# PROCTER & GAMBLE Co

Summary updated: 2026-03-18T21:52:35.674971Z
Canonical: https://finbar.com/research/companies/procter-gamble-co

## Overview

Procter & Gamble is a global consumer staples company focused on branded consumer packaged goods. Its portfolio spans five main product groups: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care, with major brands including Tide, Pampers, Gillette, Oral-B, Olay and Head & Shoulders.[1](https://app.finbar.com/go?id=P-329f32170a954ad980ace95cec10ad82)[2](https://app.finbar.com/go?id=P-0fefcaf0232941eab40cff89d4007dc1)[3](https://app.finbar.com/go?id=P-5ba46755ba4441308fe3ce350078d90b) The company sells products in about 180 countries and territories and has on-the-ground operations in about 70 countries, with reporting regions that include North America, Europe, Greater China, Latin America, Asia Pacific, and India, Middle East and Africa.[1](https://app.finbar.com/go?id=P-329f32170a954ad980ace95cec10ad82)[2](https://app.finbar.com/go?id=P-0fefcaf0232941eab40cff89d4007dc1)

P&G’s stated purpose is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come, and it says it aspires to serve consumers better than its best competitors in every category and country in which it competes.[4](https://us.pg.com/policies-and-practices/purpose-values-and-principles/)[5](https://app.finbar.com/go?id=P-bd0c7d06b93849c9bdbba83e2fad0781) The company generated $84.0 billion in net sales in fiscal 2024 and employed approximately 108,000 people as of June 30, 2024, underscoring its scale as one of the world’s largest household and personal care products companies.[6](https://app.finbar.com/go?id=P-18798487164e4abe93dfaf26761bc066)[7](https://app.finbar.com/go?id=P-4a71b69a6abb40319a53b9902efe1d54)
[1](https://app.finbar.com/go?id=P-329f32170a954ad980ace95cec10ad82)[2](https://app.finbar.com/go?id=P-0fefcaf0232941eab40cff89d4007dc1)[3](https://app.finbar.com/go?id=P-5ba46755ba4441308fe3ce350078d90b)[5](https://app.finbar.com/go?id=P-bd0c7d06b93849c9bdbba83e2fad0781)[6](https://app.finbar.com/go?id=P-18798487164e4abe93dfaf26761bc066)[7](https://app.finbar.com/go?id=P-4a71b69a6abb40319a53b9902efe1d54)[4](https://us.pg.com/policies-and-practices/purpose-values-and-principles/)

## Products & services

Procter & Gamble’s product portfolio is organized into five reportable segments. In Beauty, the company sells hair care products such as conditioners, shampoos, styling aids and treatments under brands including Head & Shoulders, Herbal Essences, Pantene and Rejoice, as well as skin and personal care products such as antiperspirants, deodorants, personal cleansing products and skin care under Olay, Old Spice, Safeguard, Secret, SK-II and Native.[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[9](https://app.finbar.com/go?id=P-53662a5747fc41fe8952e91f925b9633) Beauty represented 18% of net sales in fiscal 2024.[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[10](https://app.finbar.com/go?id=P-3db92844b275453e8a20cf77b032deb6)

In Grooming, P&G’s products include appliances, female and male blades and razors, and pre- and post-shave products sold mainly under Braun, Gillette and Venus; the company specifically identifies electric shavers and intense pulse light devices within Braun.[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[11](https://app.finbar.com/go?id=P-f53d93ba4ac449d792a129729631bf43) In Health Care, products include oral care items such as toothbrushes, toothpastes and other oral care under Crest and Oral-B, plus personal health care products spanning gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, sleep aids and analgesics under brands such as Metamucil, Neurobion, Pepto-Bismol and Vicks.[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[12](https://app.finbar.com/go?id=P-9b5d9bb8085441e48ececdb7cbd21e84) Grooming represented 8% of net sales and Health Care 14% in fiscal 2024.[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[10](https://app.finbar.com/go?id=P-3db92844b275453e8a20cf77b032deb6)

Fabric & Home Care is P&G’s largest product area, representing 36% of net sales in fiscal 2024, and includes fabric enhancers, laundry additives and laundry detergents under Ariel, Downy, Gain and Tide, along with home care products such as air care, dish care, surface care and P&G Professional under Cascade, Dawn, Fairy, Febreze, Mr. Clean and Swiffer.[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[13](https://app.finbar.com/go?id=P-7ae4cd68e2634a19bca80fea4461c1ce)[10](https://app.finbar.com/go?id=P-3db92844b275453e8a20cf77b032deb6) Baby, Feminine & Family Care represented 24% of net sales and includes baby wipes and taped diapers and pants under Luvs and Pampers, menstrual care and adult incontinence products under Always, Always Discreet and Tampax, and paper towels, tissues and toilet paper under Bounty, Charmin and Puffs.[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[14](https://app.finbar.com/go?id=P-9feb9d1ff1414f31bc15dc985a98bab0)[10](https://app.finbar.com/go?id=P-3db92844b275453e8a20cf77b032deb6)
[8](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)[9](https://app.finbar.com/go?id=P-53662a5747fc41fe8952e91f925b9633)[10](https://app.finbar.com/go?id=P-3db92844b275453e8a20cf77b032deb6)[11](https://app.finbar.com/go?id=P-f53d93ba4ac449d792a129729631bf43)[12](https://app.finbar.com/go?id=P-9b5d9bb8085441e48ececdb7cbd21e84)[13](https://app.finbar.com/go?id=P-7ae4cd68e2634a19bca80fea4461c1ce)[14](https://app.finbar.com/go?id=P-9feb9d1ff1414f31bc15dc985a98bab0)

## Geographic presence

P&G serves consumers globally with operations in approximately 70 countries and discusses its business across six geographic regions: North America, Europe, Greater China, Latin America, Asia Pacific, and India, Middle East and Africa (IMEA) [15](https://app.finbar.com/go?id=P-ee9ed95e62b94c7c916a1b51ee9f89cc)[16](https://app.finbar.com/go?id=P-2011099abd924455a31a80e35a635281). In fiscal 2025, North America accounted for 52% of net sales, Europe 22%, Latin America 7%, Greater China 7%, Asia Pacific 7%, and IMEA 5% [17](https://us.pg.com/annualreport2025/financial-highlights/). The company has stated that no individual country outside the United States represents more than 10% of consolidated net sales or long-lived assets [18](https://app.finbar.com/go?id=P-4fad37cc75824910a7cc20b1ee5b5341).

P&G is headquartered at One Procter & Gamble Plaza in Cincinnati, Ohio [19](https://app.finbar.com/go?id=P-c897036c36df4f0fac665535ead99abb). Its principal regional general offices are in Switzerland, Panama, Singapore, China, and the United Arab Emirates, and its principal regional shared service centers are in Costa Rica, the United Kingdom, and the Philippines [20](https://app.finbar.com/go?id=P-8da8d2cfbf6d458088fed8b20ae2ab4f). The company owns and operates 24 manufacturing sites in the United States across 18 states and 78 additional manufacturing sites in 33 other countries [20](https://app.finbar.com/go?id=P-8da8d2cfbf6d458088fed8b20ae2ab4f). As of June 30, 2025, P&G had approximately 109,000 employees, with 28% located in the United States [21](https://app.finbar.com/go?id=P-a0447903b3e343c880beeacbad074b0c).
[15](https://app.finbar.com/go?id=P-ee9ed95e62b94c7c916a1b51ee9f89cc)[16](https://app.finbar.com/go?id=P-2011099abd924455a31a80e35a635281)[18](https://app.finbar.com/go?id=P-4fad37cc75824910a7cc20b1ee5b5341)[19](https://app.finbar.com/go?id=P-c897036c36df4f0fac665535ead99abb)[20](https://app.finbar.com/go?id=P-8da8d2cfbf6d458088fed8b20ae2ab4f)[21](https://app.finbar.com/go?id=P-a0447903b3e343c880beeacbad074b0c)[17](https://us.pg.com/annualreport2025/financial-highlights/)

## Business segments

Procter & Gamble reports five official operating segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.[22](https://app.finbar.com/go?id=P-4e3b36b1e7dc4935b1e5360f48961646) Beauty is focused on hair care, personal care, and skin care, with brands such as Head & Shoulders, Pantene, Old Spice, Secret, and Olay.[23](https://app.finbar.com/go?id=P-0e4acbbc20934c3c89ac7cf420ec94a6) Grooming covers blades and razors, appliances, and pre- and post-shave products, centered on Gillette, Venus, and Braun.[11](https://app.finbar.com/go?id=P-f53d93ba4ac449d792a129729631bf43) Health Care comprises oral care and personal health care, including Crest, Oral-B, Vicks, Metamucil, Pepto-Bismol, and Neurobion.[12](https://app.finbar.com/go?id=P-9b5d9bb8085441e48ececdb7cbd21e84)

Fabric & Home Care includes fabric care and home care categories such as laundry detergents, additives, fabric enhancers, dishwashing products, surface cleaners, and air fresheners, with key brands including Tide, Ariel, Downy, Cascade, Dawn, Febreze, and Swiffer.[24](https://app.finbar.com/go?id=P-f9a47f69f92e4f94911b965d08ef406f) Baby, Feminine & Family Care includes baby care, feminine care, and family care, spanning diapers, wipes, menstrual care, adult incontinence, paper towels, tissues, and toilet paper, with brands such as Pampers, Luvs, Always, Tampax, Bounty, Charmin, and Puffs.[24](https://app.finbar.com/go?id=P-f9a47f69f92e4f94911b965d08ef406f)[25](https://app.finbar.com/go?id=P-a932d58f803246ad8e5cb3c452ba503f) Based on the latest reported net sales mix excluding Corporate, Fabric & Home Care is the largest segment at about 36% of sales, followed by Baby, Feminine & Family Care at 24%, Beauty at 18%, Health Care at 14%, and Grooming at 8%.[26](https://app.finbar.com/go?id=P-d78ad95f74044e6a8ab4326adfda5f62)
[22](https://app.finbar.com/go?id=P-4e3b36b1e7dc4935b1e5360f48961646)[23](https://app.finbar.com/go?id=P-0e4acbbc20934c3c89ac7cf420ec94a6)[11](https://app.finbar.com/go?id=P-f53d93ba4ac449d792a129729631bf43)[12](https://app.finbar.com/go?id=P-9b5d9bb8085441e48ececdb7cbd21e84)[24](https://app.finbar.com/go?id=P-f9a47f69f92e4f94911b965d08ef406f)[25](https://app.finbar.com/go?id=P-a932d58f803246ad8e5cb3c452ba503f)[26](https://app.finbar.com/go?id=P-d78ad95f74044e6a8ab4326adfda5f62)

## Company history

Procter & Gamble traces its origins to 1837, when William Procter and James Gamble founded the business in Cincinnati; the company later states that it was first established as a New Jersey corporation in 1890 and incorporated in Ohio in 1905.[27](https://app.finbar.com/go?id=P-9a5c4a061cc14b4db54c8cd484b20aa5) An early milestone was the 1878 introduction of Ivory as “White Soap,” which helped establish the company as a branded consumer-products manufacturer.[28](https://us.pg.com/annualreport2025/pg-well-positioned-for-the-future/) Another major step came in 1961, when P&G launched Pampers, one of the company’s most important product innovations.[29](https://us.pg.com/pg-history/)[30](https://www.pampers.com/en-us/pampers-history)

In the 2000s and 2010s, P&G significantly reshaped its portfolio through large transactions. It announced the Gillette acquisition on January 28, 2005, and the merger closed on October 1, 2005, adding major shaving and personal-care brands to the company.[31](https://www.sec.gov/Archives/edgar/data/80424/000095015205003762/l13724ae425.htm)[32](https://app.finbar.com/go?id=P-63f2fb798a8c432aa872e6fcb002f6e2)[33](https://www.sec.gov/Archives/edgar/data/80424/000095015205007960/l16247aexv99w1.htm) P&G then sold the Pringles business to Kellogg in 2012 as part of its portfolio streamlining.[34](https://www.sec.gov/Archives/edgar/data/55067/000119312512062261/d300946dex991.htm)[35](https://www.prnewswire.com/news-releases/kellogg-company-completes-pringles-acquisition-155956345.html) That reshaping continued with the agreement to divest Duracell in fiscal 2015 and the completion of that exchange with Berkshire Hathaway in February 2016, followed by the October 1, 2016 divestiture of four product categories, including 41 beauty brands, to Coty through a Reverse Morris Trust split-off.[36](https://app.finbar.com/go?id=P-24bcdafa7679434492eff9b1efc8de3b)[37](https://app.finbar.com/go?id=P-54a9ef096d5849e7b4647dc683a4681c)[38](https://app.finbar.com/go?id=P-2d7769bf63cd4c07bfc77fa6a5e469f4)
[27](https://app.finbar.com/go?id=P-9a5c4a061cc14b4db54c8cd484b20aa5)[32](https://app.finbar.com/go?id=P-63f2fb798a8c432aa872e6fcb002f6e2)[36](https://app.finbar.com/go?id=P-24bcdafa7679434492eff9b1efc8de3b)[37](https://app.finbar.com/go?id=P-54a9ef096d5849e7b4647dc683a4681c)[38](https://app.finbar.com/go?id=P-2d7769bf63cd4c07bfc77fa6a5e469f4)[28](https://us.pg.com/annualreport2025/pg-well-positioned-for-the-future/)[29](https://us.pg.com/pg-history/)[30](https://www.pampers.com/en-us/pampers-history)[31](https://www.sec.gov/Archives/edgar/data/80424/000095015205003762/l13724ae425.htm)[33](https://www.sec.gov/Archives/edgar/data/80424/000095015205007960/l16247aexv99w1.htm)[34](https://www.sec.gov/Archives/edgar/data/55067/000119312512062261/d300946dex991.htm)[35](https://www.prnewswire.com/news-releases/kellogg-company-completes-pringles-acquisition-155956345.html)

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1. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-329f32170a954ad980ace95cec10ad82)
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5. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-bd0c7d06b93849c9bdbba83e2fad0781)
6. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-18798487164e4abe93dfaf26761bc066)
7. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-4a71b69a6abb40319a53b9902efe1d54)
8. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=T-ae0f82dea5f14405b23f1883de02cc06)
9. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-53662a5747fc41fe8952e91f925b9633)
10. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-3db92844b275453e8a20cf77b032deb6)
11. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-f53d93ba4ac449d792a129729631bf43)
12. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-9b5d9bb8085441e48ececdb7cbd21e84)
13. [PROCTER & GAMBLE Co — Full financial report (2023 Y)](https://app.finbar.com/go?id=P-7ae4cd68e2634a19bca80fea4461c1ce)
14. [PROCTER & GAMBLE Co — Full financial report (2023 Y)](https://app.finbar.com/go?id=P-9feb9d1ff1414f31bc15dc985a98bab0)
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16. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-2011099abd924455a31a80e35a635281)
17. [us.pg.com](https://us.pg.com/annualreport2025/financial-highlights/)
18. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-4fad37cc75824910a7cc20b1ee5b5341)
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20. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-8da8d2cfbf6d458088fed8b20ae2ab4f)
21. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-a0447903b3e343c880beeacbad074b0c)
22. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-4e3b36b1e7dc4935b1e5360f48961646)
23. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-0e4acbbc20934c3c89ac7cf420ec94a6)
24. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-f9a47f69f92e4f94911b965d08ef406f)
25. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-a932d58f803246ad8e5cb3c452ba503f)
26. [PROCTER & GAMBLE Co — Full financial report (2025 Y)](https://app.finbar.com/go?id=P-d78ad95f74044e6a8ab4326adfda5f62)
27. [PROCTER & GAMBLE Co — Full financial report (2024 Y)](https://app.finbar.com/go?id=P-9a5c4a061cc14b4db54c8cd484b20aa5)
28. [us.pg.com](https://us.pg.com/annualreport2025/pg-well-positioned-for-the-future/)
29. [us.pg.com](https://us.pg.com/pg-history/)
30. [www.pampers.com](https://www.pampers.com/en-us/pampers-history)
31. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/80424/000095015205003762/l13724ae425.htm)
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33. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/80424/000095015205007960/l16247aexv99w1.htm)
34. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/55067/000119312512062261/d300946dex991.htm)
35. [www.prnewswire.com](https://www.prnewswire.com/news-releases/kellogg-company-completes-pringles-acquisition-155956345.html)
36. [PROCTER & GAMBLE Co — Full financial report (2016 Y)](https://app.finbar.com/go?id=P-24bcdafa7679434492eff9b1efc8de3b)
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38. [PROCTER & GAMBLE Co — Full financial report (2017 Y)](https://app.finbar.com/go?id=P-2d7769bf63cd4c07bfc77fa6a5e469f4)

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