# LEVI STRAUSS & CO

Summary updated: 2026-10-02T16:06:45.293017Z
Canonical: https://finbar.com/research/companies/levi-strauss-co

## Overview

Levi Strauss & Co. is a global apparel company that designs, markets and sells clothing and accessories, with denim and Levi’s jeanswear at its core. Its products include jeans, pants, tops, jackets and accessories, sold through wholesale partners, e-commerce and company-operated retail. The company traces its origins to Levi Strauss’s San Francisco business, founded in 1853; Levi Strauss and Jacob Davis patented riveted blue jeans in 1873. [1](https://app.finbar.com/go?id=P78867668)[2](https://app.finbar.com/go?id=P2045758)[3](https://app.finbar.com/go?id=P117722405)

The company sells products worldwide through about 50,000 retail locations, including brand-dedicated stores and shop-in-shops. For FY2025, ended November 30, 2025, it reported net revenue of $6.282 billion. [4](https://app.finbar.com/go?id=P10998997)[5](https://app.finbar.com/go?id=T7898639) LS&Co. describes its purpose as “Deliver profits through principles to make an outsized impact on the world.” [6](https://www.levistrauss.com/sustainability-report/governance/) Its official sustainability reporting gives an approximate employee count of 16,600 for FY2021; this is a historical figure, not a current headcount. [7](https://www.levistrauss.com/sustainability-report/community/employee-support-and-development/)
[1](https://app.finbar.com/go?id=P78867668)[2](https://app.finbar.com/go?id=P2045758)[3](https://app.finbar.com/go?id=P117722405)[4](https://app.finbar.com/go?id=P10998997)[5](https://app.finbar.com/go?id=T7898639)[6](https://www.levistrauss.com/sustainability-report/governance/)[7](https://www.levistrauss.com/sustainability-report/community/employee-support-and-development/)

## Products & services

Levi Strauss & Co.’s product range is led by Levi’s® denim and jeanswear, spanning varied fits, fabrics, finishes and price points. Its assortment includes jeans such as the five-pocket 501®, plus pants, tops, shorts, skirts, jackets, footwear and accessories. The company also highlights the Arcuate Stitching Design and Tab Device as distinctive jean features. [8](https://app.finbar.com/go?id=P102366225)[1](https://app.finbar.com/go?id=P78867668)

Specific Levi’s® products include the 501® Curve, developed in response to fit feedback from curvier customers, and 501® Thermodapt, a 100% cotton jean using hollow-core yarn intended to help regulate temperature. [9](https://www.levisstrauss.com/2025/09/01/levis-501-curve/)[10](https://www.levisstrauss.com/2025/09/09/501-thermodapt/) The Blue Tab™ collection features Japanese denim and craftsmanship, including neppy denim, chambray and lightweight selvedge denim, with women’s Carve, Column and Barrel fits. [2](https://app.finbar.com/go?id=P2045758)[11](https://www.levisstrauss.com/2025/02/18/meet-levis-blue-tab/)

Levi Strauss Signature™ offers denim jeans, casual pants, tops and jackets for men, women and children in varied fits, fabrics and finishes; Denizen® was discontinued, with its wind-down substantially complete by March 2025. [12](https://app.finbar.com/go?id=P90212666) In FY2025, Levi’s® accounted for 94% of company net revenue and Levi Strauss Signature™ for 4%; the filings provide brand-level revenue shares but not a detailed revenue breakdown by apparel product category. [13](https://app.finbar.com/go?id=P120327035)[14](https://app.finbar.com/go?id=P94651129)
[8](https://app.finbar.com/go?id=P102366225)[1](https://app.finbar.com/go?id=P78867668)[9](https://www.levisstrauss.com/2025/09/01/levis-501-curve/)[10](https://www.levisstrauss.com/2025/09/09/501-thermodapt/)[2](https://app.finbar.com/go?id=P2045758)[11](https://www.levisstrauss.com/2025/02/18/meet-levis-blue-tab/)[12](https://app.finbar.com/go?id=P90212666)[13](https://app.finbar.com/go?id=P120327035)[14](https://app.finbar.com/go?id=P94651129)[9](https://www.levisstrauss.com/2025/09/01/levis-501-curve/)[15](https://www.levistrauss.com/2025/09/09/501-thermodapt/)[11](https://www.levisstrauss.com/2025/02/18/meet-levis-blue-tab/)

## Geographic presence

In FY2025, Levi Strauss & Co. reported net revenue of $6.282 billion. Its Levi’s Brands revenue was $3.297 billion in the Americas (about 52.5% of consolidated revenue), $1.699 billion in Europe (27.1%), and $1.134 billion in Asia (18.1%); Beyond Yoga contributed $151 million (about 2.4%). These percentages are calculated from reported revenue figures. Europe and Asia together accounted for 45% of net revenue, while international business—including Europe, Asia, Canada, and Latin America—accounted for 57%. [16](https://app.finbar.com/go?id=T6714601)[17](https://app.finbar.com/go?id=P29542366)[18](https://app.finbar.com/go?id=P85420254)

The company describes its products as sold in approximately 120 countries and through about 50,000 retail locations worldwide, including roughly 3,300 brand-dedicated stores and shop-in-shops. [19](https://app.finbar.com/go?id=P16619140)[4](https://app.finbar.com/go?id=P10998997) Its global headquarters and primary corporate office are in San Francisco, California; additional commercial-support offices are in Diegem, Belgium, and Singapore. The filing identifies San Francisco as Dockers’ headquarters and Culver City as Beyond Yoga’s headquarters. [20](https://app.finbar.com/go?id=P74897312)[21](https://app.finbar.com/go?id=P22377726)
[16](https://app.finbar.com/go?id=T6714601)[17](https://app.finbar.com/go?id=P29542366)[18](https://app.finbar.com/go?id=P85420254)[19](https://app.finbar.com/go?id=P16619140)[4](https://app.finbar.com/go?id=P10998997)[20](https://app.finbar.com/go?id=P74897312)[21](https://app.finbar.com/go?id=P22377726)

## Business segments

For FY2025, Levi Strauss & Co. reported three geographic Levi’s Brands segments: **Americas**, with $3,297.0 million in revenue (about 52.5% of consolidated net revenue); **Europe**, with $1,699.3 million (about 27.0%); and **Asia**, with $1,134.4 million (about 18.1%). The segment names reflect geographic business areas, rather than distinct product categories. [16](https://app.finbar.com/go?id=T6714601)

The FY2025 geographic revenue presentation also lists **Beyond Yoga** separately, with $151.3 million in revenue (about 2.4%); it is described as a premium athleisure apparel brand, but the presentation does not establish it as a fourth reportable segment. [16](https://app.finbar.com/go?id=T6714601)[17](https://app.finbar.com/go?id=P29542366) Wholesale and direct-to-consumer (DTC) are additional channel views, not the geographic segment names: they represented 51% and 49% of FY2025 net revenue, respectively, with franchise sales accounting for 6% and included in wholesale. [22](https://app.finbar.com/go?id=P536075)[8](https://app.finbar.com/go?id=P102366225)[23](https://app.finbar.com/go?id=P108992558)
[16](https://app.finbar.com/go?id=T6714601)[17](https://app.finbar.com/go?id=P29542366)[22](https://app.finbar.com/go?id=P536075)[8](https://app.finbar.com/go?id=P102366225)[23](https://app.finbar.com/go?id=P108992558)

## Company history

Levi Strauss established a dry-goods business in San Francisco in 1853. In 1872, tailor Jacob Davis proposed that they reinforce work pants with copper rivets; the two received a patent for the design in 1873, beginning the company’s riveted-denim business. The company assigned the lot number 501 to its waist overalls in 1890. [24](https://www.levistrauss.com/who-we-are/history/)[25](https://www.levistrauss.com/2019/07/04/the-history-of-denim/)[26](https://www.levistrauss.com/2016/01/07/the-501-jean-in-fashion-history-insights-from-a-new-denim-exhibit/)

After the 1906 San Francisco earthquake and fire destroyed its headquarters and factories, the company rebuilt. It incorporated in 1928, introduced Lady Levi’s—its first women’s jeans—in 1934, and formed an International Division in 1965 as it expanded abroad. Levi Strauss & Co. became publicly traded in 1971, returned to private ownership through a 1985 buyout, and launched Dockers khakis in 1986. [24](https://www.levistrauss.com/who-we-are/history/)[27](https://www.levistrauss.com/wp-content/uploads/2014/01/Levi-Strauss-and-Co-Timeline.pdf)[28](https://www.levistrauss.com/2025/03/05/legacy-lady-levis/)[29](https://www.britannica.com/money/Levi-Strauss-and-Co)[30](https://www.levistrauss.com/2016/09/08/throwback-thursday-the-birth-of-dockers-khakis/)

The company returned to public markets with a 2019 IPO. In 2021, it completed the acquisition of activewear brand Beyond Yoga. Michelle Gass became president and CEO in January 2024, succeeding Chip Bergh. [31](https://investors.levisstrauss.com/news/financial-news/news-details/2019/Levi-Strauss--Co-Announces-Pricing-of-Initial-Public-Offering/default.aspx)[32](https://investors.levisstrauss.com/news/financial-news/news-details/2021/Levi-Strauss--Co.-Reports-Third-Quarter-2021-Financial-Results/default.aspx)[33](https://investors.levisstrauss.com/news/financial-news/news-details/2023/Levi-Strauss--Co.-Announces-Executive-Leadership-Changes/default.aspx)
[24](https://www.levistrauss.com/who-we-are/history/)[25](https://www.levistrauss.com/2019/07/04/the-history-of-denim/)[26](https://www.levistrauss.com/2016/01/07/the-501-jean-in-fashion-history-insights-from-a-new-denim-exhibit/)[27](https://www.levistrauss.com/wp-content/uploads/2014/01/Levi-Strauss-and-Co-Timeline.pdf)[28](https://www.levistrauss.com/2025/03/05/legacy-lady-levis/)[29](https://www.britannica.com/money/Levi-Strauss-and-Co)[30](https://www.levistrauss.com/2016/09/08/throwback-thursday-the-birth-of-dockers-khakis/)[31](https://investors.levisstrauss.com/news/financial-news/news-details/2019/Levi-Strauss--Co-Announces-Pricing-of-Initial-Public-Offering/default.aspx)[32](https://investors.levisstrauss.com/news/financial-news/news-details/2021/Levi-Strauss--Co.-Reports-Third-Quarter-2021-Financial-Results/default.aspx)[33](https://investors.levisstrauss.com/news/financial-news/news-details/2023/Levi-Strauss--Co.-Announces-Executive-Leadership-Changes/default.aspx)[34](https://www.levisstrauss.com/who-we-are/history/)[35](https://www.levisstrauss.com/2019/07/04/the-history-of-denim/)[36](https://www.levisstrauss.com/2016/01/07/the-501-jean-in-fashion-history-insights-from-a-new-denim-exhibit/)[37](https://www.levisstrauss.com/wp-content/uploads/2014/01/Levi-Strauss-and-Co-Timeline.pdf)[38](https://www.levisstrauss.com/2025/03/05/legacy-lady-levis/)[29](https://www.britannica.com/money/Levi-Strauss-and-Co)[39](https://www.levisstrauss.com/2016/09/08/throwback-thursday-the-birth-of-dockers-khakis/)[31](https://investors.levisstrauss.com/news/financial-news/news-details/2019/Levi-Strauss--Co-Announces-Pricing-of-Initial-Public-Offering/default.aspx)[32](https://investors.levisstrauss.com/news/financial-news/news-details/2021/Levi-Strauss--Co.-Reports-Third-Quarter-2021-Financial-Results/default.aspx)[33](https://investors.levisstrauss.com/news/financial-news/news-details/2023/Levi-Strauss--Co.-Announces-Executive-Leadership-Changes/default.aspx)

## Sources

1. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P78867668)
2. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P2045758)
3. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P117722405)
4. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P10998997)
5. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=T7898639)
6. [www.levistrauss.com](https://www.levistrauss.com/sustainability-report/governance/)
7. [www.levistrauss.com](https://www.levistrauss.com/sustainability-report/community/employee-support-and-development/)
8. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P102366225)
9. [www.levisstrauss.com](https://www.levisstrauss.com/2025/09/01/levis-501-curve/)
10. [www.levisstrauss.com](https://www.levisstrauss.com/2025/09/09/501-thermodapt/)
11. [www.levisstrauss.com](https://www.levisstrauss.com/2025/02/18/meet-levis-blue-tab/)
12. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P90212666)
13. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P120327035)
14. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P94651129)
15. [www.levistrauss.com](https://www.levistrauss.com/2025/09/09/501-thermodapt/)
16. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=T6714601)
17. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P29542366)
18. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P85420254)
19. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P16619140)
20. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P74897312)
21. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P22377726)
22. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P536075)
23. [LEVI STRAUSS & CO — Full financial report (2025 Y)](https://app.finbar.com/go?id=P108992558)
24. [www.levistrauss.com](https://www.levistrauss.com/who-we-are/history/)
25. [www.levistrauss.com](https://www.levistrauss.com/2019/07/04/the-history-of-denim/)
26. [www.levistrauss.com](https://www.levistrauss.com/2016/01/07/the-501-jean-in-fashion-history-insights-from-a-new-denim-exhibit/)
27. [www.levistrauss.com](https://www.levistrauss.com/wp-content/uploads/2014/01/Levi-Strauss-and-Co-Timeline.pdf)
28. [www.levistrauss.com](https://www.levistrauss.com/2025/03/05/legacy-lady-levis/)
29. [www.britannica.com](https://www.britannica.com/money/Levi-Strauss-and-Co)
30. [www.levistrauss.com](https://www.levistrauss.com/2016/09/08/throwback-thursday-the-birth-of-dockers-khakis/)
31. [investors.levisstrauss.com](https://investors.levisstrauss.com/news/financial-news/news-details/2019/Levi-Strauss--Co-Announces-Pricing-of-Initial-Public-Offering/default.aspx)
32. [investors.levisstrauss.com](https://investors.levisstrauss.com/news/financial-news/news-details/2021/Levi-Strauss--Co.-Reports-Third-Quarter-2021-Financial-Results/default.aspx)
33. [investors.levisstrauss.com](https://investors.levisstrauss.com/news/financial-news/news-details/2023/Levi-Strauss--Co.-Announces-Executive-Leadership-Changes/default.aspx)
34. [www.levisstrauss.com](https://www.levisstrauss.com/who-we-are/history/)
35. [www.levisstrauss.com](https://www.levisstrauss.com/2019/07/04/the-history-of-denim/)
36. [www.levisstrauss.com](https://www.levisstrauss.com/2016/01/07/the-501-jean-in-fashion-history-insights-from-a-new-denim-exhibit/)
37. [www.levisstrauss.com](https://www.levisstrauss.com/wp-content/uploads/2014/01/Levi-Strauss-and-Co-Timeline.pdf)
38. [www.levisstrauss.com](https://www.levisstrauss.com/2025/03/05/legacy-lady-levis/)
39. [www.levisstrauss.com](https://www.levisstrauss.com/2016/09/08/throwback-thursday-the-birth-of-dockers-khakis/)

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