{ "schemaVersion": 1, "organisationId": "O-004b5bd646c84a0d8d9ae76421746688", "slug": "magnite-inc", "name": "MAGNITE, INC.", "updatedAt": "2026-10-02T13:52:42.073516Z", "sections": [ { "type": "OVERVIEW", "text": "Magnite, Inc. is an independent sell-side advertising technology company. Its platform helps publishers and other media owners monetize digital advertising inventory, while connecting advertisers, agencies and demand-side platforms with that inventory through an automated marketplace. Its core offerings span connected TV (CTV) and digital video and display (DV+), across mobile, desktop, apps and websites. [P48078766][P21535215][P106351338][P91620478]\n\nThe company serves a global market of digital media owners and advertising buyers. In FY2025, Magnite reported revenue of $714.0 million, of which $537.7 million came from the U.S. and $176.2 million from international markets. [T2110300][T13213417]\n\nMagnite describes its purpose in terms of connecting people through advertising and helping media owners realize their potential. Its About page reports more than 900 employees and 19 offices worldwide; those figures are not dated on the page. [https://www.magnite.com/about-us/]\n[P48078766][P21535215][P106351338][P91620478][T2110300][T13213417][T13213417][https://www.magnite.com/about-us/][https://www.magnite.com/about-us/]", "updatedAt": "2026-10-02T13:52:42.073516Z" }, { "type": "PRODUCTS", "text": "Magnite’s named products include SpringServe, a connected-TV (CTV) platform combining a supply-side platform with an ad server. It supports programmatic and direct-sold inventory management and monetization, including mediation and yield optimization, forecasting and planning, customized ad experiences, dynamic ad insertion for live streaming, and ad-pod controls for competitive separation [P23590053][P106007605]. ClearLine provides buyers self-service access to premium CTV inventory and curation, enabling custom deal packages enriched with first- or third-party data and supporting more streamlined buyer–seller workflows [P82903601][P65808728].\n\nMagnite DV+ refers to its mobile and desktop advertising channels [P91620478]. SpringServe Streamr was described by management as tools for small and medium-sized businesses to create, track, measure, and buy TV ads, offered through aggregators and publisher self-service products [P106699721]. Magnite also offers buyer-marketplace tools for private-label marketplaces, direct seller connections, custom auction and audience tools, and deal discovery for direct-reserve auctions [P82903601]. For FY2025, reported revenue by channel was CTV $346.1 million (48%), mobile $260.7 million (37%), and desktop $107.1 million (15%); these are channel shares, not revenue percentages for individual products [T4736812].\n[P23590053][P106007605][P82903601][P65808728][P91620478][P106699721][T4736812][T4736812][T4736812][T4736812][T4736812][T4736812]", "updatedAt": "2026-10-02T13:52:42.073516Z" }, { "type": "GEOGRAPHY", "text": "Magnite’s established operating presence is in North America, Australia and Europe, with developing presence in Asia and South America; it serves buyers and sellers globally. Its principal offices are in New York City, Los Angeles, Denver, London and Sydney, with additional offices across Europe, Asia, North America and South America. New York City is its corporate headquarters. [P120745030][P31167535][P42033613][https://www.magnite.com/locations/]\n\nMagnite operates on-premises data centers in the U.S., Europe and Asia for non-CTV infrastructure; CTV transactions run primarily on cloud infrastructure. The FY2025 filing does not report revenue by country or region, and it does not provide a geographic breakdown of employees. [P116662317][P106351338][P21476699]\n[P120745030][P31167535][P42033613][P116662317][P106351338][P21476699][https://www.magnite.com/locations/]", "updatedAt": "2026-10-02T13:52:42.073516Z" }, { "type": "SEGMENTS", "text": "Magnite reports one operating and reportable segment: its digital advertising platform. The company does not report CTV or DV+ as separate operating segments; these are channel-level revenue categories. CTV covers advertising transactions delivered to internet-connected televisions, while DV+ comprises mobile and desktop channels.\n\nFor fiscal 2025, revenue was $346.1 million from CTV (48% of total), $260.7 million from mobile (37%), and $107.1 million from desktop (15%), against total revenue of $714.0 million. Mobile and desktop together represented approximately 52% of revenue; this is a derived channel grouping, not a separately reported segment.\n[P106351338][P91620478][T4736812][T4736812][T4736812][T4736812][T4736812][T4736812][T4736812]", "updatedAt": "2026-10-02T13:52:42.073516Z" }, { "type": "HISTORY", "text": "The Rubicon Project was formed in Delaware in 2007, with founder Frank Addante identified in company materials. It went public in 2014 and expanded through acquisitions, including Chango in 2015 and nToggle in 2017. [P190700050][https://investor.magnite.com/news-releases/news-release-details/rubicon-project-inc-prices-its-initial-public-offering][https://investor.rubiconproject.com/news-releases/news-release-details/rubicon-project-completes-acquisition-chango/][https://investor.magnite.com/news-releases/news-release-details/rubicon-project-acquires-ntoggle]\n\nIn 2020, The Rubicon Project merged with video-advertising technology company Telaria; the merger closed on April 1, and the company adopted the name Magnite, Inc. on June 30. [P71208924][https://www.sec.gov/Archives/edgar/data/1595974/000138713120006046/rubi-8k_063020.htm] In 2021, Magnite acquired SpotX and SpringServe, expanding its connected-TV advertising business. [P104133406][P78891866] In 2023, it launched ClearLine, a product intended to provide agencies a direct route to premium video inventory. [https://www.magnite.com/press/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory-3/]\n[P190700050][P71208924][P104133406][P78891866][https://investor.magnite.com/news-releases/news-release-details/rubicon-project-inc-prices-its-initial-public-offering][https://investor.rubiconproject.com/news-releases/news-release-details/rubicon-project-completes-acquisition-chango/][https://investor.magnite.com/news-releases/news-release-details/rubicon-project-acquires-ntoggle][https://www.sec.gov/Archives/edgar/data/1595974/000138713120006046/rubi-8k_063020.htm][https://www.magnite.com/press/magnite-launches-clearline-giving-ad-agencies-a-new-efficient-route-to-premium-video-inventory-3/]", "updatedAt": "2026-10-02T13:52:42.073516Z" } ], "sources": [ { "id": "P48078766", "href": "https://app.finbar.com/go?id=P48078766", "label": "MAGNITE, INC. — Full financial report (2025 Y)", "documentId": "D-e36796da9929431f8258ac37371e1c2d" }, { "id": "P21535215", 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