# lululemon athletica inc.

Summary updated: 2026-09-28T12:29:36.365381Z
Canonical: https://finbar.com/research/companies/lululemon-athletica

## Overview

lululemon athletica inc. is an athletic apparel company that designs, distributes, and sells technical clothing, footwear, and accessories. Its products include pants, shorts, tops, and jackets for activities such as yoga, running, and training. Founded in Vancouver in 1998, the company states its purpose as “to elevate human potential by helping people feel their best.” [1](https://app.finbar.com/go?id=P111050881)[2](https://app.finbar.com/go?id=P73201183)[3](https://app.finbar.com/go?id=P86650566)[4](https://corporate.lululemon.com/about-us/our-story)

The company operates in more than 25 countries across the Americas, China Mainland, Asia Pacific, Europe, and the Middle East. In fiscal 2024, it reported net revenue of approximately $10.6 billion; it had approximately 39,000 employees worldwide as of February 2, 2025. [5](https://app.finbar.com/go?id=P52222923)[6](https://app.finbar.com/go?id=T5208267)[7](https://app.finbar.com/go?id=P29310957)
[1](https://app.finbar.com/go?id=P111050881)[2](https://app.finbar.com/go?id=P73201183)[3](https://app.finbar.com/go?id=P86650566)[5](https://app.finbar.com/go?id=P52222923)[6](https://app.finbar.com/go?id=T5208267)[7](https://app.finbar.com/go?id=P29310957)[4](https://corporate.lululemon.com/about-us/our-story)

## Products & services

lululemon athletica designs technical athletic apparel, footwear and accessories. Its apparel includes pants, shorts, tops and jackets for yoga, running and training, as well as styles for activities such as golf and tennis and for everyday wear. Named product franchises include women’s Align, Define and Scuba, and men’s Pacebreaker, Steady State and Soft Jersey. Its footwear spans casual and performance styles, while accessories include bags. The company describes its product development as focused on fabric feel, fit and functional features. [2](https://app.finbar.com/go?id=P73201183)[3](https://app.finbar.com/go?id=P86650566)[8](https://app.finbar.com/go?id=P18006271)[9](https://app.finbar.com/go?id=P84199737)

Women’s products accounted for 63% of fiscal 2024 net revenue, men’s products for 24%, and other product categories for 13%; a separate accessories revenue share was not reported. Customer services include online ordering with in-store pickup and ship-from-store fulfillment. lululemon no longer sells new Studio Mirror devices or new digital-content subscriptions; Peloton supplies digital fitness content to existing Studio subscribers. [10](https://app.finbar.com/go?id=P61356578)[11](https://app.finbar.com/go?id=P39121129)[12](https://app.finbar.com/go?id=P30659444)[13](https://app.finbar.com/go?id=P111398245)
[2](https://app.finbar.com/go?id=P73201183)[3](https://app.finbar.com/go?id=P86650566)[8](https://app.finbar.com/go?id=P18006271)[9](https://app.finbar.com/go?id=P84199737)[10](https://app.finbar.com/go?id=P61356578)[11](https://app.finbar.com/go?id=P39121129)[12](https://app.finbar.com/go?id=P30659444)[13](https://app.finbar.com/go?id=P111398245)

## Geographic presence

Lululemon’s sales are concentrated in the Americas, with additional operations across Asia-Pacific and Europe, the Middle East and Africa. In fiscal 2024, the Americas generated $7.93 billion, or about 75% of total revenue of $10.59 billion. Revenue attributed to the United States was $6.48 billion (61% of total), Canada $1.41 billion (13%), and Mexico $33 million (less than 1%). China Mainland generated $1.36 billion (13%); Hong Kong SAR, Taiwan and Macau SAR together generated $180 million (2%). Other geographic areas accounted for $1.12 billion (11%). [14](https://app.finbar.com/go?id=T10173145)

At February 2, 2025, the company operated 767 stores: 462 in the Americas, including 374 in the United States, 71 in Canada and 17 in Mexico; 151 in China Mainland; 107 elsewhere in Asia-Pacific; and 47 in Europe, the Middle East and Africa. [15](https://app.finbar.com/go?id=T10887313)[16](https://app.finbar.com/go?id=T815106) Its principal executive offices are in Vancouver, Canada. Its principal distribution properties include facilities in the United States, Canada and Australia. The company reported approximately 39,000 employees worldwide, without a geographic breakdown. [17](https://app.finbar.com/go?id=P17355721)[18](https://app.finbar.com/go?id=T3545710)[19](https://app.finbar.com/go?id=T7471061)[7](https://app.finbar.com/go?id=P29310957)
[14](https://app.finbar.com/go?id=T10173145)[14](https://app.finbar.com/go?id=T10173145)[14](https://app.finbar.com/go?id=T10173145)[14](https://app.finbar.com/go?id=T10173145)[14](https://app.finbar.com/go?id=T10173145)[14](https://app.finbar.com/go?id=T10173145)[14](https://app.finbar.com/go?id=T10173145)[14](https://app.finbar.com/go?id=T10173145)[15](https://app.finbar.com/go?id=T10887313)[15](https://app.finbar.com/go?id=T10887313)[16](https://app.finbar.com/go?id=T815106)[16](https://app.finbar.com/go?id=T815106)[17](https://app.finbar.com/go?id=P17355721)[18](https://app.finbar.com/go?id=T3545710)[18](https://app.finbar.com/go?id=T3545710)[18](https://app.finbar.com/go?id=T3545710)[19](https://app.finbar.com/go?id=T7471061)[7](https://app.finbar.com/go?id=P29310957)

## Business segments

lululemon reports three geographic segments: Americas, China Mainland, and Rest of World. Rest of World combines its APAC and EMEA regions. In fiscal 2024, Americas generated approximately 75% of net revenue, China Mainland 13%, and Rest of World 12%. [20](https://app.finbar.com/go?id=P12944446)[21](https://app.finbar.com/go?id=T3660264)

These are geographic segments rather than product or sales-channel segments. Across the regions, lululemon sells through company-operated stores, e-commerce, and other channels that include wholesale and licensing arrangements. [22](https://app.finbar.com/go?id=P13580630)
[20](https://app.finbar.com/go?id=P12944446)[21](https://app.finbar.com/go?id=T3660264)[21](https://app.finbar.com/go?id=T3660264)[21](https://app.finbar.com/go?id=T3660264)[22](https://app.finbar.com/go?id=P13580630)

## Company history

lululemon athletica traces its origins to 1998 in Vancouver, Canada, with Chip Wilson identified as its founder. The company began as a yoga-inspired apparel business and completed its initial public offering in 2007. [23](https://app.finbar.com/go?id=P122069038)[24](https://app.finbar.com/go?id=P23117993)[25](https://corporate.lululemon.com/media/press-releases/2007/26-07-2007)[26](https://www.sec.gov/Archives/edgar/data/1397187/000095012307010402/y36921e424b4.htm)

As lululemon expanded internationally, it opened its first store in mainland China in fiscal 2014. A leadership transition in 2018 saw Laurent Potdevin leave as chief executive and Calvin McDonald take the role. In 2020, the company acquired MIRROR, a home-fitness technology business; it later ended sales of MIRROR hardware and new digital-content subscriptions in 2023. [27](https://app.finbar.com/go?id=P48104956)[28](https://app.finbar.com/go?id=P541498)[29](https://app.finbar.com/go?id=P17348860)[30](https://app.finbar.com/go?id=P19036462)[31](https://app.finbar.com/go?id=P63583304)
[23](https://app.finbar.com/go?id=P122069038)[24](https://app.finbar.com/go?id=P23117993)[27](https://app.finbar.com/go?id=P48104956)[28](https://app.finbar.com/go?id=P541498)[29](https://app.finbar.com/go?id=P17348860)[30](https://app.finbar.com/go?id=P19036462)[31](https://app.finbar.com/go?id=P63583304)[25](https://corporate.lululemon.com/media/press-releases/2007/26-07-2007)[26](https://www.sec.gov/Archives/edgar/data/1397187/000095012307010402/y36921e424b4.htm)

## Sources

1. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P111050881)
2. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P73201183)
3. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P86650566)
4. [corporate.lululemon.com](https://corporate.lululemon.com/about-us/our-story)
5. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P52222923)
6. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T5208267)
7. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P29310957)
8. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P18006271)
9. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P84199737)
10. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P61356578)
11. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P39121129)
12. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P30659444)
13. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P111398245)
14. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T10173145)
15. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T10887313)
16. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T815106)
17. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P17355721)
18. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T3545710)
19. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T7471061)
20. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P12944446)
21. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=T3660264)
22. [lululemon athletica inc. — Full financial report (2025 Y)](https://app.finbar.com/go?id=P13580630)
23. [lululemon athletica inc. — Full financial report (2017 Y)](https://app.finbar.com/go?id=P122069038)
24. [lululemon athletica inc. — Full financial report (2024 Y)](https://app.finbar.com/go?id=P23117993)
25. [corporate.lululemon.com](https://corporate.lululemon.com/media/press-releases/2007/26-07-2007)
26. [www.sec.gov](https://www.sec.gov/Archives/edgar/data/1397187/000095012307010402/y36921e424b4.htm)
27. [lululemon athletica inc. — Full financial report (2024 Y)](https://app.finbar.com/go?id=P48104956)
28. [lululemon athletica inc. — Full financial report (2018 Y)](https://app.finbar.com/go?id=P541498)
29. [lululemon athletica inc. — Transcript (2018 Q 2)](https://app.finbar.com/go?id=P17348860)
30. [lululemon athletica inc. — Transcript (2020 Q 2)](https://app.finbar.com/go?id=P19036462)
31. [lululemon athletica inc. — Full financial report (2024 Y)](https://app.finbar.com/go?id=P63583304)

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