{
  "schemaVersion": 1,
  "organisationId": "O-224ee05f0f1f4d8f9d177ebb55f5cdf0",
  "slug": "planet-fitness-inc",
  "name": "Planet Fitness, Inc.",
  "updatedAt": "2026-10-02T11:22:23.342422Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "Planet Fitness, Inc. is a fitness-club franchisor and operator founded in 1992. It offers a low-cost, welcoming club experience for people at different fitness levels, with facilities that typically include cardio and strength-training equipment and group fitness instruction. The company’s stated mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating “Judgement Free Zone.” [P150234043][P4486831]\n\nAs of June 30, 2026, Planet Fitness reported approximately 2,930 clubs and 21.5 million members across the United States, Puerto Rico, Canada, Panama, Mexico, Australia and Spain; approximately 90% of its clubs were independently owned and operated. [P150234043] For FY2025, it reported $1.324 billion in revenue and approximately 2,896 clubs at year-end. [T12065181] The company reported 4,393 employees at December 31, 2025, covering corporate-owned clubs and corporate support activities; this does not include employees of independently owned franchisees. [https://www.sec.gov/Archives/edgar/data/1637207/000163720726000011/plnt-20251231.htm]\n[P150234043][P4486831][T12065181][https://www.sec.gov/Archives/edgar/data/1637207/000163720726000011/plnt-20251231.htm][https://www.sec.gov/Archives/edgar/data/1637207/000163720726000011/plnt-20251231.htm]",
      "updatedAt": "2026-10-02T11:22:23.342422Z"
    },
    {
      "type": "PRODUCTS",
      "text": "Planet Fitness offers Classic Card and PF Black Card memberships. The company’s 2025 annual report lists starting monthly dues of $15 and $24.99, respectively, and says both include unlimited fitness instruction. PF Black Card benefits include access to all clubs, bringing a guest, spa amenities such as massage beds or chairs and tanning, and PF Perks discounts; amenities and restrictions can vary by club. Black Card members represented 66.5% of recurring-billing members at year-end 2025. [P113131447][P88167975][P109869897] The company describes its training as staff-led, unlimited small-group fitness instruction; its PE@PF service includes equipment instruction and help with exercise programs. [P150192903][https://www.planetfitness.com/about-planet-fitness/pe-pf]\n\nTypical clubs feature Planet Fitness-branded cardio, circuit-training and strength-training equipment. [P150192903] The PF App provides workout routines and videos, exercise tutorials, activity tracking and other workouts. [https://www.planetfitness.com/mobileapp] Planet Fitness also sells equipment to franchisees, with the company’s 2025 annual report describing required equipment purchases for new clubs and replacement approximately every five to nine years. [P150192907][P54884894] For the six months ended June 30, 2026, reported revenue was $270.245 million from franchise, $284.484 million from corporate-owned clubs and $147.730 million from equipment—approximately 38.5%, 40.5% and 21.0% of total revenue, respectively. These are business-segment shares, not a breakdown of individual membership benefits or services. [T17190283]\n[P113131447][P88167975][P109869897][P150192903][https://www.planetfitness.com/about-planet-fitness/pe-pf][https://www.planetfitness.com/mobileapp][P150192907][P54884894][T17190283][https://www.planetfitness.com/about-planet-fitness/pe-pf][https://www.planetfitness.com/mobileapp]",
      "updatedAt": "2026-10-02T11:22:23.342422Z"
    },
    {
      "type": "GEOGRAPHY",
      "text": "As of June 30, 2026, Planet Fitness reported 2,930 clubs across all 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. Approximately 90% of clubs were owned and operated by independent business owners. [P150234043] The 2025 Form 10-K describes franchise operations in the U.S., Puerto Rico, Canada, Panama, Mexico, and Australia, and corporate-owned clubs in the U.S., Canada, and Spain. [P22444887]\n\nAt December 31, 2025, the company had 2,896 clubs, including 2,604 franchisee-owned and 292 corporate-owned; the reported figures are company-wide rather than broken down by country or region. [T13261749] The 2025 filing reports revenue by business segment, not by geography. [T12065181] The company’s listed business and mailing address is 4 Liberty Lane West, Hampton, New Hampshire. [https://www.sec.gov/edgar/browse/?CIK=0001637207]\n[P150234043][P22444887][T13261749][T13261749][T13261749][T12065181][https://www.sec.gov/edgar/browse/?CIK=0001637207]",
      "updatedAt": "2026-10-02T11:22:23.342422Z"
    },
    {
      "type": "SEGMENTS",
      "text": "Planet Fitness, Inc. reported three business segments for 2025: Franchise, Corporate-owned clubs, and Equipment. The Franchise segment covers franchising operations in the U.S., Puerto Rico, Canada, Panama, Mexico, and Australia, including NAF revenue and expenses; Corporate-owned clubs covers company-operated clubs in the U.S., Canada, and Spain; and Equipment covers equipment sales to franchisee-owned clubs. [P22444887] The company identifies these as its reportable segments. [P51742260]\n\nIn 2025, Franchise generated $467.958 million, approximately 35.3% of total revenue; Corporate-owned clubs generated $546.097 million, approximately 41.2%; and Equipment generated $310.089 million, approximately 23.4%, of the $1,324.144 million total. [T12065181] Shares are approximate, calculated from reported segment and total revenue.\n[P22444887][P51742260][T12065181][T12065181][T12065181][T12065181][https://www.sec.gov/Archives/edgar/data/1637207/000163720726000011/plnt-20251231.htm]",
      "updatedAt": "2026-10-02T11:22:23.342422Z"
    },
    {
      "type": "HISTORY",
      "text": "Planet Fitness was founded in Dover, New Hampshire, in 1992 by Marc and Michael Grondahl. The company began franchising in 2003, and in 2014 announced Canada as its first international market. [https://www.planetfitness.com/about-planet-fitness] [https://news.bryant.edu/planet-fitness-founder-marc-grondahl-88-brings-industry-changing-strategies-class] [https://www.tsgconsumer.com/news/sunshine-fitness-acquires-31-planet-fitness-clubs-from-two-franchise-groups] [https://www.prnewswire.com/news-releases/planet-fitness-announces-companys-first-international-expansion-into-canada-516078591.html]\n\nIn 2013, TSG Consumer Partners became an investor, and co-founder Michael Grondahl stepped down as CEO as Chris Rondeau took the role. Planet Fitness completed its initial public offering on August 11, 2015. The company marked the opening of its 2,000th club in December 2019, and in 2022 acquired Sunshine Fitness, a franchisee, adding 114 locations. [https://www.tsgconsumer.com/news/planet-fitness-has-new-investor-promotes-rondeau-to-ceo/] [P190591557] [https://investor.planetfitness.com/investors/press-releases/press-release-details/2020/Planet-Fitness-Reaches-2000th-Store-Milestone/default.aspx] [https://investor.planetfitness.com/investors/press-releases/press-release-details/2022/PLANET-FITNESS-COMPLETES-ACQUISITION-OF-SUNSHINE-FITNESS-AND-REFINANCING-TRANSACTION/default.aspx]\n\nRondeau departed as CEO in September 2023, with Craig Benson appointed interim CEO; Colleen Keating became CEO effective June 10, 2024. [https://investor.planetfitness.com/investors/press-releases/press-release-details/2023/Planet-Fitness-Announces-Leadership-Transition/default.aspx] [https://investor.planetfitness.com/investors/press-releases/press-release-details/2024/Planet-Fitness-Names-Colleen-Keating-Chief-Executive-Officer/default.aspx]\n[P190591557][https://www.planetfitness.com/about-planet-fitness][https://news.bryant.edu/planet-fitness-founder-marc-grondahl-88-brings-industry-changing-strategies-class][https://www.tsgconsumer.com/news/sunshine-fitness-acquires-31-planet-fitness-clubs-from-two-franchise-groups][https://www.prnewswire.com/news-releases/planet-fitness-announces-companys-first-international-expansion-into-canada-516078591.html][https://www.tsgconsumer.com/news/planet-fitness-has-new-investor-promotes-rondeau-to-ceo/][https://investor.planetfitness.com/investors/press-releases/press-release-details/2020/Planet-Fitness-Reaches-2000th-Store-Milestone/default.aspx][https://investor.planetfitness.com/investors/press-releases/press-release-details/2022/PLANET-FITNESS-COMPLETES-ACQUISITION-OF-SUNSHINE-FITNESS-AND-REFINANCING-TRANSACTION/default.aspx][https://investor.planetfitness.com/investors/press-releases/press-release-details/2023/Planet-Fitness-Announces-Leadership-Transition/default.aspx][https://investor.planetfitness.com/investors/press-releases/press-release-details/2024/Planet-Fitness-Names-Colleen-Keating-Chief-Executive-Officer/default.aspx]",
      "updatedAt": "2026-10-02T11:22:23.342422Z"
    }
  ],
  "sources": [
    {
      "id": "P150234043",
      "href": "https://app.finbar.com/go?id=P150234043",
      "label": "Planet Fitness, Inc. — Press release (2026 Q 2)",
      "documentId": "D-b08aff233f7d4caf841686a8dcc7dcd0"
    },
    {
      "id": "P4486831",
      "href": "https://app.finbar.com/go?id=P4486831",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "T12065181",
      "href": "https://app.finbar.com/go?id=T12065181",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "https://www.sec.gov/Archives/edgar/data/1637207/000163720726000011/plnt-20251231.htm",
      "href": "https://www.sec.gov/Archives/edgar/data/1637207/000163720726000011/plnt-20251231.htm",
      "label": "www.sec.gov"
    },
    {
      "id": "P113131447",
      "href": "https://app.finbar.com/go?id=P113131447",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "P88167975",
      "href": "https://app.finbar.com/go?id=P88167975",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "P109869897",
      "href": "https://app.finbar.com/go?id=P109869897",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "P150192903",
      "href": "https://app.finbar.com/go?id=P150192903",
      "label": "Planet Fitness, Inc. — Full financial report (2026 Q 2)",
      "documentId": "D-cd71d6953f8e4b65bdc09c2c06eb6b0c"
    },
    {
      "id": "https://www.planetfitness.com/about-planet-fitness/pe-pf",
      "href": "https://www.planetfitness.com/about-planet-fitness/pe-pf",
      "label": "www.planetfitness.com"
    },
    {
      "id": "https://www.planetfitness.com/mobileapp",
      "href": "https://www.planetfitness.com/mobileapp",
      "label": "www.planetfitness.com"
    },
    {
      "id": "P150192907",
      "href": "https://app.finbar.com/go?id=P150192907",
      "label": "Planet Fitness, Inc. — Full financial report (2026 Q 2)",
      "documentId": "D-cd71d6953f8e4b65bdc09c2c06eb6b0c"
    },
    {
      "id": "P54884894",
      "href": "https://app.finbar.com/go?id=P54884894",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "T17190283",
      "href": "https://app.finbar.com/go?id=T17190283",
      "label": "Planet Fitness, Inc. — Full financial report (2026 Q 2)",
      "documentId": "D-cd71d6953f8e4b65bdc09c2c06eb6b0c"
    },
    {
      "id": "P22444887",
      "href": "https://app.finbar.com/go?id=P22444887",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "T13261749",
      "href": "https://app.finbar.com/go?id=T13261749",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "https://www.sec.gov/edgar/browse/?CIK=0001637207",
      "href": "https://www.sec.gov/edgar/browse/?CIK=0001637207",
      "label": "www.sec.gov"
    },
    {
      "id": "P51742260",
      "href": "https://app.finbar.com/go?id=P51742260",
      "label": "Planet Fitness, Inc. — Full financial report (2025 Y)",
      "documentId": "D-675b333d83ef4c3996febc11425bedb7"
    },
    {
      "id": "https://www.planetfitness.com/about-planet-fitness",
      "href": "https://www.planetfitness.com/about-planet-fitness",
      "label": "www.planetfitness.com"
    },
    {
      "id": "https://news.bryant.edu/planet-fitness-founder-marc-grondahl-88-brings-industry-changing-strategies-class",
      "href": "https://news.bryant.edu/planet-fitness-founder-marc-grondahl-88-brings-industry-changing-strategies-class",
      "label": "news.bryant.edu"
    },
    {
      "id": "https://www.tsgconsumer.com/news/sunshine-fitness-acquires-31-planet-fitness-clubs-from-two-franchise-groups",
      "href": "https://www.tsgconsumer.com/news/sunshine-fitness-acquires-31-planet-fitness-clubs-from-two-franchise-groups",
      "label": "www.tsgconsumer.com"
    },
    {
      "id": "https://www.prnewswire.com/news-releases/planet-fitness-announces-companys-first-international-expansion-into-canada-516078591.html",
      "href": "https://www.prnewswire.com/news-releases/planet-fitness-announces-companys-first-international-expansion-into-canada-516078591.html",
      "label": "www.prnewswire.com"
    },
    {
      "id": "https://www.tsgconsumer.com/news/planet-fitness-has-new-investor-promotes-rondeau-to-ceo/",
      "href": "https://www.tsgconsumer.com/news/planet-fitness-has-new-investor-promotes-rondeau-to-ceo/",
      "label": "www.tsgconsumer.com"
    },
    {
      "id": "P190591557",
      "href": "https://app.finbar.com/go?id=P190591557",
      "label": "Planet Fitness, Inc. — Full financial report (2015 Y)",
      "documentId": "D-8bdb222c86f5458eabb35c4b89753653"
    },
    {
      "id": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2020/Planet-Fitness-Reaches-2000th-Store-Milestone/default.aspx",
      "href": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2020/Planet-Fitness-Reaches-2000th-Store-Milestone/default.aspx",
      "label": "investor.planetfitness.com"
    },
    {
      "id": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2022/PLANET-FITNESS-COMPLETES-ACQUISITION-OF-SUNSHINE-FITNESS-AND-REFINANCING-TRANSACTION/default.aspx",
      "href": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2022/PLANET-FITNESS-COMPLETES-ACQUISITION-OF-SUNSHINE-FITNESS-AND-REFINANCING-TRANSACTION/default.aspx",
      "label": "investor.planetfitness.com"
    },
    {
      "id": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2023/Planet-Fitness-Announces-Leadership-Transition/default.aspx",
      "href": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2023/Planet-Fitness-Announces-Leadership-Transition/default.aspx",
      "label": "investor.planetfitness.com"
    },
    {
      "id": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2024/Planet-Fitness-Names-Colleen-Keating-Chief-Executive-Officer/default.aspx",
      "href": "https://investor.planetfitness.com/investors/press-releases/press-release-details/2024/Planet-Fitness-Names-Colleen-Keating-Chief-Executive-Officer/default.aspx",
      "label": "investor.planetfitness.com"
    }
  ]
}