# LY CORPORATION

Summary updated: 2026-09-28T14:29:48.961481Z
Canonical: https://finbar.com/research/companies/ly

## Overview

LY Corporation is a Tokyo-based technology company whose digital services center on the LINE messaging app and the Yahoo! JAPAN portal. Its businesses span communications, search and media, digital advertising, e-commerce and financial services. Formed in 2023 through a reorganization that brought together LINE and Yahoo Japan businesses, the company describes its mission as “WOW Our Users!” [1](https://www.lycorp.co.jp/en/company/)[2](https://www.lycorp.co.jp/en/company/mission/)[3](https://www.lycorp.co.jp/en/news/release/000847/)

Japan is its principal market, with LINE-related services and operations also present elsewhere in Asia, including Taiwan and Thailand. LY reported consolidated revenue of approximately ¥1.92 trillion for the fiscal year ended March 2025 and describes its workforce as exceeding 10,000 people. [4](https://www.lycorp.co.jp/en/company/global/)[5](https://www.lycorp.co.jp/en/ir/finance/pl.html)[1](https://www.lycorp.co.jp/en/company/)
[1](https://www.lycorp.co.jp/en/company/)[2](https://www.lycorp.co.jp/en/company/mission/)[3](https://www.lycorp.co.jp/en/news/release/000847/)[4](https://www.lycorp.co.jp/en/company/global/)[5](https://www.lycorp.co.jp/en/ir/finance/pl.html)[1](https://www.lycorp.co.jp/en/company/)[2](https://www.lycorp.co.jp/en/company/mission/)[3](https://www.lycorp.co.jp/en/news/release/000847/)[4](https://www.lycorp.co.jp/en/company/global/)[5](https://www.lycorp.co.jp/en/ir/finance/pl.html)

## Products & services

LY Corporation offers consumer and business services built around LINE and Yahoo! JAPAN. LINE provides messaging and voice and video calls; businesses use LINE Official Account to communicate with customers, while LINE MINI App lets them offer services within LINE. The company sells LINE Ads and Yahoo! JAPAN Ads, including search advertising associated with Yahoo! JAPAN Search. Yahoo! JAPAN also offers news, weather and maps. [6](https://www.lycorp.co.jp/en/service/)[7](https://app.finbar.com/go?id=P134377579)[8](https://app.finbar.com/go?id=P134377594)

Its commerce services include Yahoo! JAPAN Shopping, Yahoo! JAPAN Auctions and Yahoo! JAPAN Flea Market, as well as LINE GIFT for sending gifts through LINE. The group also includes the ZOZOTOWN fashion marketplace and ASKUL’s commerce business. PayPay provides digital payments, complemented by financial services including PayPay Card, PayPay Bank, PayPay Securities and PayPay Insurance Service. [7](https://app.finbar.com/go?id=P134377579)[9](https://app.finbar.com/go?id=P134377317)[10](https://app.finbar.com/go?id=P134377661)

For the fiscal year ended March 2025, Commerce represented approximately 44% of consolidated revenue, Media approximately 38%, and Strategic—principally including PayPay-related businesses—approximately 18%. These are business-segment shares rather than revenue shares for individual products. [11](https://app.finbar.com/go?id=T15364555)
[7](https://app.finbar.com/go?id=P134377579)[8](https://app.finbar.com/go?id=P134377594)[9](https://app.finbar.com/go?id=P134377317)[10](https://app.finbar.com/go?id=P134377661)[11](https://app.finbar.com/go?id=T15364555)[11](https://app.finbar.com/go?id=T15364555)[11](https://app.finbar.com/go?id=T15364555)[11](https://app.finbar.com/go?id=T15364555)[6](https://www.lycorp.co.jp/en/service/)

## Geographic presence

LY Corporation is headquartered in Tokyo, Japan. Its operations are centered on Japan, while its group-company network also includes businesses in Taiwan, Thailand and South Korea. [12](https://www.lycorp.co.jp/en/company/overview/)[13](https://www.lycorp.co.jp/en/company/groupcompanies/)

Its presence in Taiwan includes LINE-related services and financial businesses, and it has a LINE-related operating presence in Thailand. The available financial highlights present revenue by business rather than by country, so they do not establish a country-by-country sales mix or geographic employee distribution. [13](https://www.lycorp.co.jp/en/company/groupcompanies/)[14](https://www.lycorp.co.jp/en/ir/finance/highlight.html)
[12](https://www.lycorp.co.jp/en/company/overview/)[13](https://www.lycorp.co.jp/en/company/groupcompanies/)[14](https://www.lycorp.co.jp/en/ir/finance/highlight.html)

## Business segments

LY Corporation reports three business segments. In the fiscal year ended March 2026, Media Business generated ¥735.1 billion, or approximately 36% of consolidated revenue. It comprises advertising and related services: search, account and display advertising contributed ¥179.0 billion, ¥145.7 billion and ¥254.2 billion, respectively, with other media revenue accounting for the balance. [15](https://app.finbar.com/go?id=P134376568)[16](https://app.finbar.com/go?id=P134376621)

Commerce Business generated ¥857.6 billion, or approximately 42% of consolidated revenue. It encompasses e-commerce and related services, including ASKUL, ZOZO, Yahoo! JAPAN Shopping and reuse services. Its reported revenue breakdown was ¥402.3 billion from ASKUL, ¥222.7 billion from ZOZO, and ¥232.5 billion from LY Corporation and others. [15](https://app.finbar.com/go?id=P134376568)[17](https://app.finbar.com/go?id=P134376705)[18](https://app.finbar.com/go?id=P134377344)

Strategic Business generated ¥445.7 billion, or approximately 22% of consolidated revenue. It centers on payment and other financial services: PayPay consolidated businesses contributed ¥375.1 billion, with ¥70.5 billion from other activities. [15](https://app.finbar.com/go?id=P134376568)[19](https://app.finbar.com/go?id=P134376753)[20](https://app.finbar.com/go?id=P134376757)
[15](https://app.finbar.com/go?id=P134376568)[16](https://app.finbar.com/go?id=P134376621)[17](https://app.finbar.com/go?id=P134376705)[18](https://app.finbar.com/go?id=P134377344)[19](https://app.finbar.com/go?id=P134376753)[20](https://app.finbar.com/go?id=P134376757)

## Company history

LY Corporation’s history begins with two predecessor businesses. Yahoo Japan Corporation was established in 1996 as a joint venture between SoftBank and Yahoo! Inc., and launched the Yahoo! JAPAN service that April. The LINE messaging app launched in 2011 and became the other principal business in LY’s later formation. PayPay, a smartphone payment service associated with the Yahoo Japan group, launched in 2018. [21](https://www.lycorp.co.jp/en/company/history/yahoo/)[22](https://www.lycorp.co.jp/en/company/history/line/)[23](https://about.paypay.ne.jp/pr/20181005/01/)

In 2019, Yahoo Japan adopted a holding-company structure and changed its name to Z Holdings. Z Holdings completed its business integration with LINE Corporation in March 2021. A further group reorganization combining Z Holdings, LINE Corporation and Yahoo Japan Corporation took effect on October 1, 2023, when LY Corporation began operating under its current name. [24](https://www.lycorp.co.jp/en/company/history/z-holdings/)[25](https://www.lycorp.co.jp/en/ir/irevent/20210301bisb.html)[3](https://www.lycorp.co.jp/en/news/release/000847/)
[21](https://www.lycorp.co.jp/en/company/history/yahoo/)[22](https://www.lycorp.co.jp/en/company/history/line/)[23](https://about.paypay.ne.jp/pr/20181005/01/)[24](https://www.lycorp.co.jp/en/company/history/z-holdings/)[25](https://www.lycorp.co.jp/en/ir/irevent/20210301bisb.html)[3](https://www.lycorp.co.jp/en/news/release/000847/)

## Sources

1. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/)
2. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/mission/)
3. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/news/release/000847/)
4. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/global/)
5. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/ir/finance/pl.html)
6. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/service/)
7. [LY CORPORATION — Presentation (2024 Y), p33](https://app.finbar.com/go?id=P134377579)
8. [LY CORPORATION — Presentation (2024 Y), p34](https://app.finbar.com/go?id=P134377594)
9. [LY CORPORATION — Presentation (2024 Y), p7](https://app.finbar.com/go?id=P134377317)
10. [LY CORPORATION — Presentation (2024 Y), p42](https://app.finbar.com/go?id=P134377661)
11. [LY CORPORATION — Presentation (2024 Y), p5](https://app.finbar.com/go?id=T15364555)
12. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/overview/)
13. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/groupcompanies/)
14. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/ir/finance/highlight.html)
15. [LY CORPORATION — Presentation (2025 Y), p5](https://app.finbar.com/go?id=P134376568)
16. [LY CORPORATION — Presentation (2025 Y), p10](https://app.finbar.com/go?id=P134376621)
17. [LY CORPORATION — Presentation (2025 Y), p16](https://app.finbar.com/go?id=P134376705)
18. [LY CORPORATION — Presentation (2024 Y), p9](https://app.finbar.com/go?id=P134377344)
19. [LY CORPORATION — Presentation (2025 Y), p20](https://app.finbar.com/go?id=P134376753)
20. [LY CORPORATION — Presentation (2025 Y), p20](https://app.finbar.com/go?id=P134376757)
21. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/history/yahoo/)
22. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/history/line/)
23. [about.paypay.ne.jp](https://about.paypay.ne.jp/pr/20181005/01/)
24. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/company/history/z-holdings/)
25. [www.lycorp.co.jp](https://www.lycorp.co.jp/en/ir/irevent/20210301bisb.html)

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