{ "schemaVersion": 1, "organisationId": "O-5d14e8dc76394aa79daf160bc8bf3d25", "slug": "lamar-advertising-co-new", "name": "LAMAR ADVERTISING CO/NEW", "updatedAt": "2026-10-03T22:06:59.098006Z", "sections": [ { "type": "OVERVIEW", "text": "Lamar Advertising Company is an out-of-home advertising company whose core business is selling advertising space on billboards, highway-exit logo signs, and transit displays. Its operations span the United States and Canada, with billboard inventory in 45 U.S. states and transit advertising in more than 80 markets. [P66957983][P267258][P53396791][P111730937]\n\nFor the year ended December 31, 2025, the latest completed annual reporting year identified, Lamar reported net revenue of $2.266 billion and more than 3,500 employees. [P71074618][P21299364] The company traces its operation under the Lamar name to its founding in 1902 and has been publicly traded on Nasdaq since 1996. [P115040024] Its About page emphasizes company values, including the Golden Rule, rather than stating a distinct mission statement. [https://lamar.com/en/about_msm_moved]\n[P66957983][P267258][P53396791][P111730937][P71074618][P21299364][P115040024][https://lamar.com/en/about_msm_moved]", "updatedAt": "2026-10-03T22:06:59.098006Z" }, { "type": "PRODUCTS", "text": "Lamar’s advertising products include static billboards in bulletin, poster, and junior-poster formats. A common bulletin panel measures 14 × 48 feet; posters are commonly 11 × 23 feet, and junior posters 5 × 11 feet. Bulletins are generally placed along major highways, while posters and junior posters serve motorists, pedestrians, and nearby residents on major roads and city streets. At year-end 2025, Lamar reported about 79,600 bulletin displays and 79,700 poster displays. [P82250590][P61966522]\n\nIts digital billboards use LED displays, commonly in 14 × 48-foot, 10.5 × 36-foot, and 10 × 21-foot formats. The displays can produce more than one billion colors, adjust brightness to ambient conditions, and rotate advertisements approximately every 6–8 seconds; Lamar reported about 5,500 digital billboards at year-end 2025. Transit and airport offerings include advertising in terminals and on buses, benches, and shelters. Lamar also sells highway logo and directional signs directing motorists to nearby services and attractions. [P97440259][P83252077][P111730937]\n\nServices include renting advertising space and, for transit advertising tenants, creative and installation support. In 2025, bulletin rentals accounted for approximately 77% and poster rentals 23% of billboard advertising net revenue; digital billboards accounted for approximately 33% of billboard advertising net revenue. State-awarded logo contracts generated approximately 4% of company revenues. [P83252077][P33227753][P97440259][P989683]\n[P82250590][P61966522][P97440259][P83252077][P111730937][P33227753][P989683]", "updatedAt": "2026-10-03T22:06:59.098006Z" }, { "type": "GEOGRAPHY", "text": "Lamar Advertising’s 2025 geographic revenue disclosure covers the United States and Canada. Canada accounted for 1.1% of reported revenue; the table attributes the remaining revenue to U.S. markets and U.S. logo programs. Its named U.S. markets include Las Vegas, New York, Chicago, Pittsburgh, Nashville, Phoenix, Dallas, Atlanta, Seattle, Indianapolis, and Raleigh. [T8890929]\n\nThe company lists its principal executive offices in Baton Rouge, Louisiana, and describes a decentralized operating structure in which local managers oversee day-to-day market operations. Lamar reports having more than 200 offices across the United States and Canada. [P147970098][P108330543][https://lamar.com/en/advertising-resources/office-locations] The available disclosures do not provide an employee breakdown by geography.\n[T8890929][P147970098][P108330543][https://lamar.com/en/advertising-resources/office-locations]", "updatedAt": "2026-10-03T22:06:59.098006Z" }, { "type": "SEGMENTS", "text": "Lamar reports three operating segments—Billboard, Logo, and Transit—but only Billboard qualifies as a reportable segment; Logo and Transit are combined as “Other.” For FY2025, Billboard generated $2,013.9 million of the company’s $2,266.2 million in revenue, or approximately 88.9%; Other generated $252.4 million, or approximately 11.1% [T807413][P6577548].\n\nBillboard sells advertising space on bulletin, poster, and digital displays. Logo provides highway-exit signage under state-awarded contracts, directing travelers to nearby services and attractions. Transit sells advertising space through contracts with transit authorities and airports, including placements in airport terminals and on buses, bus shelters, and benches [P989683][P928319][P111730937]. The company separately reports Logo at approximately 4% and Transit at approximately 7% of total revenue; these are components of the combined Other segment, rather than separate reported segment revenues [P33227753][P97440259][T8890929].\n[T807413][P6577548][P989683][P928319][P111730937][P33227753][P97440259][T8890929]", "updatedAt": "2026-10-03T22:06:59.098006Z" }, { "type": "HISTORY", "text": "Lamar Advertising traces its origins to 1902, when J. M. Coe founded Pensacola Advertising Company to promote local entertainment; Charles W. Lamar Sr. joined in 1905. After the partners separated in 1908, the Lamar family expanded into Baton Rouge in 1926 by acquiring Baton Rouge Poster Advertising Co., which became Lamar Advertising Co. of Baton Rouge. [https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/lamar-advertising-company] [https://links.lamar.com/transit/MediaGuides/CA_SanBernardino_MediaGuide.pdf]\n\nThe company became publicly traded in 1996 and expanded through acquisitions, including Outdoor Communications billboard assets in 1998 and Chancellor Media’s outdoor-advertising assets in 1999. [https://pdf.secdatabase.com/2759/0000950134-96-003850.pdf] [https://www.justice.gov/archive/atr/public/press_releases/1998/1970.htm] [https://www.justice.gov/archive/opa/pr/1999/September/409at.htm] Lamar introduced a large-format digital billboard in Baton Rouge in 2001, extending its business into digital outdoor advertising. [https://lamar.com/en/about/news/2021/corporate-releases/lamar-twentieth-anniversary] Sean E. Reilly became CEO in 2011, and in 2014 the company completed its conversion to a real estate investment trust through a merger into a wholly owned subsidiary. [https://ir.lamar.com/officers/sean-reilly] [https://www.sec.gov/Archives/edgar/data/1090425/000119312514329086/d783274dex21.htm]\n[https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/lamar-advertising-company][https://links.lamar.com/transit/MediaGuides/CA_SanBernardino_MediaGuide.pdf][https://pdf.secdatabase.com/2759/0000950134-96-003850.pdf][https://www.justice.gov/archive/atr/public/press_releases/1998/1970.htm][https://www.justice.gov/archive/opa/pr/1999/September/409at.htm][https://lamar.com/en/about/news/2021/corporate-releases/lamar-twentieth-anniversary][https://ir.lamar.com/officers/sean-reilly][https://www.sec.gov/Archives/edgar/data/1090425/000119312514329086/d783274dex21.htm]", "updatedAt": "2026-10-03T22:06:59.098006Z" } ], "sources": [ { "id": "P66957983", "href": "https://app.finbar.com/go?id=P66957983", "label": "LAMAR ADVERTISING CO/NEW — Full financial report (2025 Y)", "documentId": 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