# Reddit, Inc.

Summary updated: 2026-09-28T11:41:49.827925Z
Canonical: https://finbar.com/research/companies/reddit

## Overview

Reddit, Inc. operates an online platform for interest-based communities called subreddits. Users share posts, discuss them in comment threads, and vote on content. Its mission is “to empower communities and make their knowledge accessible to everyone.” [1](https://app.finbar.com/go?id=P83888763)[2](https://app.finbar.com/go?id=P56972870)[3](https://app.finbar.com/go?id=P120216633)

Reddit earns most of its revenue from advertising, with additional revenue from content licensing and direct-to-user products. Its audience is global: about 57% of users visiting in the fourth quarter of 2025 were outside the United States. Reddit reported $2.20 billion in revenue for 2025 and had 2,555 employees at year-end. [4](https://app.finbar.com/go?id=P18182744)[5](https://app.finbar.com/go?id=P25262936)[6](https://app.finbar.com/go?id=T4364117)[7](https://app.finbar.com/go?id=P4597738)
[1](https://app.finbar.com/go?id=P83888763)[2](https://app.finbar.com/go?id=P56972870)[3](https://app.finbar.com/go?id=P120216633)[4](https://app.finbar.com/go?id=P18182744)[5](https://app.finbar.com/go?id=P25262936)[6](https://app.finbar.com/go?id=T4364117)[7](https://app.finbar.com/go?id=P4597738)[8](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm)

## Products & services

Reddit’s main product is a platform of user-created communities, or subreddits, where people share text, links, images and videos and discuss them in comment threads. Members vote on posts and comments, while volunteer moderators manage their communities. Reddit search includes Reddit Answers, an AI-powered feature that summarizes relevant discussions and links users to the underlying conversations. [2](https://app.finbar.com/go?id=P56972870)[9](https://app.finbar.com/go?id=P17898672)[10](https://app.finbar.com/go?id=P499483)[11](https://redditinc.com/news/introducing-reddit-answers)

Reddit sells advertising in feeds and conversations, with targeting based on interests and the context of communities or discussions. Formats include image, video, carousel and free-form ads, as well as takeovers. Its Dynamic Product Ads use advertisers’ product catalogs to promote items in relevant discussions. In 2025, advertising generated $2.062 billion, about 93.6% of total revenue. [12](https://app.finbar.com/go?id=P19800660)[13](https://app.finbar.com/go?id=P15132898)[14](https://business.reddithelp.com/s/article/Reddit-Ad-Unit-Specifications)[15](https://app.finbar.com/go?id=P68791900)[6](https://app.finbar.com/go?id=T4364117)

Other offerings include Reddit Premium, a subscription with ad-free browsing and additional search, posting and customization features, and Reddit Gold, which users can purchase to give awards or obtain digital goods in Developer Platform apps. Reddit also licenses its conversation data and provides developer tools, including APIs and Devvit, for building apps that run on Reddit. Content licensing and products sold directly to users together generated $140 million, about 6.4% of 2025 revenue; Reddit does not separately disclose licensing revenue. [16](https://support.reddithelp.com/hc/en-us/articles/360043034412-What-is-a-Reddit-Premium-subscription)[17](https://support.reddithelp.com/hc/en-us/articles/17331548463764-What-is-gold-and-how-do-I-use-it)[18](https://app.finbar.com/go?id=P16521304)[19](https://redditinc.com/policies/developer-terms)[20](https://app.finbar.com/go?id=P34503796)[6](https://app.finbar.com/go?id=T4364117)
[2](https://app.finbar.com/go?id=P56972870)[9](https://app.finbar.com/go?id=P17898672)[10](https://app.finbar.com/go?id=P499483)[12](https://app.finbar.com/go?id=P19800660)[13](https://app.finbar.com/go?id=P15132898)[15](https://app.finbar.com/go?id=P68791900)[6](https://app.finbar.com/go?id=T4364117)[6](https://app.finbar.com/go?id=T4364117)[6](https://app.finbar.com/go?id=T4364117)[18](https://app.finbar.com/go?id=P16521304)[20](https://app.finbar.com/go?id=P34503796)[11](https://redditinc.com/news/introducing-reddit-answers)[14](https://business.reddithelp.com/s/article/Reddit-Ad-Unit-Specifications)[16](https://support.reddithelp.com/hc/en-us/articles/360043034412-What-is-a-Reddit-Premium-subscription)[17](https://support.reddithelp.com/hc/en-us/articles/17331548463764-What-is-gold-and-how-do-I-use-it)[19](https://redditinc.com/policies/developer-terms)

## Geographic presence

Reddit is headquartered in San Francisco and leases additional offices in the United States and abroad, including in New York, Chicago, Los Angeles and London. At the end of 2025, 1,981 of its 2,555 employees were based in the United States, or about 78% of its workforce. [21](https://app.finbar.com/go?id=P5090428)[7](https://app.finbar.com/go?id=P4597738)

In 2025, Reddit generated $1.786 billion of revenue from customers with U.S. billing addresses, approximately 81% of its $2.203 billion total. Customers in the rest of the world accounted for $417 million, or approximately 19%. This sales breakdown reflects customer billing addresses rather than the locations of users: in the fourth quarter of 2025, approximately 57% of Reddit visitors were outside the United States. [22](https://app.finbar.com/go?id=T10558691)[5](https://app.finbar.com/go?id=P25262936)
[21](https://app.finbar.com/go?id=P5090428)[7](https://app.finbar.com/go?id=P4597738)[22](https://app.finbar.com/go?id=T10558691)[22](https://app.finbar.com/go?id=T10558691)[22](https://app.finbar.com/go?id=T10558691)[5](https://app.finbar.com/go?id=P25262936)

## Business segments

Reddit reports **one operating and reportable segment**. Its chief executive officer assesses performance and allocates resources using consolidated results, so the company does not report advertising, licensing or user products as separate business segments. [23](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/R79.htm)

Revenue is instead broken out into **Advertising** and **Other**. Advertising accounted for approximately **94% of 2025 revenue** and includes ads placed in feeds and conversations, with offerings for brand and performance objectives. Other accounted for approximately **6%** and consists of content licensing and products sold directly to users, including Reddit Premium and Reddit Gold; revenue from the directly sold products was not material, and licensing is not separately quantified. [24](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/R11.htm)[25](https://app.finbar.com/go?id=P27540817)[26](https://app.finbar.com/go?id=P76951116)[20](https://app.finbar.com/go?id=P34503796)[27](https://app.finbar.com/go?id=P117908877)

On a separate geographic basis, approximately **81% of 2025 revenue** came from the United States and **19%** from the rest of the world, based on customer billing address. These are geographic revenue categories, not reportable segments. [24](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/R11.htm)[23](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/R79.htm)
[25](https://app.finbar.com/go?id=P27540817)[26](https://app.finbar.com/go?id=P76951116)[20](https://app.finbar.com/go?id=P34503796)[27](https://app.finbar.com/go?id=P117908877)[28](https://app.finbar.com/go?id=P48005053)[29](https://app.finbar.com/go?id=T776828)[30](https://app.finbar.com/go?id=T2000914)[24](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/R11.htm)[23](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/R79.htm)

## Company history

Reddit was founded in 2005 by Steve Huffman and Alexis Ohanian, with early support from Y Combinator. Condé Nast acquired the company in October 2006. In 2011, Reddit was spun out as a separate company, though it remained under Condé Nast’s parent, Advance Publications. [31](https://redditinc.com/news/reddit-co-founders-share-how-they-built-the-front-page-of-the-internet-with-nprs-guy-raz)[32](https://redditinc.com/news/reddit-welcomes-michael-seibel-to-board-of-directors)[33](https://web.archive.org/web/20110925092508/http://blog.reddit.com/2011/09/independence.html)

The site expanded around user-created communities, including r/AskReddit, which began in 2008. Huffman returned as chief executive in July 2015. Reddit subsequently launched its official general-purpose mobile apps in 2016 and rolled out a major desktop redesign in 2018. The company went public in March 2024, listing on the New York Stock Exchange under the ticker RDDT. [34](https://redditinc.com/news/celebrating-ten-years-of-r-askreddit)[35](https://investor.redditinc.com/governance/board-of-directors/person-details/default.aspx)[36](https://redditinc.com/news/building-the-feed-for-the-reddit-ios-app)[37](https://redditinc.com/news/introducing-jen-wong-reddits-chief-operating-officer)[38](https://redditinc.com/news/reddit-is-now-a-publicly-traded-company-on-the-new-york-stock-exchange)
[31](https://redditinc.com/news/reddit-co-founders-share-how-they-built-the-front-page-of-the-internet-with-nprs-guy-raz)[32](https://redditinc.com/news/reddit-welcomes-michael-seibel-to-board-of-directors)[33](https://web.archive.org/web/20110925092508/http://blog.reddit.com/2011/09/independence.html)[34](https://redditinc.com/news/celebrating-ten-years-of-r-askreddit)[35](https://investor.redditinc.com/governance/board-of-directors/person-details/default.aspx)[36](https://redditinc.com/news/building-the-feed-for-the-reddit-ios-app)[37](https://redditinc.com/news/introducing-jen-wong-reddits-chief-operating-officer)[38](https://redditinc.com/news/reddit-is-now-a-publicly-traded-company-on-the-new-york-stock-exchange)

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35. [investor.redditinc.com](https://investor.redditinc.com/governance/board-of-directors/person-details/default.aspx)
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37. [redditinc.com](https://redditinc.com/news/introducing-jen-wong-reddits-chief-operating-officer)
38. [redditinc.com](https://redditinc.com/news/reddit-is-now-a-publicly-traded-company-on-the-new-york-stock-exchange)

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