# Roblox Corp

Summary updated: 2026-09-28T12:23:09.713163Z
Canonical: https://finbar.com/research/companies/roblox

## Overview

Roblox Corporation operates a global gaming and creation platform where users explore experiences built by developers and creators. Its core products are Roblox Client for accessing experiences, Roblox Studio for creating and publishing them, and Roblox Cloud for the services that support the platform. Roblox states that its mission is to connect a billion users with optimism and civility. [1](https://app.finbar.com/go?id=P79466882)[2](https://app.finbar.com/go?id=P45756874)

The platform is free to use and is supported primarily by sales of Robux, a virtual currency users spend on avatar items and features within experiences. Developers and creators can earn from the content they make. Roblox reported $4.89 billion in revenue for 2025 and employed 3,065 full-time people at year-end. It serves a global market, with revenue generated in North America, Europe, Asia-Pacific and other regions. [3](https://app.finbar.com/go?id=P46701779)[4](https://app.finbar.com/go?id=P119817961)[5](https://app.finbar.com/go?id=T11116121)[6](https://app.finbar.com/go?id=P34380726)
[1](https://app.finbar.com/go?id=P79466882)[2](https://app.finbar.com/go?id=P45756874)[3](https://app.finbar.com/go?id=P46701779)[4](https://app.finbar.com/go?id=P119817961)[5](https://app.finbar.com/go?id=T11116121)[6](https://app.finbar.com/go?id=P34380726)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)

## Products & services

Roblox’s main product is a platform for user-created interactive experiences. The free Roblox Client lets users explore those experiences; the free Roblox Studio lets creators build, publish and operate them; and Roblox Cloud supplies the services and infrastructure behind both. Creators can construct 3D environments, models and animations and script their behavior in Luau, a Lua-based language. Studio includes tools such as autocomplete, debugging and device emulation, while Roblox provides hosting, distribution, discovery and creator analytics. [7](https://app.finbar.com/go?id=P74548266)[8](https://app.finbar.com/go?id=P10456238)[9](https://app.finbar.com/go?id=P104042703)[10](https://app.finbar.com/go?id=P43110055)

The platform also includes avatar customization and virtual-item marketplaces. Users can outfit avatars with clothing, accessories, animations and emotes, while creators can publish avatar items to the Marketplace or share assets such as models, scripts and audio through the Creator Store. Most experiences are free to enter, but users can buy Robux to purchase virtual items and experience enhancements. Roblox Premium is a monthly subscription offering discounted Robux, certain in-experience benefits and the ability to trade eligible avatar items. [11](https://app.finbar.com/go?id=P83735769)[12](https://app.finbar.com/go?id=P6429542)[13](https://app.finbar.com/go?id=P51067655)[14](https://app.finbar.com/go?id=P46138829)[15](https://app.finbar.com/go?id=P46558942)

For creators and advertisers, Roblox offers monetization through virtual-item sales, paid content and immersive ad formats including Rewarded Video, Billboards and Portals. Creators can earn Robux from qualifying ad impressions and portal visits. Roblox reports that substantially all of its revenue comes from virtual items; it does not provide a product-by-product revenue percentage in that description. [16](https://app.finbar.com/go?id=P86194247)[9](https://app.finbar.com/go?id=P104042703)[17](https://app.finbar.com/go?id=P85186849)[4](https://app.finbar.com/go?id=P119817961)
[7](https://app.finbar.com/go?id=P74548266)[8](https://app.finbar.com/go?id=P10456238)[9](https://app.finbar.com/go?id=P104042703)[10](https://app.finbar.com/go?id=P43110055)[11](https://app.finbar.com/go?id=P83735769)[12](https://app.finbar.com/go?id=P6429542)[13](https://app.finbar.com/go?id=P51067655)[14](https://app.finbar.com/go?id=P46138829)[15](https://app.finbar.com/go?id=P46558942)[16](https://app.finbar.com/go?id=P86194247)[17](https://app.finbar.com/go?id=P85186849)[4](https://app.finbar.com/go?id=P119817961)

## Geographic presence

Roblox is headquartered in San Mateo, California. As of December 31, 2025, it had 3,065 full-time employees, the majority of whom worked from that headquarters; it also had thousands of trust-and-safety agents around the world. The company describes its office presence outside the United States and Canada as limited. [6](https://app.finbar.com/go?id=P34380726)[18](https://app.finbar.com/go?id=P32123052)

Roblox serves a geographically dispersed user base: approximately 82% of its daily active users in 2025 were outside the United States and Canada. Those markets generated 39% of revenue. [18](https://app.finbar.com/go?id=P32123052) Based on users’ billing countries, 2025 revenue was $2.97 billion from the United States and Canada (61% of total), $944 million from Europe (19%), $542 million from Asia-Pacific, including Australia and New Zealand (11%), and $436 million from the rest of the world (9%). The United States alone accounted for 57% of total revenue. [19](https://app.finbar.com/go?id=P87958931)[5](https://app.finbar.com/go?id=T11116121)[20](https://app.finbar.com/go?id=P106592057)
[6](https://app.finbar.com/go?id=P34380726)[18](https://app.finbar.com/go?id=P32123052)[19](https://app.finbar.com/go?id=P87958931)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)[20](https://app.finbar.com/go?id=P106592057)

## Business segments

Roblox reports one operating and reportable segment, managed on a consolidated basis; it does not report separate operating segments for subscriptions, advertising or other activities. Substantially all bookings come from sales of its virtual currency, Robux, through one-time purchases or monthly subscriptions. Advertising and licensing contribute an insignificant amount of bookings and are not separately quantified. [21](https://app.finbar.com/go?id=P111670620)[22](https://app.finbar.com/go?id=P31970134)

Roblox also discloses revenue by virtual-item type and geography, neither of which is a separate operating segment. Durable virtual items accounted for approximately 85% of virtual-item-related revenue in 2025, and consumable items for 15%. By users’ billing country, approximately 61% of total revenue came from the United States and Canada, 19% from Europe, 11% from Asia-Pacific and 9% from the rest of the world. [23](https://app.finbar.com/go?id=P97151532)[24](https://app.finbar.com/go?id=T11857458)[5](https://app.finbar.com/go?id=T11116121)
[21](https://app.finbar.com/go?id=P111670620)[22](https://app.finbar.com/go?id=P31970134)[23](https://app.finbar.com/go?id=P97151532)[24](https://app.finbar.com/go?id=T11857458)[24](https://app.finbar.com/go?id=T11857458)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)[5](https://app.finbar.com/go?id=T11116121)

## Company history

David Baszucki and Erik Cassel started Roblox in 2004, drawing on their earlier work on *Interactive Physics*, a simulation program they created in 1989. Roblox Corporation was incorporated in Delaware in March 2004, with Baszucki serving as its chief executive. [25](https://app.finbar.com/go?id=P109085409)[26](https://app.finbar.com/go?id=P28558058)[27](https://app.finbar.com/go?id=P13143163)

Roblox formed a joint venture with a Tencent affiliate in 2019 to pursue a launch in China; its Chinese client was licensed as “Luobulesi” in December 2020. The company completed a direct listing of its Class A shares on the New York Stock Exchange on March 10, 2021. Later that year, it acquired Guilded, a communications platform for gaming communities. [28](https://app.finbar.com/go?id=P120289514)[29](https://app.finbar.com/go?id=P72692669)[30](https://app.finbar.com/go?id=P12264997)
[25](https://app.finbar.com/go?id=P109085409)[26](https://app.finbar.com/go?id=P28558058)[27](https://app.finbar.com/go?id=P13143163)[28](https://app.finbar.com/go?id=P120289514)[29](https://app.finbar.com/go?id=P72692669)[30](https://app.finbar.com/go?id=P12264997)

## Sources

1. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P79466882)
2. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P45756874)
3. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P46701779)
4. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P119817961)
5. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=T11116121)
6. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P34380726)
7. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P74548266)
8. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P10456238)
9. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P104042703)
10. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P43110055)
11. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P83735769)
12. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P6429542)
13. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P51067655)
14. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P46138829)
15. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P46558942)
16. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P86194247)
17. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P85186849)
18. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P32123052)
19. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P87958931)
20. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P106592057)
21. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P111670620)
22. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P31970134)
23. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=P97151532)
24. [Roblox Corp — Full financial report (2025 Y)](https://app.finbar.com/go?id=T11857458)
25. [Roblox Corp — Full financial report (2021 Y)](https://app.finbar.com/go?id=P109085409)
26. [Roblox Corp — Full financial report (2021 Y)](https://app.finbar.com/go?id=P28558058)
27. [Roblox Corp — Full financial report (2021 Y)](https://app.finbar.com/go?id=P13143163)
28. [Roblox Corp — Full financial report (2021 Y)](https://app.finbar.com/go?id=P120289514)
29. [Roblox Corp — Full financial report (2021 Y)](https://app.finbar.com/go?id=P72692669)
30. [Roblox Corp — Full financial report (2021 Y)](https://app.finbar.com/go?id=P12264997)

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