{ "schemaVersion": 1, "organisationId": "O-b1e03a74ee4549ba8b018070598dec63", "slug": "masco-corp-de", "name": "MASCO CORP /DE/", "updatedAt": "2026-10-02T12:40:27.889955Z", "sections": [ { "type": "OVERVIEW", "text": "Masco Corporation is a branded home-improvement and building-products company whose principal businesses are plumbing products and decorative architectural products. Its portfolio includes faucets, showers and other kitchen and bath fixtures, as well as paints, primers, stains and related coatings; key brands include DELTA, HANSGROHE, BEHR and KILZ. [P61321300][P21340565][P107940646] Masco describes its purpose as “delivering better living possibilities.” [https://masco.com/about-us/our-culture/]\n\nThe company’s products serve markets in North America, Europe, China and other international markets, with coatings sold mainly in North America and also in South America. [P61321300][P21340565] In fiscal 2025, Masco reported $7.562 billion in net sales, including $4.992 billion from Plumbing Products and $2.570 billion from Decorative Architectural Products. [T11959587][T6808247] Its 2025 corporate sustainability report lists approximately 18,000 employees in about 52 countries. [https://masco.com/wp-content/uploads/2026/08/Collateral_Corporate_ESG_Report_v7.pdf] Masco says it was founded in 1929. [https://masco.com/about-us/]\n[P61321300][P21340565][P107940646][T11959587][T6808247][T6808247][https://masco.com/about-us/our-culture/][https://masco.com/wp-content/uploads/2026/08/Collateral_Corporate_ESG_Report_v7.pdf][https://masco.com/about-us/]", "updatedAt": "2026-10-02T12:40:27.889955Z" }, { "type": "PRODUCTS", "text": "Masco’s plumbing portfolio includes faucets, showerheads and handheld showers, valves, bath hardware, sinks and kitchen accessories, bathing units, shower bases and enclosures, drains, steam showers, and water-filtration products. Brands include Delta, Brizo, Peerless, Hansgrohe, Axor, Kraus, Newport Brass, Waltec, Bristan, and Heritage. Its portfolio also includes spas, exercise pools, aquatic fitness systems, and saunas sold under brands such as Hot Spring, Caldera, Endless Pools, Tylö, Finnleo, and Helo. [P61321300][P86749271]\n\nIts decorative architectural products include BEHR, KILZ, and WHIZZ paints, primers, specialty coatings, stains, waterproofing products, applicators, and accessories, as well as Liberty and Franklin Brass cabinet and door hardware, hooks, bath hardware, shower accessories, and doors. Masco sells through home centers, online and other retailers, wholesalers, distributors, and specialty retailers; certain exercise pools are also sold directly to consumers. [P21340565][P107940646][P61321300][P86749271] In fiscal 2025, architectural coatings accounted for approximately 31% of consolidated net sales. [P21340565]\n\nSpecific product capabilities include Delta VoiceIQ-compatible faucets, which enable voice, touch, or handle activation and measured water dispensing. Delta describes its H₂Okinetic shower technology as shaping water spray to provide up to three times the shower coverage of the cited EPA WaterSense benchmark. BEHR lists Dynasty Exterior paint coverage of 250–400 square feet per gallon, with a one-hour dry time and two-hour recoat time; its one-coat hide claim is conditional. These are manufacturer-published specifications and claims. [https://www.deltafaucet.com/VoiceIQ][https://www.deltafaucet.com/design-innovation/innovations/shower/h20kinetic-showers][https://www.behr.com/products/paint/behr-dynasty-exterior]\n[P61321300][P86749271][P21340565][P107940646][https://www.deltafaucet.com/VoiceIQ][https://www.deltafaucet.com/design-innovation/innovations/shower/h20kinetic-showers][https://www.behr.com/products/paint/behr-dynasty-exterior]", "updatedAt": "2026-10-02T12:40:27.889955Z" }, { "type": "GEOGRAPHY", "text": "Masco’s operations are concentrated in North America and Europe, with additional manufacturing in Asia and Mexico and products and components sourced globally. As of December 31, 2025, it reported 32 manufacturing and 23 warehouse or distribution properties in North America, compared with 12 manufacturing and 16 warehouse or distribution properties internationally. Most international facilities are in Europe and China. [P108896656][P72139017][P57054303][T12003945][T3161151]\n\nFor 2025, Masco reported revenue of $5.950 billion in North America (about 78.7% of total) and $1.612 billion internationally (about 21.3%). The company identifies Europe as a particularly important market outside North America. These figures are regional, not a U.S.-only or country-by-country revenue breakdown. [T8503124][P72139017] Its products reach customers in North America, Europe and China; certain U.K. brands principally serve the U.K., while architectural coatings also sell in South America and spas and saunas are sold worldwide. [P61321300][P86749271][P21340565]\n\nMasco’s principal executive offices are in Livonia, Michigan; it also has a technical-services and research-and-development building in Taylor, Michigan, and a leased Luxembourg office serving as headquarters for most foreign operations. The company reported approximately 18,000 employees across about 52 countries, with approximately 45% in the United States. [P48136270][P57521685][P70674083][https://masco.com/wp-content/uploads/2026/08/Collateral_Corporate_ESG_Report_v7.pdf]\n[P108896656][P72139017][P57054303][T12003945][T3161151][T8503124][P61321300][P86749271][P21340565][P48136270][P57521685][P70674083][https://masco.com/wp-content/uploads/2026/08/Collateral_Corporate_ESG_Report_v7.pdf][https://masco.com/wp-content/uploads/2026/08/Collateral_Corporate_ESG_Report_v7.pdf]", "updatedAt": "2026-10-02T12:40:27.889955Z" }, { "type": "SEGMENTS", "text": "Masco reports two product-based segments. **Plumbing Products** includes faucets, showerheads, valves, bath hardware and accessories, bathing and shower products, water filtration, sinks, and kitchen accessories. In 2025, the segment generated $4,992 million in net sales, approximately 66.0% of Masco’s $7,562 million in consolidated sales. [P61321300][T6808247]\n\n**Decorative Architectural Products** includes architectural coatings such as paints, primers, specialty coatings, stains, and waterproofing, as well as paint applicators and accessories; its portfolio also includes decorative, cabinet, door, and related hardware, shower accessories, and doors. The segment generated $2,570 million in 2025 net sales, approximately 34.0% of consolidated sales. [P21340565][P107940646][T6808247]\n\nIn the first half of 2026, Plumbing Products reported $2,700 million in net sales (about 69.1% of consolidated sales), while Decorative Architectural Products reported $1,209 million (about 30.9%). These figures reflect a classification change: Liberty Hardware moved from Decorative Architectural Products to Plumbing Products effective in the first quarter of 2026, with comparative periods to be presented on the revised basis. The 2025 annual figures therefore use the prior classification. [T16503117][P109906118]\n[P61321300][T6808247][P21340565][P107940646][T16503117][P109906118]", "updatedAt": "2026-10-02T12:40:27.889955Z" }, { "type": "HISTORY", "text": "Masco was founded in Michigan on December 16, 1929, by Alex Manoogian and two partners as Masco Screw Products Company, making machined parts for the automotive industry. It received its first automotive contract from Hudson Motor Car Company in 1930. In 1954, Manoogian developed a single-handle faucet that Masco began manufacturing and marketing, launching Delta Faucet Company. [https://masco.com/about-us/historical-timeline/]\n\nThe company broadened its home-improvement businesses through acquisitions, beginning with plumbing-valve maker Peerless Industries in 1961; it later acquired Behr in 1999. Richard Manoogian, who joined the company in 1958, became president and COO in 1968 and chairman and CEO in 1985. [https://masco.com/about-us/historical-timeline/][https://corporate.behr.com/about/history][https://masco.com/masco-leader/]\n\nMasco spun off its installation and other services businesses as TopBuild in 2015, sold Masco Cabinetry in 2020, and acquired Sauna360 in 2023. It acquired Kichler Lighting in 2018 and sold it in 2024. In 2025, Jonathon J. Nudi succeeded Keith Allman as president and CEO. [https://investor.masco.com/news-stream/news-details/2015/Masco-Corporation-Completes-Tax-Free-Spin-off-of-TopBuild-Corp/default.aspx][https://investor.masco.com/news-stream/news-details/2020/Masco-Corporation-Announces-Completion-of-the-Sale-of-Masco-Cabinetry/default.aspx][https://investor.masco.com/news-stream/news-details/2023/Masco-Corporation-Reports-Third-Quarter-2023-Results/default.aspx][https://investor.masco.com/news-stream/news-details/2018/Masco-Corporation-Announces-Completion-of-Kichler-Lighting-Acquisition/default.aspx][https://investor.masco.com/news-stream/news-details/2024/Masco-Corporation-Announces-Completion-of-Kichler-Lighting-Sale/default.aspx][https://investor.masco.com/news-stream/news-details/2025/Masco-Corporation-Announces-CEO-Succession-Plan/default.aspx]\n[https://masco.com/about-us/historical-timeline/][https://corporate.behr.com/about/history][https://masco.com/masco-leader/][https://investor.masco.com/news-stream/news-details/2015/Masco-Corporation-Completes-Tax-Free-Spin-off-of-TopBuild-Corp/default.aspx][https://investor.masco.com/news-stream/news-details/2020/Masco-Corporation-Announces-Completion-of-the-Sale-of-Masco-Cabinetry/default.aspx][https://investor.masco.com/news-stream/news-details/2023/Masco-Corporation-Reports-Third-Quarter-2023-Results/default.aspx][https://investor.masco.com/news-stream/news-details/2018/Masco-Corporation-Announces-Completion-of-Kichler-Lighting-Acquisition/default.aspx][https://investor.masco.com/news-stream/news-details/2024/Masco-Corporation-Announces-Completion-of-Kichler-Lighting-Sale/default.aspx][https://investor.masco.com/news-stream/news-details/2025/Masco-Corporation-Announces-CEO-Succession-Plan/default.aspx]", 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