# NETFLIX INC

Summary updated: 2026-03-19T00:20:27.139644Z
Canonical: https://finbar.com/research/companies/netflix

## Overview

Netflix, Inc. is a global entertainment company centered on a subscription streaming service. It offers TV series, films and games across a wide range of genres and languages to approximately 302 million paid memberships in more than 190 countries, and its revenue is derived primarily from monthly membership fees for streaming content. [1](https://app.finbar.com/go?id=P-167f6f658bfc48139e6b6a7dbf1c93d4)[2](https://app.finbar.com/go?id=P-ea2daba0f7be40e389fae7aaf5043a58) The company reports its business as a single operating segment and also generates smaller amounts of revenue from advertising, consumer products, live events and other sources. [2](https://app.finbar.com/go?id=P-ea2daba0f7be40e389fae7aaf5043a58)[3](https://app.finbar.com/go?id=P-55a34c637f0f406eb67a07fab52c5e0a)

Founded in 1997, Netflix operates globally across four major regions: UCAN, EMEA, LATAM and APAC. [4](https://app.finbar.com/go?id=P-17ab4e821615413eb388aaa73f5491ca)[5](https://app.finbar.com/go?id=P-84816274558e43aa8b2c8034484fa1ba) Its stated mission is to “entertain the world, one fan at a time,” and the company describes itself as one of the world’s leading entertainment services. [6](https://about.netflix.com/)[7](https://app.finbar.com/go?id=P-a4aa9eddd4d04c358e649c098a5e22a2) As of December 31, 2024, Netflix had about 14,000 full-time employees and generated $39.0 billion in annual revenue, reflecting its large global scale. [8](https://app.finbar.com/go?id=P-0fe7cffed9ce4b3aa6b70872868d2393)[9](https://app.finbar.com/go?id=P-91621cc8c1d643e2ad37e798054c88ac)
[1](https://app.finbar.com/go?id=P-167f6f658bfc48139e6b6a7dbf1c93d4)[2](https://app.finbar.com/go?id=P-ea2daba0f7be40e389fae7aaf5043a58)[3](https://app.finbar.com/go?id=P-55a34c637f0f406eb67a07fab52c5e0a)[4](https://app.finbar.com/go?id=P-17ab4e821615413eb388aaa73f5491ca)[5](https://app.finbar.com/go?id=P-84816274558e43aa8b2c8034484fa1ba)[7](https://app.finbar.com/go?id=P-a4aa9eddd4d04c358e649c098a5e22a2)[8](https://app.finbar.com/go?id=P-0fe7cffed9ce4b3aa6b70872868d2393)[9](https://app.finbar.com/go?id=P-91621cc8c1d643e2ad37e798054c88ac)[6](https://about.netflix.com/)

## Products & services

Netflix’s main product is its paid streaming service, which offers TV series, films and games through a range of subscription plans that vary by country and feature set. The company says paid plan pricing ranged from the U.S. dollar equivalent of $1 to $32 per month at year-end 2024, and extra member sub-accounts ranged from $2 to $8 per month. On Netflix’s help site, current plan structures include Standard with ads, Standard, and Premium; the listed features include 1080p Full HD on Standard with ads and Standard, 4K + HDR on Premium, two simultaneous streams on Standard with ads and Standard, four simultaneous streams on Premium, and downloads on supported devices, with format availability depending on device and internet connection. Standard includes the option to add one extra member in many countries, while Premium allows up to two extra members in many countries.[10](https://app.finbar.com/go?id=P-9f060bc67fc944c58729467acfd7cbda)[11](https://help.netflix.com/en/node/24926)[12](https://help.netflix.com/en/node/123277)

Netflix has also extended the service beyond video streaming to include games. Its mobile games are included with a membership and are offered without ads, extra fees, or in-app purchases. The company also says it has expanded its entertainment offering to include games and live programming, and is continuing to broaden consumer products and live experiences. From a revenue standpoint, Netflix says it primarily derives revenue from monthly membership fees, while advertisements, consumer products, live events and other non-membership sources were not a material component of streaming revenues in 2024, 2023 or 2022.[13](https://help.netflix.com/en/node/121442)[14](https://app.finbar.com/go?id=P-e23692955c664beeac36edcfbe1e5b69)[3](https://app.finbar.com/go?id=P-55a34c637f0f406eb67a07fab52c5e0a)
[10](https://app.finbar.com/go?id=P-9f060bc67fc944c58729467acfd7cbda)[14](https://app.finbar.com/go?id=P-e23692955c664beeac36edcfbe1e5b69)[3](https://app.finbar.com/go?id=P-55a34c637f0f406eb67a07fab52c5e0a)[11](https://help.netflix.com/en/node/24926)[12](https://help.netflix.com/en/node/123277)[13](https://help.netflix.com/en/node/121442)

## Geographic presence

Netflix reports its streaming business across four geographic regions: United States and Canada (UCAN), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC), and it had approximately 302 million paid memberships in over 190 countries at year-end 2024.[15](https://app.finbar.com/go?id=P-17f94143f7a34842a6e52b79280d1a32)[5](https://app.finbar.com/go?id=P-84816274558e43aa8b2c8034484fa1ba)[16](https://app.finbar.com/go?id=P-c574d278749a474b831891e0e103b235)[17](https://app.finbar.com/go?id=P-0e312c5c667d47bbae348e888b5edb70)[18](https://app.finbar.com/go?id=P-0f8713ce766d4dd3bc0600aa9a5afba8)[7](https://app.finbar.com/go?id=P-a4aa9eddd4d04c358e649c098a5e22a2) In 2024, UCAN generated about $17.4 billion of streaming revenue, or roughly 44.5% of the total across the four regions; EMEA generated about $12.4 billion, or 31.8%; LATAM about $4.8 billion, or 12.4%; and APAC about $4.4 billion, or 11.3%.[19](https://app.finbar.com/go?id=T-4d3220a0b74a4a98a6b59634827fc62d)[20](https://app.finbar.com/go?id=T-e342e7f8816d42f29cba16de0e10a1f1)[21](https://app.finbar.com/go?id=T-ca8eabc0f1b540619225bbe635f98d69)[22](https://app.finbar.com/go?id=T-207850e31c7345aabf36452f622e34f8) By paid memberships, EMEA was the largest region at 101.1 million at the end of 2024, followed by UCAN at 89.6 million, APAC at 57.5 million, and LATAM at 53.3 million.[20](https://app.finbar.com/go?id=T-e342e7f8816d42f29cba16de0e10a1f1)[19](https://app.finbar.com/go?id=T-4d3220a0b74a4a98a6b59634827fc62d)[22](https://app.finbar.com/go?id=T-207850e31c7345aabf36452f622e34f8)[21](https://app.finbar.com/go?id=T-ca8eabc0f1b540619225bbe635f98d69)

Geographically, Netflix’s corporate headquarters are in Los Gatos, California, and it lists leased principal properties in both Los Gatos and Los Angeles, while also owning and leasing office and production space around the world.[23](https://app.finbar.com/go?id=P-6f91bc25ac6341c8b2940d1f0b03ae83)[24](https://app.finbar.com/go?id=P-510f67860d114a8bb40974a387927904) Its employee base is concentrated in North America: as of December 31, 2024, about 9,600 of its roughly 14,000 full-time employees were in the United States and Canada (69%), compared with about 2,200 in EMEA (16%), 600 in LATAM (4%), and 1,600 in APAC (11%).[25](https://app.finbar.com/go?id=P-e9e1297e0cfa4439abeeb0321d6d30c9)
[15](https://app.finbar.com/go?id=P-17f94143f7a34842a6e52b79280d1a32)[5](https://app.finbar.com/go?id=P-84816274558e43aa8b2c8034484fa1ba)[16](https://app.finbar.com/go?id=P-c574d278749a474b831891e0e103b235)[17](https://app.finbar.com/go?id=P-0e312c5c667d47bbae348e888b5edb70)[18](https://app.finbar.com/go?id=P-0f8713ce766d4dd3bc0600aa9a5afba8)[7](https://app.finbar.com/go?id=P-a4aa9eddd4d04c358e649c098a5e22a2)[19](https://app.finbar.com/go?id=T-4d3220a0b74a4a98a6b59634827fc62d)[20](https://app.finbar.com/go?id=T-e342e7f8816d42f29cba16de0e10a1f1)[21](https://app.finbar.com/go?id=T-ca8eabc0f1b540619225bbe635f98d69)[22](https://app.finbar.com/go?id=T-207850e31c7345aabf36452f622e34f8)[23](https://app.finbar.com/go?id=P-6f91bc25ac6341c8b2940d1f0b03ae83)[24](https://app.finbar.com/go?id=P-510f67860d114a8bb40974a387927904)[25](https://app.finbar.com/go?id=P-e9e1297e0cfa4439abeeb0321d6d30c9)

## Business segments

Netflix reports a single operating and reportable segment. Management states that the company operates as one operating segment, with performance reviewed on a consolidated basis, and that revenues are primarily derived from monthly membership fees for services related to streaming content; in segment terms, this means the streaming subscription business represents effectively 100% of the company’s official segment reporting. [26](https://app.finbar.com/go?id=P-66c0f72691dd4c8dbb7e778a197c5fde)[27](https://app.finbar.com/go?id=P-88cf3b815aa441cb96013c5012c1ae1f)[2](https://app.finbar.com/go?id=P-ea2daba0f7be40e389fae7aaf5043a58)

Netflix also provides a secondary breakdown of streaming revenue by geography rather than by separate operating segments. In 2024, UCAN contributed about 44.5% of streaming revenue, EMEA about 31.8%, LATAM about 12.4%, and APAC about 11.3%, showing that the company’s single reported segment is diversified across four major regional markets. [15](https://app.finbar.com/go?id=P-17f94143f7a34842a6e52b79280d1a32)[28](https://app.finbar.com/go?id=P-fa8c0e19b8ce402a93f47796852b1891)[19](https://app.finbar.com/go?id=T-4d3220a0b74a4a98a6b59634827fc62d)[20](https://app.finbar.com/go?id=T-e342e7f8816d42f29cba16de0e10a1f1)[21](https://app.finbar.com/go?id=T-ca8eabc0f1b540619225bbe635f98d69)[22](https://app.finbar.com/go?id=T-207850e31c7345aabf36452f622e34f8)
[26](https://app.finbar.com/go?id=P-66c0f72691dd4c8dbb7e778a197c5fde)[27](https://app.finbar.com/go?id=P-88cf3b815aa441cb96013c5012c1ae1f)[2](https://app.finbar.com/go?id=P-ea2daba0f7be40e389fae7aaf5043a58)[15](https://app.finbar.com/go?id=P-17f94143f7a34842a6e52b79280d1a32)[28](https://app.finbar.com/go?id=P-fa8c0e19b8ce402a93f47796852b1891)[19](https://app.finbar.com/go?id=T-4d3220a0b74a4a98a6b59634827fc62d)[20](https://app.finbar.com/go?id=T-e342e7f8816d42f29cba16de0e10a1f1)[21](https://app.finbar.com/go?id=T-ca8eabc0f1b540619225bbe635f98d69)[22](https://app.finbar.com/go?id=T-207850e31c7345aabf36452f622e34f8)

## Company history

Netflix was founded by Reed Hastings and Marc Randolph in 1997; the company was incorporated in August 1997 and began operations in April 1998 as an internet subscription service built around mailed DVDs.[29](https://www.netflix.com/tudum/articles/netflix-trivia-25th-anniversary?stream=top)[30](https://app.finbar.com/go?id=P-ea80158d65844b0a94c93ba7d5c4a905)[31](https://app.finbar.com/go?id=P-748f348c6ca04c4182a06ca3a6929e04) It completed its initial public offering in May 2002.[30](https://app.finbar.com/go?id=P-ea80158d65844b0a94c93ba7d5c4a905)[32](https://ir.netflix.net/investor-news-and-events/financial-releases/press-release-details/2002/Netflix-Announces-Initial-Public-Offering/default.aspx)

The company’s next major shift came in 2007, when it launched its streaming service.[33](https://app.finbar.com/go?id=P-a3f87a5e32ea423d886df9bc4ca47f69) Netflix then expanded internationally, beginning with Canada in 2010, followed by launches in Latin America and the Caribbean in 2011 and the UK and Ireland in 2012; in 2016 it announced a much broader rollout to more than 130 additional countries.[34](https://app.finbar.com/go?id=P-5e4af58cd39342fa83cbd0fdd640e5fd)[35](https://www.prnewswire.com/news-releases/netflix-arrives-in-latin-america-and-the-caribbean-129254198.html)[36](https://www.prnewswire.com/news-releases/netflix-to-launch-service-in-the-uk-and-ireland-for-streaming-movies-and-tv-shows-in-early-2012-132425173.html)[37](https://media.netflix.com/en/press-releases/netflix-is-now-available-around-the-world) In 2013, Netflix moved further into original programming, including the debut of House of Cards and several original series released that year.[38](https://www.prnewswire.com/news-releases/netflix-makes-first-episode-of-house-of-cards-available-to-non-members-for-one-month-beginning-february-1-2013-189359941.html)[39](https://app.finbar.com/go?id=P-fb37cf126d4349be8b08cb571a9c2252) A later leadership transition came in January 2023, when Reed Hastings became executive chairman and Ted Sarandos and Greg Peters became co-chief executive officers.[40](https://app.finbar.com/go?id=P-c5e44af7fc1c4538941fb29e9f0d391a)[41](https://about.netflix.com/en/news/ted-sarandos-greg-peters-co-ceos-netflix%7C)
[30](https://app.finbar.com/go?id=P-ea80158d65844b0a94c93ba7d5c4a905)[31](https://app.finbar.com/go?id=P-748f348c6ca04c4182a06ca3a6929e04)[33](https://app.finbar.com/go?id=P-a3f87a5e32ea423d886df9bc4ca47f69)[34](https://app.finbar.com/go?id=P-5e4af58cd39342fa83cbd0fdd640e5fd)[39](https://app.finbar.com/go?id=P-fb37cf126d4349be8b08cb571a9c2252)[40](https://app.finbar.com/go?id=P-c5e44af7fc1c4538941fb29e9f0d391a)[29](https://www.netflix.com/tudum/articles/netflix-trivia-25th-anniversary?stream=top)[32](https://ir.netflix.net/investor-news-and-events/financial-releases/press-release-details/2002/Netflix-Announces-Initial-Public-Offering/default.aspx)[35](https://www.prnewswire.com/news-releases/netflix-arrives-in-latin-america-and-the-caribbean-129254198.html)[36](https://www.prnewswire.com/news-releases/netflix-to-launch-service-in-the-uk-and-ireland-for-streaming-movies-and-tv-shows-in-early-2012-132425173.html)[37](https://media.netflix.com/en/press-releases/netflix-is-now-available-around-the-world)[38](https://www.prnewswire.com/news-releases/netflix-makes-first-episode-of-house-of-cards-available-to-non-members-for-one-month-beginning-february-1-2013-189359941.html)[41](https://about.netflix.com/en/news/ted-sarandos-greg-peters-co-ceos-netflix%7C)

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