# MATTEL INC /DE/

Summary updated: 2026-10-02T13:49:19.021634Z
Canonical: https://finbar.com/research/companies/mattel-inc-de

## Overview

Mattel, Inc. is a global play and family entertainment company whose core business is designing, manufacturing, and marketing toys and other play products, alongside entertainment, licensing, and digital experiences. Its product categories include dolls; vehicles; infant, toddler, and preschool products; and action figures, building sets, games, and other products. Key brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Matchbox, UNO, and MEGA. [1](https://app.finbar.com/go?id=P105500335)[2](https://app.finbar.com/go?id=P82786748)[3](https://app.finbar.com/go?id=P48402834)

Mattel’s operations are organized into North America and International segments, and the company describes itself as operating globally. It was founded in 1945. [4](https://app.finbar.com/go?id=P19113075)[5](https://corporate.mattel.com/about-us) The company’s stated mission is “to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play”; its purpose is to empower generations to explore childhood and reach their full potential. [1](https://app.finbar.com/go?id=P105500335)

For scale, Mattel reported $5.348 billion in net sales for fiscal 2025. [6](https://app.finbar.com/go?id=T3165282) At December 31, 2025, it reported approximately 31,000 employees, including temporary and seasonal workers, across 34 countries. [7](https://www.stocktitan.net/sec-filings/MAT/10-k-mattel-inc-de-files-annual-report-fbb3e64bfa6b.html)
[1](https://app.finbar.com/go?id=P105500335)[2](https://app.finbar.com/go?id=P82786748)[3](https://app.finbar.com/go?id=P48402834)[4](https://app.finbar.com/go?id=P19113075)[5](https://corporate.mattel.com/about-us)[6](https://app.finbar.com/go?id=T3165282)[7](https://www.stocktitan.net/sec-filings/MAT/10-k-mattel-inc-de-files-annual-report-fbb3e64bfa6b.html)[5](https://corporate.mattel.com/about-us)[7](https://www.stocktitan.net/sec-filings/MAT/10-k-mattel-inc-de-files-annual-report-fbb3e64bfa6b.html)

## Products & services

Mattel’s products include dolls such as Barbie, Barbie Signature, American Girl, Monster High and Polly Pocket, with related accessories, books and lifestyle products. Its vehicle lines include Hot Wheels die-cast cars, tracks, playsets, accessories and radio-controlled toys; Matchbox vehicles; and Disney Pixar Cars products. [2](https://app.finbar.com/go?id=P82786748)[8](https://app.finbar.com/go?id=P76703556)[9](https://app.finbar.com/go?id=P8614870)[10](https://app.finbar.com/go?id=P117642560)[3](https://app.finbar.com/go?id=P48402834)[11](https://app.finbar.com/go?id=P45910864)[12](https://app.finbar.com/go?id=P99805374)[13](https://app.finbar.com/go?id=P18586176)

Its infant, toddler and preschool offerings include Fisher-Price and Little People toys, Thomas & Friends products, Baby Gear and Power Wheels. Other lines include licensed and owned-property action figures, Mattel Brick Shop and MEGA/MEGA Bloks building sets, and games such as UNO, Pictionary, Skip-Bo, Phase 10 and Blokus. Mattel also develops and publishes digital games through Mattel163, and sells plush, puzzles and educational and technology-enabled products. [14](https://app.finbar.com/go?id=P41997806)[15](https://app.finbar.com/go?id=P150212914)[16](https://app.finbar.com/go?id=P67557411)[17](https://app.finbar.com/go?id=P150212915)[18](https://app.finbar.com/go?id=P70565242)[19](https://app.finbar.com/go?id=P57995858)[20](https://app.finbar.com/go?id=P92470732)

In FY2025, gross billings were $2,056.1 million for Dolls, $1,994.6 million for Vehicles, $786.3 million for Infant/Toddler/Preschool, and $1,242.1 million for Action Figures/Building Sets/Games/Other; total gross billings were $6,079.1 million. The respective year-over-year changes were -7%, +11%, -17% and +14%. [21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)
[2](https://app.finbar.com/go?id=P82786748)[8](https://app.finbar.com/go?id=P76703556)[9](https://app.finbar.com/go?id=P8614870)[10](https://app.finbar.com/go?id=P117642560)[3](https://app.finbar.com/go?id=P48402834)[11](https://app.finbar.com/go?id=P45910864)[12](https://app.finbar.com/go?id=P99805374)[13](https://app.finbar.com/go?id=P18586176)[14](https://app.finbar.com/go?id=P41997806)[15](https://app.finbar.com/go?id=P150212914)[16](https://app.finbar.com/go?id=P67557411)[17](https://app.finbar.com/go?id=P150212915)[18](https://app.finbar.com/go?id=P70565242)[19](https://app.finbar.com/go?id=P57995858)[20](https://app.finbar.com/go?id=P92470732)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)[21](https://app.finbar.com/go?id=T13910117)

## Geographic presence

Mattel sells products worldwide. Its North America segment covers the United States and Canada, while its International segment includes most countries in Europe, Latin America and Asia, as well as Australia and New Zealand; in markets without a direct presence, products are sold through agents or distributors. In FY2025, net sales were $3.00 billion in North America (56.1% of consolidated sales), $1.34 billion in EMEA (25.1%), $603 million in Latin America (11.3%) and $402 million in Asia Pacific (7.5%).
[22](https://app.finbar.com/go?id=P18954031)[23](https://app.finbar.com/go?id=T6023919)[23](https://app.finbar.com/go?id=T6023919)[23](https://app.finbar.com/go?id=T6023919)[23](https://app.finbar.com/go?id=T6023919)

## Business segments

Mattel reports two geographic segments: **North America** and **International**; its product categories are not reported as separate segments. American Girl is included in North America rather than being a reportable segment. [24](https://app.finbar.com/go?id=P13264069)

In FY2025, North America generated $3,001.1 million, approximately 56.1% of the two segments’ combined sales of $5,347.6 million. It covers U.S. and Canadian sales, including American Girl products and publications sold directly to consumers and select retailers. [25](https://app.finbar.com/go?id=T8916878)[22](https://app.finbar.com/go?id=P18954031) International generated $2,346.6 million, approximately 43.9%; it covers sales across Europe, Latin America, Asia, Australia, and New Zealand, through retailers, wholesalers, agents, and distributors. [25](https://app.finbar.com/go?id=T8916878)[22](https://app.finbar.com/go?id=P18954031) The latest available interim filing, for H1 2026, retains the same structure, with sales mix of approximately 52.8% North America and 47.2% International. [26](https://app.finbar.com/go?id=T17192520)
[24](https://app.finbar.com/go?id=P13264069)[25](https://app.finbar.com/go?id=T8916878)[25](https://app.finbar.com/go?id=T8916878)[25](https://app.finbar.com/go?id=T8916878)[22](https://app.finbar.com/go?id=P18954031)[26](https://app.finbar.com/go?id=T17192520)[26](https://app.finbar.com/go?id=T17192520)[26](https://app.finbar.com/go?id=T17192520)

## Company history

Mattel was founded in 1945 in a California garage by Ruth and Elliot Handler and Harold Matson. An early product was the Uke-A-Doodle toy ukulele, introduced in 1947. [27](https://corporate.mattel.com/history) [28](https://www.britannica.com/topic/Timeline-The-History-of-Mattel)

Barbie debuted in 1959, followed by Hot Wheels in 1968, becoming two of Mattel’s defining toy lines. [29](https://corporate.mattel.com/news/barbie-celebrates-65-years-of-inspiring-girls-to-recognize-their-full-potential) [30](https://corporate.mattel.com/brand-portfolio/hot-wheels)

The company expanded through acquisitions, merging with Fisher-Price in 1993 and acquiring Tyco’s toy business in 1996 and Pleasant Company, maker of American Girl, in 1998. Mattel merged with The Learning Company in 1999 and sold it in 2000; later acquisitions included HIT Entertainment in 2012 and MEGA Brands in 2014. [31](https://www.upi.com/Archives/1993/11/30/Mattel-completes-merger-with-Fisher-Price/5811754635600/) [32](https://corporate.mattel.com/brand-portfolio/tyco) [33](https://www.americangirl.com/pages/our-story) [34](https://d18rn0p25nwr6d.cloudfront.net/CIK-0000063276/69fa18db-5db8-49f1-91d5-90c2eca2a004.pdf) [35](https://www.gores.com/wp-content/uploads/2018/01/Press-Release-Gores-Technology-Group-Acquires-The-Learning-Company-from-Mattel-Inc..pdf) [36](https://www.sec.gov/Archives/edgar/data/63276/000119312512033960/d288204dex991.htm) [37](https://www.sec.gov/Archives/edgar/data/63276/000119312514172883/d716049dex991.htm)

Ynon Kreiz became CEO in April 2018, succeeding Margo Georgiadis. [38](https://corporate.mattel.com/news/mattel-names-ynon-kreiz-as-chief-executive-officer-effective-april-26-2018)
[27](https://corporate.mattel.com/history)[28](https://www.britannica.com/topic/Timeline-The-History-of-Mattel)[29](https://corporate.mattel.com/news/barbie-celebrates-65-years-of-inspiring-girls-to-recognize-their-full-potential)[30](https://corporate.mattel.com/brand-portfolio/hot-wheels)[31](https://www.upi.com/Archives/1993/11/30/Mattel-completes-merger-with-Fisher-Price/5811754635600/)[32](https://corporate.mattel.com/brand-portfolio/tyco)[33](https://www.americangirl.com/pages/our-story)[34](https://d18rn0p25nwr6d.cloudfront.net/CIK-0000063276/69fa18db-5db8-49f1-91d5-90c2eca2a004.pdf)[35](https://www.gores.com/wp-content/uploads/2018/01/Press-Release-Gores-Technology-Group-Acquires-The-Learning-Company-from-Mattel-Inc..pdf)[36](https://www.sec.gov/Archives/edgar/data/63276/000119312512033960/d288204dex991.htm)[37](https://www.sec.gov/Archives/edgar/data/63276/000119312514172883/d716049dex991.htm)[38](https://corporate.mattel.com/news/mattel-names-ynon-kreiz-as-chief-executive-officer-effective-april-26-2018)

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1. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P105500335)
2. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P82786748)
3. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P48402834)
4. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P19113075)
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6. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=T3165282)
7. [www.stocktitan.net](https://www.stocktitan.net/sec-filings/MAT/10-k-mattel-inc-de-files-annual-report-fbb3e64bfa6b.html)
8. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P76703556)
9. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P8614870)
10. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P117642560)
11. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P45910864)
12. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P99805374)
13. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P18586176)
14. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P41997806)
15. [MATTEL INC /DE/ — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P150212914)
16. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P67557411)
17. [MATTEL INC /DE/ — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=P150212915)
18. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P70565242)
19. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P57995858)
20. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P92470732)
21. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=T13910117)
22. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P18954031)
23. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=T6023919)
24. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=P13264069)
25. [MATTEL INC /DE/ — Full financial report (2025 Y)](https://app.finbar.com/go?id=T8916878)
26. [MATTEL INC /DE/ — Full financial report (2026 Q 2)](https://app.finbar.com/go?id=T17192520)
27. [corporate.mattel.com](https://corporate.mattel.com/history)
28. [www.britannica.com](https://www.britannica.com/topic/Timeline-The-History-of-Mattel)
29. [corporate.mattel.com](https://corporate.mattel.com/news/barbie-celebrates-65-years-of-inspiring-girls-to-recognize-their-full-potential)
30. [corporate.mattel.com](https://corporate.mattel.com/brand-portfolio/hot-wheels)
31. [www.upi.com](https://www.upi.com/Archives/1993/11/30/Mattel-completes-merger-with-Fisher-Price/5811754635600/)
32. [corporate.mattel.com](https://corporate.mattel.com/brand-portfolio/tyco)
33. [www.americangirl.com](https://www.americangirl.com/pages/our-story)
34. [d18rn0p25nwr6d.cloudfront.net](https://d18rn0p25nwr6d.cloudfront.net/CIK-0000063276/69fa18db-5db8-49f1-91d5-90c2eca2a004.pdf)
35. [www.gores.com](https://www.gores.com/wp-content/uploads/2018/01/Press-Release-Gores-Technology-Group-Acquires-The-Learning-Company-from-Mattel-Inc..pdf)
36. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/63276/000119312512033960/d288204dex991.htm)
37. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/63276/000119312514172883/d716049dex991.htm)
38. [corporate.mattel.com](https://corporate.mattel.com/news/mattel-names-ynon-kreiz-as-chief-executive-officer-effective-april-26-2018)

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