?id=T4148027)
21. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/company/about-us/our-history.html)
22. [www.upi.com](https://www.upi.com/Archives/1985/02/20/Rockwell-International-Corp-said-Wednesday-it-has-completed-the/2622477723600/)
23. [www.rockwellautomation.com](https://www.rockwellautomation.com/content/dam/rockwell-automation/documents/pdf/company/about-us/ir/investor-resources/rok-spin-off-collins-2001.pdf)
24. [www.baldor.com](https://www.baldor.com/our-profile/news/company-news/detail?id=%7BA5D50004-AC19-4567-BEA7-9082F2055167%7D)
25. [www.rockwellautomation.com](https://www.rockwellautomation.com/en-us/company/news/press-releases/Rockwell-Automation-Completes-Acquisition-of-Plex-Systems.html)

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