{
  "schemaVersion": 1,
  "organisationId": "O-7539d830abf04a02ae887e3a7a89f22d",
  "slug": "kroger-co",
  "name": "KROGER CO",
  "updatedAt": "2026-09-28T11:36:25.46568Z",
  "sections": [
    {
      "type": "OVERVIEW",
      "text": "The Kroger Co. is a Cincinnati-based U.S. grocery retailer founded in 1883. It operates supermarkets and multi-department stores under regional banners, selling groceries, fresh food and household products alongside its own brands. Its stores and digital services offer shopping, pickup and delivery, while many locations also provide pharmacies and fuel centers. Kroger states its purpose as “To Feed the Human Spirit.” [https://www.thekrogerco.com/about/history/][https://www.thekrogerco.com/about/our-business/][https://www.thekrogerco.com/about/]\n\nKroger operates in 35 states and the District of Columbia. At January 31, 2026, it had 2,697 supermarkets, approximately 403,000 employees and fiscal-year sales of approximately $147.6 billion. [https://www.sec.gov/Archives/edgar/data/56873/000110465926037723/kr-20260131x10k.htm]\n[https://www.thekrogerco.com/about/history/][https://www.thekrogerco.com/about/our-business/][https://www.thekrogerco.com/about/][https://www.sec.gov/Archives/edgar/data/56873/000110465926037723/kr-20260131x10k.htm]",
      "updatedAt": "2026-09-28T11:36:25.46568Z"
    },
    {
      "type": "PRODUCTS",
      "text": "Kroger sells nonperishable groceries, general merchandise, health and beauty products, and natural foods, alongside fresh produce, flowers, meat, seafood, deli items, bakery goods and prepared foods [P60146814][P45747155]. In fiscal 2025, nonperishable products accounted for approximately 52.5% of sales and fresh products for 25.2%; pharmacy accounted for 12.3%, supermarket fuel for 9.2%, and other sales for 0.8% [T5869462].\n\nIts Our Brands range includes Kroger-branded staples, Private Selection premium products, Simple Truth natural and organic products, and Smart Way value products. These products generated more than $39 billion in fiscal 2025 sales [P45542459]. Other named offerings include Home Chef meal kits and prepared meals, and Murray’s specialty cheeses [https://www.kroger.com/b/home-chef][https://www.kroger.com/b/murrays-cheese].\n\nKroger also offers prescription refills and vaccinations through its pharmacies, grocery pickup and delivery, and a Boost membership with delivery and fuel-point benefits on qualifying purchases [https://www.kroger.com/health/pharmacy][P85536170][https://www.kroger.com/pr/boost]. For advertisers, Kroger Precision Marketing offers targeted placements across search, display, social media, connected TV and stores [P104243164].\n[P60146814][P45747155][T5869462][T5869462][T5869462][T5869462][T5869462][T5869462][P45542459][P85536170][P104243164][https://www.kroger.com/b/home-chef][https://www.kroger.com/b/murrays-cheese][https://www.kroger.com/health/pharmacy][https://www.kroger.com/pr/boost]",
      "updatedAt": "2026-09-28T11:36:25.46568Z"
    },
    {
      "type": "GEOGRAPHY",
      "text": "Kroger operates entirely in the United States. As of January 31, 2026, it operated 2,697 supermarkets under local banner names across 35 states and the District of Columbia. Its supermarkets, distribution warehouses, customer fulfillment centers and food-production plants are located throughout the country. [P68538376][P14471618][P75219701]\n\nKroger organizes its operating divisions primarily by geography to respond to local needs. Its principal executive offices are in Cincinnati, Ohio. The company does not report a state- or region-level sales breakdown. [P68538376][https://www.sec.gov/Archives/edgar/data/56873/000110465926037723/kr-20260131x10k.htm]\n[P68538376][P14471618][P75219701][https://www.sec.gov/Archives/edgar/data/56873/000110465926037723/kr-20260131x10k.htm]",
      "updatedAt": "2026-09-28T11:36:25.46568Z"
    },
    {
      "type": "SEGMENTS",
      "text": "Kroger reports one business segment: retail operations. It combines its operating divisions into this segment, which sells consumer products through supermarkets, multi-department stores, fuel centers and online platforms. Retail operations account for substantially all consolidated sales; Kroger does not report pharmacies or fuel centers as separate segments. [https://www.sec.gov/Archives/edgar/data/56873/000110465926037723/kr-20260131x10k.htm]\n\nKroger also breaks down sales by product type, rather than by additional business segments. In fiscal 2025, non-perishable products contributed approximately 52.5% of sales, fresh products 25.2%, pharmacy 12.3%, supermarket fuel 9.2% and other activities 0.8%. [https://www.sec.gov/Archives/edgar/data/56873/000110465926037723/kr-20260131x10k.htm]\n[P68538376][T5869462][https://www.sec.gov/Archives/edgar/data/56873/000110465926037723/kr-20260131x10k.htm]",
      "updatedAt": "2026-09-28T11:36:25.46568Z"
    },
    {
      "type": "HISTORY",
      "text": "Kroger began in 1883, when Barney Kroger opened a grocery store in Cincinnati. The business incorporated as the Kroger Grocery & Baking Co. in 1902. Early expansion included operating its own bakeries by 1901 and acquiring meat markets in 1904, allowing it to sell meat and groceries together. [https://www.thekrogerco.com/about/history/][https://www.supermarketnews.com/finance/kroger-125-years-of-growth]\n\nAcquisitions later shaped Kroger’s growth. It merged with Dillon Companies in 1983 and completed its combination with Fred Meyer in 1999. Kroger subsequently completed its merger with Harris Teeter in 2014 and acquired Roundy’s in 2015. [https://ir.kroger.com/news/news-details/2014/David-Dillon-to-Retire-as-Kroger-Chairman/default.aspx][https://www.sec.gov/Archives/edgar/data/56873/0000950152-99-007882.txt][https://www.sec.gov/Archives/edgar/data/56873/000110465914004732/a14-4556_1ex99d1.htm][https://www.prnewswire.com/news-releases/kroger-completes-tender-offer-of-shares-of-roundys-300195151.html]\n[https://www.thekrogerco.com/about/history/][https://www.supermarketnews.com/finance/kroger-125-years-of-growth][https://ir.kroger.com/news/news-details/2014/David-Dillon-to-Retire-as-Kroger-Chairman/default.aspx][https://www.sec.gov/Archives/edgar/data/56873/0000950152-99-007882.txt][https://www.sec.gov/Archives/edgar/data/56873/000110465914004732/a14-4556_1ex99d1.htm][https://www.prnewswire.com/news-releases/kroger-completes-tender-offer-of-shares-of-roundys-300195151.html]",
      "updatedAt": "2026-09-28T11:36:25.46568Z"
    }
  ],
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    {
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